Purpose (Sustainability)& Profit: The new bi-polar world of business

@geoffmcdonald1

nilever

2 billion

consumers worldwide use a Unilever product

/day

57%

Sales in emerging markets

Products sold

in over 190

countries

171,000

employees

The industrial revolution empowered companies

The social revolution

empowers people

It took 17 days to overthrow the government of Egypt

“We used facebook to

understand the process, Twitter to communicate

this and Youtube to show the world.”

-- Wael Ghonim, Egyptian Internet

Activist & Google Employee

Rapid changes in population & consumption

9 bn people by

2050

Extra 1bn by 2020

2 bn will become

first time

consumers

1.4 bn people living

in urban slums

40% more than today

3 bn more will enter middle class by 2030

The world in 2020: intensifying challenges

BIG CHALLENGES

THIS IS THE WORLD WE LIVE IN, THE NEW NORMAL

PEOPLE DON’T EXPECT PERFECTION

THEY DO EXPECT HONESTY

And purpose...

From marketing to consumers

To mattering to people

Double our growth

while reducing our environmental impact and enhancing our social impact

Our Compass ambition is to

double the size of Unilever

whilst at the same time

reducing our environmental

footprint and enhancing our

social impact

€44bn 2010

€80bn

environmental impact

€47bn 2011

€51bn 2012

€40bn 2009

OUR RESPONSE – BUSINESS WITH A PURPOSE

ENHANCING LIVELIHOODS

REDUCING ENVIRONMENTAL

IMPACT

IMPROVING HEALTH

& WELLBEING

HELP

1 BILLION PEOPLE IMPROVE

THEIR HEALTH

&WELL-BEING

HALVE ENVIRONMENTAL

FOOTPRINT OF

OUR PRODUCTS

SOURCE

100% OF AGRICULTURAL

RAW MATERIALS

SUSTAINABLY

THREE BIG GOALS

Embedding Purposeful Business Change programme

● Business case

● Purpose/ Moral Case

● Infrastructure

● Leadership ENGAGEMENT

The business case for sustainability

19

LIFEBUOY HANDWASHING PROGRAM

Brand Mission

Change the hygiene behaviour of 1 Bln. consumers across Asia, Africa & Latin

America by 2015, promoting the benefits of handwashing with soap at key

occasions, helping to reduce respiratory infections & diarrheal disease, the world’s two biggest causes of child

mortality.

130 million touched

across 15 countries by

end 2012

Embedding Purposeful Business LESSONS

● Business case

● Purpose/ Moral Case

● Infrastructure

● Leadership ENGAGEMENT

Thank YOU