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Cross Innovation -
How to Implement
Cross Sectoral Innovation
@ Romanian National Cluster Conference
Iasi, September 23, 2014
2
What is Cross Innovation?
A Definition
By the term Cross Innovation we understand a process by
which creative industries share information, collaborate
and work with other sectors to generate new thinking,
new products, new services, new business models, new
…
3
What is Cross Innovation?
Video
4
The Cross Innovation Project
Supported by INTERREG IVC and ERDF
Eleven partner cities:
Amsterdam
Berlin
Birmingham (LP)
Linz
Lisbon
Pilsen
Rome
Stockholm
Tallinn
Vilnius
Warsaw
Heatmap Local Implementation Groups
- Plan for each city
Manifesto, MoU
Brochure & Toolkit
Studies
- State of play
- Feasibility Study
- Internationalisation
Case Studies
Study Visits – exchange of experience
Policy Clinics – prototyping policies
SME partnerships – new cross-border relationships
Project Outputs and Milestones
The project looks at 4 key policy
themes for Cross Innovation
Smart incentives – financing
Culture based innovation – unleashing new
ideas into other businesses
Brokerage services – building bridges
Spatial – cross collaboration services in co-
working spaces, incubators, Fab labs &
science parks
Best Practice
Smart Financing
Best Practice
Smart Financing
OBJECTIVES
• to facilitate access to design services for
Berlin SMEs.
• to link companies within Berlin's design industry
with scientific institutions like universities and
more.
BACKGROUND
• funding programme is part of the ”Strategy for
Berlin's Design Industry” by Berlin's Senate for
Economy.
• the Department aims to strengthen the economic
power of the local design industry – as well as the
capacity for innovation for other fields of
competence in the city with the strategy.
Best Practice
Smart Financing
TARGET GROUPS
• to strengthen the marketability and
competitiveness of small and middle seized
enterprises in Berlin.
• to foster cooperation between SMEs and
scientific institutions (public and under special
conditions also private ones) and also specific
design companies.
REALISATION
• 70% of the contract's volume could be granted
– the maximum volume is up to 15.000 Euro.
• the relevant project is to run no longer than
six months.
• funding is referring to costs for personnel,
material and further fees.
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virtual fitting room for online
clothing retailers that addresses
and solves the single biggest
problem for the e-commerce
category: the lack of a fitting
room
through biorobotic and scientific
algorithms robotic mannequins
are capable of shape shifting into
almost 100,000 different types of
body shapes
a consumer can visualise how
different sizes and styles of
clothing might look on their body
type before they purchase.
Best Practice
Culture based innovation
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founded in 2009 and based in Estonia and London
Fits.me is backed by the Estonian Development
Fund and Enterprise Estonia
Best Practice
Culture based innovation
Many fashion retailers have selected
Fits.me’s innovative virtual fitting room
for their e-commerce (Barbour, Pretty
Green, Otto, Ermenegilda Zegna and
Dunhill etc).
Tartu University –
Laboratory of Intelligent Materials
and Systems (Estonia)
Tallinn Technical University – Centre of Biorobotics (Estonia)
Human Solutions GmbH Kaiserslautern – the leading provider of
anthropometrical data (Germany)
12
Best Practice
Brokerage services
conference bringing together people
from 3 worlds, technology,
entertainment and design
High profile event with 1000 delegates
from the areas of science, business
and the arts
hear over 50 high profile
thinkers and protagonists
talk for exactly 18 minutes
about an idea they believe
could change the world
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Best Practice
Spatial Cross Innovation
Planet Modulor is an
association of small and
medium sized companies
from fields as various as
merchandising, manual
crafts, design, art and
culture.
promotes intermediate roles
and facilitate the
relationships amongst the
various stakeholders in the
city, district,
neighbourhood and group
of companies itself
Ecosystem – What conditions are
required to promote Cross
Innovation?
Access to SPACES where people with different skills can meet
– coworking spaces, fab labs, incubators.
Access to BROKERS („cross-cluster managers“ ??) who can
link and understand the requirements of different sectors.
Access to FINANCE which enables organisations to risk
finding solutions from outside their usual networks.
An understanding of how CULTURE and CREATIVE PRACTICES
can promote joint understanding and deliver new thinking.
Moseley Exchange
co-working space
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Design, Mobile Media and Gaming are the creative sectors most
likely to work with other sectors.
Environment, Healthcare and Manufacturing are the growth
sectors most likely to work with creative sectors.
European Trends
16
Recommendations
Focus on developing a city’s sectoral strengths
but promote reasons for different sectors to meet,
e.g. through challenge events, interdisciplinary
conferences, solving city-wide problems….
Focus on providing access to spaces, brokers and finance.
Focus on promoting mutual understanding.
How can you support the Project
and Cross Innovation ?
Manifesto
Memorandum of Understanding
Further events?
THANK YOU!
Lucia Seel
On behalf of CREATIVE REGION Linz & Upper Austria GmbH
Tel.: +43 (0)660 5619056
Mail: [email protected]
www.cross-innovation.eu