Ronak Nangalia Project

8/8/2019 Ronak Nangalia Project

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FLAME School of Communication

(Pune)

INTERNSHIP REPORT

June 2010 July 2010

AT

Project By: Ronak U Nangalia

Designation: Intern at ET NOW (Editorial)


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Flame School of Communication

(Pune)

INTERNSHIP REPORT

Project by:

Ronak U Nangalia

Application no: - 28083

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Project guide- Mr. Ashok Jain

Senior Research Analyst, ET NOW, Times Global

Broadcasting Company Ltd.

Flame School of Communication

(Pune)

Certificate from Supervisor

This is to certify that the internship report is successfully

completed by Ronak U Nangalia under my guidance

during the summer internship (June-July 2010) through

the PGDM in Media Communication program thought

Flame school of communication

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Name of Project Supervisor: Mr. Ashok Jain

Address of Organization: ET NOW, Times Global

Broadcasting Company Ltd., Trade House, Kamala Mills

Compound, Senapati Bapat Marg, Mumbai 400013.

India.

Cell No: 9769133760

Email Id: [email protected] /

[email protected]

27th July 2010

Date

Signature of Supervisor

Candidates Declaration

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mailto:[email protected]%20/mailto:[email protected]:[email protected]%20/mailto:[email protected]


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I hereby declare that the work which is being presented

in this report entitled INTERNSHIP REPORT is

prepared by Mrs Ronak U Nangalia and carried out under

the supervision of Mr. Ashok Jain. The matter embodied

in this report has not been submitted by me for the award

of any other degree.

Name of Student: Ronak U nangalia

Date: 27th July 2010

This is to certify that the above statements made by the

candidate are correct to the best of my knowledge.

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Mr. Ashok Jain

(Name of Supervisor)

Date: 27th July 2010

Designation: Senior Research Analyst

Acknowledgement

I would like to express my sincere thanks to my cooperative supervisor,

Mr. Ashok Jain, senior research analyst, ET NOW. The supervision and

support that he gave truly help the progression and softness of the

internship program. The co-operation is much indeed appreciated. The big

contribution and hard work from all of the Research team during the eight

weeks has helped me with a great deal of learning. All projects during the

program would be nothing without the enthusiasm of the team and the

supervisor himself.

I also wish to thank Mr. Dev Chatterje, under whose direction the training

turned out is an absolute learning experience. Without his kind support

the training wouldnt have been possible.

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My sincere appreciation to the contribution of my faculty and

administration at Flame school of communication for making us

thoroughly equipped to complete this internship. I would like to thanks

FSC placement committee and Flame placement committee for give us a

good internship.

I would like to thank my friends and family to give me strength and

courage.

Date: _________________

Place: _________________

Ronak U Nangalia

(Signature of Student)

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Index

Sr. No Topic Page No.

1. ET NOW introduction 08

2. Inside ET NOW 10

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3. Intern at ET NOW

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04. Reporting journey

05. The ET advantage

IntroductionThe purpose of this report is to explain what I learned during my internship period with ET

NOW in the Editorial department. The report focuses primarily on the assignments handled

working environment, successes and short comings that I as an intern encountered while

handling various tasks assigned to me by the supervisor.

The report consists of seven chapters. Each chapter outlines the specific background of the

organization and the work profile handled specifically. The last chapter elucidates my learning

from all the tasks assigned and from the tenure of internship.

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The report is a precise read of the eight week long tenure of the internship. In rather simpler

words, this report is a brief look into what made the internship an invaluable experience.

Introduction of ET NOW

ET Now is a business news channel in India, owned and operated by the Times Group. The news

channel has a strategic partnership with Reuters, a subsidiary of Thomson Reuters. It is produced

in collaboration with The Economic Times, a leading financial daily in India. The Economic

Times, started in 1961, is India's largest and among the worlds top 3 English Business dailies

with a daily circulation of over 620,000 copies. The Economic Times is published

simultaneously from 10 Metropolitan Cities-Mumbai, Delhi, Bangalore, Chennai, Kolkata,

Lucknow, Hyderabad, Ahemedabad, Chandigarh & Pune. ETNOW is free to air channel its

available all on all cable operators and CAS network in India and its not available on DTH

network in India. They are working on it and by the year end it will available on DTH network in

India.

T h e l a u n ch o f E c o n o m i c s T im e s N O W ( E T N O W )in a n e w e ra in m o d e rn w o r ld o fc o m m u n i c a t i o n

Starting a business channel at the time of a global recession was big risk and pressure of

recession was being felt in India and it was a very risky move. Many industry observer were

unsure about ET NOW, given that it was the most recent participant in the business news space;

a segment already in a mess with three existing players. Besides, one of these channels, CNBC-

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TV18, was an undisputed market leader and had been on air for a decade and NDTV Profit &

UTVBloomberg.

A year later, the numbers tell an entirely different story. ET NOW, the business news channel

from the Times Group, has relegate two of the players that enjoyed a head-start to a distant

number three and four position, and is snapping at the heels of the market leader.

(March data)

In six metros, ET NOW is a very strong number two with a 33% market share compared to the

8% share it enjoyed in the week of its launch. Over the same period, the market share of CNBC-

TV18 has slipped in these six metros from 70% to 40%. In third place is NDTV Profit with 16%,

and Bloomberg UTV is in fourth place with 9%.

In Delhi and the southern market (Bangalore, Hyderabad and Chennai), ET Now leads with 38%

share, while CNBC and NDTV Profit each have 31% share. ET NOW enjoys a 52% market

share in the capital and has been the leader for the last four weeks in Delhi.

And in the crme de la crme of audiences targeted by advertisers, ET NOW is a clear winner.

SEC A, male viewers over 25 years of age constitute the most sought after demographic for

advertisers on business channels. ET NOW is the preferred channel of this target audience with a

45% market share compared to the 25% for by CNBC-TV18.

It is far ahead of the combined market share of 31% enjoyed by the No 3 and No 4 players in this

space.

The fee l i ng :ET Now has two types of programming. The morning time band is related to market news and

expert views, buy, sell and hold tips so that the viewer gets the most relevant stocks information.

The evening band comprises analysis of the days trades, relevant global cues, interviews with

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the movers and shakers of Indian and world business, and lighter feature stories which interest

the business community.

Inside ET NOW

Heres an insight on how ET NOW works and is an exhaustive account of the working practices

of the organization:

N e w s g a t h e r in g :Unlike general news channels, business news channels have their major news gathering done

through their research team and not just reporters. News supports like Bloomberg, Reuters and

News Wire 18 play a major role to break story. ET Nows advantage from the print sibling

comes handy more often than not. There are a set of stories which come in from the desk which

assign reporters to cover them. But only stories worth the deal are allowed to be broken in during

the market hours. A through search by researchers into print and personal contacts helps decidethe news that need to be tracked day in and out.

R e s e a r c h :The day begins with checking what they missed out in the night and the work in office begins

with continues to ensure no news goes a miss. Forward planning through the list of prospects for

the day such as announcement of US unemployment figures or a new IPO opening needs to

always be inscribed into the research team. The team has specialized researchers focusing on

different business news category like Pharmaceutical stocks, FMCG stocks, Metal stocks, US

markets, Asian markets, and others. The researchers are the early birds into the office, gearing up

to first deliver the early morning global cues and stay there until after the market bell in the

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evening. The researchers watch the back for anchors and ensure they give the most reliable

support.

ET Now's buy, sell and hold recommendations come from the biggest market voices, apart from

ET and ET Now's strong team of 40 research analysts

Product ion :The most noise making department in the news room works to ensure all the content generated

by the researchers and the reporters minus any glitches on the screen. From Astons to the

promos, to packaging and to the graphics to making the headlines; the production team looks to

keep things slick. The production quality of the feature programming at ET NOW in the evening

band of programming is known for being spectacularly done. The most young and vibrant team

at ET NOW work for production to try to bring near about perfection on screen. The team also

has an acute eye for details and goes out of their way to offer help and suggestions to other

departments.

Edi tor ia l :Once the news editor has allocated reporters stories he then has to sell his ideas to the

producers of different news programmers each of which may have his or her own view about

how to run the story. Suggestions are pooled and discussed with editor-in-chief acting as a

chairman and referee and checking that the stories have the impact to make it to the market hours

or the evening slot.

Market hours are treated like precious time, meant only for hard core market news and expert

views, buy, sell and hold tips so that the viewer gets the most relevant stocks information. The

editorial gets in full throttle to get the most important market voices and the most superior

management person on the channel.

The editorial team at ET NOW boasts of the bigwigs of the financial and market news segment.

They expertise they bring along is also supported with the subordinates who are always egging

for the competitive edge. The editorial not only overlooks content but also keeps most of the

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concentration on keeping the ET NOW signature intact. Being an business news channel ET

NOW editorial team also works in co-ordinance with the Research and Marketing team to

maintain a clear advantage of breaking the biggest stories and delivering the most accurate

market advice.

Reporters and anchors also form a part of the editorial team. ET NOW has a force of more than

300 of reporters and anchors. The focus of the channel, especially in the morning time band, is

more stocks oriented to allow the viewer to take informed decisions and help his money grow.

T h e E T N O W N e w s r o o m :The included newsroom is more than a buzz word for the channel. The degree of mixing was

remarkable with ET reporters on reporting of news of the day. If an ET reporter comes on air

many times in a day on a developing story, s/he will be squeezed for time for the print duties and

also to do the actual, time consuming reporting. If anybody can pull off an included TV-print

newsroom, however, it will be ET, with more reporters than its competitors by a huge margin.

And the only things most of ET NOWs competitors worry about, it is thisthe combined might

of ET and ET NOW, in news gathering.

Intern at ET NOW

Heres a list of the major responsibilities in my profile:

T i c k e r N e w sA news ticker is a small screen space on news television networks dedicated to presenting

headlines and breaking stories. The ticker desk works as a part of the editorial on intricate things

like the: ticker slug, ticker description, stock flips and also the stack. ET NOW uses a two and

one band ticker for news and advertisement. It has a scroll for the market rates for stocks to be

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flashed. The ticker uses a flash technique for the news title while the news scrolls in white text

in blue background.

On an average day, my shifts at ticker desk were from for the duration of before the market

opening and hence, the most buzz hours of the channel. Heres an understanding of my

responsibilities:

The Stack (the vertical right hand corner display on screen) need to be updated on the indices:

1. Nifty

2. S&P

3. Nasdaq

4. CAC 40

5. Dow Jones

6. Sensex

7. FTSE

8. DAX

9. Nymex Crude

10. Comex Gold

11. MCX

12. NCDEX

The Flips stock recommendations on air between 9:00 9:15 am included an approximated of 30or more stock recommendations prepared according to the views of the brokerage houses

reports.

In the pre-market hours, the ticker had to be updated with Ticker titles and ticker description on:

1. Fund Flows

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2. Bulk Deals

3. Commodity

4. Asian Markets

5. US Markets & ADRs

6. Futures & Options

7. Stocks in News from Economic Times, Business Standard, Financial

Express & Business Line

Since, my shift began at the crack of dawn, global market cues were of the major dominance in

the Ticker news.

I was also entitled to co-ordinate with the Guest Desk and prepare the Coming Up graphics on

the ticker in the channel.

Post the markets opening, the Ticker needs a lot more swiftness and detail as it highlights

Breaking News coming from different news wires and the sense of urgency is higher to deal

with competition. The Ticker also highlights Guest views that make sense to the business news

followers and could help them with market views.

R e s e a r c h N O WC o n t e n t & I n fo r m a t i o n Ma p p i n g :Information Mapping is a research-based approach for creating structured documents and

communications that are clear, concise, and user-focused. This is done by analyzing, organizing,

and presenting information based on the kind of needs and the purpose of the information. The

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method is both subject-matter and media independent. The concept of information Mapping has

close ties to the fields of: information visualization, information architecture, graphic design,

information design, and data analysis.

The content mapping and analysis over the 8 weeks involved the differentverticals:

1. Data analysis of market hours (Recommendations)

2. Comparative analysis of ET NOW with CNBC TV18

3. Daily analysis of shows (ET NOW & CNBC 2-4 pm on weekdays)

4. Guest mapping

1 . D ata m ap p in g & an a ly s isIt is important to map competition not only to analyze the content but to understand the

perspective they cover news from most of the mapping was done to track the market hours in

order to understand the difference between the reporting and keep a tab on the new developments

of the other channels. It helps to understand the use of headlines, teasers and verbal hooks to get

people interested in the stories. It is a determiner of which channel finds that point of contact

with the viewer and if it all it manages to succeed to overpower the real trademark of ET Now.

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The trade picks on a particular day in the same time band on ET NOW & CNBC TV 18:ET NOW

Guest Name Guest DetailsStock/Indices Recommendation

TargetPrice

StopLoss

Deepak mohoni trendwtchindia.com Dish tv buy 43 41.5

UCO bank buy 84 80.5

United spirits sell 1170 1235

Abanoffshore sell 635 648

Sandeep wagle Aptart advisory L&T buy 1755 1646.5

Reliance buy 1060 996.5

Orchid chem buy 163 143.5

BRFL buy 248 223

Electrosteel buy 56 45

Pfizer buy 1165 1109

Pantaloon buy 442 403

Aditya agrawal Way2wealth Bharti airtel buy 302 274

Cipla buy 354 328

DLF buy 284 254

HDFC Bank buy 1990 1880

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Wipro buy 670 622

CNBC TV 18

Guest Name Guest DetailsStock/Indices Recommendation

TargetPrice

StopLoss

Hemen kapadia chartpundit.com Adani ent buy 552 540

Allahabadbank sell 160 169

SudrashanSukhani technicaltrends.com SAIL buy 208 193

Hind zinc buy 995 944

Guj Alkali buy 121 114

HPCL sell 335 361

Escorts buy 188 182

Hemant ThukuralAsian marketsecurities SBI buy 2500 2235

Bharat forge buy 294 261

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2 . C o m pa ra t iv e a n a ly s is o f E T N O W w ithC N B C T V 1 8

It is a complete greedy business. The need is to bring out the positives and

the negatives on the competitors and on the channel to realize the potential

for growth. The analysis ranged from following aspects is who likes to breaks

the story first, which high-profile reporter was sent, what kind of coverage

was made to provide distinctiveness and also the kind of management

people who made it to the competitors if not us. The suggestions were

mostly build from the comparative analysis and it helped making editorial as

well as marketing decisions.

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3 . Da i l y ana lys i s o f showsThis was done at a time frame when CNBC TV 18 and ET NOW had similar content, in order to

analyze similar shows to be able to gauge the difference in the quality. The aim of the analysis

was to enable to understand the accuracy and pace that needs to be there in relation to the other

or vice versa.

Heres a sample of the mapping for a week:

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Day 1:

Date Time Band On CNBC TV 18 On ET NOW Summary

10thJune

2:00 - 2:15pm

Mkt Updates (India*),Management calls, Earnings call

Mkt Updates (Indian & Global**),Expert mkt views, Stock picks

ET NOW - misses Earning's call ofKalpataru Pwr in this time segment

10th

June

2:15 - 2:30

pm

Mkt Update*, stock calls, stock

perfromance discussion

Mkt Update, Stock calls (Stocks

in news)

CNBC TV 18 - has very few stockcalls than ET NOW, ET NOWconcentrates solely on stock picks in

this whole segment

10thJune

2:30 - 2:45pm

Mkt Update**, expert views onstocks of different segments ofmkts, F&O cues

Mkt update*, Trade calls,Earnings call, stocks in news,expert mkt views

CNBC TV 18 - misses Earning's callof Jindal Stainless (a 1st on ETNOW)

10thJune

2:45 - 3:00pm

Mklt update**, small cap tradingupdate, stock picks, expert viewson mkt, commodity update (Gold,Crude, base metals)

Mkt update**, Trade calls by mktexperts

ET NOW - misses commodity updatein this segement

10thJune

3:00 - 3:15pm

Expert views on eurozone and onthe sectors to watch, Mktperspective

Global views on mkt, Expertviews on fundamentals Both cover similar news this segment

10thJune

3:15 - 3:30pm

Mkt Updates**, Expert views ontrade, final trade calls Stock in news & Mkt wrap up

ET NOW - concentrates solely on

stock picks in the entire segment,misses any expert views in the same

10thJune

3:30 - 3:45pm

Global opinion on Indian mkts,F&O Cues & Commodity update(Gold, Crude, base metals)

Global views & mkt cues fortomorrow

ET NOW - Misses on F&O andCommodity update in this timesegment

10thJune

3:45 - 4:00pm

Global mkt update, Global cues &Expert mkt opinions

Management calls & Commodityupdate

ET NOW - misses global opinions thissegment; CNBC TV 18 misses onmanagement calls of GitanjalI Gems& IOC

Day 2:

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11thJune

2:00 - 2:15pm

Market updates (Indian &global**), Management call onauto sales fig, Global views onIndian mkts

Market updates (Indian &global**), Management call onauto sales fig, Stock picks

ET NOW misses global views onIndian mkts by experts; CNBC TV18 misses airing any stock picks inthis segment

11thJune

2:15 - 2:30pm

Market Update(Indian*), F&OCues, Currency update, Stockcalls

Mlt update*, Stock calls (Stocksin news)

ET NOW misses F&O Cues,Currency update; CNBC TV 18 hasfewer stock calls compared to ETNOW in this segment

11thJune

2:30 - 2:45pm

Market Updates, Europeanindices, Midcap stocks, stocks innews, Indian and global expertspeak on mkts, F&O cues

Mkt updates**, F&O cues, Expertviews on mkts, Stocks in news

ET NOW misses global voices inthis segment

11thJune

2:45 - 3:00pm

Small cap trading update,commodity update (Gold, Crude,base metals) & expert views onmkt

Global expert views on mkts,trade calls and Indian expertviews on mkts

ET NOW - misses commodityupdate in this segement

11thJune

3:00 - 3:15pm

Mkt update **, Stock views andtrade views by experts, Globalopinion on mkts

Mkt update**, global opinions,Trade calls by experts & Stockscalls

Both cover similar news thissegment

11thJune

3:15 - 3:30pm

Mkt Updates**, Globalperspective on mkts, final tradecalls Stock in news & Mkt wrap up

ET NOW - concentrates solely onstock picks in the entire segment,misses any expert view in the same

11thJune

3:30 - 3:45pm

F&O Cues & Commodity update(Gold, Crude, base metals)

Global views & mkt cues fortomorrow

ET NOW - misses global opinionsthis segment; CNBC TV 18 misseson trade cues for tomorrow in thesame segment

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11thJune

3:45 - 4:00pm Asian & European Mkts update

News on fuel ploicy, managementcalls & commodity update (agrocommodities, crude, gold & silver)

CNBC TV 18 misses the news onupcoming change in fuel policy,Management calls of - Hero Honda,JSW Steel, BoI, IMD & commodityupdate

Day 3:


12th

June2:00 - 2:15pm

Market updates (Indian &global**), Management calls

Market updates (Indian &global**), expert views on mkts,trade picks

ET NOW misses on managementcalls of Zensar Technologies andInsecticides India on performanceand monsoon expectations resp;CNBC TV 18 misses expert mktperspectives and also trade picks inthis segment

12th

June2:15 - 2:30pm Management calls Stock calls (Stocks in news)

ET NOW misses management callsof Etisalat DB and Talbros; CNBCTV 18 misses out on trade picks thissegment

12th

June2:30 - 2:45pm

Market Updates**, Europeanindices, Midcap stocks, expertspeak on mkts, F&O cues


Both cover similar news this

segment (ET NOW doesnt specifyview on midcap stock separatelywhich CNBC TV 18 does

12th

June2:45 - 3:00pm

Views on mkts, trade picks, smallcap trading update, commodityupdate (Gold, Crude, basemetals), CNBC Exclusive News

Expert views on mkts & tradepicks

ET NOW - misses commodityupdate in this segement & also theCNBC TV 18 Exclusive news onRelaince - MTN deal; CNBC alsohas a separate link from reseachonly on small cap trading similar tomidcap in previous segment

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12th

June3:00 - 3:15pm

Expert views on mkts & tradepicks

Mkt updates**, global mkt cues,global views on Indian mkts andtrade picks

CNBC TV 18 misses on globalvoices & global views on Indianmkts in this segment

12th

June3:15 - 3:30pm

Stock calls on midcap sector,Global views on mkts, FinalTrade Calls Stocks in news and mkt wrap up

ET NOW misses on global voiceson mkts in this segment

12th

June3:30 - 3:45pm Mkt views & trade calls

Stock picks, mkt cues for

tomorrow, global mkt cues &global expert views

CNBCTV 18 misses on global

views, global mkt cues and tradecues for tomorrow

12th

June3:45 - 4:00pm

Commodity update (Gold, Crude,base metals)

News on cyclone in Gujrat, Nanoplant in Sanand & commodityupdate (agro commodities, crude,gold & silver)

CNBC TV 18 misses the news onNano plant at Sanand and Gujratbeing hit by cyclone

Day 4:


13th

June2:00 - 2:15pm

Market updates (Indian &

global**), Brogerage Update onindividual stocks by experts,Midcap Picks by experts

Market updates (Indian &global**), expert views (Indian &global) on mkts, trade picks

CNBC TV 18 specifically grooupstrade picks by guests in segments

like midcap stocks in this segment;CNBC misses global expert views inthe same segment

13th

June2:15 - 2:30pm

Stock calls of the day,management call on import dutyover sugar

Stock calls (Stocks in news),management call on performance

ET NOW has management call onperformance and growth of House ofPearls fashion CNBC hasmanagement call of Rana Suagrs;both cover mostly same stocks innews

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13th

June2:30 - 2:45pm



Both cover similar news this segment(ET NOW doesnt specify view onmidcap stock separately whichCNBC TV 18 does. ET NOW hasmore guest trade pciks than CNBC inthis segment

13th

June2:45 - 3:00pm

Expert views on mkts & Eurozoneconcerns, trade picks, small captrading update, commodity

update (Gold, Crude, basemetals)

Expert views on markets, stockpicks

ET NOW - misses commodity updatein this segement

13th

June3:00 - 3:15pm

Global & Indian expert views onmkts

Mkt updates**, Global cues &views, trade calls, Stock calls(Stocks in news)

CNBC TV 18 misses on trade calls inthis segment

13th

June3:15 - 3:30pm

Global views on mkts, FinalTrade Calls Stocks in news and mkt wrap up

ET NOW misses global perspectiveson mkts in this segment

13th

June3:30 - 3:45pm

Expert speak on Euro crisis,views on mkts & Commodityoutlook (Gold, Crude, basemetals)

Stock picks, mkt cues fortomorrow, global mkt cues &global expert views

ET NOW - misses commodity updatein this segement; CNBC TV 18misses on cues for tomorrow

13th

June3:45 - 4:00pm

Expert soeak on Egom meet &Eurozone crisis

Coverage on Karnataka GlobalInvst summit & commodityupdate (agro commodities, crude,gold & silver)

ET NOW misses out on voices onEgom & Eurozone crisis; CNBC TV18 miises on covering the KarnatakaGlobal Invst summit & commodityupdate in the same segment

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Day 5:


4thJune

2:00 - 2:15pm

Market updates (Indian &global**), trade picks,Managament call of Rohit FeroTech (addtn of a new prod. Unit)

Market updates (Indian &global**), expert views (Indian &global) on mkts, trade picks

ET NOW misses out on managementcalls over addtn of a new prod. Unitof Rohit Fero Tech

4thJune

2:15 - 2:30pm

Management call of eClerx Srvcs(stock performance) & expertstock picks of the day

Stock calls (Stocks in news),management call on impact bygovt consideration on sugarstocks & call to ThangamayilJwellery on gold stocks n biz

ET NOW misses on management call

to eClerx Srvcs, CNBC TV 18 misseson management call to Sakthi Sugars& Thangamayil Jwellery; ET NOWhas more management calls in thissegment

14thJune

2:30 - 2:45pm


Mkt updates**, global opinion onmkts, Expert views on mkts,Stocks in news

ET NOW misses on F&O update inthis segment; apart from that bothcover similar news this segment (ETNOW doesnt specify view on midcapstock separately which CNBC TV 18does.

14thJune

2:45 - 3:00pm

Expert views on individual stockpicks, Small Cap trading update& Commodity Update

Expert views on markets, stockpicks

ET NOW misses on commodityupdate in this segement; ET NOWhas more guest trade pciks thanCNBC in this segment

14thJune

3:00 - 3:15pm

Market Updates**, Expert viewson stocks & Mkts, Stocks innews, Expert vew on Egon &sugar stocks

Mkt updates**, Global cues &views, trade calls, Stock calls(Stocks in news)

ET NOW misses on voices on Egom& sugar stocks post govtconsiderations; CNBC TV 18 missesglocal mkt cues from experts in thissegment

14thJune

3:15 - 3:30pm

Market Updates**, Global viewson mkts, views on oil stocks &midcap stocks, Final Trade Calls Stocks in news and mkt wrap up

ET NOW misses global perspectiveson mkts & expert views on oil sectorstocks in specific in this segment

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14thJune

3:30 - 3:45pm Expert views on Egom, F&O cues

Stock picks for next week, mktcues for tomorrow, Market cuesfor tomorrow from results, globalmkt cues & global expert views

ET NOW - misses opinions on Egomand F&O cues in this segement;CNBC TV 18 misses on cues fortomorrow & global perspectives in thesame segment

14thJune

3:45 - 4:00pm

Commodity outlook (Gold, Crude,base metals), Stock calls of theday

Global expert views on mkts,News update on petrol price hikeManagement call on telecom

stocks to Sterlite mgmt & call toPolaris mgmt for eyeingacquisition, update on Friday Boxoffice

ET NOW misses commodity update& stock calls of the day; CNBC

misses lot more on globalperspectives, news on possible petrolpirce hike & also management callsto Sterlite & Polaris

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4 . C O M E I N G U P S :Most business channels vie to get the best market voice and face on their

channel. It is therefore essential to map the guest on the competing

channels and the creditability of their market views and recommendations.

The analysis also draws suggestions of the management personnel of

different companies that are more likely to provide market sense to viewers.

Heres a guest list that is made based on suggestions:

8:15am - 9:30am: Devang Visaria, Chief Strategist, devangvisaria.com

(Technical Check)

08:30am - 09:00am: Abhinay Jain, Derivatives Analyst, Sharekhan

( F&O Check)

08:40am: John Schofield, Director, Tempus Investment Research

(International Technical analyst) (View on NIFTY and SENSEX)

09:20am - 09:30am: Prateek Agarwal, Head Equities, Bharti AXA Invest

Manager

09:30am - 10:30am: Sandeep Wagle, Founder & MD, APTART Technical

Advisory

Services, www.aptartindia.com, (Technical Check)
http://www.aptartindia.com/http://www.aptartindia.com/


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09:45am - 10:15am: Akshata Deshmukh, Senior. Analyst, Networth

Stock

Broking, (F&O Check)

11:05am: Alex Wong, Director,Ample Finance Group (Markets Sense

with Andy Mukherjee)

11:30am: Rajesh Jain, Market Strategist Recorded interview to be

played out

(Buzzing Bets)

12:05pm - 12:35pm: D D Sharma ,Head Of Research, Anand Rathi

Securities (Fundamental check) Buy Now Sell Now

12:05pm - 12:35pm: Hemen Kapadia - CEO

- www.chartpundit.com (Technical Check) Buy Now Sell Now

12:45pm: Dhirendra Kumar, CEO, Value Research (Personal Finance)

01:30pm: Gurunath Mudlapur, Director, Atherstone Capital Markets

Ltd,

(Fundamental Check) (New Show)

02:30pm - 03:30pm: Sudip Bandyopadhyay, Managing Director & CEO,

Convexity

Solutions

02:30pm - 03:05pm: Ajit Surana, Dimensional Securities (F&O Check)

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02:45pm : 03:20pm: Jitendra Mehta, Technical Analyst, Edelweiss

(Technical Check)

05:30pm: Nilesh Shah, Deputy Managing Director, ICICI Prudential AMC

Graph ic & v i sua l i za t ion an a lys i sEvery business news channel speaks of content but the visual packaging also

plays an important role. As there is no great help coming from the type of

visuals unlike general news channels, it is important to understand what

more could be done to get people view. This analysis brought

recommendations based on how to make the fast programming bright and to

set the pace higher. The kind of mapping and analysis helped us to look for

new devices for getting and grabbing attention.

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The Repo r t ing exped i t ion :

Among the numbers of reporting assignments I have been sent on, most

were crucial press conferences and a number of them were important

interview links. They were mostly not live reporting, as a news channel

hardly requires them.

The reporting also involved a great deal of help from the Production team to

get the best of people to be interviewed. The press conferences opened

horizons over how same content could be covered in several different ways.

The major concentration on the news reporting was not just thinking,

Whats the story? And how do I cover it and be the first one to get it.

During covering launch parties and success parties, it is of vital importance

to look for well known faces and record their opinion on the event. However

during professional interview detailed research is required to be done in

order to be well informed about the person.

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First press release was Piple live music launch in which we were able to

meet star and crew of the movie and their experience at the time of

shoot of the movie.

Second press release was from the corporate side I attendance Eureka

Forbes product launch. The launched the of new water purifier which is

a non electric based is was loving experience enter acting with the

corporate

Third was working with ET NOW anchor at the time of the recording the

show and to inter act with host and what kind of questions to ask and

as per their sector related and reporter have to be well prepared at the

time of interview with their questions and knowledge about the sector.

The reporting assignments did not need piece-to-cameras as they were

mostly done by the anchors in the next days market hour news, which is

also termed as cheat-lives.

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The ET advantageHeres a rundown of the valuable learning:

1. The Research, Editorial, Production and Marketing department of a

business news channel work in collaboration with each other. It is only

through a proper integration in the news room that the channel can

function smoothly.

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2. There is a considerable need for multi-tasking at every position in most

departments.

3. Being a TV reporter is seldom as glamorous as some might believe.

Newspaper journalists can draw on their imaginations to describe a

scene, but TV reporters are tied to the camera, and that can mean

spending a whole day for one vital picture.

4. Business news channels pay equal or more if not less importance to

illustrations/graphics.

5. Using the Library for stock footages is very important in case of

business news to give the whole backgrounder.

6. Editors and producers need to have a clear idea of the days coverage

and prime stories by the morning which forms the threshing floor for

ideas.

7. Producers play a keep role in keeping the channels trademark alive

while packaging. The approach learnt is to keep it serious yet feel like

popular.

8. It is always important to know the watch list stories irrespective of the

wok one does. If its ticker, one would know you got to keep the eyes on

the wires to break it first or if you are an anchor you need to have it at

the back of your mind. One cannot take their eyes of the ball.

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9. For every reporter and anchor appearing on camera there are a large

number working behind the scenes. And it is here that the most

number of opportunities lie for new comers to learn the basics and

thereby promotions are swift.

10.After witnessing live-reporting, it is understood that they are very guts

cracking. It is important to speak slowly and keep calm to help sound

authoritative. One cannot raise the pitch of the voice. Specially, for

business news it is crucial to keep facts and figures on paper.

11. Major source for business news are the subscribed news wires

but the differentiation can be achieved through the channels own

group of reporters on field.

12. Newspapers provide a major source of news to be on the watch

list, especially for business news channels.

13. There is no copyright on ideas and business news channels often

feed on one another for their leads and inspiration.

14. One needs to have wide background knowledge, rather than

narrow specialization, and you need to keep it up to date.

15. The basics of business news is to decarbonizes, to declichefy, to make

everything clear, simple and concise; whether its the ticker news one

fits in 50 characters or the reporting or even the explanation the

anchor provides on the market sense derived from the experts.

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16. The Ticker is an important element in competing with the rival

channels. It is the first source of breaking authentic news to the

screens of viewers. The style of writing of the Ticker is very crisp and

abbreviated yet simplified, similar to headlines in print.

17.However, important pace is one has to wait for the reparation of

confirmation of a news piece.

18. An anchor needs to have believability and credibility by

understanding the news in and out. And one has to develop the ability

to listen and speak at the same time.

19. The major challenge in a business news channel is to understand

the business jargons and be able to grasp the functioning of market in

a way that makes news as well as affects the business news viewer.

20. Most business news channels have two types of programming:

The morning time band is related to market news and expert views,

buy, sell and hold tips so that the viewer gets the most relevant stocks

information. The evening band comprises analysis of the days trades,

relevant global cues, interviews with the movers and shakers of Indian

and world business, and lighter feature stories which interest the

business community.

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21. The Features are treated as fillers in a business news channel

and the focus is on Markets alone. Financial and economic news are

given priority over light business news.

22. The focus of the business channel and its viewer ship is directly

proportional to the one with the providing most relevant market news,

stock tips and game changing information to the viewer so that he or

she was able to make informed judgments on investments and grow

his/her money.

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Bibliography

Internet:

- Contentsutra.com, A New Channel Is Born: ET Now Goes On Air

With The Economic Times Advantage bySruthijit KK

- timesofindia.indiatimes.com, ET NOW edges close to No. 1biz TVchannel by TNN Reporter

- exchange4 media.com, ET Now helps business channel market

grow by 25 pc in its first year by Preeti Hoon

Documents

Ronak Nangalia Project