Roots Canada LTD

• Briana Bargmann• Tracy Haenfler

• Teresa Espeseth

History

• Established in 1973• Started out as a footwear company• Leader in the sports field and supporter of amateur

athletes• Largest Canadian Retail Company

Products

• Shoes, Leather, Active wear, Casual Bags, Belts, Pet Accessories, Sunglasses, Fragrances etc.

• Uses the finest raw materials even if searching for the finest takes them abroad.

• http://canada.roots.com/style.aspx?catid=50&dptid=2&saleGroup=&template=1

International Activities

• http://stores.roots.com• Canada • United States• Hong Kong• Taiwan

Mission Statement

• Code of Conduct• Respect the culture at which they operate, the

local law, and the workers who manufacture Roots products.

Competitors

• Columbia, North Face – Outdoors• Nike, Adidas – Sports• The Bay – Retail• Wilson Leather• Ikea – Home Furnishings

Industry

• Footwear Manufacture

• Retail

Strengths

• Canadian Heritage • Code of Conduct• Store Appearances and Layout• Privately Owned Company• Olympic Sponsorships

Opportunities

• Expansion• Outsourcing• Product Differentiation

Threats

• Competition

• Outsourcing

Recommendations

• Open Stores Earlier• Research and Development Department• Cut Product Line or Give Distinct Names• Move to the Mid-West and Europe • Become a Publicly Traded Company