Rose museum & gardens RADESCANT T a peer review site simulation Click to Enter Welcome to the Peer Review Simulation Program. AAM developed this program

rose museum & gardens

RADESCANT Ta peer review site simulation

Click to Enter

Welcome to the Peer Review Simulation Program. AAM developed this program to provide a safe area

for peer reviewers, new and veteran, to bring his or her knowledge and

experience to bear upon a simulated site visit.

This program will allow you to develop your skills, experience the issues involved in a site visit, and

explore the type and depth of information often available for an

assignment.

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Tradescant Rose Museum and Gardens

003

Community Research

Self Study

Staff Intervie

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AAM Resources

Sample

Report

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Simulation Navigation Map

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Community Research Simulation

“Museums are places where people are encouraged to make connections, to seek

common ground. As collaborators and partners, they are institutions that make

common cause with others…”

From Robert Archibald, President, Missouri Historical Society, and Chair,

Museums and Community National Task Force

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005Community Research Simulation

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Lesson Overview

To complete this lesson you will learn:

The rationale for Community Research

The five major categories of community research

and corresponding critical issues

How to identify the appropriate resources for

conducting community research

How to apply and incorporate community research

to museum goals

To complete this lesson you will need:• To enable your computer’s Internet Connection• A copy of the Critical Issues Checklist* and Sample Narrative Report*• Scratch paper

This lesson will take approximately 30 minutes to complete

*You may either print a copy of this document or open the file and minimize it on your taskbar at the bottom of your screen for quick reference.

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015Lesson Overview

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Community Research Defined

Community Research is a process whereby the peer reviewer identifies and

interprets existing and potential museum-community relationships as they apply to

a given museum’s operations.

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020Community Research Defined



The are five major areas of Community Research. Researching these areas as they

relate to a museum’s goals will assist you in completing the Critical Issues Checklist

and Assessment Report. They are:

Potential Partners/Peer Groups

Museums Website/Communications

Demographics/Audience Characteristics

Community Planning Efforts

Opportunities

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021Simulation Entry screen


Click on the major area of research to view the corresponding Critical Issue. Once you are finished, click Next to continue

Community Research

The remainder of this lesson will explore resources and community research application as they relate to the Tradescant Rose Museum & Gardens (TRM&G) Peer

Review Simulation.

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025Community Research Main Menu

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Community Research Main Menu

Before you continue please take a few minutes to review the TRM&G Assessment

Application and the main objectives of the TRM&G museum for this assessment.





Opportunities

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026Community Research Main Menu

After reviewing the the TRM&G Assessment Application and TRM&G objectives click on the area of research that you wish to learn about.

Community Research

Potential Partners and Peers are businesses, nonprofit organizations, interest

groups, governmental agencies, and other museums within the community that can

be approached to participate in the museum’s efforts to meet its mission and serve

its audiences and community.

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030Potential Partners/Peers

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Community Research

Building strong win-win partnerships and developing positive relationships with peer

organizations and professionals are a component of identifying and serving target

audiences, developing the museum’s community role, ensuring community

participation in the development, communication, evaluation of programs and

exhibits, and exploring avenues of funding and support.

Most resources may be found on the Internet or you may wish to contact the local

businesses or institutions and have materials sent to you for review.

As we begin the research this area as it relates to the TRM&G it is important to keep

the museum’s goals in mind.

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Resources for Community Research

For the Tradescant Rose Museum and Garden, the potential resources for partners

and peers fell into a few categories. Click on any one of the specific names under

each heading to visit the web site of the potential partner or peer listed below.

When doing so, consider how each might address the TRM&G’s main concerns or

any of the questions on the Critical Issues Checklist.

Entrepreneurs and Businesses

Museums and other Cultural Groups

Schools and Academic Resources

Interest Groups and Social Organizations

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Application of Community Research

The key to applying Community Research is to identify the links between the

community and the museum’s goals.

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Consider the objectives of TRM&G. Which potential partners in the community will

support the museum’s goals?

Please take the next 5 minutes to brainstorm potential partner relationships to meet

the museum’s needs. Use scratch paper if necessary.

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Once you have finished Click Here to view our ideas

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NextBack


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Pajaro Valley Chamber of Commerce

Otto and Sons Nursery


Elkhorn Slough National Estuarine

Research Reserve

Filoli Estate

Guadalupe River Park & Gardens

The Historic Rodgers House


California Writing Project

Watsonville High School Career

Center


Heritage Roses Group

The Rose Hybridizers Association

American Rose Society, California

Rose Garden Neighborhood

Preservation Association

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043Our Ideas

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Museum Goals Strategy Potential Partners ds

1 Identify ways for themuseum to raise money

Seek donations fromInterest Groups and SocialOrganizations

Heritage Roses GroupThe Rose Hybridizers AssociationAmerican Rose Society, CaliforniaRose Garden NeighborhoodPreservation Association

adsf

2 Learn about ways toimprove the exhibits

Form mentor relationshipswith peer groups

Elkhorn Slough National EstuarineResearch ReserveFiloli EstateThe Historic Rodgers HouseGuadalupe River Park & Gardens

asdf

3 Identify what steps theyshould take now that themuseum is open

asdf

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Community Research & the Assessment

Once the site visit has been completed and the links have been identified you are

ready to provide recommendations in the final assessment report.

We recommend that you consult the Critical Issues Checklist when writing the

assessment report to verify that all Critical Issue questions affecting the museum

have been addressed appropriately.

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Critical Issues questions are divided into five (5) Main Areas. Click on the Main Area

below to view its description.

Mission and Planning

Interpretation

Collections Stewardship

Administration and Finance

Governance

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Below are some of the Critical Issue questions that may be addressed using the

results of potential partners community research. Questions below are from the

main area of Interpretation. Go to the bookmark file in parentheses in the TRM&G

Narrative Sample Report PDF to reveal how it was answered.

Does the museum have a clear understanding of its role in the community? (pg.

5)

Is the museum making good use of its resources to promote its goods and

services? (pg. 11)

Does the museum have a process for exhibit selection and development that

meets audience needs? (pg. 8)

Does the quality and extent of research fulfill the potential of the collections?

(pg. 9)

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Potential Partnerships

Lesson Review:

Review the Critical Issues, especially in the areas of Interpretation and


State the museum’s goals

Identify the resources through an effective search of the Internet

Identify the connections between the goals and the resources within the

community

Click NEXT to explore the area of Museum’s website/Communications

Click EXIT to return to the Community Research Simulation

Click HOME to return to the TRM&G Homepage

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048Peer Group Lesson Review

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Community Research

Each year more and more tourists and visitors in general are using the Internet to

determine destinations and to obtain information. (e.g. admission costs, features

and directions). The museum’s own website offers not only this fundamental

information, but also a window into its goals, atmosphere and approach to its

audience.

Museum’s Website/Communications

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Community Research

Consider evaluating the website as you would an exhibition or a publication on

paper - it communicates to a wide range of people without the presence of an

interpreter and needs to reflect the message, mission, and information of the

museum as effectively as any other medium.

As we begin to research this area relating to the TRM&G, it is important to keep the

museum’s goals in mind.

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The Tradescant Rose Museum and Garden’s website is located at:

http://gwis2.circ.gwu.edu/~ktmuse/TRGhome.htm

Please take a few minutes to visit the websites and consider how it promotes

TRM&G’s goals by asking yourself the following questions:

What types of information does it give the visitor?

How does the website support the museum’s mission?

What information, if any, could be posted to better support the museum’s

goals?

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The key to applying Community Research is to identify the links between the



Consider the following objectives of TRM&G. How might the TRM&G change or

enhance its website to support its objectives?

Please take the next 5 minutes to brainstorm your ideas. Use scratch paper if

necessary. Once you have finished Click Here to view our ideas.

061


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Museum Goals Strategy Museum’s Website/Communications

ds

Identify ways for the museum to raise money

adsf

Learn about ways to improve the exhibits

asdf

Identify what steps they should take now that the museum is open

Further develop web site Add links to the web sites of community partners

List admission prices and hours of operation

Have garden map link to descriptions and pictures of their prestigious collections

asdf

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Community Research and the AssessmentOnce the site visit has been completed and the connections have been identified

you are ready to provide recommendations in the final assessment report.


assessment report to verify that all Critical Issue questions have been addressed

appropriately.

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Community Research and the AssessmentCritical Issue questions are divided into 4 Main Areas. Click on the Main Area below

to view its description on the right hand side of the screen.


Interpretation



Governance

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Community Research and the AssessmentBelow is an example of a Critical Issue question that may be addressed using the

results of Museum Website/Communications community research. The question

below is from the main area of Interpretation.

Go to the bookmark file in parentheses in the TRM&G Narrative Sample Report PDF

to reveal how it was answered.

Do the publications have appropriate goals for communicating with the

museum’s audiences and community, and do they achieve these goals? (pg.

10)

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Community Research and the AssessmentLesson Review:

Review the Critical Issues, especially in the areas of Interpretation


Identify the resources through an effective search of the Internet for the

museum’s website or other community websites that have a page on the

museum

Identify the connections between museum goals and community research

066

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Click NEXT to explore Audience Characteristics/Demographics


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Audience Characteristics

In order to address any questions or concerns related to how well the museum is

meeting the needs of their audiences and community, it is helpful to develop a

sense of the potential audiences prior to arriving on the visit.

Demographics 070


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Identifying the characteristics of target audiences allows you to shape questions to

ask staff during the visit and develop an initial interpretation of the connection or

disconnect between the needs of the target audience and the museum’s efforts.

Much of this information can be found on the Internet.

As we begin the research this as it relates to the TRM&G it is important to keep the

museum’s goal in mind.

Demographics 071


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For the Tradescant Rose Museum and Gardens, the potential resources for audience

characteristics/demographics fell into two categories. Click on either of the main

categories to view the names of government agencies and search engines that will

assist you in this area of community research. Take a few minutes to view the

websites and conduct the sample searches suggested, when doing so, consider how

the community characteristics might relate to the TRM&G’s main concerns or any of

the questions on the Critical Issues Checklist.

Geographic Census

Audience Characteristics/Demographics 075


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The key to applying Community Research is to identify the connections between the


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Demographics

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Consider the objectives of TRM&G. What did the results of your audience

characteristics/demographics reveal of the TRM&G community? Please take the

next 5 minutes to jot down your thoughts on how the results impact museum goals.

Once you have finished Click Here to view our ideas.

081


Demographics

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082


Our Ideas

Museum Goals Connection AudienceCharacteristics/Demographics

ds

Identify ways for themuseum to raise money

Request a list of localbusinesses fromWatsonville Chamberof Commerce

Approach local businesses that maywant to invest in the museum

adsf

Learn about ways toimprove the exhibits

Census Data Use the census data to tailor exhibitsand educational programs to thecommunity’s characteristics anddemographics

asdf

Identify what steps theyshould take now that themuseum is open

asdf

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Community Research and the AssessmentOnce the site visit has been completed and the connections have been identified



assessment report to verify that all Critical Issues questions affecting the museum


085


Demographics

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Community Research and the AssessmentCritical Issue questions are divided into five (5) Main Areas. Click on the Main Area



Interpretation



Governance

086


Demographics

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Community Research and the AssessmentBelow are the Critical Issue questions that may be addressed using the results of

potential partners community research. Question below are from the main areas of

Interpretation and Community Planning. Go to the bookmark file in parentheses in

the TRM&G Narrative Sample Report PDF to reveal how it was answered.

Does the museum have a clear understanding of its role in the community? (pg.

8)

Is the community active in and supportive of the museum? (pg. 5)

Do the museum’s programs meet the needs of its audiences? (pg. 8)

Does the museum have a process for exhibit selection and development that

meets audience needs? (pg. 8)

087


Demographics

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Community Planning


Identify the resources through an effective search of the Internet, specifically

local Chambers of Commerce and most recent census data


088Demographics

Click NEXT to explore the area of Community Planning


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Community Research

Participating in the planning efforts of the city, county, and region the museum

exists within can open doors to financial opportunities, create a stronger connection

between the health of the museum and the economic development of an area,

which will in turn create connections that lead to productive partnerships.

Community Planning 090


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Community Research

While not every community is undergoing active planning, or publishing that

information on the Internet for you to find, the potential benefits to a museum

getting involved in that process makes it worth looking. As we begin researching

this area, as it relates to the TRM&G, it is important to keep the museum’s goals in

mind.


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Click on any of the main categories below to view the names of community planning

resources for the TRM&G. Take a few minutes to view their websites and conduct

the sample searches on the search engines listed, when doing so, consider how

each might address the TRM&G’s main concerns or any of the questions on the

Critical Issues Checklist.

Sample Searches

Places conducting community planning


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The key to applying Community Research is to identify the connections between the



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Consider the following objectives of TRM&G. How might the TRM&G change or

enhance its website to support its objectives?

Please take the next 5 minutes to brainstorm your ideas. Use scratch paper if

necessary.


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Community Research and the Assessment


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Once the site visit has been completed and the connections have been identified

you are ready to provide recommendations in the final assessments report.




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Community Research and the AssessmentCritical Issue questions are divided into 5 Main Areas. Click on the Main Area below

to view its description on the right hands side of the screen.


Interpretation



Governance


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Community Research and the AssessmentBelow are some of the Critical Issue questions that may be addressed using the

results of community planning research. Questions below are from the main area of

Interpretation and Administration and Finance. Go to the bookmark file in

parentheses in the TRM&G Narrative Sample Report PDF to reveal how it was

answered.

Does the museum have a clear understanding of its role in the community?

(pg. 5)

Is the community active in and supportive of the museum? (pg. 5)

Is the governing authority appropriately involved in the museum’s financial

management and fundraising? (pg. 4)


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Identify the resources through an effective search of the Internet


NextBack

Click NEXT to explore the area of Opportunities




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Community Research

Identifying opportunities for increasing public awareness of the museum, its mission,

and its offerings are part of helping the museum grow, reach new audiences, connect

with ‘old friends’, and maintain relationships with various aspects of the community.

The fresh perspective of the peer reviewer may open opportunities in places the

museum staff and board may have overlooked or discarded.

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Community Research

This section is wide open, so put your creativity to work! Opportunities can be

anywhere, and often overlap with potential partners and peers. Opportunities may

local festivities, open public spaces needing temporary exhibits, or even

sponsorships opportunities (imagine your museum’s own little league team!).

As we begin to research this area as it relates to the TRM&G, it is important to keep

the museum’s goals in mind.


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Opportunities 111

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For the Tradescant Rose Museum and Garden, resources for various opportunities

are closely linked with community planning, and may be found by accessing the

local chamber of commerce website, or checking the local community lists.


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Opportunities 115

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Many communities have a calendar of annual coming attractions that may relate to

the museum’s goals and mission.

For examples of community opportunities, visit the Pajaro

Valley Chamber of Commerce website and click on Committees and Events.


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Opportunities 116

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Consider the following objectives of TRM&G. If any, listed on the Pajaro

Valley Chamber of Commerce website will support the museum’s goals?

Please take the next five minutes to brainstorm your ideas. Use scratch paper if

necessary.

Once you’ve finished, Click Here to view our ideas.


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Opportunities 120

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Our Ideas!


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Opportunities 121

Museum Goals Strategy Opportunities ds

Identify ways for themuseum to raise money

Reach out throughcommunity events

Join a committee adsf

Learn about ways toimprove the exhibits

Offer to community eventsat the museum to gainexposure and support

asdf

Identify what steps theyshould take now that themuseum is open

Team with the educationcommittee to providelearning opportunities

asdf

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Application of Community ResearchThe key to applying Community Research to identify connections between the



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Opportunities 122

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Application of Community ResearchOnce the site visit has been completed and the connections have been identified






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Opportunities 123

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Community Research and the AssessmentCritical Issue questions are divided into five Main Areas. Click on the Main Area

below to view its description on the right hand side of the screen.


Interpretation



Governance


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Opportunities 125

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Community Research and the AssessmentBelow are the Critical Issue questions that may be addressed using the results of

potential partners community research. Questions below are from the main area of

Interpretation and Opportunities. Go to the bookmark file in parentheses in the

TRM&G Narrative Sample Report PDF to reveal how it was answered.

Does the community have a clear understanding of its role in the community?

(pg. 8)

Is the museum making good use of its resources to promote its goods and

services? (pg. 5)


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Opportunities 126

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Review the Critical Issues, especially in the areas of Interpretation


Identify the resources through an effective search of the Internet, especially

community recreational or planning resources


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Opportunities 127

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Opportunities

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C-21Potential Partners/Peer Groups


Click Next to Continue

Does the museum have a clear understanding of its role in the community?

Is the museum making effective use of membership and affiliated organizations to provide financial and other support?

Is the museum in good financial health?

What new or expanded sources of income, earned and unearned, might the museum explore?

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Opportunities

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Museum Website/Communications


Do the publications have appropriate goals for communication with the museum’s audience and community,

and do they achieve these goals?


C-21

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Opportunities

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Does the museum clearly identify its target audiences and take appropriate steps to serve its needs?

Do the programs meet the needs of its audiences?

Does the museum have a process for exhibit selection and development that meets audience needs?

Do the publications have appropriate goals for communication with the museum’s audience and community, and do they achieve these goals?


C-21

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Opportunities

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Is the community active in and supportive of the museum?

Is the governing authority appropriately involved in the museum’s financial management and fund raising?

What new or expanded sources of income, earned and unearned, might the museum explore?


C-21

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Opportunities

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Opportunities


Is the museum making good use of its resources to promote its goods and services?


C-21

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TRM&G Objectives

The main objectives of the Tradescant Rose Museum & Gardens in undertaking this

MAP Assessment are:



Identify the steps they should take now that the museum is open

C-26TRM&G Objectives

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Back

C-35Entrepreneurs and Businesses

Pajaro Valley Chamber of Commerce

Otto and Sons Nursery

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C- 35Museums and other Cultural Groups

Elkhorn Slough National Estuarine Research Reserve

Filoli Estate

Guadalupe River Park and Gardens

The Historic Rodgers House

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C- 35Schools and Academic Resources

California Writing Project

Watsonville High School Career Center


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C- 35Interest Groups and Social Organizations

Heritage Roses Group

The Rose Hybridizers Association

American Rose Society, California

Rose Garden Neighborhood Preservation Association


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Interpretation



Governance

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C-46Mission and Planning


A strong mission and effective planning to

fulfill that mission can provide the

foundation for sustainability of the

institution and the growth and development

of its operations. As such a review of the

mission and planning should be the

keystone of any assessment report.

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Interpretation



Governance

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C-46Interpretation


Interpretation is the media and activities

through which a museum carries out its mission

and educational role. Interpretation is a

dynamic process of communication between the

museum and the community. It’s the means by

which the museum delivers its content.

Interpretation includes but is not limited to

exhibits, tours, classes, school programs,

publications, and websites.

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Interpretation



Governance

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C-46Collections Stewardship


Possession of collections incurs legal, social,

and ethical obligations to provide proper

physical care for the collections and

associated documentation, as well as

proper intellectual control. Effective

collections stewardship ensures that the

objects the museum owns, borrows, holds

in its custody, and/or uses are available and

accessible to the present and future

generations.

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C-46Administration and Finance


The public stewardship responsibilities of the

museum include an expectation of existence

in perpetuity. Effective leadership and sound

financial practices ensure the long-term

sustainability of a museum. This includes

allocating resources to meet the needs of the

collection, audience, and staff in fulfilling its

mission.

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Governance

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C-46Governance


It is the role of the governing authority to

make broad strategic decisions concerning

the creating and support of program areas.

In that effort, it works with the director to

establish measures for success, raise funds,

and cultivate public support accountability

of the museum’s efforts.

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TRM&G Objectives


MAP Assessment are:






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Interpretation



Governance

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Governance

C-64Interpretation











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generations.

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mission.

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C-64Governance









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Geographic Census

C-75Demographics


Visit the Watsonville Chamber of Commerce

Try searching using a web search engine on

the City of Watsonville and/or Santa Cruz

County, California: Google; Yahoo: or

Vivismo

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Geographic Census

C-75Demographics


Visit the Census website and conduct a

search on the City of Watsonville and Santa

Cruz County, California to learn more about

the TRM&G community characteristics.

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TRM&G Objectives


MAP Assessment are:






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Interpretation



Governance

C-86


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C-86Interpretation











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Governance

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generations.

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Interpretation



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mission.

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C-86Governance









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Sample Searches



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Sample Searches C-95

Try searching using a web search engine on

Community Planning and City of Watsonville

and/or Santa Cruz County, California:

Google; Yahoo: or Vivismo

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Sample Searches



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Places conducting Community Planning C-95

Places conducting community planning:

http://www.putnamcounty

.org/museum/

http://www.dca.state.fl.us/ffcm

/FCMP/waterfronts/community/mayport.

htm

http://www.ocpcrpa.org

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Interpretation



Governance

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Interpretation











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generations.

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mission.

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C-106

Governance









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TRM&G Objectives


MAP Assessment are:




C-120

TRM&G Objectives


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Interpretation



Governance


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Mission and Planning C-125








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Interpretation



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Interpretation C-125










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Interpretation



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Collections Stewardship C-125










generations.

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Interpretation



Governance


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Administration and Finance C-125








mission.

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Interpretation



Governance


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Governance C-125








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Exit Simulation 300

Joyce Bond - Project Manager Nadia Marconi - Instructional Designer

Karen Topping - Content Manager Veronica Delaney - Technical Lead

Congratulations on completing the Peer Review Simulation.

Providing helpful, accurate, and effective learning for peer reviewers with AAM is

very important. Please spend 5-10 minutes taking this survey to provide

feedback on your experience. SURVEY

If you have any further comments or questions, contact the Peer Reviewer

Manager at 202-218-7688 or mailto:[email protected]

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Back - this button will take you backward to the previous screen in the sequence

Home - this button will take you to the TRM&G Homepage

Toolshed - this button will take you to additional resources for the simulation

Help - this button will take you to the site navigation screen and provide a link to report technical difficulties

Exit - this button will allow you to exit the Community Research Simulation

Help Screen

Toolshed

Sample Report

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AAM Resources

Critical Issues Checklist

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Disclaimer

This simulation is based on the research and development of the Tradescant

Rose & Museum and Garden (TRM&G) Narrative Report. The TRM&G, associated

facilities, and staff are fictitious, but the issues faced are real and representative

of many museums participating in the Museum Assessment Program. As much

as possible, the TRM&G is represented realistically.

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TRM&G Objectives


MAP Assessment are:






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TRM&G Objectives


MAP Assessment are:






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TRM&G Objectives


MAP Assessment are:






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TRM&G Objectives


MAP Assessment are:




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TRM&G Objectives


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TRM&G Objectives


MAP Assessment are:




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Sample Report

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AAM Resources


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Sample Report

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Sample Report

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Sample Report

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Documents

Rose museum & gardens RADESCANT T a peer review site simulation Click to Enter Welcome to the Peer Review Simulation Program. AAM developed this program