EXPERIENCE BRANDS SITUATION

EXPERIENCE BRANDS SITUATION

EXPERIENCE BRANDS SITUATION

EXPERIENCE BRANDS SITUATION

PROBLEMMany Cable & Broadcast Networks do not want to be associated with an advertiser outside of their paid media deals.

InIn the last year this tendency has been inhibiting advertisers from being tied to network programming in the social realm all together – even if an advertiser has an association with the show on Hulu, TV, Networks Digital Sites, apps, etc.

RESULTThe marketplace is overpopulated with frusterated media buyers, disappointed creative agency teams & clients seeing their millions of dollars towards a specific franchise gaining no social impressions or content engagement.

SITUATION FOR DISCUSSION

EXPERIENCE BRANDS SITUATION

PROBLEMMany Cable & Broadcast Networks do not want to be associated with an advertiser outside of their paid media deals.

InIn the last year this tendency has been inhibiting advertisers from being tied to network programming in the social realm all together – even if an advertiser has an association with the show on Hulu, TV, Networks Digital Sites, apps, etc.

RESULTThe marketplace is overpopulated with frusterated media buyers, disappointed creative agency teams & clients seeing their millions of dollars towards a specific franchise gaining no social impressions or content engagement.

SITUATION FOR DISCUSSION

EXPERIENCE BRANDS SITUATION