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Erica Williams. Rowdy. Mike Diaz. Rosie De Leon. George. D&D Travel Inc. Business Model. Brand Packaging Olympic Global event and Bakersfield Transportation, Hotel, and Event Planning Global Scale with a Bako twist. Money Maker Marketing Objectives. Increasing Cash Flow - PowerPoint PPT Presentation
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Rosie De LeonMike DiazErica Williams GeorgeRowdy
D&D
Travel Inc.
Business ModelBusiness Model
• Brand PackagingBrand Packaging– Olympic Global Olympic Global
event and event and BakersfieldBakersfield
– Transportation, Transportation, Hotel, and Event Hotel, and Event PlanningPlanning
– Global Scale with Global Scale with a Bako twista Bako twist
Money MakerMoney MakerMarketing ObjectivesMarketing Objectives
• Increasing Cash Increasing Cash FlowFlow
• Olympic Olympic experienceexperience
• Providing an Providing an exclusive serviceexclusive service
• Community Community OutreachOutreach
• Cultural mixingCultural mixing
Achieving Marketing Achieving Marketing StrategiesStrategies
• Strategy: Make a Strategy: Make a ProfitProfit– Discounted rate Discounted rate
from vendorsfrom vendors• Strategy: Make the Strategy: Make the
Olympics Olympics experience possible experience possible for locals.for locals.– Offering expertise Offering expertise
and competitive and competitive pricingpricing
Brand PackagingBrand Packaging
• Why Brand Packaging Why Brand Packaging works for our Bizworks for our Biz– RelationshipsRelationships– Profits $$Profits $$– Another Model?Another Model?
• Why Brand Packaging Why Brand Packaging works for our clientsworks for our clients– CostCost– ConvenienceConvenience– ExpertiseExpertise– Ease of mindEase of mind
Global MarketGlobal Market
• Why Global?Why Global?– All experiences All experiences
will be at a will be at a Global levelGlobal level• Chinese CultureChinese Culture• Monetary Monetary
Conversion (Less Conversion (Less Cash)Cash)
Olympics PackageOlympics Package
• Dates: August 8Dates: August 8thth – – August 24August 24thth
– Client chooses length Client chooses length of stayof stay• Gold, Silver, Bronze Gold, Silver, Bronze
PackagesPackages
• Events: All EventsEvents: All Events• Extras: Pride Extras: Pride
Package, ExpertisePackage, Expertise
B2B SolutionsB2B Solutions
• FinancingFinancing• Other Vendors:Other Vendors:
– Meadows FieldMeadows Field– AirlinesAirlines– Hotels Hotels – Ticket VendorsTicket Vendors– Media for AdvertisingMedia for Advertising– Misc. VendorsMisc. Vendors
Executing the PlanExecuting the Plan
• ImplementationImplementation– CommunicationCommunication– CoordinationCoordination– CreativityCreativity– StaffingStaffing
Executing the PlanExecuting the Plan
• BudgetingBudgeting• RewardsRewards• Information
Market SegmentationMarket Segmentation
• Target Target MarketingMarketing
• Our Target Our Target Market:Market:– InterestsInterests– BakersfieldBakersfield– Socioeconomic Socioeconomic
FactorsFactors
PositioningPositioning
• Olympics BenefitOlympics Benefit• Valuable PackageValuable Package• More valuable More valuable
than other events than other events occurring during occurring during the same time the same time periodperiod
PricePrice
• ExternallyExternally– Good value with Good value with
regards to regards to competitioncompetition
• InternallyInternally– ProductProduct– PromotionPromotion– CostCost– Organizational Organizational
ObjectivesObjectives
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