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8/3/2019 Ross Monaghan
1/10
Creating a virtualcommunication team.
Creating a virtualcommunication team.
8/3/2019 Ross Monaghan
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8/3/2019 Ross Monaghan
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8/3/2019 Ross Monaghan
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Creating a virtual communication team.
Developing organisation-wide comms plans and audits.
Utilising internal resources for effective two-way comms.
Why you should manage not just manage comms.
8/3/2019 Ross Monaghan
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Research. Plan. Learn.Research. Plan. Learn.
8/3/2019 Ross Monaghan
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Link your plan to the biz planLink your plan to the biz plan
Org MissionOrg Mission
CommCommProblems/OpporProblems/Opportunitiestunities
Objective/strategObjective/strategyy TacticsTactics
TimingTiming(budget)(budget)
1. Provide strong1. Provide strongcooperative leadershipcooperative leadershipand engage theand engage thecommunity to promotecommunity to promotehealth, safety,health, safety,sustainability andsustainability andprosperity;prosperity;
1.1 Assist the SMT1.1 Assist the SMTdemonstrate leadershipdemonstrate leadershipthrough appropriate,through appropriate,effective and efficienteffective and efficienttwotwo--way communicationway communicationchannels.channels.
1.1.1. Ensure that SMT1.1.1. Ensure that SMT& MAC are aware of the& MAC are aware of therole of the Commsrole of the CommsSection, use and areSection, use and arehappy with its service.happy with its service.Measurable by annualMeasurable by annualfeedback surveyfeedback survey
1.1.2 Work with the1.1.2 Work with theSMT to develop...SMT to develop...
1.1.1.1 Liaise regularly1.1.1.1 Liaise regularlywith the SMT.with the SMT.
1.1.1.2 Develop1.1.1.2 Developcampaigns as required.campaigns as required.
1.1.1.3 Provide timely1.1.1.3 Provide timelyadvice on issuesadvice on issuesmanagement...management...
1.1.2.1 Develop1.1.2.1 Developappropriate tools thatappropriate tools thatwill achieve....will achieve....
As required ($xxx)As required ($xxx)
As required ($xxx)As required ($xxx)
As required ($xxx)As required ($xxx)
As required ($xxx)As required ($xxx)
8/3/2019 Ross Monaghan
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The Facts The Challenges
Large industrial siteWorkforce: 1,200.Comms team: 1.Budget: What budget?
Shift workersReduce costs by 40%Dangerous environmentMajor contributor to community
8/3/2019 Ross Monaghan
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The Facts The Challenges
High profile nationalorganisation rolling outcontroversial infrastructureWorkforce: 10k+ (and
contractors).Community relations team: 1.Budget: What budget?
High profile.Perceived radiation dangers.Many working on projects.Nation-wide.
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Creating a virtual communication team.
Be a manager - know how you contribute to thebottom line.
Build your job (and budget) into the business plan.
Help your managers manage communication.
We dont have a monopoly on good communicationideas.
8/3/2019 Ross Monaghan
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@theMediapod@theMediapod