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ROTARACT & MILLENNIAL ENGAGEMENTRebecca Fry - Chair, Rotaract Australia MDIO / Rotarian, Silicon Valley eClub
Engaging Millennials
WHO AM I?
Engaging Millennials
AGENDA
1. What is Rotaract?
2. Who is a Millennial?
3. The Data
1. Millennials Needs & Wants
2. Barriers to Entry & Engagement
4. Solutions to Engaging Millennials in Rotary
5. Feedback and Questions
Engaging Millennials
WHAT IS ROTARACT?
Engaging Millennials
PILLARS OF ROTARACT
Professional Development
International Service
SocialNetworking
Local Community Service
Engaging Millennials
WHO ARE ROTARACTORS?
Engaging Millennials
WHO ARE MILLENNIALS
Only 5% of Rotarians are under 40!
Engaging Millennials
MILLENNIAL NEEDS AND WANTS
Reasons Millennials Engage with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Local Community Volunteering 38
Social 12
Professional Development 9
International Projects 9
Opportunity to Travel 3
53%
17%
13%
13%
4%
Local Community Volunteering Social Professional Development International Projects Opportunity to Travel
Engaging Millennials
MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT
Barriers to Millennials Engaging with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Money 35
Time 26
Lack of Social Connection 10
Scheduling 3
Location 0
47%
35%
14%
4% 0%
Money Time Lack of Social Connection Scheduling Location
Engaging Millennials
Engaging Millennials
MILLENNIAL NEEDS AND WANTS
Reasons Millennials Engage with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Local Community Volunteering 38
Social 12
Professional Development 9
International Projects 9
Opportunity to Travel 3
53%
17%
13%
13%
4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel
Engaging Millennials
MILLENNIAL BARRIERS TO ENTRY AND ENGAGEMENT
Barriers to Millennials Engaging with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Money 35
Time 26
Lack of Social Connection 10
Scheduling 3
Location 0
47%
35%
14%
4% 0%
Money Time Lack of Social Connection Scheduling Location
Engaging Millennials
Engaging Millennials
BREAKING DOWN THE ECONOMIC DATA
Item Cost Cumulative Total
Membership Fee $420 $420
Meetings + Fines $25 + $5 x 48 weeks = $1440 $1860
Events $40 per quarter = $160 $2020
District Conference
Rego = $120Dinner = $80
Accommodation = $200$2420
National / International
Events
Peace Conference = $125National Conference (Rego) = $200
International Convention (Rego) = $520> $3000
Engaging Millennials
Engaging Millennials
“If I had asked people what they
wanted they would have said
faster horses”
Henry Ford
Engaging Millennials
FLEXIBILITY
Engaging Millennials
VALUES & VALUE ALIGNMENT
Engaging Millennials
INTEGRATION
Engaging Millennials
SOLUTIONS
Engaging Millennials
SOLUTIONS FRAMEWORK
1. CONNECT (understand the market)
2. COLLABORATE (think big picture)
3. THE POWER OF ‘AND’ (market segmentation)
4. REVIEW(ongoing evaluation)
Engaging Millennials
PRACTICAL APPLICATIONS
Engaging Millennials
CONNECT – ROTARACT
Engaging Millennials
CONNECT – YOUTH PROGRAMS
Engaging Millennials
COLLABORATE – JUMP IN THE SAME ROOM
Engaging Millennials
COLLABORATE – THINK BIG PICTURE
Engaging Millennials
THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS
Reasons Millennials Engage with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Local Community Volunteering 38
Social 12
Professional Development 9
International Projects 9
Opportunity to Travel 3
53%
17%
13%
13%
4%Local Community Volunteering Social Professional Development International Projects Opportunity to Travel
Engaging Millennials
THE POWER OF ‘AND’ – LEVERAGING YOUR ASSETS
Engaging Millennials
THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS
Barriers to Millennials Engaging with Rotaract/Rotary
PARTICIPANT UNITS SOLD
Money 35
Time 26
Lack of Social Connection 10
Scheduling 3
Location 0
47%
35%
14%
4% 0%
Money Time Lack of Social Connection Scheduling Location
Engaging Millennials
THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS
Item Cost Potential Solutions
Membership Fee $420 Monthly Direct
Debit?
Meetings + Fines $25 + $5 x 48 weeks = $1440 Choices (meals?
happy coins?)
Events $40 per quarter = $160 Range of Events?
District Conference
Rego = $120Dinner = $80
Accommodation = $200
Club Sponsorship?
National / International
Events
Peace Conference = $125National Conference (Rego) = $200
International Convention (Rego) = $520Fundraising?
Engaging Millennials
THE POWER OF ‘AND’ – ADDRESSING THE BARRIERS
Engaging Millennials
REVIEW – ONGOING EVALUATION
Engaging Millennials
RESOURCES – COLLABORATION HUB
Engaging Millennials
RESOURCES – ENGAGING YOUNGER PROFESSIONALS TOOLKIT
Engaging Millennials
FEEDBACK AND QUESTIONS
Engaging Millennials
CONTACT ME
Rebecca FryChair, Rotaract Australia MDIO