Rotary District 7930 Long Range Public Relations Plan 2013-2016

Rotary District 7930

Long Range Public Relations Plan

2013-2016

Rotary District 7930 Public Relations Committee

• Josh Arnold• Tracy Arabian• Joan Arsenault• Jo Broderick• Nanci Carney• Tanya DeGenova• Carole Elliot• Toni Joerees

• Amy Luckiwicz• Peter Majane• Betsy Manzilli• Bonnie Michaleas• David Olson• Brenda Smith• Bob Wicks

The District Public Relations Team

• Josh Arnold Chairman 2012-2015• Led the development and deployment of

District’s PR long range plan, Media guide, Media aggregator, PR awards, PR Tool Kit & expansion of use of social media in district PR endeavors.

• Past President Gloucester Club• Multiple Paul Harris Fellow• Rotary Zone 32 Assistant Public Image

Coordinator 2013 -2015• Zone Presenter on PR/ Social Media

Connecticut Success Forum, Northeast PETS, presenter on PR at district meetings

• Received training in Chicago as part of joint Zones 24 & 32 collaboration 2014, 2015

• Host of Rotary Radio Hour on internet’s MSO Web Radio.

• Published Author, Radio Show host, past cable TV host, Adjunct College Professor, Educational Consultant/Advocate for Children with Special Needs

• Contributing member of district Long Range PR Planning Committee


• Joan Arsenault

• Current Assistant Governor

• Past President Ipswich Rotary Club

• Past member of Ipswich School Board

• Past & Current Co Chair of District Conferences



• Jo Broderick• Past President of Beverly

Rotary Club• Assistant to the President of

Montseratt College of Art• Prior work in Journalism• Serves as member of the

Media Crisis Management team

• Serves on Public Relations Awards Sub Committee


The District Public Relations Team• Toni Joerres member of multiple clubs, currently

Gloucester MA in district 7930• Bar Harbor Maine Club chair of multiple

committees, Programs, Scholarship, Community Service, Membership, RYLA.

• District level RYLA Counselor 5 years• District Membership Chair 2 years• Zone level: New Generations Task Force 1 year.• Speaker New Generations Task Force Training

Seminar Newark NJ• Speaker Zone Institute Lake George NY• Speaker Presidents Conference Salt Lake City

Utah.• Spoke at International Conference Barcelona

Spain• Featured in Rotary Magazine• Speaker at clubs in multiple states, and Canada• District 7930 PR Awards sub committee• Contributing member of district Long Range PR

Planning Committee


• Nanci Carney• Past President of Greater

Salem NH Club• Member of Media Crisis

Management Committee• Member of District PR

Awards Committee• Contributing member of

district Long Range PR Planning Committee


• Tanya DeGenova• Retired member of FBI• Worked on investigations of

Assassination attempt on President Reagan, and Oklahoma Bombing

• Owns and operates international Security company

• Frequently appears on National Media as Law Enforcement Spokeperson.

• Past Marblehead Public Relations Chairwoman

• Current Marblehead Club President• Serves on Research, organization and

documentation sub committee of District PR Committee



• Brenda Smith Esq.• Past President of Salem MA Rotary

Club• Past Human Resources and Public

Relations Senior Executive• Participates in Iron person Triathalons

for charities Internationally• Founding Executive Director Center for

Entrepreneurship at Endicott College • Adjunct Professor Salem State

University• Member of District Media Crisis

Committee• Member of District PR sub committee

on Research organization and documentation



• David Olson• Editor Salem Evening News• Past Editor Gloucester Daily

Times• Past member of Gloucester

Rotary Club• Current member of Beverly

Rotary Club• Current Chairman Beverly PR

Committee• Member of District Media Crisis

Management Team• Member of District PR Media

Directory Committee• Contributing member of district Long

Range PR Planning Committee


• Bob Wicks• Current Assistant Governor• Past Ipswich Club President• Current Club PR Chairman• Current RLI Facilitator, Rotary

Leadership Institute for Northeast America

• Current Member, 7930 Technology and Communications Committee

• Member of District PR sub committees for PR Awards, and District Media Guide

• Current PR Chair for Ipswich Rotary Club



• Peter Majane• Past North Reading Club President• Current Tri-district Public Image Chairman• Current District Membership Chairman• Current Rotary Visioning Coordinator• Current Assistant District Governor• Member of District PR Awards Committee• Member of District Media Directory

Committee



• Amy Luckiwicks• Past President of

Wakefield Rotary Club

• Current Assistant Secretary 7930

• Co-chair of District Polar Plunge Committee


• Betsy Manzilli• Past President of the

Hamilton Wenham Club

• Chairwoman Rotary Youth Exchange


• Bonnie Micheleas• Past President

Haverhill Rotary Club


• Carole Elliot


• Tracy Arabian• Co Chair District

Polar Plunge Committee

• Chair of Gloucester Public Relations Committee

Year 1 Goals & Objectives

Planning & Development

Create Infrastructure

Research, SurveyDevelop outline

For DistrictLong Range PR

Plan

Develop MultiMember PR Committee

Increase from 2Encourage Clubs to

appoint PR Designees, increase from 19 total

DevelopDistrict WideMedia Crisis Intervention

Team


Communications

Provide ongoing PR Updates to Dist. Ldshp

Team & Forums

Continue Rotary Radio Hour, Share Guest’s

Rotary Stories

Use Club Runner SoftwareFor Communication &

Documentation Access for Dist Com.

& Club PR chairs

Develop Set of TipsTo share with

Club Level personnelTo Assist with PR

Endeavors

Use Photos to“Give Camera” to District and Club

Activities

Year 1 Outcomes From Goals & Objectives

Planning & Development

Create Infrastructure

Long Range Public RelationsOutline was developedIt proved most helpful

In developing The actual plan.

Media Crisis Team was Established see follow up

Slides for details

District PR committee Expanded from two to 13 in

Year 1Future focus needs to be on

Developing out the teamAnd expanding the

Workload with some additionalFocus on specialization

Year 1 Goals and Objectives

Social Media

Do Research to provide Literature to district &

Club level folks to Support use of

Web pages, linked inFacebook & Social

Media.

Enhance offerings Using Social Media to Share

Rotary Stories, Rotary inAction, Rotary Fellowship

At the district and club levels.

Encourage Rotarians to joinFacebook, Linked in, and

To participate, and contributeTo each medium

Post and interact with folksFrom Linked in GroupsEncourage district folks

To join linked in rotary groups

Year 1 Outcomes Media Crisis

Intervention Team

Beverly PR ChairDavid OlsonEditor Salem

Evening News

Past President Beverly ClubJo Broderick

Past President Greater Salem Club

Nanci Carney

Past PresidentSalem MA Club

Brenda Smith Esq.

Year 1 Outcomes Media Crisis

Intervention Team

Team Reports Directly to

District Governor Members rotate based on

Calendar Cycle

All Team Members have Met with District PR Chair

Reviewed publicationBy RI on

Media Crisis Management

Contact information of TeamFurnished to incoming District

Governor at point of transition

Protocol is Club PresidentReaches out to Governor

Governor after fact findingCalls Team and member or Members convene to assist

Club on Media AspectsOnly.


Continue existing InfrastructureDevelopment

Efforts Expand Scope & Range

Push toward year 3Deliverables

Provide more focusOn social Media

FacebookLinked InTwitter

Continue with RotaryRadio Hour

Let RotariansTell their Story

Research &Development

Of PR Tool KitFor clubs


Communications

Continue to provide ongoing PR Updates to Dist. Ldshp

Team & Forums

Continue Rotary Radio Hour, Share Guest’s

Rotary Stories

Use Club Runner SoftwareFor Communication &

Documentation Access for Dist Com.

& Club PR chairs

Develop Set of TipsTo share with

Club Level personnelTo Assist with PR

Endeavors

Use Photos to“Give Camera” to District and Club

Activities

District PR Year II Outcomes

Media Crisis Team Met reviewed

Procedures and protocols

Greater inclusion of Data on District

ClubrunnerBut to no avail Club PR chairs

Need to integrate useOf clubrunner as part of

Their PR Efforts

Facebook “give the camera”

Focus wellReceived

Enhanced number of Members, and visits

For district and club pagesMore contributions for Linked in

Research for PR toolKit completed. Could not gain

Consensus from otherDistrict committees to share

Information with district clubs.Product created but

No distribution.

District Goals & Objectives Year 3

Continue District PRInfrastructure Development

Focus on DeliverablesAnd convey successes

to others by showcasingDistrict 7930’s PRAccomplishments

Produce DistrictLong Range

PR Plan Establish PR Awards for

2014-2015 year

Publish Tool Kit for District Clubs

Share District 7930Tool Kit

With others Via social media

Publish District Media GuideFor use by District PR

Assist Clubs In deploying R.I. Showcase


Continue Rotary RadioShow, let Rotarians share

Their stories. Expand toUse social media to connect

With other RotariansAs guests on Show

Provide continuedSupport for District

Efforts, amongThem DistrictPolar Plunge

Create news aggregating Alert and post articles

Relevant to District 7930On district facebook

page

Continue to Use photos for

Year ending albumsFor DG andTo post to Facebook


Give talks at club levelsTo highlight the infrastructure

Development of districtPR Plan, and resources

Available to clubs For Public Relations

Public Image

Develop inroadsFor years four and

Five for CableAnd Video production

To support PR/PI Efforts and programming

Develop listing of Vendors and products

To share with Clubs for PR

Related Products

Prepare final report on District Public Relations

For past three yearsWith recommendations

For changesUpgradesExpansion

And redirection

Documents

Rotary District 7930 Long Range Public Relations Plan 2013-2016