ROULARTA LEAD GENERATIONnewsroom.roularta.be/static/17042015/LeadGenpresentation 2015 E… · • Generating leads for a specific product, topic, etc. • Content e-letter • Sent

ROULARTA

LEAD GENERATION

WWW.ROULARTAMEDIA.BE

ROULARTA LEAD GENERATION

CONCEPT – DATABASE

All opt-in profiles within the database of Roularta Media Group

content e-letters for each subsegment

Segmented

Subscribers to RMG titles RMG events

RMG online contacts

http://www.fiscoloog.be/



FORMULAS – STANDARD INSERT

• Insert (= 1 block) in e-letter with

maximum 3 blocks, with content from

commercial partners and 1 editorial item

• Generating leads for a specific product,

topic, etc.

• Content e-letter

• Sent out from Roularta



CONCEPT – STANDARD INSERT

Advertorial with logo, title

and max. 60 words

E-letter Landing page Whitepaper /

informational

document

Landing page with multiple

choice questions to enrich the

profile + profile data of the

subscriber

Subscriber receives an

informational document (pdf,

video, link to website) in their

mailbox

Client click

OR

lead



FORMULAS – RESULTS

List of leads in Excel

Advertiser receives a daily update of the leads for 2 weeks after the start of the campaign



FORMULAS – DEDICATED E-LETTER

• Exclusive e-letter for your enterprise

(and possible partners)

• Standard: 2 advertorials for the client

and 1 editorial (Roularta)

• Generate leads for different products,

themes, topics or through different

angles

• Leads from the editorial are also

delivered to the client



FORMULAS – EXAMPLE DEDICATED E-LETTER

lead

editorial lead

lead

Client

Client

Client



FORMULAS – SURVEY

• Product research with the

generation of leads as a purpose

• 5 to 20 multiple choice

questions (on the landing page)

• Analysis and reports by Roularta

Lead Generation



FORMULAS – SURVEY - 3 STEPS

click

lead

Client



E-LETTERS – PORTFOLIO B2B

Publication Sector Database Profile Reach (NL = Dutch,

FR = French) Frequency

Business

E-tips

KMO +

corporate

Trends subscribers +

contacts B2B events

Entrepreneurs,

executives and

directors

139.821 NL

80.504 FR

= 220.325

Thrice a month

ICT

E-tips ICT

Data News

subscribers + events IT decision makers

38.820 NL

16.610 FR

= 55.430

Thrice a month

CFO E-tips CFO Fiscoloog + tag CFO Financial decision

makers

5.660 NL

2.110 FR

= 7.770

Dedicated only

Industry E-tips Industry

Newsletters Industrie

Technisch

Management

Industry contacts

22.129 NL

5.254 FR

=27.383

4 times a year

Architects and

Building Professionals

E-tips

Building

Ik Ga Bouwen, Beter

Bouwen &

Verbouwen B2B

Architects and

building professionals

4.363 NL

1.711 FR

=6.074

Dedicated only

HR E-tips HR Tag HR HR-interest

9.550 NL

2.927 FR

=12.477

Dedicated only

B2B Decision makers

E-tips Combination Combination Combination

182.715 NL

93.610 FR

= 276.325

Twice a month

Medical Care e-tips Medical Artsen- en

specialistenkrant

Doctors and

specialists

17.208 NL

12.471 FR

=29.679

Once a month

Finance Professionals

E-tips Finance B2B Finance B2B contacts Banks and insurance

3.270 NL

2.022 FR

= 5.292

4 times a year

Last update: 16/04/2015



E-LETTERS – PORTFOLIO B2C

Publication Sector Database

Reach (NL =

Dutch,

FR = French)

Frequency

Lifestyle E-tips Lifestyle

Grande, Bodytalk,

Sport/Voetbalmagazine,

Knack Focus, Knack

Weekend, tag Lifestyle

298.735 NL

114.780 FR

=413.515

Twice a month

Personal Finance

E-tips Finance B2C

Fiscoloog, Inside

Beleggen, tag Personal

Finance

138.797 NL

82.688 FR

= 221.485

Twice a month

Personal Life E-tips

(Lifestyle + Personal

Finance)

Lifestyle + Personal

Finance

Lifestyle

+Personal Finance +

Knack/Vif

374.694 NL

185.266 FR

= 559.960

Twice a month

50+ E-tips 50+

Plus Magazine, Royals,

50+ Roularta

subscribers

116.468 NL

50.080 FR

= 166.548

Monthly

Building E-tips Building

Ik Ga Bouwen, Beter

Bouwen & Verbouwen

B2C

53.200 NL

25.602 FR

= 78.802

Dedicated only

Last update: 16/04/2015



UPGRADE – WIDGETS ROULARTA WEBSITES

click lead

Landing page White paper/

infodocument Widget

E-tips Site SOV Period

Business Trends.be N/F

100% 14 days

ICT Datanews.be N/F

CFO Trends.be N/F

B2B Trends.be N/F

Lifestyle Weekend.be N/F

Personal Finance Trends.be N/F

Personal Life Weekend.be N/F

50+ Plusmagazine.be N/F

Medical Care Artsenkrant.com/ Lejournaldumedecin.com

Aim = strengthen campaign by generating leads via Roularta websites as well

Only in combination with existing campaign – same duration



E-LETTER – PRICES

E-tips Price for insertion

(in e-letter) Price for dedicated (exclusive e-etter)

Upgrade: Widget website Roularta

Business € 3.750 € 11.000 € 900

ICT € 3.250 € 10.000 € 900

CFO / € 4.000 € 900

Architects and building professionals

/ € 4.000 /

HR / € 4.000 /

Industry € 2.500 € 5.000 /

B2B € 4.750 € 12.500 € 900

Medical Care € 2.995 € 9.500 € 900

Finance Professionals € 1.850 € 3.700 /

VAT exclusive – Including leads – Based on content being delivered by the client



E-LETTER – PRICES

E-tips Price for insertion

(in e-letter) Price for dedicated (exclusive e-etter)

Upgrade: Widget website Roularta

Lifestyle € 3.450 € 10.500 € 900

Personal Finance €2.995 € 9.500 € 900

Personal Life €4.750 € 12.500 € 900

50+ €3.450 € 10.500 € 900

Building / € 5.000 /

VAT exclusive – Including leads – Based on content being delivered by the client



E-LETTER – OPTIONAL TECHNICAL COSTS

Cost

Writing intro by Roularta Lead Generation € 150

Translating intro by Roularta Lead Generation € 50

Writing + translating intro by Roularta Lead Generation € 200

Writing whitepaper + intro by Roularta Lead Generation € 750

Translating whitepaper + intro by Roularta Lead Generation € 400

Writing + translating whitepaper + intro by Roularta Lead Generation € 1.150

VAT excluded



LEAD GENERATION – ADVANTAGES

Combination of:

Visibility and name recognition within de databases of Roularta Media Group

Informing interested people (content, tips, magazine)

Coming forward as an expert in the field or regarding a certain theme

Being a part of the content of the E-letter

Expanding database with interested profiles

Generating qualitative leads

Possibility to generate opt-ins, meetings with clients, offers…

Measurable ROI

Strengths:

Exclusive qualitative database

Generated leads become exclusive property of your enterprise

Content and problem-solving approach

Refine the profile and give your sales extra input thanks to 3 questions you can

ask on the landing page

Generate short and long term leads



LEAD GENERATION – TEAM

Ineke Daenen

Account Manager

ICT, HR

Tel 02 467 56 18

GSM 0479 74 86 58

ineke.daenen@roularta.

Greet Vandenbussche

Account Manager

Education, lifestyle, tourism, food,

health and NGO’s

Tel 02 467 56 38

GSM 0479 90 59 77

greet.vandenbussche@roularta.

Fauve Hamerlynck

Account Assistant

Order- and material processing

Data-analysis

Tel 02 467 57 64

[email protected]

Steven Van Genechten

Sales coach & Account Manager

Auto, finance

Tel 02 467 58 32

GSM 0474 01 51 49

[email protected]

Tom van der Draaij

Account Manager

Real estate, building & energy,

B2B

Tel 02 467 57 56

GSM 0474 06 86 38

[email protected]

THANK YOU

FOR YOUR

ATTENTION

Documents

ROULARTA LEAD GENERATIONnewsroom.roularta.be/static/17042015/LeadGenpresentation 2015 E… · • Generating leads for a specific product, topic, etc. • Content e-letter • Sent