Roy LessinHeritage & HistoryRoy Lessin came to know Christ at the age of nineteen. He was led to the Lord by his father, Joseph, who was raised an orthodox Jew in the Bronx, New York.

Roy attended Bethany College of Missions (Bethany Fellowship) in Minneapolis, Minnesota. It was there that he met his wife, Char-lene. Roy and Char spent two years on the mission field—one year in Mexico, and one year in Puerto Rico working in a Christian bookstore.

In 1971, Roy, along with three other Christian men (Dean Kerns, Don Leetch, and Russ Flint) started a Christian publishing company in Covina, California, called Outreach Publications. Roy spent many years in various creative and editorial roles bringing hope and encouragement to the body of Christ.

Today, Roy is an active Bible teacher and continues to be involved with DaySpring Cards, serving in various pastoral responsibilities, as well as helping to create new products. He has written numerous gift and devotional books. Roy and Char have two children and four grandchildren.

“Roy Lessin played a major role in the development of the DaySpring Christian greeting cards. In 1971, recently returned from a year’s missionary work in Puerto Rico, he came to work with Dean Kerns and Don Leetch.

“In our brainstorming together on possible new products, Roy became an important part in developing the concept for the first greeting card, soon to be called DaySpring. We are thankful for Roy’s important part in DaySpring Cards.”

-Dean Kerns and Don Leetch

Roy has created thousands of greeting cards

Published over 40 gift books

Roy’s Impact“It feels like he’s

speaking directly to me by the

direction of the Holy

Spirit” Consumers survey

2010

Our Partnership Together

• Currently 86 active products• Touching 2.1 million lives annually• Meet Me in the Meadow, blog site• Blessings Unlimited products• DaySpring.com products

The vision…touch 8 million lives annually

Blog launched in September 2008Unique visitors in 2010,

253,401

A Blog Story

“It seems that whenever I need a word from the Lord, I will find it from Roy’s blog.” Consumer survey 2010

ProposedBrand Strategy

The Roy Lessin “Tribe”

She is a Christian, 50+ in age and is an empty nester or lives alone.

She is in a unique stage of life as her children have left home and beginning families of their own and she is also beginning to deal with the care of her parents.

With all the stresses of everyday life, she is looking for daily encouragement that points her to Jesus! And encouragement to share with others dealing with similar circumstances.

Are You?About how often do you view Roy Lessin’s “Meet Me in the Meadow” blog?

For you, which of these best describes Roy?(You may choose more than one)

Male7%

Female93%

60+

50-59

40-49

30-39

Prefer not to answer

This is the first time

Once every 6 months

Once every 2-3 months

Once a month

Once a week

A couple times a week

Every day

Teacher

Counselor

Advisor

Friend

Pastor

Exhorter

Worship Leader

Under 21 21-29

Which best describes your age?

12.5% 111

0.2% 2

0.3% 3

2.4% 21

8.1% 72

31.7% 261

44.7% 396

answeredquestion 886 skippedquestion 0

ResponsePercent

ResponseCount

50.0% 469

50.4% 422

30.1% 525

36.5% 306

27.3% 229

47.1% 395

18.4% 154

answeredquestion 838 skippedquestion 48

ResponsePercent

ResponseCount

BRAnD POSITIOnIng

To the Christian female who faces life’s daily challenges, Roy Lessin is a trusted Bible teacher who can articulate the love, hope, joy and refuge of Jesus our Savior, serving as a way to point us to God during difficult times.

Roy Lessin is an ordained minister and experienced Bible teacher, he has a divinely inspired calling of communicating the deep Biblical truth of the compassion of Jesus in a succinct, practical way.

BRAnD MAnAgeMenTWe believe the best strategy for the Roy Lessin brand is a cohesive brand statement across all product formats. One person representing the Roy Lessin brand both at DaySpring and externally bringing an understanding of the brand, the strategy and the purpose.

We propose:Brand management

Creation of • Style guide

• Brand essence• Brand plan

• Out licensing pitch book

PRODuCT STRATegYIt is essential to seek what the Holy Spirit is speaking to Roy’s consumer. Using Roy’s gifting as teacher, exhorter and counselor we will create products to encourage, uplift and seek God’s heart in the product formats consumers desire.

PROPOSeD PRODuCT PLAn 2012

MAY JUNe JULY SePTeMBeRAUGUST OCTOBeR

• Father’s Day Collectioin

• Flex Card Line The Poetry of Roy Lessin

• Clergy Collection• Sympathy Collection• ED Box

• Christmas Gift Book Promotion• Christmas Collection

• CBA End Cap Gift Collection

• Wall Calendar

• Trade Book Release• Bible Study Curriculum

• Gift Collection• Poetry of Roy Lessin Card Collection

• Allied vendor Trade book• Poetry of Roy Lessin Card Collection

• Christmas Gift Book release• Christmas record release

• Christmas Gift Book release

Allied vendor Gift book

GReeTINGS

SPeCIALTY

OUT LICeNSe

BLeSSINGSUNLIMITeD

DAYSPRING.COM

TIMeLIne

DATe PROJeCT TeAM

Brand strategy & plan finalized

Open source innovation

Social media plan begins

Style guide design

Roy begins writings

Kendra & Team

Michael & Team

Jesse & Team

Michael & Team

Roy

AUGUST

SePTeMBeR

OCTOBeR

OCTOBeR

NOveMBeR

Roy: God has truly gifted you with a unique way to express His heart to consumers that need encouragement in a relevant way that is

grounded in God’s truth.

It has been our privilege to see millions of lives touched by His work through you.

We believe God, through His Holy Spirit, is still speaking through you to His children. We believe the Roy Lessin brand is a unique

part of DaySpring.

We desire to partner with you in the years to come to continue your ministry and the DaySpring ministry of “Sharing God’s heart in

fresh, new ways.”Blessings,

James Barnett, PresidentBrenda Turner, Director of Marketing Communications

Kendra Moore, Sr. Marketing Manger, Licensing