The Evolution of Android: Its Ecosystem and Impact in

the Mobile Application Marketplace

This research focuses on Android OS, OHA devices and the impact on the growth of the wireless/smart phone marketplace. The report provides an insight into the evolution of the mobile marketplace around the Android and the Apple mobile OS standards to date. The report looks at the reasons behind the creation of the Android ecosystem, including the improved user interface of the new generation of smart phones, the introduction of new high speed mobile networks and the emergence of usage based data pricing with handset subsidies - in return for long term pay monthly contracts in developed markets. This report evaluates the latest smart phone innovations including the Apple iPhone 4 and the Google Nexus and looks at the rise of the Android Application Store (Android Marketplace). It analyzes the busi-ness models being offered by the main mobile OS standards. It provides examples of MNO pricing and examines the strategy being employed by the MNO to ensure that it still remains relevant in the provision of content services over the smart phone device in response to the rise of the smart phone brand. The report also provides global subscriber statistics and forecast for the Android mobile OS and the Apple iOS standards from the end of 2010 to the end of 2013, with a similar forecast and market share projection for all of the major mobile OS standard providers (including RIM (BlackBerry), Microsoft Windows Mobile and Nokia Symbian) as well as Android and Apple over the 3 year period.

Mobile Operators

BouyguesTelecom China Mobile Communications Corp. China Telecommunications Corp. China United Network Communi-cations KDDI Corp. NTT DoCoMo Softbank Mobile Corp. Sprint T-Mobile Telecom Italia Telefonica Telus Vodafone

Handset Manufacturers

Acer Alcatel Mobile Phones ASUSTeK Computer Inc. CCI Dell FIH Garmin International, Inc. HaierTelecom Co., Ltd. HTC Huawei Kyocera Lenovo Mobile Communication Technology LG Motorola NEC

Samsung Sharp Sony Ericsson Toshiba ZTE

Semiconductor Companies

AKM Semiconductor, Inc. Audience ARM Atheros Communications Broadcom CSR Plc. Cypress Semiconductor Corp. Freescale Semiconductor Gemalto Intel Marvell Semiconductor, Inc. MediaTek, Inc. MIPS Technologies, Inc. NVIDIA Corp. Qualcomm Renesas Electronics Corp. ST-Ericsson Synaptics, Inc. Texas Instruments Via Telecom

Software Companies

ACCESS Co., Ltd. Ascender Corp. Cooliris, Inc. eBay

Google Living Image Ltd. Myriad MOTOYA Co., Ltd. Nuance Communications, Inc. NXP Software OMRON Software Co., Ltd. PacketVideo (PV) SkyPop SONiVOX SVOX VisualOn, Inc.

Commercialization Companies

AplixCorp Borqs L&T Infotech Noser Engineering, Inc. Sasken Communication Technolo-gies, Ltd. SQL Star International, Inc. TAT Teleca Wind River Wipro

To order, visit: www.eogogics.com/publications

or call +1 703 281 3525 (in the US, 1 888 364 6442)

Target Audience

Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and sup-port programs.

Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.

Mobile Software developers: provide focus on what platforms offer growth and opportunity.

Potential Application Store providers: a detailed technical comparison & review the market

Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.

Table of Contents

Overview OHA Overview Mobile OS Overview Comparative Analysis Application Store Analysis Analysis of Developer Support Programs Overall Analysis SWOT Analysis Android Technical Overview Handsets, OS and Applications Handset Specifications Motorola Droid X HTC EVO 4G HTC Droid Incredible T-Mobile G2 Samsung Captivate Comparative Analysis Usability Analysis Tablets Specifications Operating Systems Application Analysis Mobile Application Development Toolkits Mobile Application Stores Technical Analysis Market Overview Market Forecast Market Share Market Analysis Market Predictions Business Opportunities Android Questions

To order, visit: www.eogogics.com/publications

or call 1 703 281 3525 (in the US, 1 888 364 6442)