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RSA Conference 2008
Staff Meeting
2 January 29, 2007 RSA Conference 2007 Staff Meeting
Agenda
> What is the RSA Conference?
> What is CA Doing at the RSA Conference? Marketing
CA Booth
Dave’s Keynote
CA Speaking Sessions
CSO Networking Reception
1:1 Meetings
Other CA Activities
> What are the Staff Responsibilities and Key Contacts?
What is the RSA Conference?
Show Details
4 January 29, 2007 RSA Conference 2007 Staff Meeting
RSA Conference 2008
> Dates: April 7-11, 200
> Venue: Moscone Convention Center, San Francisco, CA
> Attendance: 17,000+
CSO, CISO, Security and IT Directors and More!
> Conference Theme: Alan Turing, British cryptographer, mathematician, logician, philosopher and biologist (1912-1954).
5 January 29, 2007 RSA Conference 2007 Staff Meeting
Continued…..
> 17 tracks and over 220 sessions
> Over 350 exhibitors
> Keynote addresses: RSA Security: Art Coviello, President EMC Security Division Symantec: John W. Thompson, Chairman and CEO Microsoft: Craig Mundie, Chief Research and Strategy Officer VeriSign: Jim Bidzos, Chairman Tipping Point: Brian Smith, Chief Architect IBM: Val Rahmani, General Manager ISS Division Numenta: Jeff Hawkins, Founder CA: Dave Hansen, Sr. VP and GM Security Division Oracle: Thomas Curian, Sr. VP, Oracle Server Technologies Dev Al Gore, Former Vice President and Nobel Laureate
What is CA doing at the RSA Conference?
7 January 29, 2007 RSA Conference 2007 Staff Meeting
CA at the RSA Conference 2007
> Platinum Sponsor
> 30x30 Booth #1432 - includes 7 solution oriented demo stations, a Partnering with CA station and a theater
> Theme: “Strategic Security is greater than any single security product”
> Dave Hansen Keynote
> CA Speaking Session
> Industry Events
> CSO Networking Reception
8 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show Promotionca.com/rsaconference
9 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionEmail Invitation
10 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionPostcard
11 January 29, 2007 RSA Conference 2007 Staff Meeting
Pre-Show PromotionRSA Conference Web Site
12 January 29, 2007 RSA Conference 2007 Staff Meeting
RSA Conference Program Guide Ad
13 January 29, 2007 RSA Conference 2007 Staff Meeting
Exhibition Floor Plan
14 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Look & Feel
15 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Posters
16 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Tabletop Signage
17 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Demo Station Signs
18 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Event Schedule Flyer
19 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Solution Demonstrations
> Security Compliance Process Automation
> Security Compliance Through Effective Log Management
> Identity Lifecycle Management
> Server Resource Protection
> Secure Web Business Enablement
> Enforce and Validate Compliance for Your Mainframe Security
> Integrated Threat Management
> Partnering with CA
20 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Plan View
21 January 29, 2007 RSA Conference 2007 Staff Meeting
Other CA Booth Highlights
> Theater presentations Are You Smarter than a Fifth Grader CSO? (2x / hour) Enterprise Business and Security Optimization (Deloitte)
> Literature CA Security Management Solutions Brief IAM Solutions Brief SIM Solutions Brief Threat Management Solutions Brief
> Giveaways CA logo shopping bags CA logo pens
> Daily drawing – enter for a chance to win one of three 3 Garmin nuvi 250W Personal Travel Assistant on Tue, Wed, Thu
22 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Booth Drawing Entry Card
23 January 29, 2007 RSA Conference 2007 Staff Meeting
Dave’s Keynote Address
> Thur, April 10, 2:35 PM
> Presentation sounding a “wake up” call for CIOs
> 30 second advertisement video Runs all day Thursday in the keynote theater
24 January 29, 2007 RSA Conference 2007 Staff Meeting
CA Speaking Sessions
> Liberty Alliance Workshop - Apr 7 at 1-5 PM
> OSIS User-Centric Interop - Tue, Apr 8 and Wed, Apr 9 at 11:00 AM – 6:00 PM
> Compliance Without Borders - Thu, Apr 10 at 9:10 AM
25 January 29, 2007 RSA Conference 2007 Staff Meeting
CSO Networking Reception
> Who Should Attend? Senior security managers
> RSVP Date? Apr 9, 2008
> Who will be there? Security Management VPs
and Directors
> Contact Robin Conklin to RSVP or for more information
26 January 29, 2007 RSA Conference 2007 Staff Meeting
Available 1:1 Meetings
> Dave Hansen
> Vadim Lander
> Bill Mann
> Dave Culbertson
> Dave Earhart
> Paul Engelbert
27 January 29, 2007 RSA Conference 2007 Staff Meeting
Other CA Activities
> SC Magazine Awards Dinner: Tuesday, Apr 8 at 6:30 PM Nomination: Best Enterprise Security Solutions
What are Staff Responsibilities and Contacts?
29 January 29, 2007 RSA Conference 2007 Staff Meeting
Staff Responsibilities
> Travel Dates: arrive April 6/7 and depart on April 10/11
> Travel Itinerary: You are responsible for your own air travel arrangements. All rooms in the CA blocks have been assigned.
> Hotels: RSA Conference hotels are posted at
> When you arrive, pick up your exhibitor pass at the exhibitor registration area
> Business appropriate dress code (CA Polo, khaki or black pants, dark shoes)
> Mandatory Staff Meeting: April 7 at 4:00 PM at the CA Booth #1432 Demo staff will receive 2 CA shirts Review conference agenda and onsite logistics
> Expenses: Follow CA’s standard expense policy
30 January 29, 2007 RSA Conference 2007 Staff Meeting
Key Contacts
Name Role Cell Phone
Elliott Lowe Overall event management, leads, meeting room
631-291-0028
George Ceglinski Event logistics, technical support
631-334-9044
David Kirkdorffer Registration desk 617-388-5181
