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Product Launch at IBC 2015: RightsLogic's New Electronic Sell Through Functionality with VOD Offer Management, and Optimized Pricing & Promos Poised to Make Expanding Business Significantly More Profitable NEW YORK, NY (September 11, 2015) – Electronic Sell Through (EST) is growing by leaps and bounds.

Customers have demonstrated that they are eager to buy content during the early-release EST window,

rather than waiting 4-6 weeks until they can rent the title. In the US, according to figures published by the

Digital Entertainment Group, EST is up 30.4%.

One hurdle that video service operators and MVPDs face is that launching EST brings administrative

headaches, with increased volumes of data and a much greater frequency of updates. The good news is

that RightsLogic's new VOD Offer Management makes EST easy and highly automated.

EST is complex. There is a constant flow of new titles, updates to the license period, price changes, take-

down notices, and myriad other details, all based on shifting conditions. RightsLogic lets EST providers

handle this flood of information. It automatically ingests the critical deal points and updates, tying

everything back to the contract. It ensures that the CMS is up to date with the latest in-window titles and

offers. This means that customers get access to titles as soon as they are available. It also ensures

operator compliance.

RightsLogic's newest VOD Offer Management functionality gives operators the tools to easily re-price and

re-offer content, giving them the merchandising flexibility they need to maximize reach and revenues. It

also takes advantage of RSG Media’s deep expertise in data analytics and optimization, using VOD sales

and scheduling data to identify uplift opportunities that providers can use to generate substantial new

VOD revenues. With RightsLogic they can dynamically adjust pricing throughout a title’s lifetime on their

platform, depending on demand and how the content is performing.

Notes Mukesh Sehgal, RSG Media President & CEO, "Without RightsLogic, EST providers are stuck

trying to manage hundreds, if not thousands, of updates that need to flow through into their CMS. With

RightsLogic, they can focus on bringing their audience the finest shows, while maximizing shareholder

value. It's a win-win."

RSG Media will be using its platform at IBC 2015 to launch this innovative functionality. Demos are

available in booth H04 in hall 14.


RSG Media to Speak at IBC 2015

NEW YORK, NY (August 28, 2015) – RSG Media System’s David Hoffman, Vice President of Business

Development and Dan Cox, Vice President, will be speaking at this year’s IBC conference in the Content

Everywhere Europe Hub, in Amsterdam this September. The hub hosts a program of free sessions and

product demonstrations, which explore products that are shaping the development of new technologies in

broadcast media. IBC is packed with media industry tastemakers, cable and broadcast executives, digital

media and technology companies, content aggregators, and many other thought leaders in the content

space. Hoffman and Cox join an array of other media executives including speakers and panelists from

Deutsche Telekom, Cognizant, ITV, IBM, and Sony.

RSG Media’s session: How the Most Profitable Media Companies Use Best Practices in Rights

Management to Earn More from Content Everywhere, will take place on Saturday, September 12 at 14:00

(2 pm ET).

Cox and Hoffman will touch on how all media companies spend upwards of 40% of their total outlay on

content rights. Yet, a few select companies earn a disproportionate return on their investment. In this

presentation, RSG Media will give an insider's look at the art, science, and best practices that "move the

needle" for every facet of the industry, from programming to distribution and sales, to consumer products

licensing. “Media companies spend billions each year acquiring or producing content, yet our research

indicates many could be earning up to 10% more from their content rights. For a company that invests $3

billion per year, that’s $30 million in untapped revenue. When you think about it this way, it’s clear that

having a little edge really goes a long way“, says Hoffman.

IBC will take place from September 11-15 at the Amsterdam RAI. For more information on the session or to schedule a demo today, please email [email protected]. Visit RSG Media in Hall 14, Stand H04. Marketing & Media Contact: [email protected]

mailto:[email protected]



Product Showcase at IBC 2015: RightsLogic Automates Distribution Finance Functionality; Managers of Talent Payments, Royalties, and Residuals Rejoice NEW YORK, NY (August 10, 2015) – The digital revolution is creating massive headaches for media

companies regarding talent payments, royalties, and residuals. Huge volumes of increasingly complex

deals, each with different payment terms, span every conceivable platform. And, it’s getting worse every

day.

It’s gotten to the point where it is no longer humanly possible, even for a medium-sized media company,

to ensure timely and accurate payments and compliance with all contractual terms. The good news is that

now media companies can use RightsLogic Distribution Finance to manage these tasks automatically,

and they will be showcasing this technology at IBC 2015.

By integrating financial accounting features with RightsLogic’s industry leading business rights

management, program planning & scheduling, consumer products licensing, and reporting modules,

RightsLogic can now help managers project content-related profits and make decisions that optimize

their company’s bottom line.

Combined with the power of RightsLogic’s industry leading Cross Platform Reporting system, which

ingests information from all linear, on demand, and digital platforms automatically, RightsLogic can now

track usage and calculate receivables and payments. And, it helps ensure SOX and other regulatory

compliance, which makes audits and month end close a breeze for Finance teams. Most importantly, it

ensures that different business silos share the right information seamlessly.

There are many consumers of financial information, from the obvious (Executives, Finance, Business &

Legal Affairs, and Sales) to the less obvious, such as Programming who strives to ensure that every

airing or play is profitable.

RightsLogic presents usage, viewership, revenues, royalties, and payments in a clear way that lets

managers make data-informed decisions. It lets distribution groups evaluate the cost effectiveness of both

linear and digital TV, home video, program sales, and merchandising & sponsorship deals.

“With RightsLogic, our clients now understand revenue, royalties, and residuals by program, talent, and

media type, all at a glance,” noted Mukesh Sehgal, CEO. “Not only do they get more accurate financial

reporting, they also make more timely payments to talent, which is huge in today’s talent-driven industry.


RSG Media Signs National Hockey League For RightsLogic Consumer Products

Licensing System

NEW YORK, NY (June 9, 2015) – RSG Media has signed a deal with the National Hockey League

(NHL®) to implement RightsLogic, a rights management system which the NHL will use to manage the

contractual rights and financials for its consumer products licensing business.

“We were looking for a licensing system which would not only manage the contractual and financial

processes, but would also provide flexible analytical and reporting tools,” said Craig Harnett, NHL Chief

Financial Officer. “After evaluating several options we chose RSG Media’s RightsLogic because it has the

capabilities we need and a knowledgeable team supporting it.”

RSG Media’s CEO Mukesh Sehgal had only praise for the NHL. “Even though we have been working

with the media and entertainment industry for 30 years, we are constantly learning from our customers,”

said Sehgal. “The NHL brought some great forward thinking ideas to the table which we were eager to

incorporate into our product.”

About RSG Media Systems, LLC.

Founded in 1985, RSG Media Systems works with the world’s largest media companies to provide strategic insights,

analytics, managed services, and proprietary software solutions that significantly improve revenues and operations.

RSG Media’s products and services span three critical areas:

Business Rights Management for Content & Consumer Products Licensing

o RSG Media’s RightsLogic® system is the foremost system for managing and reporting on content

rights, royalties, obligations, finances, and opportunities.

Ad Sales Planning and Deal Management for linear, on demand, and digital properties

Yield Optimization and Big Data Analytics: RSG uses advanced mathematics and data analytics to

extract tens of millions of extra value out of advertising and content inventory. Cross Platform Reporting

unifies usage, revenue, and royalties processing across all platforms: linear, digital, on-demand, and mobile.

Managed Services: RSG provides economies of skill and scale in content management, yield optimization,

big data, and ad sales planning.


About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 30 Member Clubs, each reflecting the

League’s international makeup with players from more than 20 countries represented on team rosters,

vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year the

NHL entertains more than 250 million fans in-arena and through its partners on national television and

radio; more than 10 million fans on its social platforms; and more than 300 million fans online at

NHL.com. In Canada, the 2014-15 season marks the beginning of a landmark 12-year broadcast and

multimedia agreement with Rogers Communications, which includes national rights to NHL games on all

platforms in all languages. In the U.S., the NHL is in the fourth season of its 10-year agreement with NBC

and NBCSN, the 10th consecutive season both networks have served as national television partners. The

NHL is committed to giving back to the community with programs including: Hockey is for Everyone™,

which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™,

raising money and awareness for hockey's most important fight; NHL Green™, which is committed to

pursuing sustainable business practices; and a partnership with the You Can Play Project, which is

committed to supporting the LGBT community and fighting homophobia in sports.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All Rights Reserved.


RSG Media at Las Vegas Licensing Expo 2015 April 21, 2015

Come and visit RSG Media Systems at this year’s Licensing Expo and sit down with our team to learn

more about the end-to-end licensing system for IP Licensors, Programming Distributors, Publishers, and

Gaming Companies. Learn how RSG can help you maximize your brand’s value across all licensing

channels with RightsLogic, the first IP licensing system of its kind to handle all three major Media &

Entertainment rights areas: Consumer Goods, Content, and Sponsorship. RightsLogic enables you to

successfully manage rights, restrictions, complex guarantees and royalty schedules, throughout the entire

financial cycle and all contractual aspects of licensing deals.

The licensing expo takes place from June 9-11 at the Mandalay Bay Convention Center. Schedule a

demo today with RSG Media at [email protected].

Marketing & Media Contact: [email protected]

Booth: L187, Bayside Exhibit Hall – Level 1




A Data Driven Solution for Media Analytics using IBM Cloud

NEW YORK, NY (April 13, 2015) – Today, RSG Media announced its Cross Platform, Big Data Solutions

based on IBM Bluemix for Media & Entertainment companies at the National Association of Broadcasters

Show in Las Vegas. The new solutions will deliver unique performance insights to cable and broadcast

networks.

RSG Media is one of the industry’s first software providers to leverage IBM’s digital innovation platform for

IBM Cloud for performance analytics on networks’ media use. The transition to Bluemix allows for the

mass collection and analysis of structured and unstructured data sets from all linear, on demand and

digital media platforms. This includes networks’ revenues & costs, content rights, programming

schedules, promotional placements, advertisements, social media activity, and a plethora of other

industry data sources including EIDR (Entertainment Identifier Registry), Nielsen and SNL Kagan to name

a few. This has enabled networks to optimize media planning and return on investment from all platforms

including their use of programming, promos, and advertising.

The open standards platform for IBM Cloud is used to rapidly build, deploy and manage cognitive

applications and services. It is a key milestone in IBM’s shift towards data-driven products. IBM has

invested over $24 billion to date in big data and analytics. And in the last two years has acquired

SoftLayer, a hosting and cloud computing provider, and Cloudant, a NoSQL database-as-a-service

company to reinforce its cloud portfolio.

At the core of the Bluemix platform are three essential components that enable RSG Media to aggregate

and analyze big data sets; Dataworks, dashDB and Cloudant. Dataworks is a set of cloud-based data

refinery services that shapes, cleanses, matches and secures cloud-based and on premise data. dashDB

is a cloud-based data warehousing and analytics service. Cloudant is a NoSQL database-as-a-service

that enables applications to scale and remain available over global cloud-based data delivery networks.

Mukesh Sehgal, President and CEO of RSG Media, remarked, “The tremendous growth of data is

redefining today’s competitive advantage. With IBM Cloud, we can leverage a modern and complete

cloud-based data analytics portfolio, which allows us to accelerate our delivery of products and services

for analytically savvy media companies. With less time and money spent on IT pains, we can direct our


focus on our strategic imperative to provide innovate ways to maximize revenues for media companies’

content and advertising inventories.”


RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital

Supply Chain to Enable Content Monetization and Delivery

NEW YORK, NY (March 31, 2015) – RSG Media, creator of the dominant media business rights

management system, RightsLogic®

and Prime Focus Technologies, creators of the world’s first Media

ERP Suite, CLEARTM

today announced a technology partnership integrating their flagship products. The

joint solution will simplify and streamline the efforts of content owners by automating the digital supply

chain and maximizing monetization of their content.

As content programmers seek to grow their digital revenues by taking advantage of the increasing

number of new platforms available to them, they are faced with a time consuming and expensive process,

filled with an ever changing variety of requirements, formats and standards. Combining the benefits of

RightsLogic and CLEAR, guarantees seamless digitization of the entire content supply chain, but more

importantly, it offers a high impact solution not currently offered in the market.

With its cloud-based infrastructure and flexible deployment model, this solution enables not only large

enterprise media distributors to extract immediate value, but smaller networks and content distributors

too.

RightsLogic helps programmers view their content rights catalogue in real-time. It determines which

media assets they can use, when, and how (e.g. distribution methods, territories, consumer devices,

languages, formats). It lets them plan and schedule content more efficiently, and handles financial

planning & analysis including amortization, royalties, and payment processing. RightsLogic packages all

the usage, revenue, and royalty information into at-a-glance dashboards and customizable reports.

CLEAR is the world’s first hybrid cloud-enabled Media ERP Suite. It consists of 5 modules − MAM,

Broadcast, Operations, Production and Distribution Cloud. CLEAR Distribution Cloud helps screen

content, integrates with rights and sales order systems and tracks fulfilment of these sales contracts. It

manages the process of validation of rights & content avails for the booked contracts and smartly creates

orders for missing media along with generating orders and tracking shipments for the serving

departments automatically.


“Managing and optimizing the digital supply chain can be daunting and costly for organizations,” said

Mukesh Sehgal President and CEO of RSG Media. “By pre-integrating RightsLogic with CLEAR, we’ve

taken the burden off of our customers while lowering their costs. Our joint solution already has a proven

track record, therefore potential clients know it will work seamlessly for them as well.”

“Newer windows, more outlets, increasing volume and multiple geographies make servicing and

governance around distribution process rather complex. There is a need for automation to aid faster go-

to-market, reduce costs and enhance monetization opportunities” said Ramki Sankaranarayanan,

Founder and CEO of PFT. “This can be only achieved by connecting business and operations seamlessly

and that’s exactly what our partnership with RSG Media will achieve – a true end-to-end Distribution

offering.”

“It’s exciting when two EIDR members come together with a strategic integration,” said EIDR Executive

Director Don Dulchinos. “The real payoff for EIDR usage is business and operational efficiencies,

leveraging the broad international ecosystem that has coalesced around the standard EIDR identifier.”


Data Driven Content Branding

How companies are winning the war for viewers by using analytics to create content brands and

passionate fans

By Thomas Siegman | April 13, 2015

In 2014, the 3rd largest grossing movie was about an unknown property, a talking raccoon and a tree.

When, with Marvel’s branding, Guardians of the Galaxy grossed $774 million, it turned heads. So now, it

is no surprise to see other Marvel branded properties, from Agent Carter to Luke Cage, show up

everywhere. It also signaled other content companies that, to be successful, they must start managing

their brands the way a CPG companies manages potato chips. This is where the latest data technologies

can help.

The Brand Advantage

Brands offer a promise and an emotional connection. When people say, “I know what I like,” what they

mean is “I like what I know.” If Apple ever comes out with a rubber ducky, people will know that the iDuck

is slick, has a brilliant UI, and costs just a little more than they are willing to spend. They will buy it

anyway.

Yet, Forbes only lists four media brands on their list of the 100 most valuable brands (five, if one counts

Disney, which Forbes lists as a leisure company). For an industry based on communication, this is a

serious disconnect.

Choose a network and ask yourself what it stands for. If you selected ESPN, yes, it’s a destination for

sports; what about others? If Starbucks started serving steaks it would not fit the brand. One might expect

a similar brand dissonance if a TV show jumped to a different network or streaming service. Yet there is

none.

The lack of strong brands puts content companies at a disadvantage. If a local supermarket fails to carry

an unknown laundry soap, it’s the manufacturer’s problem; if they do not have Tide®, it’s the

supermarket’s problem; the shoppers will complain and go elsewhere. The same is true with networks.

There’s a reason that, according to Bloomberg News, ESPN gets 25% of basic subscription fees. If an

MSO did not carry it, viewers would defect.


A Better Relationship with Data

New data technologies can help content owners cultivate a strong relationship with viewers at both the

brand and show levels. It helps skilled marketers create a base of “raving fan” evangelists, using the

oldest marketing tools: the 4Ps (Product, Promotion, Place, and Price), or for the more customer-centric,

the 4 Cs (Customer, Communication, Convenience, and Cost).

Customer Data: The first task of any marketing effort is to get inside the customer’s head and use

descriptive analytics to map what the customer does and how they think.. The challenge in this field is not

the availability of data—we drown in data—but rather the ability to clean and unite data from so many

disparate sources and create meaningful models. Although our company has been doing this work for 30

years, it’s only in recent years that we, and others have been able to automate the ingestion, so that we

can immediately analyze and describe critical content metrics: viewership, buzz, and revenues across

every platform, demographic, timeframe, and behavior.

Because marketers can now pull this information up on a dashboard, we can use predictive modeling to

anticipate likely behavior. Using a “ready, fire, aim” approach, in which we test a prediction, see the actual

result, and immediately adjust, we create self-learning systems that rapidly improve and adjust to

emerging trends. This, in turn, enables prescriptive analytics: suggesting possible opportunities and

approaches to content buyers, programmers, and promoters.

The key difference between old and new technologies is we now know what users actually do; far better

than relying on what they say. For years, we helped companies profile customers, using Nielsen Catalina

data to discern which web ads led to in-store purchases. Today, we create infinitely more complex

profiles using second-by-second data from everything: set-top boxes, social media, web activity, even

home hubs for the internet of things.

We have started identifying and classifying the viewing drivers for different viewer groups. At the highest

levels, our analysis indicates, these include: habit, connection with others (both other viewers and show

characters), fear of missing out, distraction & comfort from daily life/schadenfreude, education and

information. We can correlate these behaviors with common watching modes from ”snacking” (e.g. vines,

YouTube), to longer form “meals”, to binge-a-thons, to ambient background TV. Taken all together we

can discern the viewers’ conditions of satisfaction and tailor content to be engaging and addictive.

Great promotion is more than just frequency and reach; it is communicating the right message to the right

viewer, at the right time, through the right medium, and then “listening” to their response. Data driven

promotion sorts users into five quintiles based on behavioral data insight:

Committeds: The people who will definitely watch the show. It’s on their calendar or in their queue. We can


evangelize through them to the larger community.

Likelys: These are our prime targets as we move them into the committed category, building desire and

enhancing their viewing drivers.

Potentials: People who could easily become ‘Likelys’, but lack the awareness or information required to

create

desire and action.

Unlikelys and Nevers: It is important to identify these viewers and avoid wasting resources on them.

Practiced properly, data driven communication builds awareness, encourages trial, and builds brand

affinity between the show and the viewer. It drives repeat viewing and, when done expertly, foments word

of mouth.

The data is there. We have the technology. Yet media has been slow to develop brands. Perhaps this is

because product marketing is not as glamorous as creating a hit TV show. By using data insights we can

“help content find its audience,” building strong content brands that become daily staples of viewers’

media diet: shows and networks to which viewers return to again and again, because they satisfy.

Practitioners require patience as they slowly steward their brand. Yet, as we are seeing, brands can

transmute a raccoon and a tree into must-watch gold.


RSG Media at NAB 2015

March 18, 2015

FOR IMMEDIATE RELEASE

Come and experience the pioneering work RSG Media Systems is doing to increase its clients’ content

return-on-investment and advertising revenue at the NAB Show 2015. RSG Media representatives will be

presenting solutions that address end-to-end rights management, linear, non-linear and digital program

scheduling, royalties and amortization processing, yield optimization and analytics for ad sales, and lastly,

reporting on content usage, viewership and revenues.

Moreover, newly released solutions will be introduced including cross platform analytics for ad sales and

promos, optimization for promo placement and content acquisition, digital program planning, improved

rights catalogue reporting with net rights analytics, and our newest product, the Rights Window Illustrator

with visualization tools and charts.

The NAB Show is the world’s largest annual conference for media and broadcast professionals. The

convention takes place from April 12th-16

th at the Las Vegas Convention Center. Schedule a demo today

with RSG Media at [email protected].

Marketing & Media Contact: [email protected]

Booth: N3125




Improving User Experience with Content Discovery

March 18, 2015

FOR IMMEDIATE RELEASE

RSG Media will be taking part in a webinar hosted by FierceCable entitled “Improving User Experience

with Content Discovery” on Thursday, March 26 at 11 am.

Due to the growth of multiscreen video services, viewers have more choices for video content than ever

before. However, finding that content, whether online or via linear means is difficult and time-consuming.

A fragmented online video environment and a multitude of devices by which to access video content

make the content discovery experience a frustrating one. Content discovery issues do not just affect

viewers; they can have a noticeable impact on a video provider's bottom line--such as lost advertising

revenue or subscriber churn.

In this webinar, we look at the current content discovery environment, and discuss solutions that either

are already on the market or will be available soon, that will improve the viewer experience and drive

higher revenues.


TV Everywhere: Demystified & Simplified

February 4, 2015

Produced by Multichannel News, RSG Media, along with Anvato, held a very successful webinar on

February 3, 2015. The 370+ viewers and listeners got an inside scoop on how major media brands,

content creators, and broadcasters are racing to bring their content to viewers. People now want TV

wherever and whenever. Made possible with technology strategy, business management strategy, and a

solid content strategy, RSG Media has the tools to make TV Everywhere a reality.

Major media brands, content creators and broadcasters are racing to bring their content direct to viewers

and users with new services launching in the next several months. TV Everywhere is becoming a reality.

This webinar depicted how complex rights, distribution, media preparation and syndication are not a black

art anymore. Today’s powerful platforms are delivering on the promise of TV 2.0 and are enabling live

and on-demand content to reach screens of any size and in any territory.

Email [email protected] for access to an archived version of the webinar.



RSG Media to Present Rights 101 Workshop

February 10, 2015

RSG Media to present the first annual Rights 101 Workshop at Digital Entertainment World 2015.

Thomas Siegman, EVP of Strategy, Innovation, & Client Relations and David Hoffman, Director of

Business Development, at RSG Media, along with Optimity Advisor's Julia Goodwin, will deliver industry

insights to help navigate the complex Rights Management space.

Mr. Hoffman states, “ROI is, put simply, the value of your content inventory x yield. That’s it. And, equally

simplistically, there are two ways to boost your ROI: Build revenues, or cut costs.” Monetizing content by

building revenues and cutting costs and managing all emerging platforms are just a couple of topics on

hand for this workshop. In addition, Mr. Siegman will also be moderating a panel that will explore the

impact of the newly proposed copyright law.

To join us at DEW 2015 or to schedule a demo, please contact [email protected].



Audience measurement evolves as broadcasters demand OTT, TVE metrics

December 24, 2014 | By Samantha Bookman

Late this year, Nielsen announced it will begin measuring OTT and subscription video on demand viewing

as part of its new Digital Content Ratings system.

Exciting, right? True, it's not the most interesting aspect of over-the-top video. But the data that can

potentially be mined from online video viewing is incredible, compared to the tools that measurement

companies in the past had.

What's interesting is how long it took Nielsen to get around to adding online figures to its ratings system.

Even when comparatively new measurement firms, comScore and Rentrak, were basically eating

Nielsen's lunch when it came to detailed analysis of online audiences, the standard-bearer of broadcast

audience measurement stood fast. To be clear, Nielsen wasn't completely oblivious to the online video

segment. It launched its VideoCensus service in 2011, which measured online video publishers using a

tag system (for participants) or a passive monitoring system (for non-participants).

But Nielsen's latest online video measurement system, one that it partnered with Adobe on, "aims to

become the standard currency for pricing digital content," theFinancial Times said.

Nielsen began measuring online audiences in December (as well as SVOD viewing, inasmuch as it can

outside of Netflix and Amazon's walled gardens), and ratings will be available sometime next year to

clients including Disney-owned ESPN, Turner Broadcasting, Sony Pictures Television, Starcom

Mediavest, Viacom and Univision.

Why is it significant? Acknowledgement by Nielsen that OTT is a critical viewing metric will help swing

advertising dollars into online video at a faster pace. And managing data analytics will improve OTT

across the board. Getting detailed metrics on not just the size of an audience, but how they're viewing

content, when, on what device, is increasingly critical to programmers, said Tom Siegman, RSG

Media's SVP of innovation, strategy and client relations, in an interview with FierceOnlineVideo ahead of

IBC in September.

"They're asking, which content works best through which app?" he said. "Tracing that traffic, doing the

data analysis (and discovering), 'Oh, this content will really bust out on tablets as opposed to the big

http://www.fierceonlinevideo.com/author/sbookman

http://www.fiercecable.com/story/nielsen-begin-measuring-netflix-and-amazon-viewership/2014-11-19

https://blogs.adobe.com/conversations/2014/10/adobe-and-nielsen-to-measure-digital-content-audiences-across-devices.html

http://www.ft.com/cms/s/0/863f4968-5868-11e4-a31b-00144feab7de.html#axzz3M6YnNKS8

http://www.fierceonlinevideo.com/story/netflix-trialing-short-form-content-its-mobile-apps/2014-09-08

http://www.fierceonlinevideo.com/story/netflix-trialing-short-form-content-its-mobile-apps/2014-09-08


screen. Maybe we should just acquire tablet and mobile rights for it.'" Helping its clients get detailed data

on viewers is important if Nielsen wants to remain the top dog in a growing analytics segment.


Cable channels on OTT: Listen to the audience, but don't forget the brand

September 16, 2014 | By Samantha Bookman

AMSTERDAM--Content providers, cable companies and distributors trying to figure out where to put their

online investment dollars would be wise to invest in content rights and distribution, panelists said at an

IBC 2014 session here on managing content portfolios. But to make the right decisions, they need to

strike a balance between viewer preferences and maintaining the integrity of their brand.

Moderated by Thomas Siegman, SVP of innovation, strategy and client relations at RSG Media, and

featuring executives from content producers and distributors including Univision, Fox News Channel, Walt

Disney India and Conde Nast, the discussion, "Managing Multi-Billion Dollar Content Portfolios for

Maximum Value" ranged from managing content, to the evolving responsibilities of technology executives,

to branding and advertising issues.

In response to a question on what they would invest in first, Vipp Jaswal, head of international affairs for

Fox News Channel and Fox Business Network, said, "I'd be investing in rights," specifically to content as

well as distribution rights. Univision SVP of Enterprise Technology Services Mai-Wah Cheung agreed in

part. "I would invest more in content and marketing," she said.

The panelists' responses mirrored those of archived content managers who, in a separate conference

session, spoke to the critical importance that content rights now have. With broadcasters, cable channels,

pay-TV operators and over-the-top providers all jockeying for position in the online video space, who gets

rights to what content, and when, is becoming almost hopelessly snarled.

For Joe Simon, CTO at Conde Nast, closely managing content that channels do acquire was important.

"Don't lose the brand," he said during the session, a key factor for niche brands such as Vogue in which

Conde Nast specializes.

The panelists brought a range of perspectives to the content management scenario. For Fox's news and

business channels, news content is consumed almost as it happens. "News is content that has to be

wherever you are," Jaswal said, explaining that Fox must consider the different types of devices it delivers

news to, from TV screens to mobile devices. For technology investments, "it's a sort of relay race ... a

never ending challenge," he said.

Manas Mati, executive director and head of technology for Walt Disney India, noted that the biggest

growth in mobile viewing is happening in Asia, "largely due to video." Knowing where and how viewers

are consuming content is helping to drive programming decisions.

http://www.fierceonlinevideo.com/story/archived-content-providers-battle-broadcasters-share-ott-market/2014-09-14


That knowledge plus direct viewer feedback, such as through social media, is affecting the content itself.

When Univision recently brought a second-screen viewing element to its popular telenovelas, allowing

viewers to quickly catch up with their soaps as well as leave comments and feedback, the popularity of

the offering changed how the episodic series were scripted. "Univision had to change the script (of the

shows almost daily), even as they filmed the episodes, due to user feedback," Cheung said. "It messes

up their metadata because of the content changes."

Conde Nast, on the other hand, doesn't rely so heavily on user feedback. "If you're a tastemaker, you

cannot listen to your audience," Simon said. "You make the call" as to what is fashionable and fits the

brand image, he added.

Overall though, data and analytics are on providers' minds.

Creating content that is compelling is possible "when you interact closely with the audience (through

mobile and other venues), and not just TV ratings," said Mati.

"If a company doesn't know (how to use data), they would not continue to be successful," Cheung said.

Source URL: http://www.fierceonlinevideo.com/node/13566/print

http://www.fierceonlinevideo.com/node/13566/print


TV Everywhere in a disruptive market: paddling through choppy waters

By Samantha Bookman

September 4, 2014

As IBC 2014 approaches, a broadcasting and cable market that has been shaken up by the

encroachment of over-the-top technologies will meet in Amsterdam to figure out how to stay on top of the

industry's shifting sands. Their chief weapon is TV Everywhere. It's still a somewhat nebulous concept,

thanks to a complex landscape including legacy and next-generation technologies and intricate rights

licensing. And that has impacted growth and adoption: 47 percent of U.S. respondents to a CTAM/HUB

survey were unaware of what TV Everywhere is, despite the fact that at least 72 percent of viewers in

Western Europe and 92 percent in the U.S. have access to TVE services, a Viaccess-Orca report said.

Why the slow growth? For one thing, MVPDs and broadcasters are dealing with a radically different

approach to delivering content.

Legacy bites

First, traditional providers have significant legacy infrastructure impacting content delivery to devices

beyond the TV screen. Imagine Communications' Glodina Connan, director of product marketing, said

players worldwide are trying to address the challenge. But they have to invest in new technologies without

a firm idea of what the return on that investment will be. "And at the same time these people are seeing

… new entrants who are not at all bound by the legacy infrastructure, who jump immediately into the IP

world and are able to set up a bunch of channels and deliver to a bunch of platforms," she said. "The big

networks in the U.S. have to think about their customer base today, and they have to multiply their efforts

to follow the eyeballs on all the other platforms," she added.

Managing eyeballs

Viewer expectations and behavior are impacting how OTT is consumed versus TVE. "Comparing OTT to

TV Everywhere is like comparing apples to Tuesday," said Tom Siegman, EVP strategy and media for

RSG Media, which offers software for digital publishing. "OTT, people watch at home as a cable

substitute in their living room. … whereas with TV Everywhere, you're watching on a smartphone or

tablet. It's short-form video, mostly. Some long form, but not 14 hours of long form." Sometimes, simply

accessing TVE content is a challenge for consumers. Viewers have to authenticate their devices to watch

programs on their operator's TVE service. "Customers really don't recall the password for their cable

operator just so they can watch NBC or Discovery or A+E," said Piksel's Mitch Askenas, SVP commercial

– Americas. And there are issues around licensing and advertising that make it hard for providers to risk

http://www.emarketer.com/Article/TV-Everywhere-High-Growth-Low-Usage/1011142/1

http://www.emarketer.com/Article/TV-Everywhere-High-Growth-Low-Usage/1011142/1

http://blog.viaccess-orca.com/industry/infographic-the-rise-of-tv-everywhere/


losing eyeballs to other screens. "Because of the requirement that their [TV] channel partners have to

authenticate, the channels don't necessarily want to make an investment in applications to deliver that

TVE technology because they don't get any credit on the advertising side," Askenas said. Even if these

issues are resolved, TVE providers still have to manage content across multiple platforms, creating a

number of questions according to RSG Media's Siegman. "What content do I own? How am I permitted to

schedule? Which should I sell off, or put on a different platform? … It's hard to get a unified picture," he

said. Siegman will be part of a panel at IBC on Sept. 13, "Managing Multi-Billion Dollar Content Portfolios

for Maximum Value," that will discuss the monetization issues faced by content producers and

distributors.

Reducing cost & complexity

Resolving TV Everywhere's myriad issues won't be easy, but vendors are certainly seeing opportunity

around these problems. Making TV Everywhere simpler to implement is a key selling point at IBC. Piksel

will demonstrate its Piksel Video Platform, a software-as-a-service based offering with modular

functionality that allows operator customers to build a TVE solution using only the components they need.

Further, Piksel CTO Mark Christie will participate in a cloud solutions panel at IBC, "Which Cloud?" on

Sept. 12.

Askenas said that making it easier for customers to access content online could help sell more

advertisements on the platform. "Those [online] customers may become new viewers of their linear

channels, which would drive revenue back into the value of the advertising on the linear channel," he

explained. Imagine is also tackling the infrastructure cost and complexity issue and will be demonstrating

several solutions at IBC, from off-the-shelf servers to cloud-based solutions. With multiscreen here to

stay, TV Everywhere technologies, once stuck in a legacy mire, are likely about to hit their growth stride.

Source URL: http://www.fiercecable.com/special-reports/tv-everywhere-disruptive-market-paddling-

through-choppy-waters

http://www.rsgmedia.com/news/current-news/join-rsg-media-at-ibc-2014-on-september-13th-at-1115-am-in-room-g102-for-a-discussion-on-managing-multi-billion-dollar-content-portfolios-for-maximum-value.aspx

http://www.piksel.com/ibc2014/

http://www.imaginecommunications.com/media-center/news/Imagine-Communications-to-Showcase-IP.aspx

http://www.imaginecommunications.com/media-center/news/Imagine-Communications-to-Showcase-IP.aspx

http://www.fiercecable.com/special-reports/tv-everywhere-disruptive-market-paddling-through-choppy-waters

http://www.fiercecable.com/special-reports/tv-everywhere-disruptive-market-paddling-through-choppy-waters


IBC Panel on “Managing Portfolios for Maximum Value”

Moderator Thomas Siegman of RSG Media on ways to extract more value from content

August 29, 2014

Facing new economic pressures, media & entertainment companies must find ways to extract more

money from their content libraries. Because even a modest media company will spend US $500 million

acquiring or developing content every year – the larger ones will spend upwards of several billion – even

a 2% increase in revenues is significant. Yet the cost of acquiring and distributing content keeps

increasing, and new competition continues to drive prices down.

To combat this, we must take a “Venture Capital” approach to content, meaning we must be more

opportunistic. If one takes a purely financial approach to the media business, then content stops being a

simple show and becomes an investment with an expected ROI. While we are still a few years away from

selling credit default swaps on tranches of content portfolios, it is reasonable to expect and insist upon a

competitive ROI on a content library. The big question is: how?

Our panelists are all-star experts from both the business and technology sides of media & entertainment.

They will explore the different approaches that leading companies use, or plan to use to get that extra

revenue. The major topics of debate among media & entertainment companies for a successful path

forward – including how to identify new ways to sell existing content, stopping revenue leakage,

understanding just how disruptive “disruptive” technology really is, and balancing the conflicting needs of

distribution partners – will be discussed in depth.

Editor’s note: Moderator Thomas Siegman is EVP, Strategy & Innovation, for RSG Media. Panelists

include Joe Simon, CTO, Condé Nast; Mai Wah Cheung, SVP Enterprise Technology Services, Univision

Communications, Inc.; and other senior executives from major media outlets. This panel will take place on

Saturday, Sept. 13 in Room: G102 from 11:15am - 12:00pm.


RSG Media and Xytech Join Forces to Streamline the Digital Supply Chain

August 7, 2014

RSG Media, purveyor of the dominant media business rights management system and Xytech, the leader

in facility management software for the broadcast and media industries, today announced a technology

partnership integrating the companies’ flagship products.

For content owners taking on the complex task of automating the digital supply chain to maximize the

monetization of their content, the joint solution will simplify and streamline their efforts.

As content programmers seek to grow digital revenues by taking advantage of the increasing number of

new platforms available to them, they are faced with a time consuming and expensive process, filled with

an ever changing variety of requirements, formats and standards. Xytech and RSG’s solution successfully

combines rights and order management functions in one system, effectively closing gaps previously

found in the digital supply chain.

RightsLogic®, RSG’s rights management product, helps programmers determine which media assets

programmers can use, when, and how (e.g. territories, platforms, languages, formats) it lets them window

and schedule the content for maximum profitability. The system handles the financials, from amortization

through royalty payments, and it presents usage, revenue and royalty information from every platform in

at-a-glance dashboards and custom reports.

Xytech’s MediaPulse platform is a scalable solution automating workflows, managing assets, scheduling

resources and offering an end-to-end order and billing system. The platform-independent, browser-based

application tracks and manages workflow, resources, and costs from the moment a programmer

publishes a schedule through media asset delivery for distribution or play-out.

As the companies have pre-integrated their two systems, programmers can implement a joint solution,

gaining the benefits of digital supply chain automation quickly and easily. Xytech and RSG Media have

already implemented their solution at one of the U.S.’s largest, Spanish-language broadcast networks.

“Automating the digital supply chain is absolutely vital to our clients looking to leverage the array of


distribution platforms available,” said Greg Dolan, COO of Xytech.

“Rights management is a key element in the chain, and RSG is the industry leader in this area.

Integrating our two systems has already brought us success with a major broadcast client, and it is a win

for all of our clients moving forward.”

“Managing and optimizing the digital supply chain can be daunting and costly for organizations,” said

Thomas Siegman of RSG.

“By pre-integrating RightsLogic® with MediaPulse, we’ve taken the burden off of our customers while

lowering their costs. Our joint solution already has a proven track record, therefore potential clients know

it will work seamlessly for them as well.”


RSG Launches New Promo Optimization Platform: New tool used big data

analytics to help marketers use promos more effectively

By: George Winslow

July 16, 2014

In a bid to help marketers more effectively use promos to grow audience and network revenues, RSG

Media Systems has launched its new AdVant Promo Optimization & Scheduling platform. The new tool

uses big data analytics and revenue-optimization technologies to provide marketers with hard data and

insight on the best way to schedule promos.

“The opportunity to gain significant advantage from new streams of information and new technologies is

striking,” said Sriram Subramanian, RSG Media’s VP of data analytics, in a statement. “Not only can we

very clearly see how well each promo campaign works, we can demonstrate how much more effective the

optimized plan is in achieving marketing’s goals.”

Thomas Siegman, executive VP of strategy and innovation at the company, added in a statement that the

system also features “self-learning feedback loops” so that “the system constantly gets better and uses

that information to guide users for better decisions.”

The new tool builds on RSG Media’s experience its AdVant Spot Optimization, which major networks use

to optimize the placement of spots and generate new revenues.

The tool is also designed to avoid some common problems with promo campaigns that may turn viewers

off by airing them too many promos or by airing them too early or too late, the company said.

http://www.broadcastingcable.com/users/winslowg


More Effective Promos: RSG Media Systems Merges Big Data Analytics With

Revenue-Optimization Sciences; Introduces Promo Optimization

July 16, 2014

NEW YORK, /PRNewswire/ Promos have always been a primary tool for Television marketing

departments as they look to grow their audience and network revenues. Yet a lack of information and

tools has hampered them. Prevailing systems supplied estimates of frequency and reach but did not

evaluate the quality of these estimates. Also, they did not consider program affinity, or, more

importantly conversion; until now.

Today, RSG Media Systems, is introducing AdVant Promo Optimization & Scheduling. This new tool,

which merges big data analytics with revenue-optimization sciences, gives marketing the intelligence it

lacks, giving them significantly more bang for the promo. It then uses Marketing's campaign goals and

guidelines, and available inventory, to schedule the promos.

"The opportunity to gain significant advantage from new streams of information and new technologies

is striking," said Sriram Subramanian, RSG Media's VP of Data Analytics. "Not only can we very

clearly see how well each promo campaign works, we can demonstrate how much more effective the

optimized plan is in achieving Marketing's goals."

"One of our secrets," added Thomas Siegman, EVP of Strategy and Innovation, "is that our analytics

tools have self-learning feedback loops; the system constantly gets better and uses that information to

guide users for better decisions."

Measuring Effectiveness

RSG uses three critical measures to gauge the success of a promo campaign: awareness, both

unaided and top-box; trial, whether or not viewers tune in to the show; and stickiness, whether or not

viewers keep watching the show. RSG Media's Promo Optimization platform takes into account each

of those key indicators to provide its clients significant results, creating new metrics, insights, and

features, including:

Conversion Efficacy: Measuring the effectiveness of promotion campaign


Placement Efficacy: Determining in which shows and times are most effective to

promote a specific show to a target viewership

Dynamic Plan Adjustment: Modifying plans on the fly to take advantage of

opportunities and avoid pitfalls that the data illuminate

Cross-channel Promotion Planning: Extending calculations to take full

advantage of a multi-network programmer's entire promo inventory

Off-network Promotion Planning: Calculating the costs and benefits of promoting

programs through other means.

Optimized Scheduling

RSG Media has already proven its expertise at optimizing spot scheduling with its AdVant Spot

Optimization, which major networks use to generate tens of millions in new revenues. AdVant Promo

Optimization uses these same techniques. It takes in all of Marketing's requests and expertly

schedules promos, without the manual drudgery.

Discoveries: Frequency, Duration, Efficacy

As a result of early testing, RSG Media learned that putting on too many promos for a show actually

turned customers off. If promos aired too early, people forgot to tune in. Promos airing too late lost

audience numbers to other events. A well-placed teaser can build excitement months in advance.

Promo Optimization shows how marketing can meet its goal and balance its needs better against ad

operations by selecting the right spots.


Big Bird ups the digital game: RSG Media signs Sesame Workshop for cross-

platform reporting

May 7, 2014 | By Samantha Bookman

Sesame Workshop, the nonprofit behind Sesame Street and its many related products including online

video and second-screen apps, has signed on with RSG Media to use its Cross Platform Reporting

service. The service monitors usage, revenue and royalties for its content across both linear and digital

platforms.

The value of RSG's service is its ability to combine several aspects of the online video and television

ecosystems and report on them in a way that allows clients to leverage their content effectively, RSG

Media's Tom Siegman, EVP for innovation, strategy and client relations told FierceOnlineVideo.

"(Programmers) have been flying blind for many years," Siegman said, noting that media providers now

deliver content to as many as 90 to 100 different platforms. "That's tough to tie together. We've

automated that." Using RSG's service, he said, enables information on programs to flow in much faster

with much less error.

RSG's Cross Platform Reporting service, introduced in April, ties together information provided from

Nielsen, which tracks broadcasted programs, Rentrak, which follows cable video-on-demand programs,

and a client's own internal data on various ways its programming is performing on different platforms.

"Eight years ago there was no iPad. Now everyone is watching programming (on tablets) through Netflix,

through iTunes, through Hulu, through network-owned websites," Siegman said. "There are all these

different platforms. The question is, (programmers) own content. How many people watch it on which

platform? What are the costs involved?"

The service also helps clients manage content rights, amortize costs and distribute royalties.

The difficulty in tracking online data was illustrated starkly in a recent New York Times feature that

questioned whether online video ads are delivering the metrics promised to the companies that buy

them.

http://www.fierceonlinevideo.com/author/sbookman

http://oascentral.fiercemarkets.com/RealMedia/ads/click_lx.ads/fierceonlinevideo/story/story/big-bird-ups-digital-game-rsg-media-signs-sesame-workshop-cross-platform-re/2014-05-07/1833459479/Middle1/default/empty.gif/42506a6a6946514977746f4143416a6d?x

http://www.fierceonlinevideo.com/story/less-half-online-video-ads-are-even-seen-vindico-says/2014-05-06

http://www.fierceonlinevideo.com/story/less-half-online-video-ads-are-even-seen-vindico-says/2014-05-06


For Sesame Workshop, the service will help it better understand how its target audience of children as

young as 3 accesses and views its content.

"We needed a tool that would aggregate and normalize data from a wide variety of disparate sources,

each of which has its own formats, standards, and schedules," said Shadrach Kisten, VP of information

systems for Sesame Workshop, in a press release. "Because RSG Media's Cross Platform Reporting

does this automatically, we can have the information we need faster and more accurately. This allows us

to better track our business. More importantly, it lets us better cater to our customers, giving them the

content they want, the way they want it."


RSG Media Signs Deal with Sesame Workshop to Provide Cross Platform

Reporting Service

April 30, 2014

NEW YORK – RSG Media has signed a deal with the nonprofit educational organization Sesame

Workshop, producers of Sesame Street, to provide a Cross Platform Reporting service to monitor usage,

revenue, and royalties for its content across multiple partners and platforms including digital, linear, and

mobile.

“We needed a tool that would aggregate and normalize data from a wide variety of disparate sources,

each of which has its own formats, standards, and schedules,” said Shadrach Kisten, Vice President of

Information Systems, Sesame Workshop. “Because RSG Media’s Cross Platform Reporting does this

automatically, we can have the information we need faster and more accurately. This allows us to better

track our business. More importantly, it lets us better cater to our customers, giving them the content they

want, the way they want it. Sesame Workshop evaluated a variety of options before selecting Cross

Platform Reporting as the most intuitive, comprehensive, and easiest to use.”

RSG Media’s CEO Mukesh Sehgal had only praise for Sesame Workshop. “We have been working with

the media and entertainment industry for over 20 years, but the industry is still evolving so quickly. It was

really important for us to have a great partner. Sesame Workshop really brought us to the next level.”

About RSG Media Systems, LLC.

Founded in 1985, RSG Media Systems works with the world’s largest media companies to provide

strategic insights, analytics, managed services, and proprietary software solutions that significantly

improve revenues and operations.

RSG Media’s products and services span three critical areas:

Business Rights Management

o RSG Media’s RightsLogic® system is the dominant enterprise system for managing and

reporting on content rights, royalties, obligations, finances, and opportunities.

o Their Rights Essentials SaaS offerings give critical management functionality to small

and medium sized businesses.

Ad Sales Planning and Deal Management for linear, on demand, and digital properties

Yield Optimization and Big Data Analytics: RSG uses advanced mathematics and data analytics

http://www.rsgmedia.com/


to extract tens of millions of extra value out of advertising and content inventory. Cross Platform

Reporting unifies usage, revenue, and royalties processing across all platforms: linear, digital, on-

demand, and mobile.

Manage Services: RSG provides economies of skill and scale in content management, yield

optimization, big data, and ad sales planning.


New Software Opens Path For Better TV Sales; Vendors are working to improve

systems for handling increasingly complex ad deals

By George Winslow

May 5, 2014

Broadcasting & Cable - With the online and mobile video ad spend growing rapidly, media sales providers

have been investing heavily in expanding their digital ad sales capabilities. On April 30, for

example, WideOrbit announced that it had acquired Fivia, a digital ad management software provider

headquartered in Paris as part of a larger effort to provide its clients with better tools for handling digital

and non-linear advertising.

WHY THIS MATTERS

Systems for better managing ad sales remain a vital engine for driving growing revenue.

“It is the first of three or four acquisitions we plan to make in digital by the end of the year so our clients

can expand their digital efforts,” says Eric Mathewson, founder and CEO at WideOrbit, which has seen

the number of stations using its WO Media Sales system double to about 1,000 in the last year.

“Companies want increased flexibility and capability in their software because they need to handle big

upfront ad deals with multiple brands and platforms,” adds James Ackerman, executive chairman of

Broadway Systems. The company has been making a major push to improve its cross-platform

capabilities, improve the analytical features it can offer clients and streamline the process of putting

together and managing deals.

Silver Lining in Sales

Some providers have also been developing cloud-based systems. “There are many advantages in using

the cloud as an alternative to having the hardware onsite,” says John Patrick, product engineering

director at Imagine Communications, which launched a cloud-based version of its Landmark OSI

enterprise software at the NAB Show and has been improving its ability to handle digital platforms. These

systems can help cut costs, are more flexible and can be accessed on mobile devices as well as PCs.

“You can put up a temporary channel for, say, the Boston Marathon and manage those sales,” Patrick

says.

RSG Media Systems has introduced a new cloud-based tool called Cross Platform Reporting that ties


together data from digital platforms with Rentrak, Nielsen and internal information to provide clients with a

unified view of the performance of their media assets. “Clients want to be able to track an entire deal from

the back of the napkin until the cash is received,” says Thomas Siegman, executive VP of strategy,

innovation and client relations at RSG, which is deploying the reporting tool with Sesame Workshop.

All of the major vendors are also working to expand the data and the analytical capabilities of their

software. For example, Invision, which handles about $13 billion in ad revenue for a number of

broadcasters and cable networks, recently partnered with Rentrak to integrate advanced demographics

into its DealMaker suite. Meanwhile, MSA Media has been improving analytical tools for its Gabriel

software that is used by a number of cable networks. “It allows them to better estimate audiences and

pricing and to maximize the value of the remaining inventory,” says Michael J. McGuire, VP of MSA

Media, which offers the Gabriel software used at a number of cable networks.

Information Overload

But, with all new data and features, there can be a danger of overwhelming users. Crist Myers, CEO and

president of Myers Information Systems notes that in the run-up to the last release of their ProTrack

software, they went back and systematically streamlined the user interface. “You can’t just add features

for years and years,” he says. “You need to figure out how to consolidate some of the information and

provide a more intuitive layout.”

“[Fivia] is the first of three or four acquisitions we plan to make in digital by the end of the year so our

clients can expand their digital efforts.”-Eric Mathewson, WideOrbit

Such efforts can have an important impact on the sales process. In the run-up to its last major

release, Matrix Solutions spent a lot of time with clients talking about how it improved information and

interfaces. “Within three or four weeks after the release, we saw the adoption use of the product up 18%,”

says DJ Cavanaugh, CEO of Matrix Solutions. “When you put the information they need directly in front

them, it encourages them to take action on it.”

Simplifying the process of tracking deals has also been a major focus at Broadway Systems, which

introduced a Deal Cockpit at NAB as part of a major new version of its software. “It allows you to look at

any deal for any advertiser in real time so that all of the information can be reviewed together and they

can know immediately about how it is performing,” Ackerman says. Such systems are increasingly

important for maximizing the value of inventory. “Yield optimization tools are getting a lot of traction,” says

RSG’s Siegman. “Algorithms can do better than experts in putting together plans that can add tens of

millions of dollars in sales.”


Larger programmers are also looking to improve yields by harmonizing sales systems across all their

channels so they can improve yields. NBCUniversal, for example, has been setting up a unified ad sales

platform across its networks using SintecMedia. This allows its sales teams to put together packages

across networks, which in the past used different sales systems, and to better track all of the deals so that

it can rearrange the placements of spots if they are over or underperforming.

“It all comes down to everyone in the organization having the same view of the inventory so that sales

knows what is available,” says Geoff Nagel, VP of go to market strategy for North America at

SintecMedia.

STREAMLINED SALES

As deals become more complex, vendors have worked to streamline their user interfaces and to

automate as many tasks as possible. “We try to automate as much of the non-creative process and focus

on simplifying things so that it is easy for them to access the insight and information they need to make

tough decisions,” says Crist Myers, CEO and president of Myers Information Systems.

One notable advance in automating processes is MSA Media’s recently released Commercial Instructions

Importer application, which allows commercial instructions to be sent as an XML file from an advertising

agency to a cable network. In the past the instructions were sent by emails or faxes and then manually

entered into traffic systems.

“This represents a major step forward in automating operations between advertising agencies and cable

networks,” says Michael J. McGuire, VP of MSA Media, which provides the Gabriel software used by a

number of cable networks. “It automates a manual process and reduces the chance for human error.”-GW


RSG Media lines up another high-profile panel at NAB 2014

March 21, 2014

RSG Media Systems, the media industry’s preferred software solutions partner for content lifecycle, rights

and royalties management, reporting and big data analytics annouced it’s line up for the Big Blockers to

Big Data panel, being held at the NAB Show 2014.

Grant Johnson, CEO and Co-Founder of Interpret, a market research and consulting firm focused on the

convergence of new media, entertainment, technology and advertising will be moderating the session.

The panel will explore the latest techniques in big data and ways companies are using this data to

revolutionize the way they are conducting business and to promote revenue optimization, common

obstacles, and how to overcome them. While proponents of big data herald the ability to offer media and

entertainment companies the ability to learn more about their audiences and target offerings and optimize

revenue, companies have been slow to adopt the latest techniques.

This topic will be tackled by a team of media heavy weights like:

Phil Lalonde - SVP Ad Ops, Viacom Media Networks

Xavier Kochhar - President & CEO, Structured Digital Intelligence (SDI)

Thomas Siegman - EVP, Strategy, Innovation & Customer Relations, RSG Media Systems

Dave Fienleib - Founder, Content Analytics; Founder, Speechpad; Managing Director, The Big

Data Group


CableFAX Announces RSG Media’s RightsLogic and Cross Platform Reporting

Systems as Finalists in Digital and Tech Awards

Thursday, February 06, 2014

CableFax has selected RSG Media Systems as a finalist in this year’s Digital and Tech Awards in the

Overall Tech Innovation and Commercial Software categories. CableFax’s coveted awards showcase

best programs and initiatives of the year and salute outstanding performance by individuals in the cable

and entertainment industry. Selected were RSG Media’s RightsLogic® & Cross Platform Reporting

systems.

RightsLogic is the world’s leading media and entertainment companies are swiftly adopting RightsLogic to

extract the maximum value from their content. RightsLogic offers integrated contractual rights

management, program planning & scheduling for Digital, Linear, and On Demand, royalties processing,

financial sub-ledger, and reporting tools. It lets companies grow revenues by managing content inventory

and identifying clearance issues for greater content utilization. It reduces costs by letting content

acquisition teams identify how content is performing. And it speeds workflow, by helping companies pre-

digest contractual details and disseminate pertinent information throughout the enterprise. It also creates

a “single truth” so that all parts of the company from accounting to acquisition, to sales are all on the

same page.

Cross Platform Reporting (CPR) is RSG Media’s Cloud Based SaaS reporting tool, ties together revenue

and usage details and royalty obligations from all major digital, linear, and reporting platforms into a single

unified view. It normalizes information across disparate reporting standards so that managers get an

immediate clear understanding of:

How their content is being viewed

Revenues associated with each content asset

Inbound and outbound royalty obligations to best manage cash flow

CPR’s intuitive UI makes adoption quick and easy, providing an immediate benefit to users. It provides

Dashboards, Standard Reports, and a highly flexible Custom Report Builder that lets users create critical


reports on the fly. And, unlike other systems, RSG Media’s CPR is highly automated, significantly

reducing human error.

About CableFAX

The team from CableFAX serves the cable community with a variety of services to help you stay abreast

of the complex dynamics facing cable executives as well as opportunities to stay in the know among your

peers and colleagues. From our premier publications, including CableFAX Daily and CableFAX: The

Magazine to our Award Programs and Webinars, you get all the intelligence you need to drive your

organization forward.

Documents

RSG MEDIA SYSTEMS make data-informed decisions. ... and proprietary software solutions that significantly improve revenues ... Yield Optimization and Big Data