Another one of YOUR NEIGHBORS just got

High-Speed

Satellite Internet

It’s Time to Dump Dial-Up! Call your Local HughesNet Dealer Today!

Local Sales • Local Installation • Local Service!

Another one of

High-Speed

Satellite

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High-Speed

FREE Standard Installation**

Limited-time Offer

Special Rate for

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Satellite Satellite FREE Standard InstallationSAVE

$ 50* INSTANTLY

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$3999††

mo

for 3 months. Offer ends 3/31/13

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It’s Time to Dump Dial-Up! Call your Local HughesNet Dealer Today!FREE Standard InstallationLimited-time Offer

Special Rate for Special Rate for Special Rate for Special Rate for

New Power &

Connect PRO Customers

FREE Standard Installation5050INSTANTLY

Offer ends 3/31/13

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$$$393939999999††††††

mo

for 3 months. Offer ends 3/31/13

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SAVE A BUNDLE

WITH DISHGet TV and high-speed Internet for one low price!

+

$99INSTANT

SAVINGSon Activation fee

INSTANT $99 SAVINGS on Activation fee

DON’T WAIT ANOTHER MINUTE! CALL NOW.

Speeds as fast as 4G

Save $10 every month when

you bundle dishNET

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save up to $35/mo

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TV packages.

Requires 24-month Agreement.

10/mo equipment lease fee applies.

EC

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Updated November 2013

MARKETING CATALOG

Print Advertising

Digital Advertising

Event Advertising

We Look Forward to Helping You BuildYour Business

Our team is here to help you build your business through targeted advertising in Print, Digital and Event Marketing Programs. For qualifying Dealers, EZ-Marketing provides the following services:• All ad artwork is pre-approved, saving you time and money• When submitting print or media ads, we examine them to ensure they conform to Co-Op guidelines. Any revisions can be made quickly before submission, so you can meet your critical ad placement deadlines• We offer EZ-Pay on select programs, where we pay the bill and invoice you only for your out-of-pocket cost after the advertising is in homes**

• We process your Co-Op claims for you

**Based on credit standing with RS&I. Adequate Co-Op must be available to cover the percentages authorized in DISH/HughesNet Co-Op. Otherwise Dealer will be invoiced for the full amount and reimbursed from Co-Op when the funds become available.***Pricing subject to change. Co-Op values based on current percentages as of 10/1/13.

What is EZ-Marketing?

How does EZ-Marketing work for you?

EZ-Marketing is an advertising agency created by RS&I to help you navigate the Advertised Co-Op Programs offered by our corporate partners, including DISH and HughesNet. Our goal is to help you build your business by maximizing the effectiveness of your advertising dollars. We know these programs inside and out, and will help you avoid costly mistakes. Plus, EZ-Marketing is 100% FREEto approved RS&I Dealers.

Co-Op funds accrue on a “use it or lose it” basis. To help you take advantage of these funds, EZ-Marketing provides the EZ-Trac Co-Op Summary report. This report shows how much Co-Op you have accrued, how much you have used, your current balance and when your available funds will expire. Plus, you can access your report 24/7 on the RS&I website.

EZ-Trac Reporting

Current Co-Op RatesThrough EZ-Pay, qualifying Dealers only pay out-of-pocket:

30% of Total Costs* for DISH40% of Total Costs* for HughesNet

*Requires prior credit approval and adequate Co-op Accrual to cover 70%/60% of Total Drop Costs

2

2436 N. Woodruff AveIdaho Falls, ID 84301

Ph. (208) 523-5721Fx. (208) 523-0313marketing@rsiinc.com

3

Event Advertising ProgramsAttending a trade show or have a store front on a busy street? Banners, Flags and Yard Signs are easy ways to catch attention and bring in more business. Make a great first impression at your next event with pop-up tents and displays or create a professional appearance with a complete display setup. Event Advertising Programs include several different types of displays or setups, from banners, flags, and signs to pop-up tents, tradeshow displays, mall kiosks and more.

See Page 8 for Details and Vendors

EZ-Marketing has carefully selected approved vendor partners specializing in a variety of advertising media. Within each program you will find multiple vendors - many offering the same services. We believe when vendors compete for your business you end up benefiting. Simply review the available options and choose those best for your business. Should you have any questions feel free to call or email us at any time for one-on-one service.

Overv

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Our print advertising program includes direct mail flyers, newspaper inserts, shared mailings, door hangers and letter packs. Print advertising can help bring new customers to your business. But, as with any advertising, it is most effective when carefully planned and executed. We can help! EZ-Marketing can share a number of demographic profiling tools to help you refine your mailing lists and targetyour audience.

Radius MailingsAlso, be sure to use our cutting-edge Radius Mail Program! With each DISH, dishNET or HughesNet activation, our automated system generates a targeted direct mail drop to the homes immediately surrounding that activation. Or use our Seed Mailing Option, which allows you to trigger Radius drops to areas where no activationhas occurred.

See Page 4 for Details, Additional Campaigns and Vendors

Digital Advertising ProgramsWebsites and eSales systems provide Dealers the personalized online presence that is essential for expanding their reach on social, local and mobile (SoLoMo) platforms. If you are not actively participating in SoLoMo opportunities, you’re leaving money on the table! Get started with these great website solutions.

See Page 7 for Details and Vendors

Print Advertising Programs

Look for the following symbols throughout the catalog:

Co-Op eligibleEligible for EZ-Pay(see pg. 2 for details)

Navigating this Catalog

4

AmpliFlyer Post Card6” x 11” Full Color

• Targeted Marketing• Demographic Analysis• Lead Generating Creative

• Free Kall8 Toll Free Number• Free Call Reporting and Recorded Call• Reports Emailed Directly to You

Direct Mailings

DISH and HNS Saturation1K+ $0.44 (per piece)3K+ $0.3095K+ $0.299

DISH Scrub1K+ $0.465 (per piece)3K+ $0.365

Trifold10.5” x 17” Full Color, 2 Sided

DISH Saturation1K+ $0.44 (per piece)3K+ $0.374

DISH Scrub1K+ $0.465 (per piece)3K+ $0.4125

Insert CampaignEZ-Marketing and Trost Marketing have developed a “turn-key” advertising program built specifically for newspaper inserts. Management of newspaper insertion is also offered for an additional fee. 5,000 piece minimum order.5K+ $0.77 (per piece, for printing only)

DISH Commercial Direct MailEffectively reach Commercial Customers who could use a customized DISH Business Package to fit their individual needs. Includes Kall8 Tracking 866# as well as primary contact and phone number so you can call and follow up after the mailing.

1K+ $0.60 (per piece)

ASK ABOUT

DISH Radius200 $81.40 (per drop)

AmpliFlyer Post Card6” x 11” Full Color, 2 Sided

HughesNet Radius125 $52.25 (per drop)

Pri

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SAVE A BUNDLE WITH DISH

Get TV and high-speed Internet for one low price! +

$99INSTANT

SAVINGSon Activation fee

INSTANT $99 SAVINGS on Activation feeDON’T WAIT ANOTHER MINUTE! CALL NOW.

Speeds as fast as 4G

Save $10 every month when you bundle dishNETand DISH TV service PLUS save up to $35/mofor 12 months with qualifying TV packages.

Requires 24-month Agreement. 10/mo equipment lease fee applies.

EC

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PERMIT NO 642

+INSTANT $99 SAVINGS on Activation feeDON’T WAIT ANOTHER MINUTE! CALL NOW.

Speeds as fast as 4G

save up to $35/mofor 12 months with qualifying TV packages.

Requires 24-month Agreement. 10/mo equipment lease fee applies.

EC

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PERMIT NO 642

1K+ $0.520 (per piece)5K+ $0.14510K+ $0.100

Door Hangers4” x 11” Full Color, 2 Sided

Radius Mailings

3K+ $0.489

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Direct Mailings• One Week Turn Time• Zip Code Exclusivity• No Minimums for Residential

• Call Reporting and Analytics• Call Tracking Numbers with Recording• Targeted Demographics

Post Card6” x 9” Full Color, 2 Sided

DISH and HNS Saturation1K+ $0.47 (per piece)3K+ $0.3102

DISH Consumer Targeted1K+ $0.47 (per piece)3K+ $0.3366

DISH Scrub1K+ $0.47 (per piece)3K+ $0.3641

DISH Hispanic/International1K+ $0.52 (per piece)3K+ $0.3949

TWG is offering a two or three drop campaign to potential business customers including an urgent notice, 11” x 17” tri-fold mailout, and a follow-up letter. The campaign also includes a Kall8 number with call recording, tracking and outbound calling with up to 5 appointments. Minimum order of 1,000 businesses.1K+ $1.95 (per address, 3 pieces)

Radius Mailings

Residential Radius (English or Bilingual)

125 $55.00 (per drop)Commercial Radius155 $100.01 (per drop)

Post Card6” x 9” Full Color, 2 Sided

High-speed High-speed Satellite Internet

15NEW

SPEEDS UP TO

Mbps ‡

Call today and ask how to Save $50 Instantly †

! Plans as low as $3999†† for three

monthsOffer ends 3/31/13mo

A U T H O R I Z E D R E T A I L E R

Another one of YOUR NEIGHBORS just got

Local Sales • Local Installation • Local Service!

Offer ends 3/31/13

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PERMIT NO 642

1515SPEEDS SPEEDS

1515UP UP 15UP 15UP UP 15UP 15TO TO 15TO 151515TO 15TO 15MbpsMbpsMbps ‡

Call today and ask how to Save $50 Instantly †

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50 Instantly ! Plans as low as! Plans as low as! Plans as low as $$$393939393999999999mo

A U T H O R I Z E D R E T A I L E R

Local Sales • Local Installation • Local Service!

Offer ends 3/31/1350 Instantly

Offer ends 3/31/1350 Instantly

Full Service Commercial Campaign

Call Center and MoreConsider adding call center services with your Print Advertising Campaign to ensure the calls get answered when they start coming in!

Learn more about these services on Page 10.

1K+ $0.349 (per piece)5K+ $0.14410K+ $0.11830K+ $0.100

Door Hangers4” x 11” Full Color, 2 Sided

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Shared Mailings

Yellow PagesGet in front of those customers who are actively looking to buy with a Yellow Pages ad. Plus create a multi-touch marketing campaign by combining Print, Internet and Mobile advertising opportunities. For Co-Op approval, purchases must be made through Michaels Wilder. In exchange, you get professionally designed ads and lower negotiated rates.

$0.037 (per piece)

25,000 - 39,999 $925.00

$0.035 (per piece)

40,000 - 74,999 $1,400.00

75,000 - 134,999 $2,625.00

135,000 - 184,999 $4,725.00

185,000 - 234,999 $6,475.00

$0.032 (per piece)

235,000 - 284,999 $7,520.00

285,000 - 334,999 $9,120.00

335,000 - 384,999 $10,720.00

$0.029 (per piece)

385,000 - 431,999 $11,165.00

432,000 - 484,999 $12,615.00

485,000+ $14,065.00

• 85% less expensive than typical direct mail; 50% less expensive than typical newspaper inserts• Discount pricing available based on order quantities• Special creative design• Ability to add and delete ZIP codes

The Market Advantage Program offers 5” x 11” two sided, shared mail inserts in select areas, available in both English and Bilingual. Inserts are printed,co-mingled with other advertisers and delivered to homes in the zip codes of your choice. Target more homes within budget compared to traditional advertising tactics!P

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Premium Websites

De centrix®

Increase Visibility• Social Media Integration• Locator Map• Mobile-Optimized• Search Engine Optimization (SEO)

Increase Conversion• Click-to-call• Get a Quote Widget• Contact Me Page• DISH-Approved Landing Page

DISH Cart Features• DISH Cart Price Wizard (Secure, 24/7 Access)For a sample, please visit: www.dishusasatellite.com

DISH Retailer Premium WebsiteNow with DISH Cart

$224 / monthPlus one-time setup fee of $1,449

DISH Free eSales WebsiteFREE websiteNo startup fee, no monthly fee

DISH Premium PLUS Website$224 / monthPlus one-time setup fee of $1,673.Includes first month.

• DISH Approved Content• Lead Capture• Five Content Areas• Customize with Social Networking• No Co-Op Used

• Enhanced Search Engine Friendly Pages• Customize with Social Networking• Website Customization• Ordering Wizard with Calculator• eCommerce Store• Co-Op Eligible

Full Features• Convert prospects to paying customers• Always displays current DISH promotions• Reach those who prefer to see you online• Prospects never sent to DISH.com• Authenticates your business, open 24/7

Dig

ital A

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Free / Premium Websites

Customize and Personalize• Retailer Branding• Custom Domain Name• Photos, Videos and Events• Advertising Carousel

Analytics, Compliance, and Support• DISH Promotions• Website Analytics and Reporting• Compliance Process• Client Support

HughesNet Retailer WebsiteComing soon!

For a sample, please vist: www.dishontheweb.com

ComingSoon

8

Instant SheltersE-Z Up International, the number one instant shelter brand, is a leader in innovation, quality and service. Instant shelters let you create brand awareness and drive sales through a portable instant “store front” that can be used anywhere. These multi-use, indoor/outdoor products are designed to last many years.

Also Offered• Luxury, Professional, Commercial and Recreational Shelters

• Shelter Accessories Sidewalls Railskirts Screen Room

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Event Setups

• Flags• Tables• Chairs• Table Covers• Banner Displays

Make a great first impression at your next event with pop-up tents and displays from Above All Advertising.

Eclipse II Professional ShelterConsidered best in its class, top-of-the-line and the ultimate in portable shelters. Comes in 22 different colors and can be custom imprinted with your graphics.

• Event Tents• Banners• Advertising Flags• Sidewalk Signs• Indoor/Outdoor Kits• DISH Games• Tradeshow Backwalls• Inflatables

TIP: Don’t forget that your registered DBA name must be displayed to receive co-op reimbursement. Check out the Personalized Table Covers offered by both E-Z Up and Above All Advertising for an easy solution.

9

Mall Kiosk and Showroom DisplaysCreate a professional appearance and catch your customers’ attention with a complete display setup. Available through Palmer Promotional Products.

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Portable Kiosk36” x 83” x 26”• Perfect for supermarkets, events and temporary retail opportunities• Modular design allows for quick and simple set up and installation• Live interactive demo of DISH Anywhere• Portable to fit into a flat bed truck• Hard-case carrier is an optional accessory purchase for protection• Cost: $875 (excludes electronics)

Store-Within-A-Store Kiosk5’ x 5’ x 7’• Ideal for short-term opportunities (6-12 months), or for opportunities with limited available space• Structure looks significant and catches attention• Easily provide a live interactive demo of DISH Anywhere on each of the 4 sides• POS station• Cost: $TBD

Permanent/Long-Term Kiosk• Significant presence allowing the service of multiple consumers at once• Live interactive demo of DISH Anywhere on each of the 4 sides• Custom POP kits drop-shipped from DISH• POS station• Display cases• Four 37” TVs• Cost: $17,400

ComingSoon

10

• No Set Up Fees• Bilingual Agents• Custom training programs for additional services• All Calls are recorded and stored• Extensive retailer profile upon setup• Reporting provided with call breakdown

TWG Calls will answer your calls when you can’t. Help improve your DISH rating to increase profits. Assist in opening new markets with trained Bilingual Agents.

Includes one inbound sale, customer service calls, and outbound follow-up.TWG Call Center is not Co-Op Eligible.

DISH / dishNETCost Per Week $70Cost Per Sale $70

HughesNetCost Per Week $50Cost Per Sale $50

TWG SocialTWG Social will assist Dealers with theirday-to-day online business strategies, helping solidify their brand as thelocal expert.

TWG Full Service Call Center

Ad

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• Choose DISH and/or HughesNet Direct Response Call Center Services• Pay no set-up fees or added charges for Kall8 Direct Response Service through this RS&I EZ-Marketing Direct Response Program• Pay one low, flat rate per installed and activated sale• Choose from overflow, after hours, weekends, or full service call center options for your Kall8 responses to RS&I Direct Mail Programs• All calls will be professionally answered with your business name• All new customer accounts are built for you• Full Service Presentations by trained sales professionals increase your revenue per subscriber and result in lower churn rates.• Bi-lingual representatives on duty at all times• A separate, Full Service Option will also be available soon to handle calls placed to your primary business phone number

You pay nothing unless a sale is made!No set-up fees, no weekly fees, noper-minute charges!

DISH / dishNETFlat Rate Per Sale $65

HughesNetFlat Rate Per Sale $55

Easy Connect Call Center

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Print Advertising Contacts

Trost MarketingPhone: 918-492-7820Website: trostmarketing.com

Red Rhino Market GroupPhone: 888-960-9711Website: redrhinomg.com

TWG AdvertisingPhone: 972-472-9922Website: twgadvertising.com

Michaels WilderPhone: 800-423-6468Website: michaelswilder.com ypdishco-op.com

Digital Advertising Contacts

AmplioPhone: 818-444-3013Website: amplio.com

DecentrixPhone: (303) 899-4000Website: decentrix.net

Event Advertising ContactsE-Z Up InternationalPhone: 800-457-4233Website: ezup.com

Palmer Promotional ProductsPhone: 586-772-4225Website: dish.palmerdist.com

FastSignsPhone: 918-492-7820Website: fastsigns.com 999-dish.buy.fastsigns.com

Above All Advertising Inc.Phone: 866-552-2683Website: abovealladvertising.net abovealldish.com

Trost MarketingPhone: 918-492-7820Website: trostmarketing.com

Call Services ContactsTWG CallsPhone: 972-472-9922Website: twgadvertising.com

Call TrackerPhone: 866-721-4940Website: calltracker.biz

Easy ConnectPhone: 502-565-4428Website: ec.net

UPS/FedEx

EZ-Marketing2436 N. Woodruff AveIdaho Falls, ID 84301

Ph. (208) 523-5721Fx. (208) 523-0313marketing@rsiinc.com

USPS

RS&I Inc.Attn: EZ-MarketingP.O. Box 1587Idaho Falls, ID 83403

The best marketing utilizes a mixed approach, tying together multiple media and promotional

opportunities that best reach your target market, build your brand and maximize sales.

EZ-Marketing is here to help you make informed decisions and utilize Co-Op dollars effectively to

grow your business.

Contact us today toget started!