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Ruffalo Noel Levitz
All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz. Permission is required to reproduce information.
Identified Keys to Enrollment Success: A Review of Successful Practices in Meeting Enrollment Objectives
Senior Vice President
Peter S. Bryant
National Small College Enrollment ConferenceCharleston, South CarolinaJuly 14, 2015
Ruffalo Noel Levitz
A challenging time for colleges and universities
Ruffalo Noel Levitz
A challenging time for colleges and universities
Media has been relentless in questioning and focusing on the:
Value of higher education Cost of higher education Level of student
indebtedness With federal and state support
for higher education flat or declining, there is greater need for tuition-driven revenue
Due to growing price sensitivity among students and families, colleges and universities are attempting to keep costs aligned with ability and willingness to pay
Ruffalo Noel Levitz
A challenging time for colleges and universities
With the advent of greater transparency (college scorecard, college results online, net price calculator, etc.) institutions are even more intentional in monitoring and affecting student success
Performance-based funding is here, prompting institutions to be even more strategic and aggressive in student progress, persistence, and success
Ruffalo Noel Levitz
A challenging time for colleges and universities
Operating in an increasingly competitive environment
Many located in a highly competitive state and area—many other college options
Far more aggressive marketing and recruiting by both public and private institutions—two-year and four-year
More sophisticated marketplace—plans, systems, and advanced tools being developed to attract and retain students
The expansion of for-profit institutions as well as online and distance education options
Ruffalo Noel Levitz
A challenging time for colleges and universities
Fewer students with the ability to pay for the ever-rising costs of higher education
Strong scholarship programs to “woo” students are prevalent
Students and parents are far more results-oriented in their selection of a college—they want to know outcomes and benefits
Changing demographics
Ruffalo Noel Levitz
Institutions are facing never-ending expectations
Ruffalo Noel Levitz
What are your enrollment expectations?
More students? Different students (mix)? Filling under-enrolled
programs? Improving gender balance? Improving diversity? Reducing the discount rate? Keeping the cost to recruit a
student in check? Attracting higher ability
students academically?
Ruffalo Noel Levitz
Building the inquiry pool by academic profile
Some perspective
© Copyright 2013 ACT Profile Report—National. All rights reserved.Reprinted with permission. This material may not be posted, published, or distributed without further permission from ACT, Inc.
2%11%
18%
26%
25%
14%
4%
National distribution of ACT scores
33-3628-3224-2720-2316-1913-15≤ 12
Ruffalo Noel Levitz
Key question
What are the enrollment management challenges and opportunities at your institution?
Increasing enrollment?
Under-enrolled programs?
Retention?
Diversity?
Staff development?
Geographical representation?
Attracting better-qualified students?
Improving operations efficiency/effectiveness?
Program demand?
Awareness, image, and perception?
Ruffalo Noel Levitz
Responding to enrollment expectations
Is there a consensus on enrollment goals?
Are enrollment goals and challenges well-understood campuswide?
Are resources available to accomplish goals?
Are staff professionally trained and stable to respond to the increased challenges?
Is institutional data and research available to make informed enrollment decisions?
Ruffalo Noel Levitz
A few reminders on college choice
Ruffalo Noel Levitz
Miles from home
5 or less 6 to 10 11 to 50 51 to 100 101 to 500
Over 5000.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
4.8%6.2%
26.3%
17.4%
31.4%
14.0%
© 2012 The Regents of the University of California. All Rights Reserved.
Ruffalo Noel Levitz
Top 5 reasons noted as “very important” in influencing student’s decision to attend this particular college
© 2012 The Regents of the University of California. All Rights Reserved.
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
100.0%
63.7%54.6%
44.0% 42.5% 40.6%
Ruffalo Noel Levitz
Enrollment factors and influences on college choice
Why did students choose their institution?
© 2014 Noel-Levitz, LLC. • The 2014 National Student Satisfaction and Priorities Report
Ruffalo Noel Levitz
Factors in the decision to enroll
Adult students
Rank Item Importance
1. Academic Reputation 6.26
2. Future employment opportunities 6.11
3. Availability of evening and weekend courses
6.09
4. Cost 6.03
5. Campus location (close to home/work) 6.01
6. Financial aid/scholarships 5.99
7. Personalized attention prior to enrollment 5.85
8. Recommendations from family/friends/employer
5.49
9. Size of institution 5.99© 2014 Noel-Levitz, LLCn: 89,1252014 Noel-Levitz National Student Satisfaction and Priorities Results
Ruffalo Noel Levitz
Trends in the college financing environment
Ruffalo Noel Levitz
Six major issues in managing affordability
1 26
4
35
Rising college costs
Declining yield rates
Shifting demographics
Increased family borrowing
Decreased purchasing
power of federal aid
Sustaining discounting
Ruffalo Noel Levitz
19
Overview: Tuition 2014-15
Average Tuition and Fees 2014-15 2013-14 $ Change % Change
Public universities $9,139 $8,885 $254 2.9%
Private colleges and universities $31,231 $30,131 $1,100 3.7%
Public two-year colleges $3,347 $3,241 $106 3.3%
Source: Data derived from 2014 Trends in College Pricing. Copyright © 2014, the College Board. www.collegeboard.org.Reproduced with permission. This data may not be posted, published, or distributed without permission from the College Board.
Ruffalo Noel Levitz
20
2014-15 college costs
Average Comprehensive
Costs2014-15 2013-14 $ Change % Change
Public universities $18,943 $18,383 $560 3.0%
Private colleges and universities $42,419 $40,955 $1,464 3.6%
Public two-year colleges $11,052 $10,781 $271 2.5%
Source: Data derived from 2014 Trends in College Pricing. Copyright © 2014, the College Board. www.collegeboard.org.Reproduced with permission. This data may not be posted, published, or distributed without permission from the College Board.
Ruffalo Noel Levitz
The latest NACUBO Tuition Discounting Study findings
Ruffalo Noel Levitz
Participating institutions
The information in these slides is based on the following institutional breakdown
NACUBOConstituent Group
Number of Responding Institutions
Comprehensive/Doctoral 55
Research 34
Small institutions 312
All institutions 401
*Because the Tuition Discount Study includes only independent institutions, the Community Colleges constituent group is not included in the analysis.
© 2014. NACUBO 2013 Tuition Discounting Study Report.Reprinted with permission. This material may not be posted, published, or distributed without permission from NACUBO.
Ruffalo Noel Levitz
Distribution of total undergraduate enrollment changes from fall 2012 to fall 2013
© 2014. NACUBO 2013 Tuition Discounting Study Report.Reprinted with permission. This material may not be posted, published, or distributed without permission from NACUBO.
3.30%9.90%
37.70%
35.90%
10.40%
2.80%Gained over 10%
Gained 5.1% to 10%
Gained .1% to 5%
Decreased 0% to 5%
Decreased 5.1% to 10%
Decreased over 10%
Ruffalo Noel Levitz
Average tuition discount rate:first-time, full-time freshmen and all undergraduates
© 2014. NACUBO 2013 Tuition Discounting Study Report.Reprinted with permission. This material may not be posted, published, or distributed without permission from NACUBO.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 201325.0%
30.0%
35.0%
40.0%
45.0%
50.0%
37.9% 38.1% 38.0% 38.6%39.1% 39.9%
41.6%42.0%
44.3%45.0%
46.4%
33.9% 34.3% 34.3% 35.1% 34.7%
36.9% 36.1% 36.4%
38.6%39.7%
40.9%
First-time, full-time freshmen All undergraduates
*Preliminary estimate
Ruffalo Noel Levitz
Average tuition discounting rates for first-time, full-time freshmen at institutions that participated in the NACUBO Tuition Discounting Survey 2003 to 2013*
© 2014. NACUBO 2013 Tuition Discounting Study Report.Reprinted with permission. This material may not be posted, published, or distributed without permission from NACUBO.
Group 2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013*
Comp/Doc 34.6%
34.2%
31.5%
33.5%
34.1%
37.1%
36.3%
36.0%
38.8%
39.2%
40.5%
Research 34.8%
34.7%
34.9%
33.7%
33.8%
37.4%
38.9%
38.8%
40.9%
43.0%
42.1%
Small 38.9%
39.2%
39.4%
40.0%
40.5%
40.6%
42.8%
43.3%
45.6%
46.0%
47.9%
All 37.9%
38.1%
38.0%
38.6%
39.1%
39.9%
41.6%
42.0%
44.3%
44.8%
46.4%*Preliminary estimate
Ruffalo Noel Levitz
Knowing and responding to the demographics of your marketplace
Ruffalo Noel Levitz
Areas of change in the next five years
© 2014 Noel-Levitz, LLCDownload the report: 2014-24 Projections of High School Graduates by State and Race/Ethnicity, Based Primarily on Data From WICHE
Severe decline(≥ 10%)Moderate decrease(3-10%)Minimal change (<3%, up or down)Moderate increase(3-10%)Large increase (≥10%)
Ruffalo Noel Levitz
© Copyright 2011, The Chronicle of Higher Education.Reprinted with permission. This material may not be posted,
published, or distributed without permission from The Chronicle.
Projected change in numbers of new high school graduates 2011-12 to 2021-22
Ruffalo Noel Levitz
Number of colleges and universities, 2014-15
78
9
87 52
460 93
241
147
21
19
187 86
67
67 81
73
32
116
119
42
137
23
4327
44
311
149
21
227
66
65
270
79
25
112
273
42
87
13243
9111
24
27125134670
1265
Chronicle analysis of U.S. Department of Education Data.© Copyright 2014, Almanac of Higher Education 2014. All rights reserved.Reprinted with permission. This material may not be posted, published, or distributed without permission from The Chronicle of Higher Education.
Ruffalo Noel Levitz
IowaThe competition factor
33,593 high school seniors / 2013-14*
67 institutions of higher education**
66.6% college continuation rate (22,373)***(ranks 13th among states)
14.5% leave the state to go to college (3,233)****(ranks 33rd among states)
Sources: *Western Interstate Commission for Higher Education, Knocking at the College Door, 2012**The Chronicle of Higher Education, 2013***Postsecondary Education Opportunity, Chance for College by Age 19 by State 1986-2010, 2013****Postsecondary Education Opportunity, Interstate Migration of College Freshmen 1986-2010, 2012*****National Center for Education Statistics, IPEDS Fall Enrollment Survey (2010)
11,767 students ÷ 64 institutions = 183 students per institution††
† In-state institutions receiving the largest number of in-state freshmen.†† Competition factor equals college continuation rate less number of students migrating and the three in-state institutions receiving the largest number of in-state freshmen.
Three Largest Institutions†***** Number of In-state Freshmen*****
Iowa State University 3,178
Des Moines Area Community College
2,149
University of Iowa 2,046
Ruffalo Noel Levitz
Know with whom you compete in order to position your institution
Larger/Smaller institutions
Public/Private institutions
Four-year/Two-year institutions
Higher-cost/Lower-cost institutions
A non-matriculant survey on an annual basis is one of the most important things you can do.
Ruffalo Noel Levitz
Dealing with a more sophisticated and demanding consumer
Students and parents know it is a “buyer’s market”– college shopping is pervasive
The search for the right college or university is starting earlier – junior year of high school, or even sophomore year (market research shows for some institutions that 70% are in a database by the end of the sophomore year)
Students expect to be courted – and not just high ability, but those who are average academically
Well-conceived and executed parent/family communication programs in place for both new and returning students
Ruffalo Noel Levitz
2013 − Top 10 most effective recruitment strategies and tactics by institution type
© 2013 Noel-Levitz, LLC.2013 Marketing and Student Recruitment Practices Benchmark Report for Four-Year and Two-Year Institutions
Rank
Four-year private Four-year public Two-year public
1. Campus open house events Campus open house events Encouraging prospective students to apply on the admissions website
2. Campus visit days for high school students Campus visit days for high school students
Academic programs within high schools for students to earn college credits to your institution
3. Encouraging prospective students to apply on the admissions website
Encouraging prospective students to apply on the admissions website
Campus visit days for high school students
4. Encouraging prospective students to schedule campus visits on the admissions website
Weekend visits for high school students High school visits by admission representatives to primary markets
5. Using enrolled students in recruitment/marketing
Encouraging prospective students to schedule campus visits on the admissions website
Campus visit events designed for school counselors
6. Weekend visits for high school students Community college articulation agreements
Campus open house events
7. Routine contacts by admissions office professional staff to assess student reactions to financial aid awards
Campus visit events designed for school counselors
Admissions decisions “on the spot” in high schools or during campus visits/open houses
8. Campus visit events designed for school counselors
Using enrolled students in recruitment/marketing
Off-campus meetings or events for high school counselors
9. Telecounseling program to coordinate continuous, regularly scheduled flows of phone calls at a high volume
College-paid trips to campus for prospective students
Television ads
10. High school visits by admission representatives to primary markets
Off-campus group meetings for prospective students and/or their parents
Encouraging prospective students to schedule campus visits on the admissions website
Ruffalo Noel Levitz
A student body by design rather than chance
The evolution of enrollment management
Admissions stage (“order taking”)
Recruiting stage (proactively seeking students)
Marketing stage (increase promotion)
Enrollment management (an integrated and comprehensive process)
Strategic enrollment and revenue planning
Ruffalo Noel Levitz
A simple definition of enrollment management
Institutionwide
Systematic
Comprehensive
Research-driven
Ruffalo Noel Levitz
Enrollment management systems
Market researchMarketingAdvertisingDirect mailRecruitmentAdmissionsFinancial aid
BillingOrientationRegistrationAdvisingAcademic support
servicesAtmosphericsResidence lifeStudent lifeInstructionPlacementAlumni relations
Ruffalo Noel Levitz
Strategic thinking and planning is key
Your position and perception in the marketplace
Pricing issues and the price sensitivity of students and families
Appropriate and effective student financial aid policies and procedures
The real cost of student populations; putting a price tag on the wish list:− Multicultural students− Selected majors− Geographical diversity: in
district and out-of-district
− Student retention issues and opportunities
Ruffalo Noel Levitz
Colleges and universities are finding ways to become more strategic, efficient, and effective
Developing longer-term plans Identifying and eliminating
barriers to enrollment Knowing the profile of the
persister Cultivating current students Reminding current students and
parents that they made a good decision
Identifying and responding to the marketplace
Conducting meaningful market research
Mobilizing the campus to assist with recruitment and retention
Ruffalo Noel Levitz
Critical elements of a successful recruitment program
Ruffalo Noel Levitz
Setting realistic enrollment goals—not projections
Ruffalo Noel Levitz
Developing enrollment goals
2015 2017 2020
Total enrollment– undergraduateTotal enrollment– graduate
New students• Freshman• Transfers
Retention
Minorities represented
In-state/in-province
Out-of-state/out-of-province
International
Residential/commuters
Adult/non-traditional
Other
Ruffalo Noel Levitz
Set goals by academic program
Major 2015 2017 2020
Agriculture
Business Management
Communication, Journalism
Computer & Information Services
Education
Engineering
Family & Consumer Sciences
Health Professions
Liberal Arts & Sciences
Parks, Recreation, Leisure, & Fitness
Visual & Performing Arts
Ruffalo Noel Levitz
Set goals by key areas of attendance
Area Goal 2015 % of goal enrolled
50-mile radius
100-mile radius
In-state/province
Contiguous states/province
Secondary markets
Other
Ruffalo Noel Levitz
Identifying and securing sufficient resources to meet enrollment objectives
Ruffalo Noel Levitz
Identify and secure sufficient resources to meet those goals
Know the cost to recruit and retain per enrolled
Know the cost to compete in your marketplace
Determine the “price tag” on your desired student body
Ruffalo Noel Levitz
Median cost to recruit a single student
Four
-yea
r priv
ate
Four
-yea
r pub
lic
Two-
year
pub
lic*
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000$2,433
$457$123
*Limited sample size for this sector.
© 2013 Noel-Levitz, Inc.2013 Cost of Recruiting an Undergraduate Student: Benchmarks for Four-Year and Two-Year Institutions
Ruffalo Noel Levitz
Developing an annual marketing & recruitment plan and a three- to five-year enrollment & revenue plan
Ruffalo Noel Levitz
Strategic Enrollment Plan
Clear Goals
Key Strategies
Annual Marketing / Recruitment Plan
Annual Retention Plan
Detailed Action Plans:
Objectives, Timetables,
Responsibility, Budgets, Evaluation
Institutional Strategic Plan
Ruffalo Noel Levitz
An ongoing market research opportunity
Student satisfaction
Institutional priority survey
Student outcomes—alumni survey
College choice Withdrawn student
survey Competition study
Image and perception
Program demand and capacity study
Employer perceptions
Parent perceptions High school
counselors’ perceptionsWhat do you know?
What do you need to know to be more successful in attracting and retaining students?
Ruffalo Noel Levitz
Enrollment management planning should have a cohesive approach
Recru
itm
ent
Admissions
Retention
Mar
ket
rese
arch
Orientation
Financial
aid
Enrollment management planning
Ruffalo Noel Levitz
Devoting as much attention to retention as recruitment
Ruffalo Noel Levitz
If your institution wants to grow by 10 percent…
Retain 5%
more
Recruit 5%
more
GROWTH
Ruffalo Noel Levitz
Making retention a campuswide responsibility—faculty and staff are the key
Ruffalo Noel Levitz
2013 − Top 10 most effective retention strategies and tactics by institution type
© 2013 Noel-Levitz, LLC.2013 Student Retention and College Completion Practices Report for Four-Year and Two-Year Institutions
Rank
Four-year private Four-year public Two-year public
1. Academic support program or services Honors programs for academically advanced students
Tutoring
2. Programs designed specifically for first-year students
Programs designed specifically for first-year students
Academic support program or services
3. Giving students practical work experiences in their intended major to apply their learning
Academic support program or services Honors programs for academically advanced students
4. Honors programs for academically advanced students
Providing supplementary instruction Mandatory advising by professional staff, one-on-one
5. Tutoring Learning communities Giving students practical work experiences in their intended major to apply their learning
6. Advising by professional staff, one-on-one Mandatory advising by professional staff, one-on-one
Programs designed specifically for students of color
7. Mandatory advising by professional staff, one-on-one
Giving students practical work experiences in their intended major to apply their learning
Programs designed specifically for first-year students
8. Early-alert and intervention system Tutoring Advising by professional staff, one-on-one
9. Advising specifically for students approaching graduation to ensure they are on track
Programs designed specifically for students who are at risk academically
Mandatory faculty advising, one-on-one
10. Programs designed specifically for students who are at risk academically
Programs designed specifically for international students
Programs designed specifically for veterans
Ruffalo Noel Levitz
Building a database and inquiry pool based on design rather than chance
Ruffalo Noel Levitz
Primary ways to maintain, increase, or shape enrollment
The success of the funnel begins withsetting specific conversion and yield goals
Increase/improve the inquiry pool Improve conversion rate (inquiry to
application) Offer admission to more students Improve yield rate (admit to
enrollment) Increase retention rate Ensure financial affordability for
thosewho wish to enroll
Add academic programs orextracurricular activities
Alter delivery of programs to be moreaccessible and responsive to students
Ruffalo Noel Levitz
Setting specific conversion and yield goals and building and managing the inquiry pool accordingly
Ruffalo Noel Levitz
Four-year private institutions
FTIC funnel rates
FTIC = New freshmen enrolled for the first time in college
© 2014 Noel-Levitz, LLC.2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions
Ruffalo Noel Levitz
Four-year private institutions
Transfer student funnel rates
© 2014 Noel-Levitz, LLC.2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions
Transfer student = A student who previously attended college at another institution prior to enrolling
Ruffalo Noel Levitz
Four-year public institutions
FTIC funnel rates
© 2014 Noel-Levitz, LLC.2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions
FTIC = New freshmen enrolled for the first time in college
Ruffalo Noel Levitz
Four-year public institutions
Transfer student funnel rates
© 2014 Noel-Levitz, LLC.2014 Recruitment Funnel Benchmarks Report for Four-Year Institutions
Transfer student = A student who previously attended college at another institution prior to enrolling
Ruffalo Noel Levitz
Conversion rate (inquiry to application) and yield rate (admit to enroll) by:
Source (initial contact) Multiple contacts Geographical area Academic profile Major field of interest Underrepresented
populations Residential Commuters
Ruffalo Noel Levitz
Conversion rate (inquiry to application) and yield rate (admit to enroll) by:
Traditional Non-traditional Special talent Key initiatives (visit days,
scholarship programs, off-campus information meetings, etc.)
FAFSA placement Test scores placement First choice position on:
− FAFSA− Test score
Ruffalo Noel Levitz
Ensure the ability to track the results of each marketing and recruiting strategy and activity
Ruffalo Noel Levitz
Track everything that moves
What are you tracking? Are you tracking the right
things? Who is responsible for tracking? Are you getting the research in
a formthat is useable?
Are you using the data to make informeddecisions?
Is it making a difference in your effectiveness?
Number of students? Kind of students? At a cost you can afford?
Ruffalo Noel Levitz
Establish the ability to qualify and grade prospective students
Ruffalo Noel Levitz
Time-tested strategy, but still an opportunity for improvement
Number of inquiries very interested in your institution
Number of inquiries somewhat interested in your institution
Number uncertain “on the fence” Number expected to apply Number who have dropped (inactive) The primary factors upon which your
inquiries will decide on a college Number who are concerned about
financing and not concerned about financing
Number who have been identified as highly desirable future students
Ruffalo Noel Levitz
Time-tested strategy, but still an opportunity for improvement
Ability to penetrate existing markets Desire/Need to explore new markets Limited or reduced budgets Need to differentiate institution in
marketplace Inflated inquiry, applicant, and admit
pools Increased number of “secret shoppers”
Ruffalo Noel Levitz
Are you enrolling students who want you more than students you want and are likely to persist?
Ruffalo Noel Levitz
E-Expectations research
Finding answers since 2005
Visit any partner site to find the latest studies, including the “2014 E-Expectations Report: The Online Preferences of College-Bound Seniors and Their Parents” white paper and trend reports for our recent international student studies.
See also: 2014 E-Recruiting Practices Report available at noellevitz.com
©2014 Noel-Levitz, LLC. 2014 E-Expectations Report: The Online Expectations of College-Bound High School Seniors and Their Parents.
Ruffalo Noel Levitz
A state-of-the-art website
Ruffalo Noel Levitz
When was the last time you looked at a college or university website?
Students Parents
14% 15%
49%39%
26%29%
11% 17%
Within past 3 monthsWithin past monthWithin past 7 daysEarlier today
©2014 Noel-Levitz, LLC. 2014 E-Expectations Report: The Online Expectations of College-Bound High School Seniors and Their Parents.
Ruffalo Noel Levitz
What resources are most reliable?97%
85%80%
53%
97%81% 78%
49%
89%
75%62%
41%
Seniors2013 SeniorsParents
©2014 Noel-Levitz, LLC. 2014 E-Expectations Report: The Online Expectations of College-Bound High School Seniors and Their Parents.
Ruffalo Noel Levitz
Students’ top content priorities on a campus website
Listing of academic programs—47%
Cost—36% Scholarships—34% Financial aid—32% Details on academic
programs—28% Housing details—24% Enrollment/admissions
information—20% Student Life information—
14%
Ruffalo Noel Levitz
Strategic use of scholarships and financial aid to attract and retain students
Ruffalo Noel Levitz
Establishing an effective financial aid and scholarship strategy
Makes the program affordable to students who are willing to pay without spending more than is necessary to enroll or retain each student
Contributes directly to enrollment goals
Maximizes net revenue so the college can maintain or improve the quality of programs and services
Ruffalo Noel Levitz
Key questions in strategic use of scholarships and financial aid
Who can you serve best academically?
Who is most likely to persist? How important is attracting
talented and gifted students? Do you need to fill under-
enrolled programs? Do you need to have greater
diversity? Are residence halls at
capacity? Is there or can there be a
consensus on your campus of the appropriate academic profile?
Ruffalo Noel Levitz
Final thoughts
If you are seeking
More students… Better students (fit)… Different students… Students likely to persist…
think incrementally!
Ruffalo Noel Levitz
Identify 1% opportunities by seeking incremental improvement in:
Prospects
Inquiries
Graduation
Untapped
potential
Retention
Yield
Accept
+1%
• Prospecting
• Inquiry conversion
• # of admissible students
• # of accepted students who enroll
• # who are satisfied with educational experience
• # who complete their intended purpose for enrolling
Ruffalo Noel Levitz
Identify 1% opportunities if convert +1 percent of 10,000 inquiries
+ 100 applications+ 80 admits (80%)+ 32 enrolled (40%)
32 x $10,000 net tuition revenue = $320,000
$320,000 x 2.5 = $800,000
Ruffalo Noel Levitz
Thank you
Senior Vice President
Peter S. Bryant
800.876.1117[f] [email protected]