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Rugby Radio is a destination for rugby fans worldwide. We produce and share user-driven content across mobile, web and social platforms. We’re putting the microphone in the hands of true fans and have built a modern platform to facilitate this. We bring together engaging content including interviews, live commentary, news, videos and opinions from the rugby world. The core idea behind Rugby Radio is to increase fan engagement from grass roots all the way to the pinnacle of the sport and capitalise on the huge potential and future of fan broadcasting. For Fans by Fans SOCIAL MEDIA MOBILE & WEB OVERVIEW PLATFORMS

RUGBY RADIO - Media Pack-2 2

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Page 1: RUGBY RADIO - Media Pack-2 2

Rugby Radio is a destination for rugby fans worldwide. We produce and share user-driven content across mobile, web and social platforms. We’re putting the microphone in the hands of true fans and have built a modern platform to facilitate this. We bring together engaging content including interviews, live commentary, news, videos and opinions from the rugby world. The core idea behind Rugby Radio is to increase fan engagement from grass roots all the way to the pinnacle of the sport and capitalise on the huge potential and future of fan broadcasting.

For Fans by Fans

SOCIAL MEDIA

MOBILE & WEB

OVERVIEW

PLATFORMS

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250k 1.5k Largest Reach of a single Post Avg Monthly Listeners to our audio content

RUGBY RADIO NUMBERS: PLATFORMS:

TOTAL USERS: 15k+ SOCIAL MEDIA FOLLOWERS: 12k

TOTAL AUDIO LISTENERS: 3k MOBILE DOWNLOADS: 2k

DEMOGRAPHICS: ENGAGEMENT:

MALE RUGBY FANS - 93% MONTHLY AVG: 45k – 55k

AGE: 18-34 – 62% MONTHLY REACH: 250k – 350k

PARTNERS:

Kit Providers Media Team Sponsor Affiliate

RUGBY RADIO MEDIA PACK

FAN ENGAGMENT // LIVE GAMES // PODCASTS

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FOUNDERS:

OLLIE SILVERTON FRED CULAZZO CHRIS LUKINS CMO – Presenter CEO - Business Development CFO - Financials

PLAY / ARU Fidelity / MyLocalPitch Macquarie / KaZbo

TEAM MEMBERS:

Charlotte Holmes Andrew McNair Dan Elsom

Presenter / Journalist Presenter / Journalist Presenter / Journalist

Former Miss England Media & Journalism Graduate U20 NSW Rugby Player

BOARD OF ADVISORS:

Conor O’Shea To be Confirmed To be confirmed Harlequins Director Rugby

Ex Ireland International

National TV Pundit

RUGBY RADIO MEDIA PACK

THE TEAM

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Media Accredited / Live Interviews / Live Coverage / Fan Engagement

Team Sponsor / Social Media Coverage / Interviews / Fan Engagement

Official Media Partner / Event Promotion / Interviews / Fan Engagement

RUGBY RADIO LIVE EVENTS

2015

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In 2015, as well as interviewing players, coaches and people from throughout the

World of Rugby, we also covered three of the biggest events in the rugby calendar:

Live Match Commentary Pre & Post Analysis Opinion Pieces

3rd Largest Sporting Event in the World

2.2m Live Spectators throughout UK

Global Audience Reach of 4 bn

Our Plans

Live Match Commentary

Live Fan Engagement at Stadium

Pre and Post match analysis

Social Media engagement

Global Fan contributor Panel

RUGBY RADIO AUDIO

2015

COMING SOON