Ruiqiao(Rachel) Wen 801 Amsterdam Ave �New York, NY 10025

(917) 545 6643 �rw1492@nyu.edu EDUCATION New York University, M.S. in Integrated Marketing, Major in Marketing Analytics; GPA: 3.6 /4.0, New York, NY 2014-2016 Shanghai Jiao Tong University, B.A. in Broadcasting& Movie Editing; 3.9/4.0, Shanghai 2010-2014 ! 2010-2014 First Prize Scholarship Recipient

CERTIFICATIONS SAS Certified Base Programmer for SAS 9 Google Analytics Certification HubSpot Inbound Certification, HubSpot Design Certification WORK EXPERIENCE FusionStorm CRM Analyst New York, NY 1/16-6/16 Entered, integrated and analyzed large customer database to better help the Sales Department find prospect accounts and retain current customers. ! Extracted and integrated large database from SalesForce, Lead411and RainKing to pinpoint prospect accounts for sales representatives and

helped improve the sales performance by 30% ! Implemented Excel spreadsheets and pivot tables for monthly analysis report to optimize marketing strategy ! Assisted in planning marketing events and B2B email campaigns to create new sales opportunities Music X-ray SEO & SEM Analyst Intern New York, NY 9/15-12/15 Conducted SEO, SEM optimization and execution, lead generation campaigns, landing page design and A/B test. ! Conducted SEO audit, competitors’ keyword research, and outreach email campaigns to improve SEO performance ! Created, implemented, tracked, analyzed and optimized over 20 Paid Search campaigns in Google AdWords. ! Actively tested and analyzed keywords, copy and landing pages to increase ROI and drive incremental volume. ! Prepared weekly reports for internal teams, including communicating key metrics and goal attainment.

Ironpaper Digital Marketing Analyst Intern New York, NY 1/15-6/15 Optimized and managed digital marketing campaigns for clients including REDI, Lendkey, Ellis Island, and etc. ! Analyzed website traffic/buyers/spend using Google Analytics and created weekly KPI dashboards for clients ! Participated in SEO, SEM, landing page design, email campaign analysis to actively improve campaign performance ! Created social media content and analyzed social media data (Facebook insights ,Twitter insights) to oversee and optimize campaigns. Ogilvy & Mather PR Intern Shanghai, 6/13-8/13 Worked at Consumer Goods Team for clients including Johnnie Walker, Swatch and Fresh, and ect. ! Pitched stories for Jonnie Walker, Fresh and Swatch and improved media recommendation and coverage rate by 30% ! Drafted news release for new product launches ! Participated in planning and media liaison work of the Fresh, Johnnie Walker and Swatch Hearst Corporation Advertising Intern Shanghai, 4/13-6/13 Worked at the Digital Marketing Team that mainly manages video ads and digital campaigns for ELLEMEN Magazine. ! Produced marketing video to support digital marketing campaigns ! Checked the subway video ads inventory and made the advertising buying proposal ! Shot and edited the fashion outtakes of 5 celebrities and increased year-on-year market share by 4.45% ! Negotiated with partners and reduced video costs from ¥9000 to ¥4000, which is about 56% reduction LEADERSHIP & PROJECT Student Union of SJTU Co-Chair of Arts and Culture Department 2010-2014 ! Coordinated various art events serving up to 10,000 students BBC America Orphan Black Season 2 Media Buying Project Team Leader 2015 ! Developed a media buying plan with detailed recommendations on TV Channels, Magazines, Out of home and social media by analyzing

competitor landscape, consumer database ( Nielsen, MRI, ComScore, SIMMONS ) and social listening data (Topsy, Buzzmo, SocialMention). SKILLS & INTERESTS

Computer Skills: SAS, R, SQL, Excel(VLookUp, IF, Pivot Table), MS Office Suite, Adobe Creative Suite, HTML/CSS Marketing Skills: Google Analytics/ Adwords/Search Console, Hubspot Inbound Marketing System, SEMRush, SalesForce, MailChimp Interest: Piano (Level 7), Taekwondo (Blue Belt), Dance (Jazz) , Singing , Film Editing, Amateur Theater Actress