February 2009

Teemu ArinaDicole Ltd.

tarina.blogging.fi

using social technologies

TO RUN BETTER EVENTS

WHAT’S WRONG WITH EVENTS?

TOP DOWN – ONE WAY PASSIVE – STATIC INEFFICIENTLY SHARED

BOTTOM UP – TWO WAY PARTICIPATIVE - DYNAMIC EFFECTIVELY SHARED

STRUCTURE METHOD CONTENT

Top down, one way events organized by a

committee.

Visitors sit, listen and comment. Event has a

static website.Results get

ineffectively shared.

YESTERDAYBottom up, two way events. Participants

contribute to planning.

Participants engage themselves throughout the event – also online.Results are effectively

shared online.

TOMORROW

Various Types of Events

S C A L E

FO

RM

I nv e

s tm e n

t

L A R G E E V E N T

• Popular topics• Wide interest groups• Expert organizers• Budget decisions

• Professional venue

S M A L L E V E N T

• Strong network formation• Distributing specific expertise• Peer-to-peer organization• Cheap and low labour

• Resources often loaned

U N C O N F E R E N C E

• Crowdsourced planning• Self-organizing agenda• Presenters voted on• DIY service

• Interaction-centric

• Heavy planning of tasks• Fixed agenda• Hired presenters• Services and booths

• Presentation-centric

C O N F E R E N C E

V I R T U A L I T Y

STR

UC

TU

RE

Barcamp

Code camp

World Café

Lightning talks

Speed Geeking

Fish Bowl

Unconference

E v e n t

M e t h o d

AMD Virtual Experience

Reboot

Le Web

MashPit

SuperHappyDevHouse

Panel discussion

Typical presentation

Typical online presentation

Typical virtual conference

Connectivism Online Conference

TED

Assembly

F A C E - T O - F A C E

SE

LF

-O

RG

AN

IZIN

GH

IGH

LY

DE

FIN

ED

T E C H - H E A V Y

Grasping the Future

Pecha-Kucha

Campfire conversation

Typical Second Life presentation

Online Educa

ASSEMBLY

REBOOT

Henry Jenkins @ Alexander HallHoward Rheingold @ NMC Campus

SECOND LIFE

Events go online or become x-events, because...

BUSINESSES REDUCE COSTS

TravelAccommodation

Conference fees

Lost timeFinancial crisis

Businesses reduce

GREEN IT

New tools become available

TIME TO THROW SOME TOMATOES

Q&A

Various Approaches

White LabelSocial Networks

Hosted ConferenceSocial Networks

Do It Yourself Advertising AgenciesSoftware Development CompaniesIn-house mashups (e.g. Google Groups + Google Pages)Open Source applications

Event Organization Sites

Blogs Wikis Networking

Forums Media Feeds

Tags

Various Supportive Tools

Event RegistrationServices StreamlineProcesses

Promotion Services Let Others Know About Your Event

Community Services Draw People Together

Event Related Interaction Services Create a Backchannel

Many of these services are already used by event participants.

Before During After

Iterative Planning

Planners Participants

Extended Events Online Sharing

‣Checklists‣Dates‣ RSVPs‣ Topics

‣ Schedule‣ Presenters‣Methods‣Venue

‣Conference wiki‣ Backchannel chat‣ Social networking‣ Live streaming

‣ Presentations‣Notes and recordings‣User-generated content‣ Lessons learned‣Content dissemination

Online Face-to-face Experience Reflection

‣ Profiles‣Media‣ Blogs‣APIs

PEER-FUNDING YOUR EVENT

FINDING MOST SUITABLE DATES

DISTRIBUTING ONLINE VIDEO CONTENT

Hosted ConferenceSocial Networks

White LabelSocial Networks

Event Organization Sites

Do It Yourself

B O T T O M - U PT O P - D O W N

EX

TE

ND

ED

EV

EN

TS

FR

EE

FO

RM

Long Tail of Events

Possible Events

Eve

nt P

opul

arit

y

Tail: 80%Head: 20%

Digital Analog

■When more “bandwidth” is needed, synchronicity of interaction and interaction goesface-to-face■Always linking back to

digital at every point of interaction

■Digital is primary: everything starts and ends in digital■Mainly asynchronic or

semi-synchronic interaction

Successful Event DNA

Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com

Email Blog

Company

Teemu Arina

CEO, Dicole Ltd.

“Imagination is more important than knowledge”

– Albert Einstein