Running A Marathon In A Sprinters World

Agenda

• Best way to use Facebook to get referrals from your friends and fans

• How to build your “Success List” daily• How to make your “Success List” more responsive• How often do I post?• Best time to post• Using Facebook in your listing presentation– “Results In Advance”

• Farming a neighborhood using Facebook fan pages– Its time to get the party started and keep it going

It’s Not The Offer, it’s Who’s Making The Offer…

• 1,800 passed by, 28 took the offer (less than 2%)

• Are you my friend?

The Mistake We’ve All Made

• Instead of taking food to the starving people in the desert (Hello! They’re still in the desert) move the people to the fields where there’s food …

• Instead of trying to move people off of where they are and on to your blog, etc, move to where the people are….Sam Kinison, comedian

People Want To Get To Know You

• We live an increasingly isolated society

• “Meet Our Team” is the #1 click on our WebPages

People Want To “Belong”

Interesting Facts That don’t make sense

• 81% of marketers do social marketing for “exposure”But at a cost of 10 – 20 hours a week….

• Question: How do you spend “Exposure” at the grocery store?

• “Post updates at least 5 times a day”• “Post to all of your friends’ walls, photos, and posted

items”• “All this creates a story ….. That creates valuable

visibility”

The Mistakes

The Good News Is

• You are going to be the only one that knows how to do it right!

• 72% of marketers, have been doing social marketing for less than 4 months (that’s because they quit because no $$)

Know The Goal Going In

How should you measure results?Same as any other business marketing….Profit!

• People who know, like and trust you• Friends• Family• Daily Goal– Grow your “Success List” DAILY– Interact and collaborate on a DAILY basis– Get involved / Stay involved DAILY– Listen to your “Success List” DAILY– Find out what makes your “Success List” more

responsive

“Success List”

Put This On Your Calendar

Everyone Say With Me!

1. I will never post with out a picture or video2. I will never have more than 20% of my posts business related3. I will always Be short and sweet with my headlines4. I will ask questions to be engaging5. I will always ask others to take action6. I will Use the “Pin to Top” feature for my key real estate

promotions on my business page7. I will NOT be boring 8. I will never post a good home deal or best buy9. I will never steal, I mean, “borrow” great wall content10. I will never post and run 11. I will never be negative

https://www.facebook.com/Get100Listings

There Are Doing It Right!Check This Out!

How To Grow Your “Success List”

• Email– Gmail puts people in your contacts automatically– I believe Outlook does to

• Contacts database• Church• Sporting• Sporting events with kids• Local events you attend on a regular basis• Weddings (Mikes Story)

My Opinion Only

• Your one and only goal in my opinion is to become friends with as many people as you can so that “Success List”– They think of you when they have real estate

needs– They think of you when their friends, family and

co-workers have real estate needs

Nothing More / Nothing Less

Personal Page VS. Business Page• Do you need both? Yes and No

• Personal Facebook Page– Friends and Family

• Life events• Funny day or holidays http://www.daysoftheyear.com/• Inspirational quotes (www.google.com images)• Funny life stories• Tip of the week videos• Success Stories with your clients• Testimonials from clients (Third Party Verification Is Huge)• Check In’s • Vacations• Birthdays• Tag your posts with friends and family

Business Page• Examples - http://budurl.com/fbheaders

• Business Page– Real Estate Updates– Success Stories with your clients– Testimonials– Tag your posts with clients that you are doing business

with after you friend them– Pictures at the closing table– Real Estate updates / News Letter– Cool stuff about new listings (Example)– Post of just sold on Facebook using Pinterest link– Post of just listed on Facebook using Pinterest link in a cool way

Worst Case

• Personal Facebook Page– Friends and Family

• Life events• Inspirational quotes• Funny life stories• Tip of the week videos• Success Stories with your clients• Testimonials from you success stories• Check In’s • Vacations• Birthdays

How To Find Your Friends

https://www.facebook.com/find-friends/browser/

What Are People Seeing When They Search You?

http://www.123people.com/

How Often Do You Post?

• Every single day?• Every other day?• Every week?• When you remember?• When you have something cool to share?

• Put some time and thought into this, make them count.

Sites For Ideas

• http://www.funnystatus.com/• www.ezinearticles.com • www.google.com images for quotes• http://www.positiveonrealestate.com/• http://www.gutenberg.org/• Other peoples posts

99/1

• 99% of your Facebook posts on your personal account should have absolutely nothing to do with Real Estate.

• 1% of your Facebook posts are Real Estate Related, but these are creative postings and not direct posts of your current listings for sale.

When Is The Best Time?engagement was 32% higher on weekends

Best Time For Emails

• 10pm–6am: This is the dead zone, when hardly any emails get opened.• 6am–10am: Consumer-based marketing emails are best sent early in the

morning.• 10am-noon: Most people are working, and probably won’t open your

email.• Noon–2pm: News and magazine updates are popular during lunch breaks.• 2–3pm: After lunch lots of people buckle down and ignore their inbox.• 3–5pm: Property and financial-related offers are best sent in the early

afternoon.• 5–7pm: Holiday promotions & B2B promotions get opened mostly in the

early evening.• 7–10pm: Consumer promotions are popular again after dinner.

Post Facebook to Twitter Automatically

1. Login to Facebook2. Open a second browser3. Login to twitter4. Click on the Link

https://www.facebook.com/twitter/ and make sure that Facebook is connecting to the account that you intend to connect.

5. Edit any settings that you wish to change like Status Updates, Photos, Video Links, Notes and Events.

Make Sure All Are CheckedClick on this linkhttps://www.facebook.com/twitter/

Strategy #1

Facebook For Business

Strategy #2

Facebook For Business

Post Card For Mailer

www.QRStuff.com

First Impressions Must Be A Good One

Setting Up Your Timeline Header

Facebook Timeline What You Need

• Facebook Fan Page• Power Point 2010 for today’s class• Irfanview.com “Maybe”• Jingproject.com a must• Google (My Secret Site)• Listings • Neighborhood you are farming• www.7thspace.com

Some Examples

Power Point 2010

Setting Up Your Page

Now You’re Ready With Correct Size

Lets Add Your PropertyPhotosLogos

What Ever You Wish

Save In JPEG File Format

Some Examples!http://budurl.com/facebookexamples

LIVE DEMOPhotoxpress.com