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Running

Against Driving

Drunk

Media Kit

Monea Kerr

Courtney O’Keefe

Jessica Fletcher

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Table of Contents

Logo and Tagline……………………………………………………..…3

Media Backgrounder…………………………………………..………..4

FAQ………………………………………………………….……………9

Feature Pitch………………………………………………...………..…11

Radio PSA…………………………………………..……………………13

Media Article……………………………………………………..………14

Meet the R.a.d.d. Representatives………………………..…………..15

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R.a.d.d. Logo and Tagline

Be R.a.d.d.

Don’t Drive Drunk.

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Running Against Driving Drunk

Media Backgrounder

Overview: Running Against Driving Drunk (R.A.D.D.) is a Western Washington

University Associated Students club that was brought to campus by

president Jacob Goodman in March 2015. The club was originated by his

childhood friend Jackson Stewart at University of Colorado Boulder and

has chapters at University of Washington, Notre Dame, and Washington

State University. The club aims to reach out to college-age students, about

21 to 25 year olds, because they have the highest DUI incidents in the U.S.

R.A.D.D.’s mission is “to get every drunk driver off the road. While that is a

great task, we at least aim to reach college student drivers, who accounted

for around 30% of the drunk driving fatalities in the US in 2012. To do this,

we're using humor, positivity, and triggering those endorphins! Get smart,

don't drive drunk.” They do not aim to ostracize people for drinking, but to

promote having a good time with alcohol and being responsible when

drinking. The club is composed of two members, Jacob Goodman and

Burch Ault.

Current Activities: R.a.d.dd holds bi-annual 5K runs. They start at Western’s Wade King

Recreation Center and finish back at WWU’s campus. Their next run will be this upcoming fall quarter. They are hoping to reach out to students of all ages at Western to spread awareness. The event will include goody bags that will have a Drink More Drive Less drawstring with a lighter, shot-glass, koozie and bottle opener. Race day packets will include bibs and timing chips. Registration can be found at raddrunning.org.

Facts: Key Terms Impaired driving in Washington state is defined as: driving while under the

influence of drugs, driving while impaired by alcohol, or driving with a blood

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alcohol concentration of .08 percent or above (Washington Traffic Safety

Commission 2013)

Local In Whatcom County in 2013 according to the Washington Traffic

Safety Commission Annual Crash Data:

8/16 total fatal crashes involved an impaired driver

15 serious injury crashes that involved an impaired driver

10 fatalities due to an impaired driver

In surveys given to Western students, the percentage of people who drove shortly after having 4 or more drinks in 1999 was 14.1 (WWU Lifestyles Project IV)

70 people per 10,000 are arrested for DUI in Whatcom County annually (drinkinganddriving.org)

Regional

Fatalities from drunk driving decreased from 37 percent to 34 percent from 2010 to 2011 in Washington state (Mothers Against Drunk Driving)

Males were more likely than females (15.1 percent vs. 7.9 percent) to drive drunk (Mothers Against Drunk Driving)

In fatal rashes in 2011, the highest percentage of drunk drivers was for drivers ages 21 to 24 (32 percent) (Mothers Against Drunk Driving)

From 2003 to 2012, 1,921 people were killed in crashes involving a drunk driver in Washington (Centers for Disease Control and Prevention)

Among drivers with BAC levels of 0.08 % or higher involved in fatal crashes in 2012, one out of every 3 were between 21 and 24 years of age (32%). The next two largest groups were ages 25 to 34 (27%) and 35 to 44 (24%). (Centers for Disease Control and Prevention)

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National

Drunk driving costs the United States $199 billion a year (Mothers Against Drunk Driving)

Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 51 minutes. (Centers for Disease Control and Prevention)

In 2012, 10,322 people were killed in alcohol-impaired driving crashes, accounting for nearly one-third (31%) of all traffic-related deaths in the United States. (Centers for Disease Control and Prevention)

Of the 1,168 traffic deaths among children ages 0 to 14 years in 2012, 239 (20%) involved an alcohol-impaired driver. (Centers for Disease Control and Prevention)

Of the 239 child passengers ages 14 and younger who died in alcohol-impaired driving crashes in 2012, over half (124) were riding in the vehicle with the alcohol-impaired driver. (Centers for Disease Control and Prevention)

In 2010, over 1.4 million drivers were arrested for driving under the influence of alcohol or narcotics. That's one percent of the 112 million self-reported episodes of alcohol-impaired driving among U.S. adults each year. (Centers for Disease Control and Prevention)

Bios: Jacob Goodman- Representative of R.a.d.d. at WWU

Goodman is a WWU senior and recreational major. Goodman started

the club at WWU because one of his best friends Jackson Stewart who

founded R.a.d.d. was in a drunk driving accident and Goodman felt

personally affected by this. Stewart asked Goodman to start the club at

Western and Goodman felt it was his obligation to his friend to start the

club and support the cause to end drunk driving. Goodman has also had

other friends who have been injured or killed from drunk drivers.

Email: jacobgoodman98110@gmail.com Phone: 206-455-5847

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Burch Ault- Representative of R.a.d.d. at WWU

Ault is a WWU sophomore who will apply to the design program this

fall. Ault got involved with R.a.d.d. because he has lost friends from drunk

drivers. He felt this was a good way to positively combat the problem that

surrounds the college life-style of drinking.

Email: aultd@students.wwu.edu Phone: 505-795-0613

Jackson Stewart- Founder of R.a.d.d.

Stewart established the original chapter at The University of Colorado

at Boulder in 2012 where he attends. During his senior year of high school,

he was drunk and got into a car with a drunk driver. On their way home the

car crashed and Stewart was the most hurt out of the passengers in the

car. He was told he had a 2 percent survival rate and was in a coma for 21

days, but he made a 100 percent recovery. From this accident, Stewart had

the mission to stop students from drunk driving. His love for running gave

him the idea to start an organization with the mission to get students to run

or walk marathons in effort to spread awareness and stop students from

driving drunk.

Email: r.a.d.d.running@gmail.com Phone: 206-697-9575

Boilerplate: Running Against Driving Drunk is a WWU AS Club founded in 2015

as a sister program to the original founded in Boulder, Colorado. R.A.D.D.

is dedicated to promoting alternative ways of transportation for those that

are intoxicated. The club hopes to bring humor and positivity to real life

issues regarding drunk driving. Through fun interactions amongst college

peers, R.A.D.D. aims to further the notion that one can drink responsibly,

not drive, and still have fun. R.A.D.D. is new at WWU and currently has 2

members. They host an annual 5k, Run from the Police, to promote safe

drinking. Jacob Goodman is the current president of R.A.D.D. For more

information, check out their orgsync page at:

https://orgsync.com/109119/chapter

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Sources: "MADD - 2011 Drunk Driving Fatalities by State." MADD - 2011 Drunk Driving Fatalities

by State.

December 13, 2012. Accessed April 14, 2015.

http://www.madd.org/blog/2012/december/2011-State-data.html.

Fabiano, Patricia, Gary McKinney, Kristoffer Rhoads, and Christopher Stark. "WWU

Lifestyles Project IV."

November 1, 2000. Accessed April 14, 2015.

http://west.wwu.edu/institutional_research/documents/Lifestyles_2000-02.pdf.

Drinking and Driving. Accessed April 14, 2015.

http://www.drinkinganddriving.org/rcounty-

data/default.aspx?state=wa&county=whatcom.

"Washington TrafficSafety Commission." Washington Traffic. Accessed April 14, 2015.

http://wtsc.wa.gov/research-data/crash-data/.

AS Clubs. Accessed April 14, 2015.

http://asclubs.wwu.edu/show_profile/109119-running-against-drunk-driving.

"Home." Running Against Drunk Driving. Accessed April 14, 2015.

http://raddrunning.org/radd/.

"MADD - Drunk Driving Statistics." MADD - Drunk Driving Statistics. Accessed April 14,

2015.

http://www.madd.org/drunk-driving/about/drunk-driving-statistics.html#demo.

"Impaired Driving: Get the Facts." Centers for Disease Control and Prevention. January

13, 2015. Accessed April 17, 2015.

http://www.cdc.gov/Motorvehiclesafety/impaired_driving/impaired-

drv_factsheet.html.

"Sobering Facts: Drunk Driving in Washington." Centers for Disease Control and

Prevention. December 1, 2014. Accessed April 18, 2015.

http://www.cdc.gov/motorvehiclesafety/pdf/impaired_driving/drunk_driving_in_wa

.pdf.

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Top Ten FAQs for R.a.d.d.

1. What is R.a.d.d.’s overall mission?

Our mission is to get drunk drivers off the road. While that is a large task, we hope to reach college-student drivers and encourage them to stay off the road after a night of drinking with friends.

2. What is the organization’s history?

Running Against Driving Drunk is a Western Washington University Associated Students club new to Western as of Spring Quarter 2015. Jackson Stewart, a student at the University of Colorado Boulder, founded R.a.d.d. In 2011, Stewart of Bainbridge Island, Wash. was in a near fatal crash as a passenger of an impaired driver. He was given a less than 2 percent chance of survival. Against all odds, Stewart came out of his coma and made a near full recovery. After a long recovery, Stewart got back to his love of running and decided to create this organization to combine running with raising awareness of drunk driving. There are currently four club locations: University of Washington, University of Colorado Boulder, Western Washington University and Washington State University.

3. What are the benefits of being a member?

Being a R.a.d.d. member means making friends and inspiring your community. You get to participate in our 5K runs on campus and receive free R.a.d.d. merchandise. Truly, the best part of being a member is knowing you are making our community a safer place. You could be the reason someone decides not to drive home drunk.

4. How do I become a member? What are the requirements?

We don’t have any requirements to become a member other than our members all committing to stand behind our mission and work to prevent drunk driving. To become a member you can contact Jacob Goodman or Burch Ault, the WWU student founders of R.a.d.d. Their contact information is listed at the bottom of this page.

5. What annual events do you hold?

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We hold bi-annual 5K runs. They start at Western’s Wade King Recreation Center and finish back at WWU’s campus. Our next run will be this upcoming fall. We are hoping to reach out to students of all ages at Western to spread awareness. You can sign up for the run on our website.

6. What else do you do to work towards your mission? We are currently focusing on gaining awareness for the club. Being so new to WWU, we are striving to gain more members to create a strong team. The more active members we have will help us achieve our mission of preventing drunk driving in our community.

7. Where and when do you meet?

We are currently working on scheduling regular meetings. We don’t have a permanent meeting location and time yet. Our website, Facebook and twitter page will be updated with this information once it is available.

8. Is there a mandatory time commitment?

No. We are open to anyone joining and being a part of our team. If you can only make one event a quarter, that’s awesome!

9. Who can I contact?

WWU R.a.d.d. Representative: Jacob Goodman, p: 206-455-5847, e: jacobgoodman98110@gmail.com WWU R.a.d.d. Representative: Burch Ault, p: 505-795-0613, e: aultd@students.wwu.edu

10. Where can I learn more?

Visit our website: http://raddrunning.org/radd/ Visit our twitter: @RaddWWU Visit our Facebook page: https://www.facebook.com/raddrunning.org?ref=hl

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Feature Pitch for The

Western Front

Dear Heidi DeHart and Maddie Takata,

On a chilly night in 2011, Western Washington University student Jacob

Goodman stood among his fellow Bainbridge High School classmates as

they held a vigil uplifting hope for one of their close friends as he laid

unresponsive and fought for his life in a hospital bed.

Goodman, a WWU senior and recreation major, is one of two

representatives for the new Associated Students club Running Against

Driving Drunk (R.a.d.d.). During Goodman’s senior year of high school, his

best friend Jackson Stewart was in a near fatal crash as a passenger of an

impaired driver. He was given a less than 2 percent chance of survival.

Against all odds, Stewart came out of his coma and made a nearly full

recovery. After several months, Stewart got back to his love of running and

decided to create this organization to combine running with raising

awareness of drunk driving.

At a very young age, Goodman became close friends with his neighbor and

elementary school classmate Jackson Stewart. Almost inseparable, they

traveled through elementary school, middle school and on to Bainbridge

High School together. Ever since that scary night during his senior year in

2011, when Goodman found out his lifelong friend might not ever walk, talk

or laugh with to him again, he has formed a true passion to help prevent

drunk driving.

In December of 2014, Stewart, now a student at the University of Colorado

Boulder, approached Goodman and asked him to start a R.a.d.d. chapter at

WWU. Inspired by his strength and wisdom, Goodman couldn’t turn down

the offer.

During Spring Quarter of 2015, Goodman recruited his friend and lacrosse

teammate Burch Ault, and together they started the new WWU R.a.d.d.

chapter. Ault has also been affected by drunk driving accidents in his

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personal life and felt that R.a.d.d. would be an awesome way to positively

combat the problem that surrounds the college lifestyle.

For many, college is a time when students begin to further experiment with

alcohol and drugs, often allowing room to make mistakes that lead to

unwanted consequences. Every day, almost 30 people in the U.S. die in

motor vehicle crashes that involve an alcohol-impaired driver, according to

the Center for Disease Control. This amounts to one death every 51

minutes.

In our own community, the Bellingham Police made 199 DUI arrests in the

year 2014 and as of April 17, 2015, they had made another 57 DUI arrests.

In April of 2015 Goodman and Ault hosted “Running from the Police 5K,” on

WWU’s campus, an event to help spread awareness and promote sober

driving, which they intend to hold biannually. They are currently working

towards gaining more club members in order to achieve their mission of

preventing drunk driving in this community.

Goodman and Ault are passionate leaders who are not afraid to stand up

for what is right. In a community of over 15,000 college-aged students,

these two young men rise above the rest with their irresistible passion to

prevent drunk driving and save the lives of innocent people.

I have attached a photo as well as a media backgrounder with additional

information. Please visit R.a.d.d.’s website at: www.raddrunning.org/radd/

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May 7, 2015 – For Immediate Release Contact: Jacob Goodman jacobgoodman98110@gmail.com 206-455-5847 www.raddrunning.org/radd/

Running Against Driving Drunk (R.a.d.d.)

30 sec. Radio PSA

The college parties are dope. Generally, college students don’t take driving drunk seriously enough. In college communities people need help to make safe choices to get home after a night of drinking. Join radd., a Western Washington University Associated Student Club to end drunk driving. It’s a way to trigger your endorphins by running marathons to spread awareness about drunk driving. Let’s keep our college community safe and support one another. Be R.a.d.d. don’t drive drunk. Go to W-W-W dot radd running dot org slash radd. https://soundcloud.com/jessicarfletcher/radd-psa-be-radd-dont-drive-drunk/s-iahCc

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Media Article

http://www.westernfrontonline.com/2015/04/28/western-runs-from-the-

police-to-raise-awareness-about-drunk-driving/

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Meet the WWU R.a.d.d. Representatives

Jacob Goodman

Major: Recreation

Hometown: Bainbridge Island, WA

Burch Ault

Major: Design

Hometown: Santa Fe, NM