3
Running An Effective Social Media Marketing Campaign In the new century, many business leaders and entrepreneurs are proving the effectiveness of social media marketing. Social media enables your business to communicate with an audience that spans the entire world. You will increase your exposure to a larger audience, sending your sales pitch out to thousands of new potential customers. Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have http://fbsocialstandup.tumblr.com/ one. Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site. To succeed in the social media marketing game, you need to act like you're successful until you actually are successful. One option is to copy the competition in the ways they're currently effective. Look for clues about which promotions seem to be most effective and how different customers react to different approaches. Use a variety of media to stimulate your potential customers when social media marketing. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all. Investigate the games on Facebook. Try to come up with an idea for creating a game that is associated with your business, product, or service. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. If it is in your budget, get a professional to design a Facebook game. Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to 'like' your page. The velocity of the social media marketing campaigns can be frustrating. Successful campaigns do not happen overnight and their results are hard to measure. It is nothing like placing an advertisement on television with immediate results. The slow, steady approach is the only way to have successful marketing on social media. Make sure Twitter is included in your Facebook menu. Facebook's settings on your fan page sets this up as a standard settings, so it does not take much effort on your part. Plus, it gives your followers yet another way to stay connected to your website or blog. The more options you give for customers to stay connected, the more involved they are likely to be in visiting your site and sharing the link with others. Videos are a great content for your social media marketing. Demographics show that video is the largest and fastest growing online application. You can make your old articles and posts into video

Running An Effective Social Media Marketing Campaign

Embed Size (px)

Citation preview

Page 1: Running An Effective Social Media Marketing Campaign

Running An Effective Social Media Marketing Campaign

In the new century, many business leaders and entrepreneurs are proving the effectiveness of socialmedia marketing. Social media enables your business to communicate with an audience that spansthe entire world. You will increase your exposure to a larger audience, sending your sales pitch outto thousands of new potential customers.

Always remain positive when marketing via social media. People like to be around others and thingsthat make them feel good. Bad mouthing others or making negative statements can lead to othersviewing your product or service negatively. Be sure to keep this in mind on your personal page aswell if you have http://fbsocialstandup.tumblr.com/ one.

Develop quality content targeted for social media. If you are just haphazardly flinging words,advertising or any number of mundane snippets at your customers, then you are wasting your timeand losing their business. Be as concerned about your social content offerings as you are for thecontent on your business site.

To succeed in the social media marketing game, you need to act like you're successful until youactually are successful. One option is to copy the competition in the ways they're currently effective.Look for clues about which promotions seem to be most effective and how different customers reactto different approaches.

Use a variety of media to stimulate your potential customers when social media marketing. Havingpictures, video, and games can increase the appeal of your page a great deal to those who maketheir way to it. Everyone has a different way they prefer to take in information, and using variety willallow you to reach them all.

Investigate the games on Facebook. Try to come up with an idea for creating a game that isassociated with your business, product, or service. Several brands in the past have experiencedoverwhelming success by offering games on Facebook, some of which have gone viral very quickly.If it is in your budget, get a professional to design a Facebook game.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who haveused certain keywords related to your business in their status updates. You should get a lot oftargeted visitors who will learn about your products even if they do not decide to 'like' your page.

The velocity of the social media marketing campaigns can be frustrating. Successful campaigns donot happen overnight and their results are hard to measure. It is nothing like placing anadvertisement on television with immediate results. The slow, steady approach is the only way tohave successful marketing on social media.

Make sure Twitter is included in your Facebook menu. Facebook's settings on your fan page sets thisup as a standard settings, so it does not take much effort on your part. Plus, it gives your followersyet another way to stay connected to your website or blog. The more options you give for customersto stay connected, the more involved they are likely to be in visiting your site and sharing the linkwith others.

Videos are a great content for your social media marketing. Demographics show that video is thelargest and fastest growing online application. You can make your old articles and posts into video

Page 2: Running An Effective Social Media Marketing Campaign

presentations using screen capture and presentation tools available on the web. Add them to yourYouTube profile and link them to your social media pages.

Be sure your website is connected to each social media profile you establish. This is easilyaccomplished by using HTML codes to add "share" buttons to individual posts or pages. Thesebuttons should https://biz.twitter.com/en-gb/marketing-twitter be placed on all main pages, in blogsposts as well as RSS feeds to help get your consumers to share content that you post.

If you don't already have a Yahoo account, make one so you can go through Yahoo Answers. Yahootakes questions from its users and posts them to be answered by other users. Think of differentissues and concerns that are relevant to your product offering, then use that information to createrelevant questions and answers. You will quickly achieve expert status if you consistently providegood answers in a specific category.

Only post information that is interesting or worth sharing. Do not just share content to do it. Sharethose things that you think are of interest, exciting or factual. Choose information that is relevantand interesting. Avoid sharing pointless quizzes that will only distract or annoy your customers.

If you access a public forum as you are engaging in social media marketing, you need to make sureyou have positive communication with others on the forum. Think of forum users as potentialcustomers who are looking for information. Provide the answers to their questions and treat themwith honesty and respect, so that you can fulfill their needs and spark their interest in your business.Build and maintain friendly relationships by posting frequent and helpful posts.

Hold an online contest or sweepstakes with appealing prizes and use social media to let people knowabout it. The majority of people like to get free stuff! They'll be glad to fill out your form and followyou online if they have a good chance of winning something. Let your followers know who won yourcontest and let them know when the next contest will be.

Be a big part of your Facebook page. When a person comments on your wall or asks a question, takenotice. You need to answer concerns, questions, and comments promptly and communicate withyour fans on your profiles. This helps to create a sense of credibility and comfort with your product.

Interact with your customers by asking them to share their stories. You could, for instance, ask themto post on your Facebook wall about their best memory linked to one of your products, or simply tella story unrelated to your industry. Select the best stories or pictures and feature them.

Use lots of great content when you are setting up your Facebook page. There is nothing worse for aconsumer than going to a business page you are interested in and finding almost no usefulinformation. Take the time to answer any questions they may have ahead of time with the contentyou put on your page.

If you apply the suggestions in this article, social media marketing can be effective and enjoyable.

Page 3: Running An Effective Social Media Marketing Campaign

Experiment with different techniques to see which ones work best for your business. The Internet isa great source for getting customers, so trying new techniques is vital. Master your own methods ofsocial media marketing and increase your bottom line today.