RURAL MARKETING ENVIRONMENT

Made by:- Aditya Kumar Kuldeep Kumar

MBA(Business Economics), 3rdsem. Institute of Business management

CSJM University kanpur

RURAL MARKETING ENVIRONMENT

• Social environment

• Economic environment

• Ethical changes

• Political changes

• Physical changes

• Technological changes

SOCIAL CHANGES

• Sociological factor

• Anthropological factors

• Psychological factors

Economic factors

• Competition

• Consumers

• Price

• Ethical forces

• Political forces

• Physical forces

• Technological force

FACTORS INFLUENCING OR CONTRIBUTING CONSUMER BEHAVIOUR

• Environmental

• Cultural

• Social

• Personal

• Psychological

Environmental factors

• Economic factors

• Political factors

• Technological development

• Legal

• Cultural factors

• Social factors

• Personal factors

• Psychological factors

Cultural factors

• Culture and sub culture

• Sub culture

• Social class

Personal factors

• Age and life cycle

• Occupation

• Economic circumstance

• Life style

• Personality and self concept

Psychological factors

• Motivation

• Perception

• Learning

• Belies and attitudes

Thank you