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Key Points from the twitter stream #ruraltelecom. The conference is Connecting Rural Communities Asia Forum 2011.
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The Customer Experience Company
Rural TelecomFacts
594,000 villages 16 major languages, 1,650 dialects.
But the Rural broadband – only 5% of total subscribers.
India has
Telephone : 765 Million Mobile : 729 Million Density : 65 % India had 765 million telephone connections in Nov 2010. Mobile: 729 million. Overall teledensity: 65%
India is today adding 15 million mobiles per month
Global Mobile Subscribers : 5 Billion
Mobiles have changed the very concepts of office and home.
In 2011, over 85% of handsets will be able to access the mobile Web
There will be more smartphones than PCs in the world by 2013
More people can navigate Nokia's phones than navigate a car
Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020
Mobiles can create 327,000 jobs in India; US$68 billion industry by 2020
India has 18 official languages 36,000 newspapers in Hindi and
4K Bengali newspapers. India is an agrarian society but a services-led economy. Need to reconcile the two in communications strategy
2.5 Millions Laptops vs
14 Millions HandsetsOnly 2.5 million laptops were sold in
India in all of 2010, as compared to 14 million handsets per month
3 Screens : TV, Telephone, PC14 million mobiles sold a month. 2 million laptops sold in a year!
Unique Mobile Subscribers in India : 500 Million Only 74 million Indians connect regularly to the Internet
once a month
85% of mobile subscriber growth in India is in the pre-paid segment
India's telecom imports may exceed oil imports -- we need to increase telecom manufacturing in India
India's growth is in youth and middle-class segments, need to address the rural gap alsoIndia's telecom imports may exceed oil imports -- we need to
increase telecom manufacturing in India
Mckinsey : In 20 years rural market in India will become four times the size of the urban market, as
big as Korea/Canada
Local content is key for rural growthNext gen – e-readers, embedded content in devices.
Rural Users have same propensity for multiple SIMs as urban users. Lower propensity for multiple
mobiles/household
For mobile operators, rural CapEx is upto 4 times that of urban;
OpEx 3 times
Large corporates need encouragement to create
Socio-economic enterprises targeted for rural areas
IMRB/IAMAI Survey: 84% of villagers in India are not aware of the Internet
Internet in rural India is still seen as English-centric; hence market is largely voice-centric (90%)
Voice Revolution is peaking65% of India's workforce is in rural areas
Rural Telecom is a challenge and a huge opportunity
One of the Biggest Issues in Rural TelecomBringing down cost of communication for those with very
little income which is to feed themselves
What we need to do ?
A conceptual framework is required integrating economics,
policy, funds, technology
Need to educate rural residents on telecom/
broadband and its benefitsProducts * Services * Information * Benefits
Innovative Content New Business Models
are needed to boost Rural Telecom
Public + Private + Peoplepartnership, to boost rural telecom
Products, Services, Information and Projects should focus more on
Education Healthcare Agri Occupation
Customization of internet, voice services to the benefit of rural residents might encourage them to use it more often.
Example : haats, melas, agri-fairs, promotional vehicles, govt subsidies, schemes etc.
Participation & Investments from Large corporates to create CSR Projects impacting
Rural Livelihoods
Rural broadband diffusion depends on governments for policies, incentives, grants, subsidies
Network being Hardware Apps being Software
We need Thirdware actionable and personalized content
Rural Health care information flow was poor affecting delivery of information & services. Communication should be robust.Uses of rural networks: health data/education/services. Need content+apps in local language
Information that is functional, relevant and actionable and importantly potential to impact livelihood positively.Information for farmers should be decision-critical and actionable; reliable; cutting-edge Information should be delivered with speed, in time (eg. gov subsidies/schemes)
Rural BPO
Cost advantage of rural BPO - wages half of urban levels
Need leadership, work orders, corporate confidence to scale up rural BPO in India
Rural BPO can increase household income fourfold; need to analyse social impacts of these forces
Interesting LinksConcern over widening urban-rural digital divide
http://timesofindia.indiatimes.com/city/jaipur/Concern-over-widening-urban-rural-digital-divide/articleshow/7315050.cms
Rural communities to get broadband
http://www.juneauempire.com/stories/010911/sta_767543394.shtml
Rural BPO in India: case study researched by Vineeta Shetty.
http://www.internetevolution.com/author.asp?section_id=756&doc_id=202873&f_src=internetevolution_gnews
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