- 1. PUNJABconnect opportunities @ grassrootspassion group
marketinglargest sporting & entertainment
extravaganzasdestination for all cross sectionscapture the true
essence of punjabStarworks Marcom NetworksSports + Entertainment +
Cause Enabled Marketing + Branding Solutions
2. 40th Edition Feb 11 & 12, 2013Starworks Marcom
NetworksSports + Entertainment + Cause Enabled Marketing + Branding
Solutions 3. Contents Background -brief History of Shaheed
BachanSingh International Kabbadi Cup Environment Our Approach
Amplification opportunities Sponsorship offering for 2013 4.
Background Started in 1973 Shaheed Bachan Singh International
Kabbadi Cup is acommunity effort - this kabbadi tournament was
started inmemory of an athlete & martyr in Indo Pak war of 1965
Organized by Shaheed Bachan Singh Sports Academy, Dirba (Regd.),
(Sangrur) (SBSSA) Social Youth Sports Club, Dirba (Regd.),
(Sangrur) (SYSC ) Single largest sporting & entertainment
extravaganza inPunjab held over three day period A destination for
all cross sections 5. Environment SBSIKC is the Biggest Cultural
Festival of Punjab Audience : Attract more than 3 lac visitors from
all across Punjab Talent Exhibit : Top Kabbadi Clubs compete for
three cup level competitions Prize Money : Top Prize Monies
exceeding INR 15 lacs. Entertainment : Top notch singers from
Punjab perform live every evening Extensive Media Coverage
Organization : The SYSC in association with SBSSA organizes quality
tournament for more than three decades Infrastructure : SBSSA hold
the honour of having the Indias best Kabbadi Stadium Nurturing
Talent : Best nursery for Kabbadi talent in the Country 6. Format
of the tournament SYSC organizes two cup level competitions oneach
day of the tournament Day 1 : Competition between best eight teams
ofPunjab Academies Associations Day 2 : Competition between best
eight teams of NorthIndia Kabbadi Fedration 7. Live Audience in
lacs.Attendance Over 300,000 visitorsShaheed Bachan SinghStadium,
Dirba, Gamri Road (Sangrur) 8. Best Kabbadi Talent Exhibit 9.
Cultural Xtravaganza! Cultural Program Top-notch singers fromPunjab
perform live at events The programme continues from 7 pm till 10:30
pm Select 1/2 days of the festival Top Punjabi Singers who have
performed in past are Gurdas Mann, HarbhajanMann,Jazzy B, Babbu,
Sarabhjeet Cheema, Miss Pooja and many more Gurdas Man Live on 12th
Feb 2013 10. Multi Media Buzz : Pre & During the
ActivityOptional : Island advertisementsin all Leading dailies of
Punjab 11. Dy. CM Mr SS Badal, Addressing the audience @ SBSIKC
38th Edition,7th Feb 2011 12. Location 13. Our Approach Association
with the Event - Ownership Awareness, Reach, Promotions &
Affinity Building Understanding of the Brand requirements and
leveragingopportunities Amplification and leverage! 14. Proposed
Marketing Partnership for yourbrand MediaMulti MediaPartnershipsPR
LeverageTargetedCommunication Live
AudienceEventInteractivityAmplificationOfrelationshipSalespromotionLocal
levelmarketing 15. Sponsorship Highlights Integrated Sponsorship
Opportunity Exclusive & Co Branding opportunities on ground and
on air Amplification opportunities LAM & multimedia Extensive
media coverage by National news channelsand publications Single
largest sporting extravaganza in Punjab heldover three day period
with 3 lac. plus audience opportunity to propagate, exhibit, sample
brandexperience in a relaxed environment Year around presence on
official websitehttp://www.sbsdirba.com/ 16. Media PartnersTV
PartnerRadio Partner 17. Presenting Sponsor - Entitlements XYZ
Shaheed Bachan Singh International Kabbadi Cup 2013 Integrated Logo
Integrated Logo can be used as island in articles for pre activity
buzz & during the activity Pre Activity Media Buzz Press Radio
Television Event Stationery Announcement of Partnership Press
Conference Backdrop @ Press Conference Opportunity for a Senior
Official to address the press XYZ press release part of the
official press kit Official website presence for the whole year 18.
Integrated Logo last edition 19. TV Buzz : Pre & During the
Activity TV Partnership : Special report Duration : 30 minutes @
primetime (2 capsules) One capsule subsequent to each activity day
One capsule with overall round up, subsequent to the final day
Special Report Promotion 40 seconds co branded promo 4 days prior
to the activity 2 days during the activity 1 day post activity -
telecast of activity round up Regular Updates - news bulletins on
PTC News 2 activity days 20. TV Entitlements Presenting Sponsor
Presenting sponsorship status throughout theactivity XYZ Shaheed
Bachan Singh International Kabbadi Cup 2013 Presenting sponsorship
of 3 capsules on PTCNews with credit lines, Break Bumpers Promos
with Tags of 3 sec (1st Tag) on PTC News& PTC Punjabi
Commercial play out during telecast & Partial onPTC Punjabi
(commercials airplay at 1st place.) 21. SBSIKC 2013 Entitlements on
TelevisionBrand Benefits Duration inFrequency Activity
TotalPresentin CoAssociate Secondsper day Days Visibility g Sponsor
PresentingPresenter(1) Sponsor (3) (6)Pre ActivityPromo Presence
PTC News40 1041600 y yPromo Presence PTC Punjabi 40 1041600 y
yDuring ActivityPromo Presence PTC News40 102800y yPromo Presence
PTC Punjabi 40 102800y yPost ActivityPromo Presence PTC News40
101400y yPromo Presence PTC Punjabi 40 101400y yFCT in seconds
During1 4 500 240 120Programming of News, SpecialCapsule on PTC
News& half inventory on PTC PunjabiRegular Updates in News
Bulletins for 2 activity days 22. Radio Buzz : Pre & During the
ActivityRadio PartnershipPatiala & Simla Stations Customized
Exclusive XYZ Promo - BIG FM Capturing the essence of the games 5
Exclusive Promos per day, 4 days prior to the activity& 2 days
during the activity 5 Promos with mention of Principal & Co
presentingsponsors RJ Mentions during programming, capturing
highlights& action Live OB on the first activity day 23. SBSIKC
2013- Radio EntitlementsFrequencyDuration inperTotal Time
inPresentingBrand BenefitssecondsDayActivity DaysSeconds Sponsor Co
PresentersSlots13Pre ActivityExclusive Promo Presence 30 5 4600 yCo
Branded Promo Presence35 5 4700 y yRJ MentionsDuring the
ActivityExclusive Promo Presence 30 5 3450 yCo Branded Promo
Presence35 5 3525 y yRJ MentionsLive OB + Activation Integration1y
y 24. During the activity Exclusive Branding Elements on ground:
Stall Ceremony Dias Top Panel Integration Welcome Gate Hoardings
Circular Branding Co Branded Elements on ground Welcome Panels
Ceremony Dias Backdrop Backdrop for performers Prize Distribution
backdrop Brand announcements by commentator Possibility of
providing Jackets to on ground organizing team 200 nos 25. During
the activity Exclusive Branding Elements 1. Stall space as per
requirement 2. Audio mentions Call for action Diverting traffic to
Brand Stall and Kiosk A contest possibility can be explored 26.
During the activity Exclusive BrandingElementsCeremony Dias &
VIP Stand, Backdrop, Sides, Pillars, GF wall 27. During the
activity Exclusive Branding Elements Entry Gate 28. During the
activity Exclusive Branding ElementsHoarding 29. During the
activity ExclusiveBranding ElementsBoundary Branding 1 height 30.
During the activity - Co Branding ElementsCo branded backdrop for -
Prize Distribution & facilitateWelcome panels (shared by all
the sponsors ) 31. Co branded backdropCo branded backdrop for Press
Conference, Singers Performance & Main Ceremonydias only for
presenting & co presenting sponsors (logo sizes will change)
32. SBSIKC 2013-Entitlements on GroundBrand Benefits Presenting
SponsorCo Presenters Associate SponsorsMedia PartnersSlots1362Pre
ActivityAnnouncement of the partnership @ Press Conference yy yBack
Drop - press conference yy yCo Branded Outdoor (possible)yy yEvent
Stationery yy yOn Ground BenefitsCo - brandedWelcome Gates -
Entry1Welcome Panels Shared by all sponsors - Vertical - 8 x 4 12
12 12 12Ceremony Dias, VIP Seating - 100 Running Feet Backdrop - yy
yEvening Performance - backdrop 8 x 24 & stage fascia 8 x24 yy
yExclusive Branding OpportunitiesStall Spaceas per requirement as
per requirement as per requirement as per
requirementHoardings6422Arena Rope Style Branding ( 1 x 1) X 2
faces10633Audio AnnouncementsyyyyOfficial Website Brandingyyyy 33.
Preferred Investment SBIKCPresenting Sponsor (1) 25 lacsCo
Presenting Sponsor (3)14 lacsAssociate Sponsor (6)7 lacsNote
:Service Tax ExtraExclusive of Production Expenses100% advanceNett
of agency commission if anyAdditional investments for leverage plan
34. Our Association As consultants to Social Youth Sports Club,
Dirba (Regd.),(Sangrur) we advise them on Understanding and
maintaining relationships with brands Amplification through
Multimedia Leverage and taking the property Pan Punjab and then to
a larger audience, using other media Structure and uniformity to
final execution of brand activity Creating marketing buzz to
strengthen brand-event association 35. Thank YouFor Sponsorship
Opportunities please connect withDaljeet NarangHand phone :
9810267627Email: [email protected]
