19
Barykovsky lane 4, building 2, office 201 Moscow, 119034 Phone number: +7 495 988 96 06 e-mail: [email protected] www.indexbox.ru Demo-Version Russia: Honey Market Analysis and Forecast to 2017 July 2011 Marketing Research

Russia: Honey Market

Embed Size (px)

DESCRIPTION

Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

Citation preview

  • 1. Demo-VersionRussia: Honey MarketAnalysis and Forecast to 2017July 2011Marketing ResearchBarykovsky lane 4, building 2, office 201 e-mail: [email protected] www.indexbox.ruMoscow, 119034Phone number: +7 495 988 96 06

2. Market Research Russia: Honey Market. July 2011 (Demo-version)Brief OverviewThe report on the Russian honey market contains: Analysis and forecast of market dynamics; Structure of consumption by region; Analysis of domestic production, market shares of the main market players; Analysis of exports and imports; Analysis of factors, influencing the development of the market; Analysis of end-uses; Assessment and forecast of market development; Financial and economic profiles of the leading companies in the industry.Methodology: Expert interviews with top managers of the largest players on the market; Analysis of information, received from the main market participants; An analysis of statistical information: o Federal Service of State Statistics (Rosstat); o The Federal Customs Service (FTS); o The Ministry of Economic Development; o The Federal Tax Service; o Industry associations.The report will allow you to: 1. Identify key indicators of the market, build your own business forecasts, based on market data; 2. Evaluate the growth potential and threats in the market.Key figures presented in the report on the Russian honey market: Volumes of production, exports and imports; Indicators of market development; Consumption.The report contains the consensus market forecast based on the average value of theforecasts of market participants. As market experts are considered: manufacturers,importers, wholesale distributors, high-volume consumers, professional associations andunions, and trade publications. The experts, participating in the survey, are provided withspecial conditions on the purchase of the reports.Page 2 from 19IndexBox Marketing 2012 www.indexbox.ru 3. Market Research Russia: Honey Market. July 2011 (Demo-version)Why People Choose Us We have been professionals in marketing research for over 9 years, and have completed over 1000 industry studies which are updated on a regular basis. We collect data via expert interviews with market participants. Industry experts verify all secondary information used in the report. We have an extensive database of economic information in almost every sector of the economy. Cross-analysis of related industries enables our clients to get a complete picture of the market of interest. Our own research methodology guarantees the consistently high quality of our work. We offer unique and individualized customer service: o Personal account on the website with a personal manager; o Monitoring of the status of your order online; o Pre-sale specialist advice and answers to post-purchase questions. We offer special conditions for the actualization of our research reports. If interested, find out about these conditions from our specialists now! Page 3 from 19 IndexBox Marketing 2012 www.indexbox.ru 4. Market Research Russia: Honey Market. July 2011 (Demo-version)Research DesignThe purpose of the study is to analyze the state of the Russian honey market and build aforecast of the industry in the medium term.Geography of the research: RussiaMethodology1.Analysis of secondary market data:Secondary data refers to data from the Internet (industry portals, competitors sites,shopping sites, articles and reviews, reference materials), specialized publications, state andprivatemedia companies,marketing agencies,commercial databases,IndexBoxMarketing own research.2.Analysis of Materials from Market Participants (price lists, brochures, etc.):Data collection from market participants is needed to analyze the specifics of the marketand the parties involved in it, their pricing and assortment policy. Data on marketparticipants is gathered during the analysis of secondary information, and also by sendingrequests for price lists and other presentation materials.3.Expert Interviews with Market ParticipantsTheanalysis of secondaryinformation is completed byexpert interviewswithrepresentatives of market participant companies manufacturers and trading companies.Our approach to the estimationThe consensus market forecast is the average value of the forecasts of market participants(experts).ExpertsAs market experts are considered: manufacturers, importers, wholesale distributors, high-volume consumers, professional associations and unions, and trade publications. Expertopinions are collected during telephone interviews conducted by IndexBox on a regularbasis (the standard is every six months, but can be more often, based on a special requestor under conditions of high volatility in the market). IndexBox has created an extensivedatabase of experts within key industries. The experts, participating in the survey, areprovided with special conditions on the purchase of the reports. Page 4 from 19IndexBox Marketing 2012www.indexbox.ru 5. Market Research Russia: Honey Market. July 2011 (Demo-version)Accuracy of forecastsThe accuracy of forecasts is verified by experts in the given industry, based on the historicalperiod (3 years). In accordance with this accuracy, each expert weighs out the forecasts tocreate the overall average forecastIndicators1. Consumption: Consumption is the main index estimated by our experts and features the dynamics of consumption in real terms in the short to medium term. Experts give an estimate of the potential volume of consumption in accordance with their expectations and production plans (for manufacturers).2. Internal production: It is based on the projected volume of consumption and production capacity in any given industry, assessing, of course, and factoring in the dynamics of domestic production.3. Imports and Exports: Takes into account the retrospective dynamics of export-import operations, strengths and weaknesses of the domestic production, changes in legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of a product, an assessment of the dynamics of imports and exports.Page 5 from 19IndexBox Marketing 2012 www.indexbox.ru 6. Market ResearchRussia: Honey Market. July 2011 (Demo-version)Table of ContentsAbout IndexBox1. Executive summary2. Research design3. Classification of honey4. Characteristics of the Russian honey market in 2005 2010. Forecast for 2011 -2017 4.1. Volume and dynamics of the Russian honey market in 2005 2010. Forecast for2011 - 2017 4.2. Structure of the honey market in Russia: production, exports, imports,consumption 4.3. Level of concentration and characteristics of competition on the market5. Characteristics of the domestic production of honey in Russia in 2005 2010.Forecast for 2011 - 2017 5.1. Volume and dynamics of honey production in 2005 - 2010 5.2. Structure of honey production by region 5.3. The main manufacturers of honey and their corresponding market shares6. Characteristics of the price of honey 6.1. Dynamics of manufacturers price of honey in 2005 - 2010 6.2. Comparison of manufacturers prices of honey by Federal Districts of Russia7. Characteristics of the imports of honey on the Russian market7.1. Volume and dynamics of the imports of honey7.2. Countries, leading suppliers of the honey, imported into the Russian Federation7.3. Foreign companies, manufacturers of the honey, imported into Russia7.4. Russian recipient companies of the imported honey7.5. Recipient regions of the Russian imports of honey8. Characteristics of the Russian exports of honey8.1. Volume and dynamics of the Russian exports of honey8.2. Recipient countries of the Russian exports of honey8.3. Manufacturing companies, supplying honeyfor exports8.4. Sending regions of the Russian exports of honey9. Distribution of honey on the Russian market 9.1. Retail market structure of sales channels 9.2. Sales structure by retail formats 9.3. Sales structure by Region 9.4. Sales structure by price segment 9.5. Value chain by sales channels10. Factors, influencing the development of the honey market in Russia 10.1. Level of welfare11. Characteristics of the consumption of honey in Russia 11.1.Dynamics and consumption of honey in 2005 2010. Forecast for 2011 - 2017 11.2. Volume and pattern of consumption of honey by Federal Districts in 2005 -Page 6 from 19 IndexBox Marketing 2012 www.indexbox.ru 7. Market Research Russia: Honey Market. July 2011 (Demo-version)201011.3. Balance between honey production and consumption in 2005 - 201012. Forecast for the development of the honey market in Russia in 2011 - 201712.1. Assessment of potential supply of honey in Russia for 2011 - 2017Page 7 from 19IndexBox Marketing 2012 www.indexbox.ru 8. Market ResearchRussia: Honey Market. July 2011 (Demo-version)Data presented in tabular form Dynamics of the honey market in 2007 - 2016 Production of honey in 2005 - 2010, in tons Volume of honey production by type of honey in 2010, in tons Production of honey by Federal Districts in 2005 - 2010, in tons Average manufacturers prices of honey in Russia in January 2007 - 2010 Volume of the imports of honey in Russia by manufacturing countries in 2010, in tons Volume of the imports of honey in Russia by manufacturing companies in 2010, intons Volume of the imports of honey in Russia by importing companies in 2010, in tons Volume of the imports of honey in Russia by recipient regions in 2010, in tons Volume of the Russian exports of honey by recipient countries in 2010, in tons Volume of the Russian export of honey by manufacturing companies in 2010, in tons Volume of the Russian exports of honey by sending region in 2010, in tons Dynamics of the resources of households (per 100 people) in the Russian Federation for the entire population of Russia in 2000 - 2009, in thousands of RUR Differentiation of incomes in Russia in 2005 2010 Deviations of the incomes in the Federal Districts of Russia from the national average in 2004 2009 Consumption of honey in 2010, in tons Assortment of honey in the Moscow retail networks Segmentation of sales of honey, depending on the price tag Honey value chain by sales channelsPage 8 from 19 IndexBox Marketing 2012 www.indexbox.ru 9. Market ResearchRussia: Honey Market. July 2011 (Demo-version)Data, presented in the form of figures Volume of honey supply on the market in 2007 - 2016 Production of honey in 2007 - 2010, in tons Structure of honey production by Federal Districts in 2010 Structure of honey production by Federal Districts in 2005 2010 Indices of average manufacturers prices of honey in Russia in January - October2011 Indices of average manufacturers prices of honey in Russia in January - October2011 Dynamics of average manufacturers prices of honey in Russia in January 2009 -October 2011, deviation in % over the corresponding period of the previous year Comparison of the average manufacturers price of honey by Federal Districts inOctober 2011 Dynamics of the imports of honey in the Russian Federation in January - October2011, in tons Structure of the imports of honey in Russia by manufacturing countries in 2010 Structure of the imports of honey in Russia by manufacturing companies in 2010 Structure of the imports of honey in Russia by importing companies Structure of the imports of honey in Russia by recipient regions in 2010 Dynamics of the Russian exports of honey in 2010, in tons Structure of the Russian exports of honey by recipient countries in 2010 Structure of the Russian exports of honey by manufacturing companies in 2010 Structure of the Russian exports of honey by sending region in 2010 Dynamics of consumption of honey in Russia in 2009 2017, in tons Distribution of the total money income in 2010 by groups Average deviation of per capita income in the Federal Districts of Russia from the national average in 2000 2009 Shares of volumes of available funds by Federal District, compared to the national average Dynamics of consumption of honey in the Russian Federation in 2007 2017, in tons Consumption of honey in Europe in 2010, in kg/person Dynamics of consumption of honey in Russia in 2010 Consumption of honey in Russia by Federal Districts in 2010 Structure of the sales of honey in Russia by sales channels in 2010 Structure of the sales of honey in Russia by retail format in 2010 Structure of the sales of honey in Russia by Federal Districts in 2010 Structure of the sales of honey in bulk in Russia in 2010 Structure of the sales of honey in Russia in value terms in 2010 Chain of honey movement in RussiaPage 9 from 19 IndexBox Marketing 2012www.indexbox.ru 10. Market ResearchRussia: Honey Market. July 2011 (Demo-version)Executive SummaryKey figures and conclusions about the marketThe volume of supply on the Russian honey market in 2010 was almost tons, which is %higher than the the same figure for 2009. It should be noted that the volume of importedproducts on the honey market was %.The volume of production of honey in 2010 was tons, which is % higher than thevolume of production in 2009.The largest share (%) of all honey manufactured in the Russian Federation in 2010belongs to the Federal District.In 2010, the import volume of honey in Russia amounted to tons in physical terms and to thousand USD in value terms.Page 10 from 19IndexBox Marketing 2012 www.indexbox.ru 11. Market ResearchRussia: Honey Market. July 2011 (Demo-version)4. Characteristics of the Russianhoney market...4.1. Volume and dynamics of the Russian honey market in2005-2010. Forecast for 2011 2017The volume of supply on the Russian honey market in 2010 was almost tons, which is %higher than the the same figure for 2009. It should be noted that the volume of importedproducts on the honey market was % of the total market. Source: Data (Rosstat, FTS), Analysis (IndexBox)Fig. 1. Volume of supply of honey in 2009 - 2010 and forecast for 2011 -2017, in tonsPage 11 from 19 IndexBox Marketing 2012 www.indexbox.ru 12. Market ResearchRussia: Honey Market. July 2011 (Demo-version)4.2. Structure of the honey market in Russia: production,exports, imports, consumptionThe volume of imports of honey was about tons, which was % of the total marketvolume. A more detailed analysis of the imports and exports is presented below.Table 1. Volume and dynamics of the honey market in 2009 - 2010 and forecast until 2017, in tons 200920102011F 2012F 2013F 2014F 2015F 2016F 2017FVolume of In unitsproductionIn %, to %%%%%%%% thepreviousyearVolume of In unitsexportsIn %, to %%%%%%%% thepreviousyearVolume of In unitsimportsIn %, to %%%%%%%% thepreviousyearVolume of In unitstotal supplyIn %, to %%%%%%%% thepreviousyear Source: Data (Rosstat, FTS, Expert opinion), Analysis (IndexBox)Page 12 from 19IndexBox Marketing 2012 www.indexbox.ru 13. Market ResearchRussia: Honey Market. July 2011 (Demo-version)5. Characteristics of the domesticproduction of honey in 2005 2010Characteristics of domestic production - Volume and dynamics by type of product - Production capacities - Structure of production - Main producers and their market shares5.1 Volume and dynamics of production of honey in 2005 April2011For the period January April 2011, the volume of production was higher than for theanalogical period of the previous year.Page 13 from 19 IndexBox Marketing 2012www.indexbox.ru 14. Market ResearchRussia: Honey Market. July 2011 (Demo-version) Source: Data (Rosstat), Analysis (IndexBox)Fig. 7. Production of honey in 2010 July 2011, in tonsPage 14 from 19 IndexBox Marketing 2012 www.indexbox.ru 15. Market ResearchRussia: Honey Market. July 2011 (Demo-version)5.4 The main producers of honey and their share in productionTable 5. Volume of production by honey manufacturers in 2010, in tonsProduction ofManufacturerRegionhoney, in tonsOTHERSTOTAL Source: Data (Company data), Analysis (IndexBox) Source: Data (Company data), Analysis (IndexBox) Fig. 2. Shares of honey manufacturers in the total production of honey in2010 in physical termsPage 15 from 19 IndexBox Marketing 2012 www.indexbox.ru 16. Market ResearchRussia: Honey Market. July 2011 (Demo-version)7. Characteristics of the imports ofhoney 7.1. Volume and dynamics of the imports of honeyThe volume of imports of honey in 2010 was tons. The largest amount of honey wasimported in , when were imported tons.Table 2. Dynamics of the imports of honey in 2010, in thousands of tonsMonthQuantity, in thousands of tons In %, to the previous monthJanuaryFebruary %March %April %May %June %July %August %September %October %November %December %TotalSource: Data (FTS), Analysis (IndexBox) Page 16 from 19IndexBox Marketing 2012 www.indexbox.ru 17. Market Research Russia: Honey Market. July 2011 (Demo-version) Source: Data (FTS), Analysis (IndexBox)Fig. 16. Dynamics of the imports of honey in 2010, in thousands of tons andin %Page 17 from 19IndexBox Marketing 2012 www.indexbox.ru 18. Market Research Russia: Honey Market. July 2011 (Demo-version)About IndexBox"IndexBox" is one of the leading companies in the sphere of marketing consulting. We carryout pieces of marketing research and consult on questions about strategic marketing.The "IndexBox" team has been working together for more than 7 years.The average experience of "IndexBox" specialists in the marketing sphere is 10 years.IndexBox" employs 15 specialists in its research analytical department.The gathering of the researched information is controlled by 8 employees, all with vast experience in field work. And who oversee more than 150 experienced interviewers.Over 10 years, we have completed more than sixteen hundred projects, most of which are focused on the consumer and industrial markets. The geography of the research includes not only the territory of Russia, but also foreign markets.In total, more than 80,000 respondents have taken part in our research studies.Not only does "IndexBox" have a wide partner network in the regions of the Russian Federation, the CIS, and the Baltic countries, but also has countless foreign partners, including the largest research companies in the USA, the UK, France, India, and China.Our clients are big Russian and foreign companies:Page 18 from 19 IndexBox Marketing 2012 www.indexbox.ru 19. Market ResearchRussia: Honey Market. July 2011 (Demo-version)Marketing researchOur specialization - the study of consumer and industrial markets, segments of B2C andB2B. Among the methods used: desk research, consumer surveys, expert surveys,competitive analysis, sales audit, a wide range of qualitative market research products andservices. Our competitive advantage is the formation of special research techniques to thetasks of each project. System planning and operational monitoring of the industry, created acompany that allows professionals to operate in IndexBox their work relevant and accurateinformation.Business PlanningWe are professionally engaged in developing business plans, feasibility studies, investmentmemoranda, conduct financial analysis of enterprises and prepare analysis for transactionsM & A. Business plans developed by IndexBox, contain a complete financial model for thefurther implementation of the project, all calculations are based on marketing information,which is permanently collected and analyzed for over 7 years. Documents comply with thestandards of Russian and foreign banks, the projects have market feasibility and realisticprojections, and we provide assistance in finding an investor and financing, legal support.Strategic MarketingWe develop strategic development for brands, products, separate business units andindustry. Generally, programs include product, pricing, marketing and communicationstrategy. Projects in the field of strategic marketing are relevant to large enterprises,financial and investment companies that are planning to expand its interests as well assmall companies that are thinking about business development.DevelopmentConsulting in development - is to develop the best options for use of the area. To do this,our marketing agency, conducts research real estate market, analyzes the possibleconstruction, and estimates the market feasibility and economic benefits of investing in realestate. Marketing agency IndexBox offers a range of professional services for the study ofthe real estate market and the development of individual marketing concept of the facility.Page 19 from 19IndexBox Marketing 2012 www.indexbox.ru