The organization of The organization of production of high-tech production of high-tech lighting import-substituting lighting import-substituting products products March, March, 18 18 , , 2013 2013 Naberezhnye Chelny Naberezhnye Chelny Magnolia Magnolia Chairman of the Board of Directors Sergey V. Mayorov
1. The organization of production of high-The organization of
production of high-tech lighting import-substitutingtech lighting
import-substitutingproductsproductsMarch,March, 1818,,
20132013Naberezhnye ChelnyNaberezhnye
ChelnyMagnoliaMagnoliaChairman of the Board of DirectorsSergey V.
Mayorov
2. LED street light USLED street light US 180-1180-1The
lighting of roads, city streets, parks, and territories of
enterprisesThe lighting of roads, city streets, parks, and
territories of enterprisesThe power consumption, notmore than:150
WattsThe luminous flux up to 14 000 LmThe color temperature 5000
The power factor > 0,96The service life of not less than 60 000
HoursThe operating temperaturerange- 40+40The degree of protection
IP 65Dimensions, weight 572*392*136 ,10 kg22
3. The technological processThe technological process33The
company operates on the principle of one window:2. The production
of molds3. The casting aluminum under highpressure, the chill, in
the ground4. The tooling5. The assembly of components6. The
finished production1. The engineering of designand technical
documentation
4. The team of a Group of companies "Magnolia"The team of a
Group of companies "Magnolia"44Our team of professionals with
extensive experience there is 16 years in the market of acasting.
Since 2011, in cooperation with the manufacturers of LEDs demanding
in the market isdeveloping LED lighting.The management team:- The
chairman of the Board of Directors Sergey Mayorov, vigorously and
skillfully managing thecompany since 1989, consistently bringing it
to market success of aluminum casting.- The Executive Director
Bakhmetov Nurgali Faridovich works since 2005. Under his leadership
theteam of like-minded produces high quality products and a wide
range of out-turns.- The Technical director Valery Tazetdinov
Rafgatovich works in the foundry industry since 1986.Under his
leadership, constantly being developed and improved manufacturing
processes, qualitymanagement system, the concept of "Lean
Production", held standardization process technologycastings and
product licensing.
5. The geography of activityThe geography of activity55For 16
years on the casting market are mastered more than100 names of
aluminum castings.We developed LED lighting for common areas
andutilities in 2011 , the volume is more than 6000 units
permonth.Nowedays we are developed a new LED street lamp with
aplanned production capacity of 600 units per month.
6. The advantages of LED lighting:The advantages of LED
lighting:66 a saving in energy consumption; a high quality
lighting; a health protection; a natural light eliminates eye
fatigue; an environmental safety; a vandal performance; an instant
ignition; the service is not required; the ability to integrate
with any sensors; a durability; a resilience.
7. Our competitive advantages:Our competitive advantages:771.
The only producers of LED lamps from components manufacturedin the
Tatarstan Republic.2. Having our own foundry.3. The competitive
price for the using of our own components andthe lack of logistics
costs.4. The development of lamps with LED manufacturers.
8. Business ModelBusiness ModelA group of Companies "Magnolia"A
group of Companies "Magnolia"88A rent industrialcomplexThe
finishedgoodsA
crudeLLC"Avtotsvetlit"balansoderzhatelemLLC"Magnolia-S"productionLLC
"Magnolia"realization ofproducts
9. Key figures of the budgetKey figures of the budget99 Project
implementation and payback (PBP) 3,5 years. The total demand for
investment 19 620 thousands of rubles The planned net profit 6 612
thousands of rubles Net present value (NPV) 4 544 thousands of
rubles The profitability index (PI) 1,23 . The Internal Rate of
Return (IRR) 21,2%. The discount rate of investment costs (WACC)
13%.
10. 1010The need for investmentThe need for investmentThe total
cost of the investment project19 620 thousands of rublesAn
acquisition of fixed assets15 860 thousands of rubles(80%)Research
and development 3 760 thousands of rubles (20%)- the equity fund
investor / debt financing :90% (17 620 thousands of rubles);- own
funds of the initiator of the project :10% (2 000 thousands of
rubles) .The structure of investment
11. Risk factors in the development of LED lights onRisk
factors in the development of LED lights onthe territory of
Russia:the territory of Russia:11111) a large share of cheap
Chinese products on the market;2) an increasing competition in the
market;3) a low interest of energy companies and thegovernment in
energy efficiency, thus this reduces theprofit;4) an increasing the
price of aluminum in the amount of15% by 2015, due to Russias WTO
accession;5) a shift in demand.
12. The exit strategy and investment returnThe exit strategy
and investment return A bringing the equity financing : the sale up
to 49% of the company with an option torepurchase the yield on the
agreement An attraction the debt financing : the required volume 17
620 thousands of rubles the crediting period 3,5 years interest
rate 12% Grace period for principal and interest 1 year1122
