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RWANDA COFFEE SECTOR PRESENTATION

RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

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Page 1: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

RWANDA COFFEE SECTOR

PRESENTATION

Page 2: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

The Coffee Sector

Page 3: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Sector Background

Coffee introduced by Germans in 1904

Mainly ‘bourbon’ type of Arabica coffees

Production between 267, 000 and 420,000 bags per year

400,000 small holder farm families produce it and depend on it for their livelihoods

100% small holder produced

Average size of plantation of 200 trees

Total area in coffee is currently 35,000 hectares grown at altitudes between 900-2400M a.s.l

Average yield per hectare is 700 kilograms of green coffee

Page 4: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Sector Background

Page 5: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Number of coffee trees: 90,000,000

Number of cooperatives: 207

Number of Coffee Washing Stations : 210

Annual average production (MT green coffee):

20000

Country Coffee Distribution and Wet mills

Page 6: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Country Coffee Distribution and Wet mills

Page 7: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

7

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Flowering Crop expanding Crop maturing Ripening

Harvesting

Rwanda Coffee Plant Cycle

Page 8: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Sector Transformation • Sector radically transformed in the 21st century

towards quality. • New government targeted coffee as a priority sector • Liberalized coffee sector. • Cooperatives were formed. • Emphasis was placed on quality through Cup of

Excellence competitions (2008-to-date). • Private sector encouraged to build processing

centers. • Laboratories built.

Page 9: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost
Page 10: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Impact on Sector

Foreign exchange earnings on specialty coffee have risen from $0 in 2001 to over $27,000,000 in 2011

Total earnings increased in coffee from $20M in 2002 to $74.6M in 2011

Today, U.S., European and Asian coffee companies like Starbucks, Costco are buying almost 5,000 tons annually, directly from the growers.

Page 11: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

2

12

29

52

78

101

116

143

185

199

210

0

50

100

150

200

250

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Nu

mb

er

of

coff

ee

was

hin

g st

atio

n

Trend in the increase of CWS number

Page 12: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Sector Strengths

• Coffee liberalization

• Competitive quality

• Developed infrastructure

• High participation of its stakeholders (financial institutions, exporters, partners, and buyers).

• Favorable environment

• Organized farmers

Page 13: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Volcanic soils: recent and weathered. Varieties: 80% Arabica bourbons. Perfect rainfall and temperatures: 2 m and 25ºC. Huge skilled labor force: 80% of the population working in agriculture.

Sector Strengths

Page 14: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

RIPE COFFEE CHRIES READY TO BE WET PROCESSED.

Page 15: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

THE COFFEE WASHING STATIONS

Page 16: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

CONVENTIONAL COFFEE WASHING STATIONS

Page 17: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Way Forward

• Increase awareness in sustainable coffee farming, thus increasing production/yield per tree.

• Improve soil fertility (fertilizer distribution, soil and leaf analysis).

• Strengthening farmer organizations

• Value addition

Page 18: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Quality control

This coffee is processed in a coffee washing station. Training of Q-graders and coffee cuppers.

Establishment of well equipped coffee cupping laboratories

all over the country.

Provide sorting facilities to exporters to eliminate defects.

Controlling antestia bugs. Using floatation methods at the coffee washing stations.

Cupping coffee before export and provide a quality

certificate .

Page 19: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

Description 2013 2014 2015 2016 2017

Total Production 26000 28000 30000 32000 34000

Fully washed 9500 12000 15000 19000 24000

Semi Washed 16500 16000 15000 13000 10000

% FWC

37

43

50

59 71

Revenues (million USD) 108,55 119.2 130.5

143.1 157

Washing stations 249 274 299 324 349

Coffee projections 2012-2017

Page 20: RWANDA COFFEE SECTOR PRESENTATION · PRESENTATION . The Coffee Sector . Sector Background Coffee introduced by Germans in 1904 ... companies like Starbucks, Costco are buying almost

THANK YOU