RYA Affiliated Clubs Conference

November 2018

Welcome

Tony Wood - Regional Development Officer -South West

Important Information

•The Heads are found…

•The Galley is over there…

•Fire Exits are here and here

•Mobile Phones on silent, please

Plan for the day

09.45 – 10.00 Welcome and Intro Waterside Room

10.00 – 10.30 Guest Speaker - Ian Walker Waterside Room

10.30 – 11.00 Your Club and Your Region Waterside Room

11.00 – 11.30 Break Waterside Room

11.30 – 12.30 Workshops Round 1 Note signage

12.30 – 13.30 Lunch Waterside

13.30 – 14.30 Workshops Round 2 Note signage

14.30 – 14.45 Break Waterside Room

14.45 – 15.45 Workshops Round 3 Note signage

15.45 – 16.15 Summary and Close Waterside Room

16.15 – 16.45 Meet the RYA Waterside Room

Delegate Packs

• Agenda

• Regional Plan

• Regional Insights

• Paper and Pen

• Delegate list

• RYA Dinghy Show flyer

• Instructor Training Day info

• RYA Web Shop Code AFFCC18

Roger JobsonRegional Chair

The story so far…

Chris Preston

RYA Chair

Aiming for Gold Standard…

➢AGM 2017 - RYA members set out ambition to embed a Gold Standard Engagement Strategy

➢Steering Group has completed a wide-ranging benchmarking exercise and collected best practice case studies from other organisations (BBC, Woodland Trust, CAMRA, SRA etc.)

➢Comprehensive data audit and gap analysis to find out what we do well and where we need to do more

➢Agreed principle of creating a new forum to act as a forum for insight/discussion on key topics and themes

Strategic guiding principles

➢We have identified 3 strategic principles that will underpin the whole strategy:

1. Young people – ensure the RYA’s future

2. Be more balanced and representative

3. Be more tailored and relevant

➢Must be underpinned by accurate, targeted data and insight

LISTEN TO MESocial Media,Consultations,Letters, Email,

Telephone

CONNECT MEConferences,

Webinars,Events, AGMs

Segmentation,Preferences,

Profiling, CRM

KNOW ME

ENGAGE ME

Newsletters, Magazine,

Website, CPD

Putting it into practice➢We have applied the model to types of

individual: e.g. volunteer, participant, official, club commodore or instructor

➢ As well as affiliates and corporate stakeholders: e.g. an affiliated club, marine industry body, funding partner or regulator

➢ The model works equally well for both individuals and groups – by challenging the thinking on the objective of engagement with each stakeholder, and the primary mechanisms for doing so…

LISTEN TO ME

RDO visits,

Regional

Network,

Surveys, Census,

email / phone /

post

CONNECT ME

Affiliate

Conferences,

Regional & Home

Country AGMs, Club

of the Year

Location, main type

of Boating, Officers,

Key contacts, RYA

Programmes,

Issues (e.g. lease,

m’ship)

KNOW ME ENGAGE ME

Magazine,

Clubroom,

Website, Bulletins,

Regional Network,

Case Studies

Club (the affiliate as an entity)

Strategic objective = To support a network of sustainable, vibrant, thriving

clubs in all parts of the UK [and abroad], capable of delivering a safe and

rewarding boating experience to a diverse group of participants. Engage clubs

through an effective network of relationships and communication channels, and

help them build on their unique strengths and overcome their challenges. Advise

clubs of threats and opportunities within the external environment, as well as

appropriate RYA programmes, and the benefits of RYA personal membership.

LISTEN TO ME

DDO / RDO visits,

via Club, Carer,

Social Media, HQ

Sailability team,

Consultations,

Letters, Email,

Telephone

CONNECT ME

Local groups,

Conferences,

Webinars,

Polls,

Regattas,

Local, regional

& national

events

Age, Gender,

Family,

Location, club,

Disability and

resulting

interventions &

needs, Motivations,

Other sports &

interests

KNOW ME ENGAGE ME

Fog Horn,

Sailability TV,

Website, Visits,

Marketing,

Club activity,

training

Sailability Participant

Strategic objective = Sailor feels RYA understands their motivations and gives

them opportunities to sail and to connect with a sailing community locally,

regionally and nationally for training and events. Choice of appropriate

participation model whether fully integrated with a club, or within a separate

Sailability group. For those with performance aspirations, the pathways are clear

and feel accessible.

LISTEN TO ME

RDO visits, Club

Consultations,

Face-to-Face,

Letters, Email,

Telephone, RVT

CONNECT ME

Local Commodore’s

gatherings &

receptions, Club

development

workshops, AGMs,

RVT, other local

sporting initiatives,

Sailability

Age, Gender, Club,

Location, HC/Region,

Club focus, Club

status (size,

membership profile),

Club RYA history

KNOW ME ENGAGE ME

2-way dialogue;

Local e-briefing with

news, info & issues,

Local and RYA

Website, RYA

Magazine, Club

Room, RVT led

meetings

Club Commodore

Strategic objective = A cadre of commodores positively disposed towards RYA

and enthusiastic about the support and guidance which RYA provides to the

greater benefit of their club and its neighbouring clubs. Commodores feel that

they are an important part of a network of excellence in the sports & leisure

activities world, aware of other opportunities in the local community.

Commodores are closely connected to and contributing positively towards the

wider development of boating in their area through sharing & enhancing

resources and capabilities at a local level.

Next steps

Introductions

Who else is attending?• Environment – Kate Fortnam and Dave Curno

• Technical/Racing Services – Jacqui Roberts and Rob Taylor

• Membership – Jess Lawler

• Coach Development – Tim Cross

• Sport Development – Guy Malpas & Michelle Gent

• Sailability – Leon Ward

• Regional Communicator – Manya McMahon

• British Youth Sailing – Duncan West

• Social B – Simon Badman

• OnWater Consulting – Graham Manchester

• Sailing Development Officers• Peter Bone

• Pete Muskett

• Stuart Jones

• Liz Saunders

Ian Walker

Director of Racing

British Sailing Team

Your Club and Your Region

Total membership and changes 2016 to 2018

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

2016 2017 2018

Using regional average to backfill for non-respondents

Membership trend South West

0

10000

20000

30000

40000

50000

60000

70000

2015 2016 2017 2018

Declared membership Backfill

52,48754,25652,155

Backfilled with regional average for non-respondents

51,887

Trend: Number of junior members

0

2000

4000

6000

8000

10000

12000

14000

East London Midlands Nationwide North East North West South South West

2013 2014 2015 2016 2017 2018

Declared Junior Members South West

73676961 7125 7036

0

2000

4000

6000

8000

10000

2015 2016 2017 2018

Family membership in England

Year Total family members

2018 41,113

2017 43,740

2016 43,228

2015 46,765

2014 49,661

2857

3171

6994

5053

11177

9535

2283

Family memberships as a % of regional total membership

0

5

10

15

20

25

2016 2017 2018

% Family Members

SW England

% Churn: South West

0

2

4

6

8

10

12

2015 2016 2017 2018

South West England

Club Members’ Satisfaction Survey

What the Survey results tell us

MarginalsNot unimportant but

likely to bring the lowest

return on investment.

Not usually the first

choice for change.

Hidden

opportunitiesMore of an impact than

members realise

themselves; not as

important as drivers..

Satisfaction driversPerforming well makes an

impact & opportunity to

differentiate your club.

Enhance satisfaction.

GivensMembers expect to be

satisfied. No brownie

points for doing well here.

Maintain satisfaction.

PROCESSESE.g. Safeguarding,

health and safety

SOFT SKILLSE.g. Being

approachable and

welcoming

PHYSICAL

PROVISIONE.g. Facilities and

equipment

ADMINE.g. The effort put into

attracting new

members

Note on physical provision. We are not suggesting it is not important. However, think

about it this way – it doesn’t matter how great your facilities and equipment are, if your

club is not friendly and welcoming you will not retain members to use them. It may

attract members, but you need to retain members.

What the Survey results tell us

Soft skills are satisfaction drivers

Satisfaction drivers

Performing well will

make a strong impact

& differentiate your

club.

What are soft

skills?

Problem solving

Interpersonal

Empathy

Teamwork

Communication

Leadership

CollaborationThe widest

‘satisfaction gaps’

are for soft skills

About the 2018 Club Members Survey

• Participating clubs received a two page summary of key findings and a comments documents with members explanations of their scores.

31

Importance

Satisfaction

Recommendation & re-joining

Benchmarking

Segmentation

Description of your club

Comments document

Satisfaction gaps

Guidelines for next steps

John BanbrookCommodore - Bowmoor SC

Welcome Back

Club Members’ Satisfaction Survey

If your club would like to be part of the 2019 survey, please ‘express your interest’ by going to…

www.rya.org.uk/go/clubmembersurvey

35

National Award

• Ken Falcon – UK Laser Association

Lifetime Commitment Award

• Michael Batchelor – Clevedon SC

• David Greenfield – Frampton on Severn SC

• Andrew Lucas – Bristol Corinthian YC

Youth Awards

• Emma Bishop – Castle Cove SC

Dates for the diary - SW 2019

RYA Suzuki Dinghy Show – 2nd & 3rd March

Push The Boat Out – The whole of May (sign

up is open)

British Youth Sailing Regional Champs – 28th & 29th

September

SW Instructor Training Day – Saturday 2nd February 2019

RYA Training Conference 9th & 10th February- Swindon

Further Information

Summary

•There is some really useful information available to support your club

•RYA Club Zone (Social B webinars, case studies etc)

•RYA Departments at HQ

•RYA Regional Staff and volunteers

•Please continue to help us with information gathering to support our bid to provide you with useful resources.

Raffle/Prizes

Feed Back

• Last Year’s feed back shaped this conference

• You will be emailed a link to an online questionnaire

• Feel free to email any additional comments.

Thank You