Conducted by: Ryan Joyce

Under Armour Capstone Analysis Presentation

Background Information: TImeline

Started in 1995/1996

Kevin Plank, a Maryland football player, solved the issue of the

“sweaty t-shirt”.

He designed HeatGear – helped keep athletes cool, dry, and light in

hot conditions.

In 1997, he introduced another two lines: ColdGear and AllSeason Gear

Currently • In 2014, UA acquired

MapMyFitness and Endomondo.

• Witnessed $3.9 billion in sales for 2015.

• Still growing; Net income grew by 12% last quarter!

Mission and Vision Statement

Vision

Empower Athletes Everywhere!

Mission Make All Athletes better through: PASSION, DESIGN

And the RELENTLESS PURSUITOF INNOVATION.

About the Under Armour Leader:Mr. Kevin Plank

Grew up in Maryland; and

has grown Under Armour

into a proud state brand.

Got a Masters in Business Administration at the University of Maryland.• See any of us MBA students

can become him!

Under Armour’s Internal Operations Currently

Revenues: $3.97 billion

Operating Income:

About $409 Billion (15%

growth)

Revenue per employee

(5,542): $716, 279

Focusing on the growing mobile fitness world.• Acquired three

significant company’s and have introduced Under Armour record.

Total D/E = 72%

Income Statement Investigation

Competitive Analysis: Nike and Adidas

Value Chain Analysis

Under Armour New Strategic Direction

New Mission

• Experience further growth through the transformation of the traditional overseas manufacturing method while simultaneously focusing on the engagement of product customization with changing customer preferences.

New Vision

• Guarantee performance sincerely above the athlete’s expectations throughout the world.

Strategic Direction Map

My Future Financial Projections

Balanced Scorecard

• Favorable Customer Retention

• Personable Customer Service Environment

• Customer Innovativeness

• Admirable customer satisfaction

• Innovative environment • Formidable Asset infrastructures• Supply-chain Management • Stakeholder-cohesiveness

• Financially formidable• Strong liquidity• Impressive profitability • Desensitize long-term

debt• International revenue

expansion

• Increase internal management enrichrichment

• Human Resource engagement • Sustainability-driven

Learning and

Growth Perspective

Financial Perspective

Customer Perspective

Internal Process

Perspective

Overall OpinionStrong Liquidity

Good Management

Solid Future Outlook

Still Growing

Oh by the way AJ

Get An:

A

Thank You AJ For Everything

IT’S TIME FOR ME TO GRADUATE!!