Embed Size (px)
Citation preview
Power Lunch Program
GOALS: Increase lunch covers Highlight Rye as the best downtown Raleigh lunch spot for a
quality lunch on-the-go Build email database Introduce Rye to new business and employees Promote programming and events
WHERE: Rye Bar & Southern Kitchen’s surrounding businesses
TACTICS: Business lunch program
o Rye diners will be encouraged to leave their business cards in a bowl kept in the restaurant
o A drawing will occur each Thursday; the winning employee and their co-workers will be treated with a Rye lunch special the following work week
Physical menu dropso TRG to assist in creating list of preferred businesses
Social media contestso Monthly trivia
Rotating themes each month (southern food, cocktails, music genres, etc)
Winner receives gift card (for lunch)o Like/Shareo Photo contest – best photo with hashtago Best recommendation for live music o Guests take a picture, tag Rye and follow Rye’s page
and they get a choice of free appetizer (fried green tomatoes, deviled eggs, or calamari) OR $5 off of their lunch bill?
Bounce-backso Free lunch appetizer or salad with dinner receipt
Grab & Goo Create box-lunch/meat & three option to-go
Express luncho Two-course lunch for a set price (special menu)o Guarantee in and out in 30 minutes
Neighbor appreciation luncho Once a week
o Guests show proof (ie. business card, recent pay stub) that they work in the area and receive 10% off lunch meal
CONTACT:The Reynolds Group, Inc. Margaret [email protected] [v. 843.722.5908] [tf. 877.231.1568]
