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S Paradigm Consultants
Reputation Management Advisory
Credentials Presentation – 2014
Flat #103, J.M. Apartments, Somajiguda, Hyderabad-16T: +91.99490.93501 URL: www.sparadigm.in
About Us
• 3-year young reputation management advisory firm
• Offers communication services on image & reputation
management
• Founded by Shankar Chelluri – brings 20 years
experience in News Reporting, PR & Corp. Comm.
• Help clients navigate business with better
communications to build brand & manage reputation
• Work with reputed partners to offer one-stop services
Areas of Expertise
Media Relations
CSR & Stakeholders’ Engagement
Advertising & Sponsorship
Brand Strategy & Application
Marketing Collaterals & Internal Communications
Issues & Crisis Communications
Digital Media Campaign
Media RelationsDevelop comprehensive annual media strategyDevelopment of media docket - corporate/spokesperson
profiles, press releases, regular media updates with e-kit uploaded on client website
Design media docket with branded scribbling pad & pens with logo
Media interactions – press conference, exclusive interactions and interviews
Factory visits & FAM tripsSupport of photo / video capturing of events/conferencesNews tracking – print / TV / onlineSupport for executing press conference – hotel booking,
audio/video, backdrop etc
CSR & Stakeholders’ Engagement
Help develop Corporate Social Responsibility Policy & align with UN Millennium Development Goals (MDG)
Identify relevant CSR activities for client business based on ground assessment study of needs
Develop the activity calendar for all activities with budgets, timelines & deliverables
Develop Social Audit Model of CSR activitiesIdentify and develop Stakeholders Engagement Model
– helps keep client business environment engagedDefine specific message/activity for all stakeholders
with budgets, timelines and outcomeMonitoring CSR & Stakeholder Plan & impact on brand
Advertising & Sponsorship
AdvertisingDevelop advertising
campaign planSelection of medium with
RoI evaluation Identification of correct
avenuesDevelop proper theme-
based creative Advertising aligned with PR
roll-out to complement Explore new avenues for
advertising
Events/ SponsorshipsDevelop plan align with
brand strategyExplore opportunities for
sponsorship to enhance product & brand value
Explore events with brand relevance & sponsor
Involve with sponsorship for lot of corporate, sports, events
Develop company policy for events/sponsorship
Brand Architecture, Design & Applications
Define & develop brand architecture based on client
business model
Develop creative design & theme
Develop Corporate Identity Manual (CIM)
Application of brand – use of logo on corporate identity
(stationery), vehicles, store, computers & laptops,
stickers for staff among others
Marketing & Internal Communications
Corporate/Brand films - Concept, design, theme & scriptTV commercials – design, script and media planRadio Spots – Script, Theme & Media PlanCollaterals (brochures/flyers/Annual Reports) – Concept,
design, content & printingWebsite or web portal design – Design, Theme, Wireframe,
SEO, Payment Gateway, e-Com enabling, Content Management Suite, Digital Publishing, Website Analytics with recommendations on design & content
Digital support on website/portal with Social Media like FB, LI, Twitter etc
Scale Model design based on architect CAD drawingsNewsletter – external/in-house, intra-net content for keeping
staff engaged
Issues & Crisis CommunicationsDevelop crisis communication manualHandle media relations during the crisis & constantly
engage mediaDefine messaging platform to be used during crisis
situationIdentify senior company spokesperson to talk with
mediaIdentify media and work with them during crisisRecommend engagement with stakeholders with
different programmesMedia training to operate in crisis situation
Client Portfolio
• East Coast Energy Private Limited
• Athena Chhattisgarh Pvt. Limited
• Axis Clinicals Limited
• Teesta Urja Limited
• GenY Medium
• Microfinance Institutions Network
• Patil Rail Infrastructure
• Alexandria Knowledge Park
• Vishwa Infrastructure & Services
• Raju Vegesna Foundation
• Azri Solutions
• Trimex Sands Private Limited
Engagement Model
• Assignment – this is one-time task executed to client brief; e.g. like product launch, website development, press conference or support in terms of information, report
• Short-term: this is a three-month engagement to handle simple mandates, crisis & issues management or campaign for a company wanting to understand use of PR & Comm
• Retainer – these are 12-month mandates with clients who value the role of PR & Comm. for business and want to leverage this function for better business sense
Team Shankar Chelluri - Founder Director. Brings 20 years of experience
of News Reporting with Indian Express, Deccan Chronicle & Times of India, Public Relations with Genesis PR & Vaishnavi Corporate Communications & served as Regional Director – South. Also worked as Head & GM – Corp Comm. with GMR Hyderabad International Airport
Sudarshan D – Consultant. He has over 12 years experience in Media Relations and worked with Genesis PR & Vaishnavi Corporate Communications. Well networked in the media in Hyderabad and Rest of AP and brings lot of experience in handling events & activities for clients
Partners - work with many partners, some names are given below: Grey Pixel for website design, brochures & media dockets Ankitt Audi – backdrops, conference AV support Miditech TV – corporate & brand films GenY Medium – digital marketing campaigns Demyurj – advertising agency for design, release of advert spots White Elephant Productions – Infographic videos
To reach me:Office: +91.40.6576.3501 HP: +91.99490.93501Mail: [email protected] or [email protected] URL: www.sparadigm.in Twitter: @chelluriSkype: shankar.chelluri Linkedin: in.linkedin.com/in/chelluriBlog: schelluri.wordpress.com