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Sabre Media Kit

Our Travel Agency Media products allow you to reach:

Advertising opportunities reaching the most powerful travel audience in the world.

Why waste your marketing budget with low-value ad networks?

Identifying the right audience within this vast landscape can be overwhelming. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying audience-the one who purchases travel every day.

Let Sabre® Media guide you with our comprehensive Travel Agency Media and Online Media services.

Reach these valuable customers at key points in the travel buying cycle and provide a unique message at each point. Sabre Media allows you to build and execute measurable, targeted and creative campaigns; from premium placement, display advertising to social media and email marketing on all of the channels vital to the travel industry supplier.

Sabre MediaTravel Agency Media and Online Media Services

GetThere

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Sabre® Rewards Plus campaign targets your graphical ads and Rewards Plus points to:

• Influence the booking behavior of over 20,000 travel agents in 25 countries

• Grow and shift market share with targeted efforts

• Influence an agent’s booking habits at the point of sale, without impacting rates

• Increase brand loyalty with Sabre Connected agents.

Sabre Rewards Plus promotes supplier offers via a variety of marketing touch-points:

• Ad placement on the Sabre Rewards Plus website

• Feature content on the Sabre Rewards Plus monthly newsletter

• Placement on Sabre Rewards Plus eServices community page, and

• Sabre Rewards Plus blog on AgentStream™.

Sabre Rewards PlusThe premier travel agent appreciation program that rewards agents for doing what they do best — connecting customers with the world’s greatest travel possibilities.

Monthly NewsletterSabre Rewards Plus homepage

Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately

as they sign-in to the Sabre global distribution system.

With text or graphical Sabre Sign-In Messages, you can:

• Strengthen and increase brand awareness with travel agents

• Feature new promotions, special rates, markets served, incentives or loyalty offers

• Up sell additional products or promote new features

• Build a targeted campaign by reaching agents in a specific region, country, by PCC or broadcast worldwide.

Sabre Sign-In MessagesConnect with over 280,000 travel agents as they sign-in to Sabre three times each day!

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PromoSpots on Sabre Cruises offers travel industry suppliers access to over $1 billon in Sabre and

non-Sabre travel agents’ cruise bookings from an online cruise shopping and booking tool.

Display graphical ads to agents as they shop and book content

from major cruise lines worldwide:

• Market pre- and post-cruise travel offers

• Advertise your lowest available rate

• Feature offers targeted by destination, travel dates, agent location and more

• Increase brand awareness among travel agents booking cruises in your markets.

With 87% of all cruises being booked through travel agents,

PromoSpots on Sabre Cruises offers a great opportunity to

promote your brand and travel offer to travel agents while they

shop and book their customers’ cruise itineraries.

PromoSpots on Sabre CruisesIncrease bookings by promoting your brand and offer to cruisers.

With text or graphical Sabre PromoSpotsSM, you can:

• Target your offer to agents shopping in specific destination markets or near your specified airport code(s)

• Shift share via targeted ads inside of an agent’s air, hotel and car shopping and booking screens

• Influence agent booking behavior by delivering messages relevant to their current search

• Limit display of time sensitive offers by targeting travel date searches

• Ensure you are present at key points in the buying cycle with a unique message at each point.

Sabre PromoSpotsIncrease sales and gain market share with text or graphical ads displayed at the time the Sabre Connected agent is shopping or purchasing travel.

65%of travel agents claim to have booked suppliers featured via graphical or text PromoSpots.

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PromoSpots on GetThere® allow you to reach the corporate traveler directly through Sabre’s

GetThere global corporate online booking platform. PromoSpots on GetThere give you the

opportunity to increase corporate bookings by delivering targeted messages to the business

traveler at the time they are booking their travel.

Enhance your visibility in preferred supplier programs with many corporate GetThere users:

• GetThere is used by many of the world’s largest and most successful corporations.

• Prominently display your brand and offer at the top of the list on relevant searches.

• Offer corporate travelers special offers to differentiate your brand.

PromoSpots on GetThere Attract business travelers by promoting on GetThere

AgentStream engages Sabre and non-Sabre travel agent members, who utilize this free agent-only

community to share knowledge, collaborate and network with peers around the globe.

With an AgentStream Sponsorship you are able to interact with agents, post offers, announce

upcoming promotions and develop a stronger overall customer relationship.

Your Customized Sponsor Group Hub includes:

• Blog, question and answer, photo gallery, notes, announcements, and group email

• Two sponsor member profiles with group moderation and content publishing ability

• Group usage analytics

AgentStream – Social Media Agency CommunityOffers travel industry suppliers the opportunity to engage in the Social Media arena with travel agents.

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• Reach a targeted client list by utilizing rich traveler profiles featuring preferences and historical behavior from a database of approximately 1,000,000 travelers worldwide

• Send relevant message to the right audience at the perfect time

• Traveler ePromo provides the supplier exclusive content on the email

The ability to target your audience with specific metrics is one of the key

reasons why Traveler ePromo achieves higher than industry average

open and click-thru rates.

Traveler ePromo – Email MarketingPromote special offers and increase brand awareness with an email sent directly to end-travelers by their travel agency.

Your email message is distributed to over 20,000 U.S. and Canada Sabre

travel agents influencing:

• Over $750 million in hotel revenue per year

• Approximately $100 million in car rental revenue per year

• 50% leisure and 50% business booking mix

HotSheet email marketing provides you exclusive content on the email

message, and links to your custom landing page including the offer and

the Sabre booking path.

HotSheet – Email MarketingCommunicate your most relevant offer to a targeted travel agent audience at the perfect time.

• Reaches travel agencies’ leisure emails contacts who have opted in to receive the eZine – approximately 450,000 - 500,000 email addresses

• Your message or offer is featured within the eZine’s content

• Great vehicle for offers that include multiple vendors, destination features, vacation packages, Convention and Visitor Bureaus, or your brand features.

Journeys eZine – Email MarketingReach end-travelers through a content rich monthly newsletter sent out by travel agencies worldwide as part of their customer relationship management services.

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For more than 15 years, Technology and Marketing University has attracted the best and brightest

travel professionals to Las Vegas for three days of learning, networking and fun. As a leading

supplier in the travel industry, you have a unique opportunity to get your brand and message in

front of the very agents who can make you more money:

• 40% of attendees are agency owners or decision-makers

• 60% are front-line agents influencing $6 billion in travel spend annually

• 75% specialize in leisure travel

• Average 10 years in the business

TMU attendees have figured out how to run their business the right way — let technology power

as much as possible and focus on servicing the customer. Don’t miss this opportunity to grow your

business with savviest travel professionals in the business! With a variety of price points, there’s

something for everyone at TMU. Packages provide invaluable branding opportunities and face-to-

face interaction with attendees to understand their needs and promote your products.

Technology & Marketing University Event SponsorshipsTMU offers multiple opportunities to mingle with high producing agents

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Sabre delivers an integrated and highly-sophisticated approach to travel Internet marketing that

generates results and maximizes ROI. Whether it’s to drive more traffic to your Website, promote

a new brand, drive revenue through a special promotion or build consumer loyalty using social

media, our proven solutions work!

With consumers accessing up to 20 different sites prior to making a travel purchase, being visible

throughout their search process is more vital than ever. Sabre provides an end-to-end Online

Media Planning and Buying service offering that encompasses all of the channels vital to the travel

industry supplier.

Our online advertising and media team specializes in planning and executing:

• Awareness-centric branding campaigns

• Tactical promotional campaigns

• Local and niche market media

• Behavioral and retargeting strategies

• Social and mobile advertising

Online Media Buying and Planning ServicesHarness the power of constantly evolving technology and elevate your online marketing programs to a level of refined precision and excellence.

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With the majority of online travel transactions referred by search, being found in Search Engine

results is now more important than ever. Participating in Sponsored Search ads is an effective

medium to secure immediate site visibility, build brand awareness, leverage promotions, generate

revenue, and supplement organic search engine optimization. Sabre develops highly targeted

pay-per-click advertising campaigns to meet both long and short term revenue goals. Whether

the objective is to generate direct bookings for last minute availability, build brand awareness

or support business during your low season, Sabre will design a campaign to fit your needs and

reach your target customers.

The PPC program differs from the Search Engine Optimization Program in aspects of fees,

control over copy, placement and implementation. With PPC, Websites pay to be listed under the

“Sponsored Link” section of Search Engine results for specific keywords. The Search Engines

position ads based on click rate and bid. This type of Search Engine Marketing (pay-per-click) drives

immediate site visibility.

Our Pay-Per-Click solution includes:

• Research, analysis and planning

• Implementation management

• Maintenance and optimization

• Reporting and analytics

To ensure the most accurate analytics and measurement of

ROI, we offer a call tracking portal that allows us to assign

a unique phone number to the Pay-Per-Click campaign and

record all calls generated from the campaign. The dynamic

technology is scripted into your Website’s code and connects

seamlessly to the general reservation line to enable review

of recorded telephone calls and tracking of any transactions

completed during the call.

Pay-Per-Click Advertising ManagementWe will design an end-traveler focused pay-per-click advertising campaign that helps you achieve your goals and outperform your competition.

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That philosophy is exactly why we have launched a full Creative Services suite for our supplier

partners, ensuring we provide you with the resources necessary to execute your campaigns

flawlessly from start to finish.

Our Creative Services team provides:

• Graphic design for all our media products: standard and custom banners and landing pages

• Promotion development

• Marketing message development

Engage your audience with effective creative work.

Creative ServicesPowerful marketing campaigns must have three fundamental elements – sound strategy, a clear message and show-stopping creative.

At no additional charge, Sabre Media is the only GDS to provide advertisers industry leading

campaign performance reports for all our Media products. Based on the campaign, these

comprehensive reports may include:

• Year-over-year market share and booking analysis

• Return on investment analysis

• Market share analysis

• Impressions

• Click-through rates

• Booking trip and passenger volumes

• Advertiser-defined comp set

• Trend chart views

Results & AnalysisIndustry-leading Campaign Performance Reports.

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Contact UsEmail the Sabre Media team at media@sabre.com or

contact your Sabre Account Representative.

Sabre, Sabre Travel Network, GetThere, Sabre Rewards Plus, AgentStream, PromoSpots, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks are the property of their respective owners. ©2011 10-13234 Sabre Inc. All rights reserved.