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Affinity Marketing Meets Direct Response Marketing
SAC systematically monetizes
INTERACTIONSand DATABASES
of high-affinity consumers.
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Local Chapter / Affinity Microsites
FormerPlayers
Fans
Charitable Events Game Viewing Parties
User-Friendly Micro Site Technology
Geographically-Based
Micro-Affinity Based
User-Friendly Micro Site Technology
Geographically-Based
Micro-Affinity Based
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Current Local Chapter Website Features
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Local Chapter Microsite Points of
Entry Links from NFLAlumni.org
List
Zip Code Locator
Search Engine Optimization Welcome Wagon (coming soon)
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Web Pages
NFLAlumni.org Local Chapter
MicrositeLocal Chapter Microsites engage members through local
and national
information, event notifications, images, blogs, comments,
etc.
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Micro-Site Navigation
Home
Sub-Pages
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Main Page
User-friendly
navigation
Customizable rotating
banners
User name / Password
authenticationJoin Today
functionality
Charity meter
Sponsor list
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News
Chapter president
blogs
Member comment
functionality
Online archives
NFLA RSS feed
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Photo Gallery
Easy to upload
photos and captions
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Events
Maps
Sponsors
Details
Registration (soon)
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Sponsors
Upload sponsor
logos for added
value to
sponsorship
packages.
Generate newsponsors.
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About Us
Customizable
headers
Add pertinent
chapter info
User-friendly
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Charities
Upload charity logos
and descriptions.
Increase awareness.
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Contact Us
Personal and/or
chapter contact info
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Admin PanelFeatures for the admin panel for microsites
include:
WYSIWYG What you see is what you get functionality.
Password controlled access.
Adding/removing blocks by Local Chapter President (i.e.,
sponsorships, social media, etc.)
Choose 1 of 3 different Microsite templates.
Upload photos onto Photo Gallery.
Update event information, maps, etc.
Add blog entries and control member comments.
Broadcast emails to chapter members. Manage chapter member
list.
Receive communications from NFLA headquarters.
Aggregate social media feeds including Facebook, Twitter,
and
Youtube.
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Phase 2 and Beyond
Some improvements for Phase 2 microsites include: Welcome
Wagon.
Video posts.
Online microsite donations via credit card.
Registration system for individual microsite events.
Enhanced microsite/chapter analytics for presidents.
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SAC, Inc.
3135 Springbank Lane, Suite 100
Charlotte NC 28226
David HicksonPresident
(704) 743-8951
[email protected]
Larry GriffithsSVP, Marketing
(704) 771-8760
[email protected]
Matt NewsomSVP, Acquisition
(704) 661-6782
[email protected]
