Sahara Trust slides

8/14/2019 Sahara Trust slides

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SaharaFor Life


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Introduction

In June 1998 SAHARA was formed. Theorganization was later registered in UK andthe US and will soon be registered inCanada. The basic aim of the organization isto work in the health and education sectorof the most neglected areas of Pakistan.

The Sughra ShafiMedical was constructedin District Norowal, built on 40 kanalsofland donated by Abrar and of other people.

Today's a 200 bed hospital is operational

with all facilities of modern hospital andapproximately 90% of the patience aregiven free treatment.


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VisionThe philosophy of SAHARA for Life Trustenshrines the paradigm on which its vision isto be articulated. Core Ideology of the TRUSTis derived from its Core Value and CorePurpose.

CORE VALUES:

Empathy towards alleviating sufferingCatalyst for ensuring service to the humanityhard work & individual productivity Honesty &Integrity Excellence in Reputation FinancialTransparency.

CORE PURPOSE:

To be a role model of as a transparent


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Mission

The mission of the Trust is to

reach the unreached,underprivileged, deprived and

disadvantaged in rural

population, who are either

totally, un-served, underserved,or at best inappropriately served

with regards to health and


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Aims And Objectives

1. Provide free medical facilities

2. Bringing top of the line medicalspecialist to the door steps of thepoor, free of cost.

3. Creating social awareness toilliterate.

4. Providing shelter to the destituteand exploited people.

5. Cultivating a spirit and a will to livewith esteem amongst poor people.


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Types Of

Donationsv National

Donations.

Credit Cards.

Cash, Check orBank draft.

Donations inkind

SMS.

InternationalDonations.

Credit Cards.

Cash, Check orBank draft.

Donation inkind.

Donate inTime.


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Need Of Marketing ForNPOS

Marketing is of growing importance tomany non-profit Organizations becauseof the need to generate funds in anincreasingly the competition

Non-Profit Organization attempt to

achieve some other objectives thenprofit. This does not mean that they areuninterested in income as they have togenerate cash to survive. However theirprimary goal is non- economics ,e.g. toprovide education.

Some non- profit organization see theirrole as not only meeting current needsof their customers but also educatingthem in new ideas and issues and socialawareness.


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uMost non-profit organization servesseveral groups of publics. The twobroad groups are donors , who may

be individuals , company and publicinstitute , and clients, to includesaudience and beneficiaries. Theneed is satisfied both donors andclients.

uNon-profit organization are neverfar from publics attention. Thereason is that they are publiclyfunded. All donors are interested inhow their money is being spent.They have to be particularly carefulthat they do not become involved incontroversy , which can result in badpublicity.


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Marketing ProceduresFor Non-Profit

Organization

The marketing proceduresrelevant to profit orientedcompanies can also applied tonon- profit organizations.Targeting marketing,

differentiations and marketingmix decision need to be made.


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Target Marketing AndDifferentiation

uDonors


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Marketing Mix

These are the marketing mix tool

uPrice


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Procedure of ourcam ai n

vFor the promotion and awareness offundraising of Sahara For Life Trust.

vWe have made a group of eight

members each. Which equally dividefour members in two groups.

vFor the promotion and awareness wehave selected two areas in which we

select four universities each


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vStay four days in every universityfor the awareness of fundraising

vOur campaign duration is of 16 daysand this campaign will remain wholeHoly month of Ramadan.


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Target Audiences


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BroaderObjectives of

Create awareness aboutfundraising in Pakistanamongst all (e.g. Citizens,

Businesses, universitiesstudents and Employees etc.)

Empower all Citizens,universities students,

Businesses, and Employees bygiving them information to usethe print media, mobile Smsservices delivery channels.


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vThe Trust aims to achieve its mission by

raising fundraising;

Provision of totally free medical facilities to

the poor populace in the remote areas ofPakistan.

Bringing top of the line medical specialists to

the door steps of the poor, free of cost.

Creating social awareness by indoctrinating

the illiterate.

Providing shelter to the destitute and

exploited people.

A t t


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Ant c pateBenefits


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Media AgencyAs Sahara For Life Trust is non profit

organization, due to this reasons they are uncapable of hiring any media agency for itspromotion and due to shortage of budget also. Asshortage of budget Sahara For Life Trust it ownmarketing department promote awareness of

fundraising. As non profit organization it is beingfree sponsored by

Print Media

Electronic Media

Seminars / Workshops

Outdoor Advertisements

Any other may be suggested by Responding


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Sources ofincomes

The main sources of incomes ofSahara For Life Trust is donationfrom following resources.

Abrar ul Haq fund raising shows

People of Pakistan and aboard

Federal And ProvincialsGovernment Of Pakistan

Pakistani and foreign NGOs

I d S f


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Income and Sources ofFunding (Rs.)


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Scope of Servicesand

The brief objective and scope of oursmedia campaign is to create awarenessof fundraising to Universities Students,Citizens, Businesses and GovernmentAgencies through various channels ofcommunication (Print Media like banner,pamphlets etc). The awareness program

in the universities students not onlypromotion of fundraising but also toeducate the masses through print


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Channels ofCommunication

Print Media

Electronic Media


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Budget for thecampaign

Budget for thecampaign


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Sponsors

For the promotion of Sahara For

Life Trust awareness and

fundraising the campaign is free

sponsored by Nokia connecting


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Lets Work Together !


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ConclusionPerhaps the most important pattern of

nonprofit activity is the dominance offundraising. These organizations arenongovernmental and nonprofitdistributing organizations, however,

public concern is directed at themanagers or directors of theseorganizations, it is evident from the datathat the promotion and awareness of

fundraising, most of their revenues comefrom donation campaign and sponsors.This campaign is better for fundraising;if trust goes in this campaign then they

R d ti


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RecommendationThe message should be communicated at frequentintervals to school and universities students.

Because of the terrible economy, nonprofits alreadyare straining to meet skyrocketing demands forservices with gradually less revenues. Communitynonprofits cannot continue to do so much more withso much less for very much longer, and they willneed additional support to build their capacity to

effectively utilize the significant new ways forPakistani to volunteer.

Pakistan President can encourage Pakistani to givemore to support each other.

In the Holy month of Ramadan, students dont eatanything because of fasting and give more and morefunds, Sadqas.


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References

Waseem Hussain (ManagerMIS)

Email: [email protected]

Tel: 042-111-800-111-112

www.saharaforlife.org

Rana Armughan Aslam

(Relationships Manager)

Email:[email protected]


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Thank youThank you

Documents

Sahara Trust slides