Sai Sri Charan K_057

7/24/2019 Sai Sri Charan K_057

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BEHAVIORAL

ARCHITECTURE

Sai Sri Charan K

20140121057

Individual

Assignment


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Examples of non-conscious behaviour observed in everyday life

1.

I had observed this in a village fair during our rural research project. A watch seller was

trying to sell his supposedly water proofwatches. How is he attracting people? He could

have sold them the way everyone other vendor peddles watches. But no, he chose to

influence our buying decision by subtly changing the context.

He put the waterproof watches into the water, thereby changing the context and telling your

brain to evaluate his wares differently than others. Context is crucial in how we perceive

things. The human brain cannot start from scratch each time. It has to build from its

experiences and surroundings, leading many times to decision illusions. No wonder these

watches sold like hot cakes.


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2.

We keep observing such desolate young kids begging on the roads, especially at road

junctions that typically see high traffic volumes and during peak hours. On closer inspection,

we can notice a pattern in their behaviour. All these strategies end up capitalizing on

involuntary emotional responses rather than appealing to our rational mind.

So, when the beggar looks at us sadly, they are getting our emotional brain to urge rational

action. Throw in a baby and a bottle, and there is no way our emotional brain will refuse

money to them.


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3.

This is a picture taken in a washroom. This is pasted on the door, right in front of the toilet

and the eyes cant be helped but drawn towards it. The message uses wit and sarcasm to put

its point across, that flushing is important for cleanliness and hygiene of everybody. This

simple message sticks in the mind and affects us non-consciously.

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Sai Sri Charan K_057