Sales and Facial expressionsAs the world has progressed exponentially in different areas of life, each branch of knowledge has now become far more complex than it used to be some decades ago. Same is true for business, sales and marketing. Some 5,6 decades ago, no one bothered to dig deeply into the complexities of effective sales and marketing. But then psychology continued to evolve in the field of research and as a result of that it was found that our sub-conscious governs our body language and that the body language constitutes about 60% of our total conversation whereas 40% of total conversation is verbal.The Centre For Sales Strategy Blog (2012) states that body language plays an important part in sales, especially in face-to-face sales. For example, eye contact is quite important when we discuss body language. Very little eye contact with the addressee may make him suspect about the credibility and authenticity of the information which you are providing to him.Similarly, lips also play an important part in an effective non-verbal conversation. While talking to your addressee during a sales campaign, your lips shouldnt give a gesture of hatred, anger, or sarcasm. Such gestures are easily recognized since during a face-to-face conversation, the attention is on the face, both consciously and unconsciously. So, such gestures may cause your customer/ target to slip away. On the contrary, a mild smile may increase your chances of success. As far as other facial expressions are concerned, they need to be checked as well. For example, some people upon hearing something against their mood, frown and further conversation with them becomes difficult. But the question rises that although these are quite valid suggestions for someone who has to sell face-to-face, what about those who are associated with telemarketing? Laskowski (1998) says that one should keep smiling mildly during a telephonic sales campaign as well (to keep oneself calm). He suggests that one should keep mirror in front of him while doing telesales, so that one may keep a check on his own facial expressions in order to get the best result with regards to sales.

References The Centre For Sales Strategy. (18 June 2012). Body Language Tactics For The Sales Pro. Retrieved December 30, 2014, from: http://blog.thecenterforsalesstrategy.com/blog/bid/128720/Body-Language-Tactics-For-The-Sales-Pro LJL Seminars. (1998). How To Create A Great First Impression. Retrieved December 30, 2014, from: http://blog.thecenterforsalesstrategy.com/blog/bid/128720/Body-Language-Tactics-For-The-Sales-Pro