SALES DEPARTMENT RELATIONS Presented By:

SATISH VERMA

CONTENTS Interdepartmental relations and coordination

Coordination of personal selling with other marketing activities

Coordination of personal selling with other departments

Sales department’s external relations

INTERDEPARTMENTAL RELATIONS AND COORDINATION

INTRODUCTION

Coordinating is the activities of all departments so that maximum progress is made towards overall company objectives.

This is the dynamic relationship , so a change in one department often has repercussions in others.

COORDINATION METHODSFormal Coordination

To build coordination in to the organization through grouping allied activities under a high ranking executives.

To achieve coordination through the general administrative officer- president ,vice president or general manager.

To use policy , planning and coordinating committees made up of representative of concerned departments.

continueInformal Coordination

Informal coordination is generally more important than formal coordination.

COORDINATION OF PERSONAL SELLING WITH OTHER MARKETING ACTIVITES

SALES AND ADVERTISINGSame objective – Different Approaches

Need skill-full blending

Assists each other

Good coordination & frequent communication

SALES & MARKETING INFORMATIONWHY ???

ASSISTS EACH OTHER

MAINTAIN RELATIONSHIPS AMONG PERSONNEL AT ALL LEVELS

SALES & SERVICEService is a powerful selling argument

Locating personnel in the same field office

Coordinating is informal & at lower organizational levels

SALES & PHYSICAL DISTRIBUTION

IMPORTANT IN SECURING SALES VOLUME

FORMAL & INFORMAL RELATIONS AT ALL LEVELS ARE NEEDED

COORDINATION OF PERSONAL SELLING WITH OTHER DEPARTMENTS

SALES & PRODUCTION

Why is it essential?

Importance of Coordination

How they are mutually important to each other

How to achieve coordination

SALES AND RESEARCH & DEVELOPMENT

Why is it required?

Achievements

When they are maintained:New Product DepartmentsNew Product ManagersNew Product Project Management teamProduct Development Committee

SALES AND PERSONNEL

SALES AND FINANCEBudget control

Credit regulationsCredit policies

SALES AND ACCOUNTING

SALES AND PURCHASING

Cooperation is in 3 main ways-sales department provides purchasing with sales

estimates.purchasing department informs the sales

department on stock availability.fulfills the sales department requirements.

• SALES AND PUBLIC RELATIONS

• SALES AND LEGAL ASPECTS

SALES DEPARTEMENT’S EXTERNAL RELATIONS

FINAL BUYER RELATIONS

IMPORTANCE

RESEARCH

RESPONSIBILITY

BASIC PRODUCT SERVICE POLICIES

INDUSTRY RELATIONS

TWO OBJECTIVES OF TRADE ASSOCIATION

CONTACTS WITH COMPETITORS

CONTROVERSIAL CONDUCT

GOVERNMENT RELATIONS

IMPACT OF GOVT RULES &REGULATIONS

IMPACT ON MARKETS

IMPACT ON CREDIT

BUYING BY THE GOVT

IMPACT OF GOVT INCOME

EDUCATIONAL RELATIONS

IMPACT OF SCHOOL

EDUCATION OF SALES EXECUTIVES

IMPACT OF SALES EXECUTIVES ON

EDUCATIONAL PROGRAMMES

PRESS RELATIONS

IMPACT OF PUBLICITY

IMPACT OF GOOD PRESS RELATIONS

OPEN DOOR POLICY

THANK YOU