Sales Guide V1.00Claire Cheng

May, 2011

DIR-645Whole Home Router 1000

Product Briefing

Product Positioning

D-Link Smart Beam Algorithm

Target Market- DIR-645 Use Case

DAP-645 Selling Point

DAP-645 Features

Competitive advantage

Agenda

Product Briefing

Impressive Wireless Performance • 802.11n standard compliant

• Reliable performance with 2x2 MIMO technology

• Beam-forming support

 High Range Coverage • State-of-the-Art Multiple Antenna algorithm

• Suitable for full house, multi-floor home users

Multi-media applications • USB SharePortTM Plus for extra SAMBA support

• DLNA certified for media contents sharing

Advanced security options • Parental control mechanism for better protection

Product Introduction

Extended

High-end

Mark

et S

eg

men

t

Wireless 11N High Coverage Router

DIR-618

Multi-Media

Streaming

Intelligent Antenna

High Gain antenna

802.11n Router

11n HD Media Router DIR-657

SD card support

Video streaming

Advanced QoS

Beamforming

Share Port PLUS

High Gain coverage

Standard Feature

set

Wireless N SmartBeam Router

DIR-645

Wireless 11N RouterDIR-615

Product Positioning

Coverage

NormalEntry-Level

Features

What is ?

D-Link TechnologyMultiple-element antennas can have different combinations switching to reach the optimal performance.

Reduce interference levels and transmit the signal in the direction of the particular users.

Auto selecting the antenna composition based on connected Station traffic quality according to PER (Packet Error Rate), RSSI and throughput.

Desired User 1

Desired User 2

2.4GHz cordless phone

2.4GHz wireless Camera

Interfering source

Multiple-element antennas can have different combinations switching to reach the optimal performance.

Reduce interference levels and transmit the signal in the direction of the particular users.

Auto selecting the antenna composition by PER (Packet Error Rate).

What makes it smart?

Extend the coverage

The D-Link SmartBeamTM system can automatically optimize its reception pattern and maximize the signal gain toward to the desired users to reduce the dead spots and extend the link range.

Interference Mitigation

The system can select the “best” antenna composition to provide the service in a specific direction.

This minimizes the co-channel interference and improves the SNR (signal-to-interference ratio) of the received signals effectively by avoiding sending the signals to the undesired users.

Power Efficiency

The system combines the inputs to multiple elements for more power gain and utilize the signal strength to prevent from wasting energy.

The advantage of

The scenario of

Easily set up entertainment network with DIR-

645 DLNA !

The Features

Plug-n-Play for new QoS experience! Port-based QoS allows the users to directly connect to the specific Ethernet port

based on their preferred priority of services.

The user can simply plug into the LAN port to activate QoS !

Medium priority

Low priority High

priority Uplink port

Port-based QoS- Better bandwidth control

IPTV

Skype phone

Data GIGABITETHERN

ET

Typical DSL Bandwidth :

• Downlink: 3-6Mbps

• Uplink: 384kbps-1Mbps

1000

Mbps

High Priority

Medium Priority

Low Priority

The DIR-645 QoS mechanism can reserve

the bandwidth at a certain level based on

different port priorities.

It especially guarantees the quality of real-

time multimedia streaming in a limited

network capacity.

IPTV

Skype phone

Data

Application-level QoS for better quality !

The application QoS enabled to allow the traffic to be prioritized from latency-

sensitive (such as YoutuBe, Media contents) to delay-insensitive communications

(e.g. Data).

The DIR-645 will automatically detect and the different types of traffic and

optimize the bandwidth based on different priority and streams.

VoIP

Media streaming

YouTuBe

Data (download, FTP)

SHAREPORT PLUS – An enhancement to SharePort that allows the multi-users

to share and sync the documents, media files and photos in the USB Disk from

local networks “simultaneously”.

USB

Hard-drive

SharePort ™ PLUS SharePort ™

Printer

USB

All wireless clients can share the Printer and contents in USB Disk “in turn”.

Movies files Music Photo

The contents in the USB Disk can be shared by all wireless clients “at the same time” !

12 3

SharePort PlusTM

DLNATM - CONNECTED AND ENJOY!!

The DIR-645 DLNA media server can easily access and

share music, video and photos with other DLNA compliant

devices through legacy Wi-Fi interface.

Digital frame

Music player

LCD TV

DIR-645

USB Hard Drive

Selling Point

Unique Selling PointFull-house Coverage

• Double Wi-Fi Range !

• Optimize the available power gain for longer range

Reliable Performance• Enhanced QoS to ensure the greater

throughput for latency-sensitive app.

• Advanced security with parental control

Multi-media Application

• DLNA compliant Media Server

• Multi-access of the files, photos and media contents sharing via USB port

WIDER!

Powerful

!

Share!

EEE Support• IEEE802.3az Energy Efficiency Ethernet

support.

• Lower power consumption, higher efficiency.

Green!

Media Sharing• D-Link SharePortTM for easy connection and sharing.

• DLNA compliant to enjoy the access to all the digital devices

•

Product Characteristics

True Gigabit Connectivity• High speed wired connection for multi-media streaming

• Energy Efficient Ethernet function for power saving

Range Boosting • Built-in D-Link SmartBeam multiple antenna design

• At least double coverage than dipole antenna

Enhanced QoS Engine• Easy Plug-n-Play via directly connecting to physical ports

• Optimize bandwidth for streaming and multi-media app.

GIGABITETHERN

ET

PRIORITY BY PORT

DOUBLE

COVERAGE

SharePortT

M

Thank You !