Sales Marketing Booklet sylvia

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SIGNIFICANT COMPANY ACHIEVEMENTS AND AWARDS

First National SA & NT

SYLVIA PRESEPIO

WINNER - Silver achiever in recognition of outstanding performance in sales for 2014



AWARADED - Top 10 Highest Number of Listings Residential 1st April - 30 June 2010

Community Spirit Award in honour of the late Bill Marshall GRANT FOSTER




WINNER - Runner up Overall Sales Person 2014

AWARDED - Top 5 Overall Sales Person for 2014

WINNER - Silver achiever in recognition of outstanding performance in sales for 2014 PROPERTY MANAGEMENT Top Overall Office of The Quarter 1st Oct - 31st Dec 2014

Overall Property Management Team of the quarter 1st April - 30th June 2014

Property Manager Rookie of The Quarter - Callum Ansell 1st April - 30th June 2014

Property Manager Rookie of The Quarter - Jack Freestone 2014

Best overall Property Management Team Jan - March 2015

Internet -

www.murraybridgerealestate.com.au www.firstnational.com.au

www.realestate.com.au

www.domain.com.au

www.homesales.com.au

www.ourproperties.com.au (international Chinese website) Realestate.com.au - Payment up front

Feature Property– 3 months

Local Paper Advertising (6) ads over 3 months

Standard in full color with photo - $50 per extra ad

Editorial features included

Prominent Sign board 6’ x 4’ Digital steel framed with photos Real Estate in Motion Floor Plan & Video

Searches - Government– Council, Certificate of Title, PI Report

By Laws, Encumbrance, Community Plan, Easement

(if needed )

Property Guide

For Sale sign - Standard sign

Window Display Colour

Marketing brochure

Glossy brochure with photo & property details

Data base

Priority Buyer Alerts - email & text prospective buyers

Open Inspections

Copies of Ads - Internet updates

Just Listed Letter Drop

Facebook, Twitter & Instagram

$300.00

$310.00

$300.00

$300.00

(Optional)

$200.00 $400.00

$9.15 Agent Cost

Agent Cost

Agent Cost

Agent Cost

Agent Cost

Agent Cost

Agent Cost

Agent Cost

Agent Cost

FIRST CLASS MARKETING PACKAGE

WHAT OUR CLIENTS SAY ABOUT US Sylvia at First National Real estate took us to the property we now call home.

Sylvia was very friendly, accommodation and a very good listener. We will highly

recommend her. G & A Brasser After trying to sell property with other agents for years with only negative

approach we contacted First National who sold the property within 6 months.

We found First National very positive in their approach to selling property,

informing us of any and all aspects of the listing. Thank you very much to Sylvia. T & E McArdle

The whole purchase was very easy, Sylvia made

the effort out of work hours to help me with issues

that she didn't have to help me with. Very helpful

and not pushy after just viewing the property. B Hitch

The key to renting though an agent or selling a property would have to be

communication between Vendor & Agent. Renting and selling many houses

over our time using different agents and First National Murray Bridge is TOP of the

class. They are No. 1 when it comes to finding the right key to open the door.

Sylvia and her staff are First when it comes to all the little things like paperwork

inspections, communication, contracts, sales and above all ‘Money’ the rent

paid. Thanks again Sylvia for you prompt help and look forward to working with

your number one team in the future. P.S thanks for the wine and chocolates. M & B Phillips First National Murray Bridge looked after out investment property brilliantly. Laura,

Callum, Tony & Sylvia were always lovely to communicate with even sent us a

glorious bunch of flowers when we moved into the home ourselves. I wouldn't

hesitate to recommend them for anyone dealing in real estate in the region. S Pixley

Thank you so much for your assistance in managing my home, and finding

tenants. Thank you sincerely for finding a buyer for the sale of my home. You

made the process happen stress free for me and my family. First things foremost

you made it happen! And we are grateful to you. My family and I wish to thank

all the team and staff for their hard work and devotion into making this result

reality. We can finally move on and look to the future. The hard work and

motivation of your exceptional team will never be forgotten. Heidi, Hannah & Amber Smith.

As per RP Data Date: 16-06-2015

The Importance of Pricing

This chart highlights the importance of pricing correctly at market value

Asking Price Percentage

of Buyers

+15% 10%

30% +10%

60% Market Value

75% -10%

-15% 80%

This graph illustrates the importance of pricing correctly.

The centreline represents market value. As you move above this market value,

you attract much smaller percentage of prospective buyers, greatly reducing

you chances of a sale. As you move below market value, you attract a much

larger percentage of potential buyers.

When setting a price for your property, the listing level must strike a balance

between the seller’s needs to achieve the best-possible return and the buyer’s

needs to get good value. Establishing Market Value The market value of your property is determined in exactly the same way as any

other commodity - what a buyer is willing to pay for it in today's market. Despite

the price you paid originally, or the value is determined by market forces. Look at the Competition Buyers look at about a dozen properties on average before making an offer on

a property. As a result, they have a good overview of the market and will

compare your property against the competition. If its not in line with similar

properties that are available, buyers wont consider it good value for money

MEET SYLVIA PRESEPIO Choosing the right Real Estate Agent to sell or manage your

property can be a challenging task. energy isn’t easy,

particularly in an industry where skills vary so widely.

However, with 27 years of Real Estate service excellence,

you’d be hard pressed to find another Agent with a similar

track record to Sylvia Presepio.

She has built a reputation founded on ethics and integrity.

An accomplished Property Manager and Residential Sales

Estate Agent, Sylvia’s understanding of the Murray Bridge

market is without peer being a resident herself.

Nothing influences the success of your sale or management

of your investment property like experience

With hundreds of properties sold and managed since 1987,

Sylvia has the experience to effectively manage any

challenge faced during a sale. She also has the skill to

manage any issue that may arise while managing your

Investment Property.

Her ability to balance the essential commitment to her

vendor, whilst affording respect and common courtesy to

prospective buyers is her defining difference. This skill is

certainly pivotal to securing the strongest possible outcome

during sales negotiations.

Reputation, Integrity, Results

Sylvia’s vision for First National Real Estate Murray Bridge is

crystal clear.

To set the performance standard over the long term, the

entire team needs to be committed to innovation, expertise

and reliability. That’s not just First National Real Estate

Murray Bridge’s promise; it’s reality.

TONY PRESEPIO DIRECTOR / PROPERTY MANAGER

Tony is Sylvia Presepio’s husband and has been the behind the scenes

support since the opening of First National Real Estate Murray Bridge in

2003. Professional management of your Investment Property is crucial to

the stability of your income stream. The satisfaction of your tenants is

equally important – in fact it’s integral to the protection of your

property, high annual occupancy and solid yields.

Tony’s commitment to the Property Management processes and the

thoroughness of his approach has created respect amongst both

Landlords and Tenants. With more than 20 years experience in Primary

Production in the Murraylands region, Tony’s contacts in the local

community are well established. Tony’s skills and qualifications keep

him active in both Property Management and Sales Departments.

Dedicated to the agency’s vision of ongoing improvement,

Tony attends regular Property Management seminars and training to

ensure he is abreast of the latest developments with the industry and its

laws.

GRANT FOSTER SALES CONSULTANT Choosing the right Real Estate Agent to sell your property can be a

challenging task.

The search for an appropriate combination of professionalism,

experience and energy isn’t easy, particularly in an industry where skills

vary so widely.

A resident of Murray Bridge for over 20 years, Grant’s tangible

enthusiasm for the region and its lifestyle benefits is infectious.

As our riverfront expert, Grant has sold many of the river’s famous

properties over the last 8 years. He loves everything to do with the river,

has owned several river based holiday homes, and has lived on the

riverfront for over 26 years. This powerfully persuasive element of his

approach has customers appreciating the true advantages of the

homes he sells and sound knowledge. Nothing influences the success of your sale like experience

A sharp understanding of local business, itself the product of many

years running his family’s business, backs this passion for the Murray

Bridge region.

Competitive by nature, Grant’s involvement in private enterprise adds a

level of discipline not frequently seen in Real Estate Agents.

This assures his commitment to the fundamentals of Real Estate

marketing and the delivery of exceptional outcomes, regardless of

market conditions.

FIONA FALZON PROPERTY MANAGEMENT TEAM LEADER As a Landlord, changing your agent might be one of those things you’d rather not

face, and, after all, aren’t all Property Managers the same anyway? They find a tenant,

collect the rent and pay the bills. Not necessarily. Spare Fiona a few moments and

she’ll explain why First National Real Estate Murray Bridge’s Property Management Team

makes all the difference. ‘Property Managers are sometimes perceived as little more

than law enforcers on a battlefield between Landlord and Tenant. That’s unfortunate,

unnecessary, and misunderstands the true value a motivated Property Manager can

bring to the equation’ says Fiona. Fiona and the Team see contemporary Property

Management as an opportunity to go beyond simply managing your affairs. They look

for opportunities to enhance your ownership experience, the capital value of your

property, the experience of your tenant and, naturally, your yield. Fiona’s career in

Real Estate began some 22 years ago in the United Kingdom as a Sales Agent. Upon

immigrating to Australia she became a qualified Property Manager, managing and

growing a rent role in the eastern suburbs of Adelaide.

.

JACK FREESTONE PROPERTY MANAGEMENT TEAM

Would you like a Property Manager that cares for your Investment Property as though it

was his own? Jack’s love of property makes him an exceptional Property Manager; one

who is committed to its care and maintenance as well as its capital improvement.

Having lived his life in Myplonga, he qualified as a Butcher locally before transitioning to

Real Estate and aspires to join our Sales Team in due course. Jack is dedicated to

helping the Property Management Department deliver exceptional service. When he’s

not at work, he’s an avid Myplonga Tigers player in both the Cricket and Football

Teams. His commitment to providing quality service aligns perfectly with the First

National Murray Bridge ethos – We put you first.

LAURA ULLUCCI ADMINISTRATION Laura is the smiling face and happy voice behind our front Reception and office

administration. As our Sales Administrator, her organisational skills and eye for detail are

critical to getting the job done properly. Born and bred locally to Murray Bridge, Laura

has a strong customer service ethic and is keen to assist the many customers who sell

and rent their homes through the First National Murray Bridge office. She knows the

neighbourhood like the back of her hand and challenges herself to respond quickly to

the needs of all our customers in both the Sales and Property Management

Departments. Laura’s commitment to providing exceptional service aligns perfectly

with the First National Murray Bridge’s ethos – We put you first.

CALLUM ANSELL PROPERTY MANAGEMENT TEAM As a Landlord, has your experience ever been that you seem to know and care more

about your Investment Property than your Property Manager? That won’t ever be the

case when you’re dealing with Callum! Callum is part of the First National Real Estate

Murray Bridge’s Team because his enthusiasm for property and the Property

Management Department is exceptional. Callum takes pride in his Property

Management skills, taking appropriate time and great care speaking to his Landlords

and Tenants to ensure the Property Management portfolio runs smoothly. His eye for

detail and strong focus with exceptional customer service stands out, combined with an

ambition to advance to Real Estate Sales. Callum is a young man committed to his

career path and already a local home owner himself.

Our office is located prominently in the main

CBD and offers top class professional personal

service. The company is highly motivated and

experienced in all facets of real estate,

Residential, Vacant land, Hobby farms, Rural,

Business and Property Management. A young

company established in 2003 has become a

fast growing real estate office proving to be

leaders in the local area.

THE FIRST NATIONAL NETWORK

FIRST NATIONAL REAL ESTATE MURRAY BRIDGE offers you the advantage of being

part of the ‘FIRST NATIONAL’ Real Estate Marketing Network. The largest group in

Australasia with more than 550 offices throughout Australia and New Zealand.

THE BENEFIT TO YOU IS THAT EACH OFFICE

Is independently owned and operated

Has a reputation for honesty and integrity

Is a member of the Real Estate Institute

Is a progressive leader in their area.

Our network will support you with more potential buyers planning a move either

across metropolitan Adelaide, Hills and country regions or from interstate to your

area. At the same time our Network can assist you in relocating anywhere in

Australia.

FIRST NATIONAL REAL ESTATE MURRAY BRIDGE recognises that the decision to sell

real estate represents the largest single financial transaction for 97% of us who live

in the River Murray/Murray lands area.

Statistics tell us that we take part in the selling process of your home for an

average period of 12 to 20 weeks every 7 to 10 years. This period is very stressful as

we endeavor to ensure that every decision we make is the right one for you.

Please ensure that you make the decision to appoint an estate agent to look

after your best interests, only after examining all the services that the estate agent

will provide together with the costs of those services.

AUCTION SALES FIRST NATIONAL MURRAY BRIDGE is proud

of its popular and successful property

auctions. The sale of real property by

public auction is a proven method of

selling real estate. Skilled personnel are

able to co-ordinate an entire auction

program calumniating in the property

being submitted for sale on site.

FIRST NATIONAL MURRAY BRIDGE has a proven marketing method based on a

policy of acting at all times in the best Interests of its clients.

First National Real Estate Murray Bridge prides itself on the repeat business

entrusted to it by previously satisfied property sellers and buyers.

PROPERTY INVESTMENT MANAGEMENT Passionate about investment, First National Murray Bridge is one of the largest

Property Management agents in Murray Bridge with many State and National

Awards. The Property Management team is lead by Tony Presepio & Fiona Falzon

and assisted by Callum Ansell & Jack Freestone and directed by Sylvia Presepio

with a passion for investment.

FIRST NATIONAL MURRAY BRIDGE

Staff possess an expert knowledge of

current market trends. Property owners

are assured of obtaining optimum net

return and maximum capital

appreciation through the cost efficient,

computerised management of income

producing property. Specialised local

experience and knowledge for over 25

years.

Up to date with latest Legislation and on going training of staff through the Real

Estate Institute of S.A and First National training.

Tony Presepio is involved with the REI of South Australia Property Management

committee and First National state training committee and this is a great

advantage with up to date knowledge.

WE KEEP IN TOUCH AND COMMUNICATE WITH YOU We undertake to report to you on progress with all stages of the marketing plan

and to pass on to you immediately all comments made by prospective

purchasers once they have been though your home.

At FIRST NATIONAL MURRAY BRIDGE we recognise that selling a property can be

stressful. We aim to reduce that stress by constantly contacting you with open

inspection reports, regular copies of adverts and internet progress reports and

phone call or face to face contact.

The FIRST NATIONAL MURRAY BRIDGE MARKETING PLAN provides you with the most

powerful and effective method of selling your property for the highest possible

price in a reasonable period of time.

FIRST NATIONAL MURRAY BRIDGE WINDOW DISPLAY

Once appointed as selling agent a colour photograph plus all property details

are displayed in our window. Located in the heart of town very few genuine

buyers miss our brightly lit window display with main street location.

PROPERTY GUIDE & MARKETING BROCHURE Our in house property guide accounts for a large amount of our enquiries. It can

be picked up from our office. Circulated in local banks & businesses throughout

the town. Fully colour comprehensive property guide To promote interest in your property and ensure retention of specific information it

is essential that a professional marketing brochure be provided to all prospective

purchasers. Includes photos and plans of property and title information.

FOR SALE SIGN OR PROMINENT DIGITAL SIGNBOARD

Signboards are the silent salesperson working for you 24 hours a day. Information

can be attached to the sign to entice purchasers to call us for a convenient

inspection time. A large for sign placed in front of property for easy recognition,

which works for you 24 hours a day.

SIGNBOARDS WITH DIGITAL

PHOTOS ARE AVAILABLE

FROM $200 TO $300 PER

SIGN.

PHOTOGRAPHY BY DAVID

It is proven that bright quality images that present your property looking its best

will catch the eye of the potential purchaser first.

As a valued client of First National Murray Bridge, Photography by David is

pleased to offer a discounted rate for images to present your property.

The Promotion Pack includes a range of images captured and selected to best

promote your property - props and lighting will be used for optimum results as

required.

Images taken will be supplied in suitable formats for web and print promotion.

Costs from $180.00 approx

ADELAIDE

ADVERTISER ADVERTISING.

For greatest exposure to ensure

maximum numbers purchasers.

Prices vary depending on sizes.

We work closely with the Mount

Barker office to ensure your home

is marketed to their database.

MAXIMUM IMPACT LOCAL PAPER ADVERTISING

Genuine purchaser inquiry to our office comes as a result of our Maximum impact

full colour advertising in the local paper on a weekly basis. The Real Estate

Section in the local Murray Valley Standard generates good local interest, for

advertising your property. Property editorials are available FREE to you.

ADELAIDE ADVERTISING

Saturday - The Advertiser

Metro

ADELAIDE ADVERTISING

Saturday - The Advertiser Hills &

Country

THE COURIER

Photo with text and logo $198.00

Text with logo $99.00 Size: 10cm x 7cm

THE STOCK JOURNAL

Photo with text in colour $303.60

Photo with text black and white $193.60

Size: (4 Columns - 62mm wide per column)

FEATURE PROPERTY The purchase of a Feature Property sends your listing to the top of the search.

Being higher in the search means more potential buyers and renters will view the

listing. Feature Properties receive up to 4 times more views than standard listings.

Your listing is sent to the top of the search upon purchase of a Feature

Property.

Additional purchases send the listing back to the top of the search.

Your listing appears above standard listings (as default).

Border and larger property image providing greater appeal and more

prominence in the search results.

INTERNET

We expose your property to the worldwide market via the Internet. To maximize

your Internet exposure your property will appear on multiple Internet sites. We

believe this is the most comprehensive Internet exposure currently available for

your property.

DATABASE Up to date records kept of customers wishing to be first notified of property

becoming available that meets their requirements. We will email, fax, phone or

send text messages to give your home full exposure - Utopia is fully owned by First

National Real Estate.

E NEWSLETTERS - MARKET UPDATES

OPEN INSPECTIONS – YOUR HOME ON SHOW

These are optional, and are timed for your convenience. Allows showing your

home at its best and attract buyers. Increases awareness. Registered buyers for

follow up and security.

Number #1

Google Ranking

Office!

VIRTUAL VIDEO MARKETING

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Sales Marketing Booklet sylvia