Sales Meeting – Pasadena

October 22, 2012

CENTURY 21® Franchise COMSCORE

Website Visitors

Sim City Social

LeadRouter / CMS:

Contact Relationship Manager (CRM)

Listing Condos

FHA Approval

Zip Forms

Library

Creating a Template of Forms

Creating a Template from a Template

Duty Pick

Major brands are moving into virtual social worlds, with

CENTURY 21 opening its doors in EA’s SimCity Social.

CENTURY 21 will be the third major brand integrated into

the SimCity Social world, following in the footsteps of

Dunkin Donuts and Mercedes-Benz. CENTURY 21 debuts

in SimCity Social today, October 17th.

The campaign will provide unique, in-game value to players

by offering them the opportunity to build a CENTURY 21

Office building and earn virtual currency (Simoleons), help-

ing them grow their cities by buying new homes, businesses

and land, while interacting with our brand in a seamless

and relevant way. Players will also have the option to per-

form “friend or foe” actions on neighbors’ CENTURY 21

Office Buildings – such as consulting with an agent or

taking open house cookies – to earn additional merits in the

game.

October 17, 2012 6:27 PM

Adding the CENTURY 21 Office® Building to your City

Between October 17 and November 5, you may claim and add the CENTURY 21 Office building to your

SimCity Social metropolis. Although you can only claim the building for a limited amount of time, the

office will remain in your city indefinitely and will continue to accrue Simoleons (SimCity Social

currency).

Follow these simple instructions:

1. Visit the official Century 21 Facebook page at www.facebookcom/century21

2. Click on the SimCity Social app:

3. Once in the app, click the ‘Get it now’ button:

4.

a. If you are already a SimCity Social player, upon clicking the ‘Get it now’ button you will

directed back to the game where you will simply go to your inventory under ‘Buildings’

to retrieve and place your office building with your city:

b. If you are not already a SimCity Social player, upon clicking the ‘Get it now’ button, you

will be prompted to play the game. Once you accept, the office building will be waiting

for you in your inventory.

The source Trulia Rental Listing has been added to your LeadRouter system.

It has been made active so leads will route from it.

The source has been connected to your All Agents group.

As we approach the launch of the

CENTURY 21 Business Builder there are several key items to remember:

The My Contacts module on 21Online will be retired and be replaced with the

new platform. You will not be able to make any changes to your "My Contacts"

after 12Noon Eastern Time on October 18th.

All existing contacts in you're My Contacts module should transfer over to the

new platform with the following exceptions:

Contacts with either no phone, email address OR street address will not trans-

fer; one of these items must be present.

Contacts with duplicate email addresses will not transfer over.

Any blacklisted email addresses will not transfer over.

The new platform will only accept up to 50 segments (groups). If your My

Contacts contains more than 50, only the 50 segments with the highest number

of contacts will transfer. (No contacts will be deleted) Segment names must be

no more than 100 characters. Only the first 100 characters of a segment name

will transfer over to the new platform.

The NEW CENTURY 21® Business BuilderSM

SNEAK PEEK

Power your marketingYou’ll have all the resources you need to efficiently and effectively market to your prospects and your sphere.

CENTURY 21 best-in-class Marketing Platform CENTURY 21 Real Estate will be providing every agent with CENTURY 21 Business BuilderSM, a new best-in-class marketing platform beginning in fall 2012!

• Targeted, polished, and relevant marketing to connect with more leads and contacts • New tools to help manage the conversion of leads into closed transactions • A robust Contact Relationship Manager (CRM) that fully integrates with CENTURY 21 LeadRouterSM

A single, integrated CRM for all leads and contacts Use the integrated CRM to quickly and effectively manage all of your leads and sphere. You have the option to have new leads from LeadRouter automatically inserted. Sort your contacts into groups, and make sure you are engaging with each one.

Looking good has never been so easy Creating professional marketing and getting it into your contacts’ hands will be a snap. Choose from a large library of professionally-designed templates and customize them as you wish with our easy-to-use WYSIWYG (what you see is what you get) design editor. Make a lasting impression and send your materials as email, or professionally print them.

Launch targeted, multi-touch campaigns to effectively engage with your contact base.

Manage all of your leads from one source. New Leads from Lead Router will automatically be inserted into your integrated CRM, allowing you to manage all your follow up communications in one place.

marketleader.com/c21-business-builder

Easily create property marketing flyers with one-click listing integration.

Stay top of mind with a personal touch by using traditional folded greeting cards, sealed in an envelope and sent directly to your contacts from your account.

Leverage the Smarter. Bolder. Faster.SM national advertising campaign in your print or email marketing.

Send real estate specific tips and advice each month with a CENTURY 21 eNewsletter, pre-populated with relevant information and customizable for your market place.

Find the right postcard with the right message. Choose from over 300 designs that can be sent via email or direct mail.

Cultivate every lead source in your database with pre-written single email templates.

marketleader.com/c21-business-builder

For those who want even more tools, Market Leader is proud to offer several optional add ons:

Lead-generatingIDX website

Neighborhoodinformation

Smart leadinsights

More marketingtemplates

Pay-Per-Clickadvertising

Exclusive areas for seller & buyer

leads

Market Leader Pro is fully integrated with CENTURY 21 Business BuilderSM

and available at an exclusive price for CENTURY 21 Sales Professionals.

CENTURY 21 and the CENTURY 21 logo are registered service marks owned by Century 21 Real Estate LLC and used with permission. Century 21 Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is Independently owned and operated. Neither Century 21 Real Estate LLC, nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service described herein. Not all products or services are available in all states. All products and services are provided by the applicable service provider described herein.