1 Huntington Quadrangle, Suite 3S07 • Melville, NY 11747 USA631.756.7160 • www.pmgstrategic.com

Published Irregularly, Not Erratically

Your feedback on our last MTM “On The Effects Of Blue”was excellent. Thank you. In this issue there are 17 questions to challengeyour marketing knowledge:How many advertising messages does the average person receive each day? Who’s winning the battle in the Cola Wars? Andwhen you buy consumer goods by brand, which multi-product, multi-national corporation are you dealing with? The answers tothese and more questions are right here in Volume 10 Number 2. Test your marketing knowledge! Read on!

Sales Numbers

1. The web now accounts for _____% of Home Depot Sales. a. 5.9%b. 4.2%c. 14.4%d. 12.6%

2. The nation that leads the world in e-commerce with $296 billion in retail sales is:a. USAb. Chinac. Russiad. India

3. The best selling sports drink in 2013 with $3.433 billion was:a. Red Bullb. Monsterc. Rock Stard. Heebie Jeebie

Cola Wars

4. Diet soda (all brands) sales in 2013....a. Grew by 2.6%b. Grew by 14.8%c. Fell by 6.8%d. Fell by 17.1%

5. Coke is the #1 selling soda brand. What’s #2?a. Diet Cokeb. Pepsi Colac. Sprited. Mountain Dew

Who’s Who?

6. Who owns L’Oreal?

a. Quakerb. Caterpillarc. Ralph Laurend. Nestlé

7. Who owns Quaker?

a. PepsiCob. Marlboroc. Volkswagend. Proctor & Gamble

8. Who owns Del Monte?

a. Quakerb. Kraft c. Hellmann’sd. Sara Lee

9. Who owns KFC?

a. The NFLb . Burger Kingc. Yum!d. Nestlé

10. Who owns Bertolli products?

a. Victoria Foodsb. Unileverc. Chef Boyardeed. Ralston Purina

1 Huntington Quadrangle, Suite 3S07 • Melville, NY 11747 USA631.756.7160 • www.pmgstrategic.com

1 Huntington Quadrangle, Suite 3S07 • Melville, NY 11747 USA631.756.7160 • www.pmgstrategic.com

11. Who owns Ferrari?

a. Fiatb. Chryslerc. Rolls-Royced. Lamborghini

12. Who owns Holden Australia?

a. GM b. Fordc. Jaguard. Saab

13. Who owns Lamborghini?

a. Audib. Fordc. Holden Australiad. Volkswagen

14. Who owns Jaguar and Land Rover?

a. Tata Motorsb. Holden Australiac. British Leylandd. Hyundai

1) c, 2) d, 3) c, 4) c, 5) d, 6) c, 7) d, 8) b, 9) a, 10) d, 11) a, 12) a, 13) a, 14) d, 15) c

All logos and trademarks are property of their respective owners. Information contained herein is proprietary and may not be used or reproduced, in whole or in part,without the express written consent of Progressive Marketing Group, Inc. ©2014 Progressive Marketing Group, Inc. All rights reserved.

Progressive Marketing Group, Inc.1 Huntington Quadrangle, Suite 3S07 • Melville, NY 11747 USA

631.756.7160 • www.pmgstrategic.com

Jamie Stanco, President and Founderof Progressive Marketing Group, Inc., is a recognized authority on strategicmarketing, messaging, positioningand branding.

The ballerina linebacker symbolizes ProgressiveMarketing Group, Inc. We pride ourselves on our

ability to provide strategic marketing serviceswith the creative finesse of a ballerina and the

tactical marketing power of a linebacker.

The case for repeat messaging!

15. In the USA, the average person is exposed to more than ____ advertising and marketing messages daily.a. 1,700b. 2,700c. 3,700d. 4,700

16. The average person pays attention to about _____% of those messages.a. 1.1%b. 2.2%c. 18.8%d. 11.5%

17. The average American takes action on what percentage of those messages?a. 4.4%b. 17.4%c. 22.5%d. 11.5%

Congratulations to:• Bramson ORT College: A new 30-second spot for Bramson ORT College (Queens, Brooklyn) was recently completed. With thetheme “Today is the day...” it zeroes in verbally and visually on student preparation for meeting the world’s challenges.

• NAMC: Hats off to National Association of Mothers’ Centers. The not-for-profit will launch its new brand identity this summer with updated positioning, vision and mission statements…including a name change to Mom-mentum! Mark your calendars to attend their “Achieving Extraordinary” Women’s Leadership Conference on November 7, 2014 at Crest HollowCountry Club. http://journals.eventjournal.com/view_journal.php?journal_id=571

• CPC: Congratulations to the Composite Prototyping Center in Plainview, New York. Their new capabilities brochure thatdetails how to get started in composites manufacturing is now available as part of a coordinated outreach program.

A N S W E R K E Y1) b, 2) b, 3) a, 4) c, 5) a, 6) d, 7) a, 8) b, 9) c, 10) b, 11) a, 12) a, 13) d, 14) a, 15) c, 16) b, 17) d

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