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Sales Offer Delivery
A Be1er Way
BUD CLARK MANAGING PARTNER
Founded in 2005, VERTICALwisdom Marke<ng provides mul<-‐
channel business solu<ons that drive leads, engagement and sales
revenues.
AGer 20-‐years in the Mergers and Acquisi<ons industry, it became
clear that the ability of a business to count on a steady flow of leads
oGen determined their success and financial value.
We have a clear focus, to become a marke<ng partner that doesn't
help your compe<<on I'd love to talk to you and see if our plaOorm
is a fit for your company.
VERTICALwisdom Marke<ng
Technology That Drives Revenue
Claire’s career has been driven by helping businesses grow along with
preparing them for exit. Since joining VERTICALwisdom, she’s channeled
her experience and knowledge into developing marke<ng tools all
businesses need to generate revenue, recognizing that most businesses
get caught up in the day to day managing and struggle to keep new
business coming in and garnering referrals and repeat business from
exis<ng clients.
CLAIRE BERGER, MBA PARTNER
VERTICALwisdom Marke<ng
Technology That Drives Revenue
10-‐Years of Serving Companies
Brands On Our Pla7orm
And hundreds of small to mid-‐sized businesses like yours…
10-‐Years of Serving Companies
Auto Buyer Selects
1 2 Family Informa<on
Homeowners
Household Incomes
Interests
Target Geography WHO
Then Target Auto Specific
Auto Inten<ons / In Market
Data is updated daily
Selec<ons expand to filter op<ons
Every Make and Model
Down to Volvo
Want to target specific car owners?
Target Auto Owners
With High Mileage
Once make and model – select target year of car
BMW Case Study
SUBJECT LINE: New Year, New Lease Specials
TARGETING:
Auto Intenders,
HHI $100K+ within a 15 mile radius of location
BRAND ENGAGEMENT: 50,000
RESULTS:
Open: 11.87%
Offer Click Rate: 1.58%
Clicks to Offer: 1,290
Chrysler-‐Jeep-‐Dodge Case Study
SUBJECT LINE:
Armory CDJRF’s Spring Sales Event Going On Now…Hurry In!
Targeting:
Chrysler-Jeep-Dodge-Ram Owners, Auto Age 3+ Years
Ford, Chevy, GMC, Toyota, Nissan, Honda, KIA, Auto Age 3+ Years
Brand Engagement: 50,000
Results:
Opens: 11.34% Clicks: 2.06%
Clicks to Offer: 1,030
Deployment Date: 6/12/19
FROM LINE: Passport Collision Center
SUBJECT LINE: Make Your Car Shine Like The Sun!
GEO:
20 Mile radius from 20746
TARGET: Auto Year 2008-‐2019
RESULTS: CLICKS TO OFFER: 1,559
Brand Engagements: 50,000
Open: 15.61%
Click to Offer: 3.12%
Deployment Date: 6/18/19
FROM LINE:
Exclusive Auto Body
SUBJECT LINE:
Exclusive Auto Body Guarantees All Of Their Work!
GEO:
15 Mile radius from 02919
SELECTS: Auto Owners
Brand Engagement: 10,000
Open %: 15.82%
Click %: 2.58%
Clicks To Offer: 258
Mazda Case Study
SUBJECT LINE:
Come In And Test Drive The All New 2019 Mazda 6 Turbo!
Targeting: Existing Mazda Owners
Brand Engagement: 50,000
Results:
Opens: 10.26%
Clicks: 2.29%
Clicks to Offer: 1,145
VERTICALwisdom Marketing
The Business to Consumer (B2C) program is very simple, together we:
1. CraG and approve your offer and campaign crea<ve. Your in-‐house team or our team.
2. Establish the exclusive geographic and demographics from the over 700 selects.
3. Campaign minimum of 50,000 campaign engagements with 750 to 1000 clicks to offer guaranteed.
Transparent Pricing:
B2C: One-‐Off Trial Campaign: $2,750 50,000 engaged | Guaranteed leads 750+ – 1,000 clicks to offer.
B2C: 6 Campaign Program: $3,000 each 300,000 engaged | Guaranteed leads 6,000 clicks to offer.
B2C: 12 Campaign Program: $2,750 each 600,000 engaged | Guaranteed leads 12,000 clicks to offer.
B2C Campaign engagements over 50,000 -‐ as required by client – Custom Pricing.
Enhanced Business to Consumer (B2C) Campaign Pricing:
Example: 50,000 targeted Engagements
435.222.7445
VERTICALwisdom email offer delivery solution provides access to our 145,000,000 national
consumer database that is CAN-SPAM compliant, updated daily and proven over the last 10+ years.
How we guarantee click through performance
Layer 1: Your email marke<ng campaign
Layer 2: We purchase
• Yahoo promo<onal ads
• Sponsored Gmail ads
• Target contextual links
Benefits:
• Increased landing page traffic
• Conversions
• Message frequency
• Quick turnaround
435.729.0102 VERTICALwisdom Marketing
VERTICALwisdom Marke<ng
Technology That Drives Revenue
VERTICALwisdom email offer delivery solution provides access to our 145,000,000 national
consumer database that is CAN-SPAM compliant, updated daily and proven over the last 10+ years.
We are committed entirely to your success.
1. VERTICALwisdom delivers your brand and offer to 50,000 or
100,000 or more to targeted prospective customers.
2. Your business collects the click to offer lead data and schedules
the appointments.
3. VERTICALwisdom charges a per campaign fee for offer delivery
and reporting.
Bud Clark, Managing Partner VERTICALwisdom Marketing [email protected] 435.729.0102
AUTO DEALERSHIP PROGRAM
