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Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved. Sales Playbook Cisco Spark Call

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Page 1: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

Sales Playbook

Cisco Spark Call

Page 2: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

IntelePeer at a Glance

BACKED BY STRONG INVESTORS

To transform and bring the power

of the cloud and software to

Business Communications

OUR MISSION

WHAT WE DO

MANAGE & TRACK

Powerful Self-Service Portal for on-demand Changes and

comprehensive analytics

• Stable, reliable leader in SIP

since 2003

• Rooted in carrier quality, applied

to Enterprise

• Joined forces in 2015 with

Advantone to provide a

complete contact center solution

OUR HISTORY

Our cloud Platform as a Service provides a suite of business

communication services including voice, messaging and contact center

solutions for enterprises and contact centers without the restraints and

complexities of a telecom network.

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Page 3: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

IntelePeer Cloud Communications Infrastructure

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Accessible Over-the-Top via

public internet

Direct/private reachability to over

15 million US commercial

addresses through NNI network

Highly available switching

facilities located in Denver,

Dallas & Chicago, with:

- 10Gbps dedicated waves

- Redundant core routers

- Diverse, fully-meshed

backbone with 7-13

milliseconds latency between

switching facilities

- Diverse 10Gbps Internet

connections

- Diverse NNI providers

Chicago

Dallas

IntelePeer Cloud

Denver K

EY

IntelePeer NNI network footprint

IntelePeer Switching Facility

IntelePeer router

NNI Provider 1 router

NNI Provider 2 router

10Gbps Internet Circuit

10Gbps Backbone Circuit

10Gbps NNI Circuit Atmosphere ® Data Centers

Voice Aggregation Data Centers

Page 4: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

IntelePeer & Cisco

IntelePeer’s History with Cisco To Date

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2003 IntelePeer Creates All-IP Platform Delivering SIP Trunking

2011 IntelePeer SIP Trunks certified on Cisco products starting with CUCM 8.5

2012 SIP Certified with CUCM 8.5

2014 SIP Certified with CUCM 9.1

2015 IntelePeer and Cisco engage on Spark Call PSTN enablement

2016 Spark Call launches with IntelePeer as first integrated media provider

2016 Meraki launches with IntelePeer as first integrated media provider

2016 SIP Certified with CUCM 11.0

2016 Achieved Cisco Solutions Partner status

2016 – Q4 IntelePeer adding Canada and Mexico bundles for Spark & Meraki

Page 5: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

PRODUCT OVERVIEW

Spark features, benefits, licensing, and positioning

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Page 6: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

6

Spark & Meraki : Key Features

Spark Meraki MC

Services Voice, Video, Conferencing,

Messaging, Mobility Voice only

Delivery

Mobile first application experience

with multiple voice & video endpoint

options

One device (software-centric

user experience)

License/subscription Spark subscription (hybrid cases

require additional licenses) Meraki cloud license

Management

Cisco Cloud Collaboration

Management portal (partner and

customer views)

Meraki dashboard

Page 7: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

7

Spark Product Messaging

Cisco Spark is a cloud-based business collaboration service that

makes instant communications and live meetings possible through

integrated messaging, conferencing, and phone system.

Spark enables voice and video communications via mobile, desktop,

and room-based devices.

Spark service is hosted on Cisco cloud, making it easier to administer

usage. Cisco’s cloud expertise ensures network security, reliability and

up-to-date service.

Spark is a good fit for any size customer and industry vertical.

Whether a customer is looking to upgrade an existing system (PBX) or

has already deployed a cloud –based service and wants to extend its

capabilities, Spark will take their communications to the next level.

Page 8: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

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Spark Product Messaging

Spark improves business operations by providing one service for all

communications. The result is a higher level of collaboration, better

project management, and faster decision making.

With unlimited rooms in the cloud, teams can access all files and

conversations associated with a project in one place, from any device.

Each element of Spark delivers an intuitive user experience, making it

easy to contribute to files, start an audio/video call, and share screens.

Spark is offered on a simple subscription basis, allowing customers to

add services on demand and scale as needed.

Full product overview: Cisco Spark datasheet

Page 9: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

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Trigger Opportunities and Buying Events

• Current service or solution no longer suits business needs

• Service contract has expired, is running out, or is too expensive

• No longer satisfied with existing provider

• Business has grown beyond capabilities of existing solution

• Business has adopted a cloud strategy

Compelling Events

• Increase speed to market, improve customer engagement

• Develop more productive and collaborative teams

• Create more flexible working options (mobile and remote)

• Gain greater control over costs, greater visibility into service usage

• Require managed services due to insufficient internal resources

New Business Demands

• Mobile or dispersed workforce

• Wants more effective communication and greater collaboration among employees and remote workers

• Needs to prepare for future growth

• Looking for ways to control communication and operational costs

Organizational Structure

Page 10: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

INTELEPEER VOICE SERVICES

Benefits, pricing, onboarding, support

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Page 11: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

11

Voice Services for Cisco Spark

As the first PSTN provider for Cisco Spark, IntelePeer

voice services are directly integrated with Spark Call to

deliver nationwide local, long distance, toll-free and E911

services.

IntelePeer’s cloud-based approach and powerful

platform delivers the highest quality in HD audio,

reliability and security. – Seamless turn up and fast voice provisioning (up and running within

minutes of order placement)

– Reduce costs and streamline telecom operations

– Automated customer sign-up and activation through Cisco Collaboration

Management Portal

Page 12: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

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Voice Services for Cisco Spark

IntelePeer provides Spark end users PSTN access for

US and Canada, including E911 and Legal Intercept

support

Optional Internet fax and toll-free service bundle

available

IntelePeer signs contract and bills customer directly

PSTN support is escalated via Cisco

Customer may contact IntelePeer directly for billing and

usage inquiries

Page 13: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

Customers may participate in a 30-day free trial for IntelePeer voice services

Initiated in the CCMP

Separate from IntelePeer’s MSA/Contract

Up to 5 Voice Service Bundles

Restrictions

• Number Porting / RespOrg

• Ordering Numbers Not In Inventory

• International Dialing

• No 911 Testing (Live Service)

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Voice Services Trial

Page 14: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

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Pricing (1-year term)

Vanity/specialty numbers: $75 per request

International long distance: Full price list

Product Frequency Price

Spark VoIP Phone One-time $200

Spark Cloud License One-time $240

IntelePeer Voice Services bundle • 1 number per user

• Unlimited inbound/outbound calling

• Carrier port/transer fee

• E911

• Taxes and Fees

Monthly $8.95 per user

Page 15: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

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Pricing – Monthly Recurring Charges

Subscriber

Volume

Monthly

Price

1-250 $8.95

250-1,000 $8.10

1,000-2,500 $7.65

2,500+ Deal Desk

Number

Volume

Monthly

Price

1-50 $1.00

51-100 $0.75

101+ $0.50

Voice Services Bundles Reserved DID’s (not assigned to a user)

10% discount offered for payment up front

1 2

Page 16: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

Spark users can activate voice services trials and phones through

the Cisco Cloud Management Portal

IntelePeer manages voice services contracting, number ordering,

and billing processes

Full onboarding instructions can be found in IntelePeer Ordering

Services for Spark Call

16

Contracting, Ordering, Billing

Page 17: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

Description

IntelePeer’s Cloud Fax solution allows customers to replace their old fax servers and telephony with a cloud-based

service that offers a superior user experience and integrates seamlessly with Microsoft Outlook and most email

clients.

Availability/Requirements

Not Available for customers currently in ‘Trial’ unless they have a signed IntelePeer MSA

• Any customer that has signed a contract before 9/9/16 will require an amendment

Not orderable via the CCMP, Customer/Partner must engage an IntelePeer sales representative to obtain

more information and/or order service

• At this time, since development between IntelePeer and Cisco has not been completed, we encourage

partner/customer to wait until the product is released and orderable via the CCMP

Highlights

3 bundle sizes to fit all business needs

Inbound & Outbound faxing included

Canada and international faxing available

HIPAA & PCI Compliant

• Customer must execute a BAA with IntelePeer

Base Pricing

$15 per month for Cloud Fax Essentials

$1.25 per additional outbound only user

$5 per additional number per month

International faxing

Atmosphere Fax

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Page 18: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

Sales Phase Sales Channel Department Email

Pre-Sales

Partner Channel Sales [email protected]

+1 (877) 336-9171

Direct Account Management [email protected]

+1 (888) 680-8754

All License/Subscriptions/Phone

Orders Submit through CCMP

Post-Sales

Partner Service Delivery [email protected]

+1 (888) 680-8754

Direct Service Delivery [email protected]

+1 (888) 680-8754

Trial Conversion

Partner Account Management [email protected]

+1 (888) 680-8754

Direct Account Management [email protected]

+1 (888) 680-8754

Technical

Support All Cisco Submit through CCMP

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Support

Page 19: Sales Playbook Cisco Spark Call - IntelePeer...Cisco Spark is a cloud-based business collaboration service that makes instant communications and live meetings possible through integrated

Proprietary and confidential. © 2016 IntelePeer, Inc. All rights reserved.

SALES TOOLS

Datasheets, whitepapers, presentations

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