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Presented byIrfan allahi
Muhammad shahid
Sales promotion
MBA-M1Superior group of colleges Sargodha
Marketing mix
Sales promotion Short term incentive to encourage the sale or purchase of a product.
Sales promotion• Sales promotion focus on
incentive to buy.• Sales promotion says “buy
now”.
Advertising• Advertising focus on reason
to buy.• Advertising says “buy”
Sales promotion
Core activity• Is to provide incentive
Core objective• To enhance the sales
Sales promotion
• Types/targets • Consumer promotion • Trade promotion• Sales force promotion
Sales promotion
• Sales promotion is • Push strategy• Pull strategy
Sales promotion
• Techniques • Samples• Coupons• Price pack• Premiums• Advertising specialty • Contest, sweepstakes, games
Sales promotion
samples• Are offers of a trial amount
of a product.
Sales promotion
coupons• A certificate that give
buyers a saving
Sales promotion
Price packs• Offers consumers savings of
the regular price.
Sales promotion
Premiums • Premiums are goods offered
either free or low cost.
Sales promotion
Advertising specialty• Products imprinted with an
advertiser name, logo, or message that are given as a gift to consumer.
Sales promotion
Contest , sweepstake, games• Give consumers the chance
to win something.
Sales promotion
Thank you