Sales Prospectus - IDSA · For more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org IDSA Sales Prospectus 3 Member & Market Profile Industrial Design

Sales Prospectus

Industrial Designers Society of America

IDSA.org

555 Grove St., Suite 200, Herndon, VA 20170

Katrina Kona, Senior Manager of Sponsorship and Sales [email protected]

2IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org

About IDSA

F ounded in 1965, the nonprofit Industrial Designers Society of America (IDSA) is one of the oldest and largest membership associations for industrial design

professionals. IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors the annual International Design Excellence Awards® (IDEA), the world’s most prestigious and rigorous design competition.

The Society hosts events including an annual International Design Conference, five District Design Conferences and a Medical Design Conference, bringing together some of the biggest names and brightest minds in industrial design and

related fields. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION—IDSA’s flagship publication—a highly regarded magazine within the profession; and the Yearbook of Design Excellence. IDSA Ambassadors support and promote industrial design with research and thought leadership such as INsights.

IDSA provides a number of options to share your company’s thought leadership and expand your brand exposure. Look to IDSA for outreach via IDSA events, publications, social media and IDSA.org. To learn more about IDSA, visit IDSA.org, and connect with us via @IDSA on Twitter; LinkedIn; Facebook and @IDSAdesign on Instagram.

“We will create successful in-person events and virtual communities.”

“We will advance our members’ careers.”

“We will champion industrial design.”

“We will be the go-to source for information.”

ADVOCACY

Communicating thevalue of ID, connecting

business to society as a whole

COMMUNITY

Creating environmentsthat foster engagement, networking & knowledge

exchange

EDUCATION

Promoting continuouslearning & developmentof members/potential

members

INFORMATION

Providing valuable content and data-rich

information to members/public

Advancing theprofession of Industrial Design


Member & Market Profile

Industrial Design Stats• 40,000 ID professionals• 29% run their own consultancies• ID pros earn more than other designers• Related professions directly impacted by ID pros:

architects, art directors, desktop publishers, fashion designers, graphic designers, industrial engineers, interior designers and software developers, according to the US Bureau of Labor Statistics.

Sections• Communicative Environments• Design for the Majority• Design History• Design Management• Design Protection• Design Research• Design Thinking• Ecodesign• Furniture• Housewares• Automotive• Materials and Processes• Medical• and more

27,400 followers on Twitter

11,997 followers on facebook

36,727 on LinkedIn IDSA Group

IDSA’s Social Media Stats

IDSA’s audience is diverse, and touches designers from the education stage to senior-level professionals. IDSA members design in countless fields such as medical, sustainability, automotive, furniture and housewares. Access IDSA’s rich resources and engage with today’s industry leaders and future design influencers.


Conference Opportunities

Each year, IDSA hosts an International Conference, District Design Conferences and a special niche conference such as the Medical Design Conference.

District Design Conferences (DDCs)

Niche Conferences

International Conference & Design Gallery

Opportunities for Your Company Sponsorships• Events: Opening Party, Closing Party, IDEA Gala, Happy Hour,

Portfolio Review; Career Center, VIP Reception, sponsor-hosted sessions and more

• Items: Sketchbooks, Pens, Portfolios, etc.

• Other: Digital Sponsor, Registration sponsor, Career Path Partner and more

Exhibits• 10’x10’ and 10’x20’ exhibit space

Advertising• Display Panels• Conference Program Ads (full page only)• Mobile Ads

Opportunities for Your Company Sponsorships• Events: Closing Party, Happy Hour, Portfolio Review;

Career Center, sponsor hosted sessions and more• Items: Sketchbooks, Pens, Portfolios, etc.

• Other: Digital Sponsor, Registration Sponsor, Career Path Partner and more

Exhibits • Table Top Exhibits • Poster Displays

Opportunities for Your Company Sponsorships• Events: Networking Reception, Lunch, Breakfast Sessions and more• Items: Conference totes, sketchbooks, pens, etc.

Exhibits • Table Top Exhibits

49% Senior Designer, Design Manager, Head of Consultancy

16% Educator

12% Young Professional

11% Other Business Professionals

7% Mid-level Professional

5% Student

70% Students

20% Professionals

5% Educators

5% Other Business Professionals

• Program: A series of keynotes, breakout sessions, panel discussions and workshops. Featured activities IDEA Ceremony & Gala, Closing Party, and Breakfast sessions.

• Location & Dates: Atlanta, August 16–19, 2017

• Program: A series of keynotes, breakout sessions, panel discussions and workshops. Featured activities: Portfolio Review, Student Merit Awards Presentation; and the Closing Party.

• Location & Dates:

5% 7%

49%

70%

16%

5%

5%

20%

12%

11%

Annually, IDSA hosts niche events on popular disciplines within the IDSA membership. Exhibit, sponsorship and other marketing opportunities are available.

Manager, Head of Consultancy

South: Houston, TX • Northeast: Providence, RI • Central: Cincinnati, OH • West: Portland, OR • Midwest: Milwaukee, WI


Online Advertising

Homepage Button• Rotating ad button• 260x260 pixel artwork• Hyperlink to website• Minimum 3-month commitment

Content Page Advertising• Exclusive advertising

• 260x260 pixel artwork

• Hyperlink to website

• Minimum 3-month commitment

News Page Advertising• 728x90 pixel artwork


• Minimum 3-month campaign

Homepage Slider• Rotating ad slider

• 2320x1060 pixel artwork


• 2 week per campaign

Your Design Here (Sized 600x110 Pixels)

IDSA.org = 1.7 million page views

Your company’s information and link will be accessible to customers and clients from all over the world when you advertise on IDSA.org—the website for designers and those looking for industrial design services. Listings are posted to the website for 12 months increments. Premium Firm or Vendor Listings Receive: • Company Logo• Portfolio Images• Company Description• About Section• Contact Information• Awards Section

• Ads available only for a specific conference or group of conferences• Includes banner, description and hyperlink• 600x110 pixels artwork

Mobile Advertising

Display Advertising

Featured Firms Directory


E-Newsletter Advertising

designUpdate is a weekly e-newsletter featuring IDSA, IDSA member and design news and announcements. Both banner advertisements and sponsored content are available in this publication reaching 19,000 subscribers.

Opportunities for Your Company• Banner Advertisement Specs: 600x100 pixels• Sponsored Content: 60–85 words including headline with

hyperlink to your website and 100x100 pixel image

designBytes is an e-newsletter which features a collection of top global design stories during a two-week period. It is distributed every other Monday (except holidays) to 19,000 subscribers. The remaining content is sponsor-driven and contains the following benefits:

Opportunities for Your Company• Exclusive sponsorship of designBytes • Two graphics to be included in designBytes

*Top banner: 484x60*Article Art: 484x320

• Up to 150-200 words to be featured content in designBytes

*A one-pixel border may be added to the supplied art if deemed necessary when placed into the email.

designBytes

designUpdate


INNOVATION Magazine Advertising

Digital Print

Print Opportunities• Quarter page • Half Page • Full Page • 2-page Spread • Advertorial

Digital Opportunities• Quarter page • Half Page • Full Page • 2-page Spread • Advertorial

INNOVATION, IDSA’s flagship publication, is one of the best places to learn about the practice of industrial design. Every issue of INNOVATION reaches IDSA’s membership, Fortune 500 companies, universities, associations,

design consultancies and subscribers around the world. Published quarterly, and available digitally and in print, subscribers and design offices maintain a catalog of previous issues for reference and inspiration.

IDSA offers INNOVATION digitally to members on an interactive platform, available all year, and includes past issues from prior years as well as the current issue.

INNOVATION Fall Yearbook of Design is the largest issue of the year—distributed in the fall—featuring winners and finalists of the Industrial Design Excellence Awards (IDEA).

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5QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA FALL 2015

Show off your product designs! Featured in both online and print versions of INNOVATION, the Design Showcase features a product photo with quote, product name, credits and a link for readers to explore your design efforts. Highlight your innovative design in the Design Showcase featured in the Winter, Spring and Summer issues of INNOVATION.

Magazine Options

Design Showcase


Webinar Sponsorship

Each year, IDSA hosts a series of webinars of various themes including medical design, eco-design, design methods, the business of design and more. A great member benefit and useful education tool, IDSA webinars attract designers in every stage of their careers. Align your brand with this steering content, by sponsoring a webinar series. Pricing varies.

Benefits Package• Recognition in pre-webinar promotion through email, IDSA.org and

social media.• Recognition in one dedicated email promoting the webinar(s)• Recognition in article on IDSA.org (initially featured on homepage

and living longer in the news section)• Access to registrant email list• Follow-up email sent to registrants distributing webinar recording

IDSA-Hosted Webinars

Sponsor-Hosted Webinars

Have a new product you need to demo to a wide audience? What about thought leadership you want to share with today’s innovators? Use the IDSA sponsor-hosted webinar opportunity to communicate your message, product upgrades and more. It’s simple. We work with you to promote.

Benefits Package• Pre-webinar promotion through email, IDSA.org and social media.• One dedicated email• Article on IDSA.org in Professional Development section• Access to registrant email list• Follow-up email sent to registrants distributing webinar recording

All webinars are posted online on-demand for up to 12 months. That’s a key source of branding for you company!


Award Sponsorship

International Design Excellence Awards (IDEA)One of the most innovative platforms for industrial designers, future designers and the business of design, IDEA has become the gold standard of design recognition programs.

IDEA’s excellent reputation and high standards draw top design professionals, consultancies and corporations from across the globe; an IDEA is considered the highest award a designer can receive. Sponsorship offers you the best kind of visibility to this coveted audience. Highlight your commitment to a cooperative relationship between business and design that encourages and integrates diversity, supports social responsibility and sustainability; and showcases extraordinary products.

As an IDEA sponsor, your company will enjoy many inherent benefits of being associated with the industry’s highest honor.

Industry Alignment• Multidisciplinary affiliation• Association with industry excellence and innovation

Media Impressions• Sponsor recognition in press release • Inclusion in IDEA gallery of winners on IDSA.org• Recognition in fall issue of INNOVATION, Yearbook Design Excellence

Networking• Find new leads and network with new prospects

Promotion/Display• Showcase your latest product developments/updates

OpportunitiesIDEA Principal Sponsor• Top sponsor acknowledgement; year long promotion

IDEA Category Sponsor• Support one of 20 categories celebrating industrial design

excellence. Benefits last up to one year.

IDEA Ceremony Sponsor• Support an evening of awards celebrating superior industrial design

IDEA Program Booklet• Full Page Ads

Red Carpet Sponsor• Logo on backdrop

The Student Merit Awards or SMA program at IDSA provides the students of industrial design opportunities to showcase their talent and achievements at their universities and design schools, to their local professional communities and at the District and National levels. The SMA program also allows schools with ID programs to increase acclaim and visibility among similar institutions.

Further, it provides an ample platform for design managers and other talent acquisition professionals to see the ID geniuses of the future up close and in person.

Opportunities• Exclusive Sponsor• Travel Sponsor

International Design Excellence Awards (IDEA)

Student Merit Awards


IDSA Ambassadors Program

Program BenefitsIDSA Ambassadors enjoy a host of exclusive benefits as participating companies. Along with championing research, thought leadership and advocacy within IDSA and the greater design community, IDSA Ambassadors align efforts to elevate the profession and heighten the importance of industrial design as a catalyst for positive change. Join the IDSA Ambassadors program to share your insights, support the industry, create awareness and grow the network.

• Listing as an IDSA Ambassador on IDSA.org• Listing on Featured Firms on IDSA.org• Opportunity to submit editorial content for posting consideration on

IDSA.org and on IDSA’s social media channels• Inclusion in IDSA’s media referral program • Recognition as an IDSA Ambassador in INNOVATION magazine• A welcome profile as a new Ambassador in an IDSA designUpdate

e-newsletter • Recognition as an IDSA Ambassador in a display panel at the

International Conference• Use of the IDSA Ambassador distinction in your company’s collateral • Special, discounted rates for print and digital advertising, as well as

conference sponsorship and exhibits• Participation in annual surveys and meetings, etc., discussing IDSA

and the profession• Special invitation to exclusive IDSA and partner events


Ambassadors

Design Ambassador

Education Ambassador

Research Ambassador

Thought Leadership Ambassador

Advocacy Ambassador

IDSA Ambassador

The IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership and advocacy.

Does your company have Ambassador status?

Ambassadors receive recognition, exclusive discounts, marketing opportunities,

media outreach and access to exclusive events. Contact Katrina Kona, Senior Manager of

Sponsorship and Sales, at [email protected] or 703.707.6000 x100 for more information.

3M Design, St. Paul, MN

Banner & Witcoff, Chicago; Washington, DC; Boston; Portland, OR

Cesaroni Design, Glenview, IL; Santa Barbara, CA

Crown Equipment, New Bremen, OH

Dell, Round Rock, TX

Eastman Innovation Lab, Kingsport, TN

LUNAR, San Francisco; Chicago; Munich; Hong Kong

McAndrews, Held & Malloy, Chicago

Metaphase, St. Louis, MO

TEAGUE, Seattle, WA

Teknor Apex, Pawtucket, RI

Thrive, Atlanta, GA

Tupperware, Orlando, FL


Ambassadors

Design Ambassador

Education Ambassador

Research Ambassador

Thought Leadership Ambassador

Advocacy Ambassador

IDSA Ambassador

The IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership and advocacy.

Does your company have Ambassador status?

Ambassadors receive recognition, exclusive discounts, marketing opportunities,

media outreach and access to exclusive events. Contact Katrina Kona, Senior Manager of

Sponsorship and Sales, at [email protected] or 703.707.6000 x100 for more information.

3M Design, St. Paul, MN

Banner & Witcoff, Chicago; Washington, DC; Boston; Portland, OR

Cesaroni Design, Glenview, IL; Santa Barbara, CA

Crown Equipment, New Bremen, OH

Dell, Round Rock, TX

Eastman Innovation Lab, Kingsport, TN

LUNAR, San Francisco; Chicago; Munich; Hong Kong

McAndrews, Held & Malloy, Chicago

Metaphase, St. Louis, MO

TEAGUE, Seattle, WA

Teknor Apex, Pawtucket, RI

Thrive, Atlanta, GA

Tupperware, Orlando, FL

The IDSA Ambassadors Program supports the industrial design profession with a primary focus on research, thought leadership and advocacy. IDSA Ambassadors

receive recognition, exclusive discounts, marketing and media outreach and the opportunity to post their INsights on industrial design and related fields on IDSA.org.


Custom Sponsorship

Think outside the box! We are happy to work with you to create the best marketing options to help promote your business. Check out a few of our ideas below or create your own!

Social MediaUp to two week campaign with IDSA approved messaging, hashtags and links in the following IDSA social media outreach:• Twitter• Facebook• LinkedIn• Instagram

Mobile App PushesBrief messages to Conference attendees promoting your company product or services in the mobile app. (Option available for District Design Conferences and IDSA International Conference only.)

Dedicated MessagingOption available in some exclusive sponsorship packaging.

Contact Katrina Kona at 703.707.6000 x100 or [email protected] for more information on pricing, availability or to collaborate on your personal custom marketing opportunity!

Customize Your Sponsorship

The Next Steps

Documents

Sales Prospectus - IDSA · For more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org IDSA Sales Prospectus 3 Member & Market Profile Industrial Design