SUPTHEMAG.COM

IMPRESSIONS: Print Advertising Impressions: 105,000Online Advertising Impressions: 354,231Print Promotional Impressions: 37,500Social Media Impressions: 358,583Microsite Impressions: 23,516Public Relations Impressions: 1,644Online Editorial Impressions: 326,555On-Site Impressions: 324,800

TOTAL IMPRESSIONS: 1,531,829

THANK YOU FOR SUPPORTING CAMP SUP!

Date: September 13-14, 2014Location: Doheny State Beach, Dana Point, CaliforniaAttendance: 2,500 over the weekend

THANK YOU FOR SUPPORTING CAMP SUP!

Date: September 13-14, 2014Location: Doheny State Beach, Dana Point, CaliforniaAttendance: 2,500 over the weekend

PHOTO BY ANDREA SWAYNE / DANA POINT TIMES

EVENT OVERVIEW:

The world’s largest SUP demo, Camp SUP, made its debut at Doheny State Beach in Dana Point, California the weekend of September 13-14, 2014. The event was free and open to the public, allowing over 2,500 consumers to come out and demo the latest in SUP shapes, designs, and products. The two-day event also included live music, free clinics, an Open Fun Paddle and beer garden.

PRINT ADVERTISING TOTAL IMPRESSIONS: 105,000*

Camp SUP was advertised in the San Clemente Times and the Dana Point Times on four occasions leading up to the event.

San Clemente TimesDate: 9/4/14Size: 1/2P/4CImpressions: 42,000

Dana Point TimesDates: 8/29/14, 9/5/14, 9/11/14Size: 1/2P/4CImpressions: 63,000

* Total impressions based on a circulation of 20,000 for the San Clemente Times and 10,000 for the Dana Point Times x a pass-along rate of 2.1 readers other than the original recipient

www.sanclementetimes.comPage 6

EYE on sc

SC Sheriff’s BlotterAll information below is obtained from the Orange County Sheriff’s Department website. The calls represent what was told to the deputy in the field by the radio dispatcher. The true nature of an in-cident often differs from what is initially reported. No assumption of criminal guilt or affiliation should be drawn from the content of the information provided. An arrest doesn’t represent guilt. The items below are just a sampling of the entries listed on the OCSD website.

Tuesday, September 2

DISTURBANCE Avenida Victoria, 200 Block (3:18 a.m.) Three to five people were involved in a verbal altercation outside the caller’s home. The group was reportedly yelling and slamming doors. The caller re-ported other neighbors became involved.

DISTURBANCE East Avenida San Juan/El Camino Real (1:27 a.m.) A man got into a verbal argument with a gas station clerk and attempted to fight others. The man was said to be wearing a black baseball cap, a T-shirt and black swim shorts.

Monday, September 1

KEEP THE PEACE El Camino Real, 3600 Block (10:32 p.m.) A pedestrian called for assis-tance from authorities and was waiting by a wall, holding a puppy and guitar.

SHOTS HEARD-NO SUSPECT INFORMATION Linda Lane, 400 Block (9:44 p.m.) A caller informed officials of a gunshot somewhere near Linda Lane Park. When she fur-ther explained, the caller said she heard “bombs.” She was certain the sounds were not fireworks.

DISTURBANCE East Avenida Palizada/El Camino Real (7:22 p.m.) A drunken man, walking down the middle of Avenida Palizada, was yelling at people and trying to provoke a fight. He was described as having brown hair and wearing a black shirt, white shorts and a backward hat.

SUSPICIOUS PERSON/CIRCUMSTANCE North El Camino Real/ Avenida Del Mar (6:51 p.m.) A man of medium build with dark, curly hair started yelling obscenities at a group of people before he came after them. The man was wearing a black shirt, khaki shorts and flip flops.

DISTURBANCE-MECHANICAL Avenida Vic-toria, 600 Block (6:41 p.m.) A resident reported two older men playing an ampli-fied accordion and tambourine at the Pier across the street where the caller lives. It was later discovered that the men were an elderly couple playing music in honor of San Clemente and they were not taking donations or requesting money.

WELFARE CHECK Camino De Los Mares/Cal-le Agua (4:17 p.m.) A bearded man with a

shopping cart lied down in the driveway of a shopping center. The caller was afraid he was going to get hit.

SUSPICIOUS PERSON/CIRCUMSTANCE Buena Vista, 1500 Block (8:53 a.m.) A caller reported hearing someone at-tempt to break into her house through her sliding glass door the night prior.

Sunday, August 31

SUSPICIOUS PERSON/CIRCUMSTANCE Via Rancho/Calle Tiburon (9:20 p.m.) Dis-patch received notice of people possibly using drugs by the Cyprus Cove’s pool.

DISTURBANCE Alameda Lane, 100 Block (9:39 p.m.) A man standing 5 feet and 10 inches tall, wearing all black, stood in front of an apartment complex gate and harassed people.

SUSPICIOUS PERSON/CIRCUMSTANCE Via Socorro, 200 Block (8:57 p.m.) The driver of a lifted, silver Ford F-150 did donuts in a parking lot. The caller made a second call to authorities after more vehicles showed up. The caller believed there was a party going on.

SUSPICIOUS PERSON/CIRCUMSTANCE El Portal, 100 Block (6:57 p.m.) A man in his mid-20s ate food at SC Ranch Market that he did not have money to pay for. The man was described as being bald, stand-ing around 6-feet tall and wearing multi-colored shorts.

SUSPICIOUS PERSON/CIRCUMSTANCE Avenida San Fernando/Avenida San Luis Rey (6:00 p.m.) A man was believed to have been living at a bus stop for four days. He was wearing an orange T-shirt and striped board shorts.

DISTURBANCE Plaza Estival, 400 Block (12:54 p.m.) An elderly bald man was outside knocking on a door and yelling that he was locked out of his house.

Saturday, August 30

DISTURBANCE-MUISC OR PARTY El Camino Real, 200 Block (10:13 p.m.) A caller said a restaurant allowed a loud band to per-form in their courtyard. The caller claimed they did not have a permit to do so.

SUSPICIOUS PERSON IN VEHICLE Calle Gau-cho, 200 Block (5:40 p.m.) A woman called authorities about two people inside of a silver pickup truck, “drinking something cold.” She was concerned because there was plenty of parking spots on the street but the driver parked right in front of her house.

SUSPICIOUS PRESON/CIRCUMSTANCE Via Ballena, 200 Block (1:56 p.m.) The caller reported seeing one person look-ing inside mailboxes while three people stayed inside a dark vehicle.

Compiled by Catherine manso

CAMP SUP NEWSPAPER ADS

PRINT PROMOTION TOTAL IMPRESSIONS: 37,500

In the month leading up to the event, banners with detailed Camp SUP information were placed around Doheny State Beach. During Camp SUP, banners hung on giant inflatable arches and from the music stage.

DETAILS:

• 7 promotional, co-branded Camp SUP banners were displayed on two giant inflatable arches placed at the event entrances

• 6 promotional, co-branded Camp SUP banners were placed in high traffic (pedestrian and street) locations within and near Doheny State Beach in Dana Point

• Step and repeat style stage backdrop and stage skirt displayed event and sponsor logos on the music stage

CAMP SUP BANNER

CAMP SUP ARCH

MICROSITE TOTAL IMPRESSIONS: 23,516 TOTAL VALUE: $20,000

A dedicated event microsite, www.supthemag.com/camp-sup, launched on 8/13/14 and featured a landing page with event news, photos, and general information about Camp SUP. The site garnished 7,215 total unique page views.

MICROSITE FEATURES:

ONLINE ADVERTISING TOTAL IMPRESSIONS: 354,231

Camp SUP was advertised on www.danapointtimes.com and www.sanclementetimes.com via banners from August 28, 2014 until September 14, 2014.

DANAPOINT TIMES.COMSizes: 600x74, 300x250Flight Dates: 8/28/14 - 9/14/14Impressions: 227,978

SANCLEMENTETIMES.COM Sizes: 600x74, 300x250 Flight Dates: 8/28/14 - 9/14/14 Impressions: 126,253

• Event Dates and Location Information• Highlight Photos and Video• Camp SUP News• Open Fun Paddle Registration and Information

• #CAMPSUP Instagram Widget• Sponsor Logos and Links• Equal SOV of 300x250, 728x90 and 300x600 ad

locations (distributed amongst sponsors)

CAMP SUP MICROSITE

CAMP SUP ONLINE ADS

SO CIAL MEDIA TOTAL POTENTIAL IMPRESSIONS: 358,583*

Facebook, Twitter, and Instagram were utilized by SUP Magazine to create buzz about Camp SUP. The hashtag #CAMPSUP made it easy for attendees, sponsors, vendors, and brands to share their Camp SUP experiences with each other and the world.

Total SUP Magazine Facebook Posts: 4Total SUP Magazine Instagram Posts: 10Total SUP Magazine Twitter Posts: 3SUP Magazine Impressions: 358,513*

* Camp SUP potential impressions based off of number of posts x total number of followers

SUP MAGAZINE FACEBOOK POST

SUP MAGAZINE TWEET

CAMP SUP INSTAGR AM POSTS

PUBLIC REL ATIONS TOTAL IMPRESSIONS: 1,64 4TOTAL RELEASES: 6

Camp SUP further leveraged SUP Magazine and KHPR media assets with their regional/national media outlets.

DISTRIBUTION:SUP Magazine Press Release: 348KHPR: 200

DETAILS:

• Camp SUP Announcement - 8/14/14• Camp SUP Sponsor Announcement - 9/4/14• Camp SUP Reminder - 9/11/14

* Each release was deployed to all media distribution lists

CAMP SUP SPONSOR PRESS RELEASE

CAMP SUP ANNOUNCEMENT PRESS RELEASE

ONLINE EDITORIAL TOTAL CAMP SUP ONLINE EDITORIAL PIECES: 12TOTAL IMPRESSIONS: 326,555

Camp SUP received extensive online coverage. SUP Magazine and GrindTV were active in creating online editorial about Camp SUP. Camp SUP editorial content received 7,674 views.

DETAILS:

• SUP Magazine: 8 posts• GrindTV: 4 posts

The SUP Magazine posts were featured on the supthemag.com homepage from 8/14/14 - 9/11/14. During that time, the SUP Magazine homepage received 318,881 visits.

GRINDTV ONLINE EDITORIAL PIECES

SUP MAGAZINE ONLINE EDITORIAL PIECES

SALT LIFE ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 56,150

Presenting sponsor, Salt Life, was very well represented at Doheny State Beach during the Camp SUP weekend. Salt Life logos appeared on all marketing collateral and Salt Life was specially represented in the Camp SUP vendor row.

CO-BR ANDED MARKETING:

• Camp SUP event banners were placed in high pedestrian traffic locations within the State Park• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Camp SUP event banners were displayed on 2 giant inflatable arches placed near the entrances• Directional Signage• Informational Signage• Camp SUP tee shirts given out throughout the weekend• Camp SUP koozies given out during Outdoor Retailer in August and during Camp SUP

SALT LIFE BR AND MARKETING:

• Tent activation space• Salt Life vehicle parked near vendor row• Salt Life drawstring bags given out during the weekend• Salt Life staff on-site• Salt Life specific shout outs from the music stage throughout each day

SALT LIFE BR ANDED BANNER AROUND BEER GARDEN

SALT LIFE BR ANDED STAGE BACKDROP AND SKIRT