Salud An Installation of the Arts Create, Move, Relax Be
Whole
Slide 2
Table Of Contents Owners Statement-pg 3 Goals Short/long term-
pgs 4-5 Business Image- pgs 6-15 Expenses for Massage
Studio(startup and monthly)-pgs 16-24 Advertising- pg 25
Scheduling- pgs 26-29 Glass Studio Expenses/images-pgs 30-36 Work
Cited- pgs37-38
Slide 3
sALUD Glenn Stephen La Race Jr. LMT (STUDENT) is the owner of a
studio named Salud, he is a Licensed Massage therapist(STUDENT)
practicing Massage and bodywork and the arts at the old school on
24-26 Sunnyside Street, Jamaica Plain, MA 02130, Boston
Massachusetts, he achieved his Licensure Requirements through
Branford Hall Institute in Springfield, Massachusetts and is a
self-taught traveling artist, and continues his education in
Massage and Bodywork. He offers an array of services featuring
Shiatsu, Aromatherapy, Swedish massage, Personal Training,
Traditional Arts, Workshops, Galleries, and Musical Venues. The
business in itself will be an Installation at all times; at the
entrance of the studio there will be a small caf for waiting and
socializing, once the session is started, the client will be walked
through hallways made of stained window attached to the walls and
with local and traveling Artists works dressed throughout the
halls, an intuitive hue of green lamps created from glass lamps
ranging in height hugs the sides of the stained windows throughout
the halls and rooms, and a tranquil blue light mixing into the
green lighting from overhead, creating a serene visual through the
stained windows and glass ornaments hanging from the ceiling,
stimulating the limbic lobe through growing and poise colors,
sounds of fountains created by hand, with water droplets trickling
down onto chimes tuned to give birth to a melodic resonance
throughout the studio rooms and halls, swimming through space,
creating a soothing tone for the bodys natural rhythms, dancing
with the aroma of relaxing herbs floating through olfactory senses,
effecting the parasympathetic system before the session even
begins, with natural tones and modern classical music will play on
the speakers once used in this old school creating an innate sound
to a traditional way of healing for the client and environment
within the studio of Salud. The Massage and Bodywork Studio will be
dressed with stained windows on the walls with the same lighting as
the hall, to keep the sensory journey alive. Live modern classical
performances in the stage area will be designated for after therapy
sessions, although open mics for local and traveling artist will be
available. Gatherings will also take place interrelating the
traditional arts together like a Contemporary Tribe, for every
human being from anywhere in the world, setting the stage for
cordial visits for the sole purpose of creating a community for all
people to share, holistically and naturally affecting the sensory
organs, all for the Body, Mind, and Spirit to become a whole.
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Goals Short-term: To have 15 sessions a week To have musical
venues of local/traveling musicians To have galleries of
local/traveling artist to take continuing education courses for
Massage Therapy and Bodywork To teach workshops to lay people Allow
other Therapist/artist to have workshops
Slide 5
Goals Long Term: License Shiatsu Therapist License as Personal
Trainer Boston Language Institute- Spanish Go to college for
bachelors in biology(organic chemistry) Licensed as an
Acupuncturist Go to medical school for Osteopathy
Write/teach/continue practices
Slide 6
Business Image Closed School 24-26 Sunnyside St Jamaica Plain,
MA 02130
Slide 7
Massage Studio Image examples Yoga Pants Brown loose
T-Shirt
Slide 8
Massage Studio Image Waiting/Caf Area Examples of
furniture
Slide 9
Massage Studio Image
Slide 10
Examples of furniture Wall Fountain
Slide 11
Massage Studio Image Fountain 2
Slide 12
Massage Studio Image Lighting Overhead lighting(blue)
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Massage Studio Image
Slide 14
The Walls of the Halls and Rooms
Slide 15
Stage Area Image
Slide 16
Expenses For Massage Studio desktop portable face rest - for
outcalls: bed ridden and offices -$195 Body cushion 3 piece system-
for outcalls-$385 Pisces Dolphin Ii Massage Chair Soft Touch Vinyl-
$625-for travels,advertising cotton sheets-14.99per/face covers-
5.99per base oils and essential oils - herbarium Chicopee
Massachusetts 1 oz empty oil bottles- $2/4bottles -purepro.com
graphite pencils b's and h's -$25 -local art stores Stonehenge 100%
cotton acid-free paper (50/order)- $195 tools to make inscense
herb-resin-woods makko powder
Slide 17
Expenses mortar & pestle distiled water mixing bowls gram
scales roughly-30 Citrasolv stain remover-$25 for 3 22oz bottles
Yoga pants10-$500 yoga shirt10-$250 charlies soap powder detergent
80 loads-54.99 total so far: ~1527.97
Slide 18
Expenses 2-by-4-by-8-inch lumber (5)-175 Saw -150
4-by-8-foot-by-3/4-inch plywood -320 Powered drill and screw gun
-160 Drill bits -20 Phillips head bit -5 3-inch screws -60 1-inch
screws -60 C-clamps -32 4-inch hexagonal bolt with nuts -6 Washers
-60 Socket wrench set -40 total~$560.00
Slide 19
Expenses Rub 'n' Etch Glass Etching Stencils (5 x 8 Inch) 3
Sheets - Grape Designs-$20 glass windows-$400 Startup for Studio
apartment; rent 1st and last- 5,805 Arbitrary Utility-300
license/insurance/national certs-690 Chevy Astro Van
USED-$20000
Slide 20
Total Expenses Total with Used Van: ~$31,000 Total without
van~$10,100
Slide 21
Prices for Massage Therapy in Studio 2,805 per monthly expense
-rent $1995, $300 for utility,200 personal $650 per week bottom
line for 15 sessions- $45 charging $55 for students which will be
$825 per week and 3300 per month charging 55-$500goes in the sock
leaving me with a profit per week-$175 based on $75 per 15
sessions-$1125 per week per month-$4500 profit-$1700 goes in the
Sock
Slide 22
Prices for Outcalls with Van Insurance per month-$3250
$750/week 15session/week bottomline-$50 charge $75
Students-$55
Slide 23
TAX! 26.87/thousand made 4 quarters 1st Quarter - July 1st 2nd
Quarter - October 1st 3rd Quarter - January 1 st 4th quarter -
April 1 st
Slide 24
TAX! business profit tax- 8.5% adds $240 to the $2,805/month
total-$3050/mnth weekly income-$705 bottom line -(15 sessions/week)
-$46 commercial tax-15,000/year monthly-1250 total-$4300
weekly-$995 15/wk bottom line-$66
Slide 25
Advertising Will be done through Massage events Festivals
Coffee shops
Slide 26
Scheduling For scheduling I will have a separate cell- phone
and use calendars for booking appointments, I will give a copy of
the calendar with appointments to the clients every month, to keep
them aware of my availability. I will give 30 minutes in between
sessions to make phone calls.
Slide 27
Scheduling (continued) Clients must pay in advance, on the day
they book an appointment They can book appointments up to 1mnth in
advance, 1 day minimum Cancelling will have to be done in a 24 hour
notice Cancelling first time-money will be pay for next appointment
Cancelling a second time-no refund
Slide 28
Hours for Massage Hours for massage will happen from Sunday
through Friday 11:30am to 8pm 30mins to 90min sessions Outcalls on
Saturdays booking from 12pm to 7pm 60mins to 90mins session