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(ETR 300)
FUNDAMENTALS OF ENTREPRENEURSHIP
ALASKA HOT SCOOP ENTERPRISE: FRIED ICE CREAM
By:
Intan Nurbaizura Binti Zainuddin 2003499925 Juraidah Binti Ibrahim 2003257606 Khairiah Binti Ibrahim 2003255873 Noredayu Binti Rosli 2003255841 Nor Fauzan Binti Md Sarwin 2003257620 Ranita Binti Hisham 2003256816
Prepared for: En. Yamin Bin Kamis
Diploma in Information Management Faculty of Information Studies Mara University of Technology
Branch Johore, Campus Segamat
27 March 2006
Diploma in Information Management, MARA University of Technology, Johore Branch, Segamat Campus, 85009 Segamat, Johor Darul Takzim. Mr. Yamin B. Kamis Lecturer of ETR 300, MARA University of Technology, Segamat Campus, 85009 Segamat, Johor Darul Takzim. 16 March 2006 Sir, Submission of Business Plan Proposal (ETR 300) Referring to the subject stated above, we would like to submit the proposal of our project paper for our ETR 300 subject. This business plan was completed according to the guidelines and requirements given according to our subject syllabus. This business plan also constructed to serve as a blueprint and guide for a proposed business venture which covers administration, marketing, operation, and financial aspects. We hope that this business plan that we proposed does fulfill your requirement. Any mistakes or lack in any area falls fully on us and we appreciate any comments or remarks on our project in order to help us improve it and ourselves as well. Thank you for your guidance and time to go through our business plan and analyzing it. With all our efforts we hope that you will approve this business plan that we produced. Finally, with the cooperation that arises among us can enhance a good collaboration. Yours sincerely, ______________________________ (INTAN NURBAIZURA ZAINUDDIN) Managing Director, Alaska Hot Scoop Enterprise.
FUNDAMENTALS OF ENTREPRENEURSHIP
(ETR 300)
ALASKA HOT SCOOP ENTERPRISE: FRIED ICE CREAM
A25 , GIANT HYPERMARKET SENAWANG,
Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus
INTAN NURBAIZURA BINTI ZAINUDDIN 2003499925
JURAIDAH BINTI IBRAHIM 2003257606
KHAIRIAH BINTI IBRAHIM 2003255873
NOREDAYU BINTI ROSLI 2003255841
NOR FAUZAN BINTI MD SARWIN 2003257620
RANITA BINTI HISHAM 2003256816
27 MARCH 2006
ACKNOWLEDGEMENT
All our proud and praise to Creator Allah S.W.T and Prophet Muhammad S.A.W.
Alhamdullilah syukur, and very thankful to Allah S.W.T. because of his blessing
to us we finished in complete our project paper ETR 300 with successfully.
For nowadays, to entering new areas of perspective after graduate, is important
phase to be aware and learned. For the prospect of business, this project plan of business
is hopefully can be as one way for us, to practice our ability and interest in other way, to
be a guideline to encourage our effort for becoming an educative business people.
This business plan can be effectively used for those who like to create a new
business or to the new entrepreneur.
Of course we cannot deny the risks that we had faced and many obstacles and
problem in order to finish up this project. However, from tolerance and responsibility
from each members with high effort and plus, advises and encouragement from many
parties especially our lecturer En Yamin Bin Kamis, here now we present this project
with success and well completed.We also would like to thank En Mazlan Bin Mohamad
for all his help and guidance in giving us the information about fried ice cream.In
addition, we really appreciate the help from our family and friends from 6DE1, 6DE2 and
6DE3 in completing our job.
Finally, hopefully that this business plans proposal will be a valuable meaning as a
guide to those who want to know how the business is working in clearly, correctly and
effectively manner of establishment and process management.
Thank You
ITEM PAGE Executive Summary 1.0 Introduction
1.1 Logo of the Company 2.0 Purpose 3.0 Background of the Business 4.0 Background of Partners 5.0 Location of the Project
5.1 Type of the Building and Infrastructure 5.2 Type of Infrastructure 5.3 Physical location of the business
6.0 Administration Plan 6.1 Introduction 6.2 Administration Objective 6.3 Organization Strategy 6.4 Organization Structure 6.5 Organization Chart 6.6 List of Administration Personnel 6.7 Schedule of Task & Responsibilities 6.8 Schedule of Remuneration 6.9 Employment Benefit 6.10 List of Office Equipment & Supplier 6.11 Administration Budget
7.0 Marketing Plan 7.1 Introduction 7.2 Product Description 7.3 Target market 7.4 Market Segmentation 7.5 Market Size 7.6 Alaska Hot Scoop Enterprise SWOT Analysis 7.7 Main Competitors 7.8 Market Share 7.9 Sale Forecast
1 2 3 4 5 6 12 12 12 13 15 15 16 17 18 19 20 21 26 27 28 29 30 30 31 32 33 34 38 39 40 41
ITEM PAGE 8.0 Operation Plan
8.1 Introduction 8.2 Operation strategy 8.3 Operation Process 8.4 Process flowchart 8.5 Symbol 8.6 Capacity Planning 8.7 Operation Hour 8.8 Materials requirement 8.9 Suppliers 8.10 List of Machine & Equipment 8.11 Operation Cost 8.12 Operation Budget 8.13 List of Operation Personnel 8.14 Schedule of Task & Responsibilities 8.15 Schedule of Remuneration 8.16 Operation Space Layout 8.17 Example of Machine & Equipment
9.0 Financial Plan 9.1 Introduction 9.2 The Objective of Financial Plan 9.3 List of Operation Personal 9.4 Schedule of Task & Responsibilities 9.5 Capital Contribution 9.6 Financial Strategy 9.7 The Importance of Financial Plan 9.8 The Process Financial Plan 9.9 Items of Financial Plan 9.10 Project Implementation Cost Schedule 9.11 Fixed Asset depreciation Schedule 9.12 Proforma Cash Flow Statement
10.0 Conclusion Appendices
49 49 50 51 54 56 57 58 58 60 61 62 63 64 64 65 66 67 69 69 69 70 70 70 71 71 71 72 73 74 76 82
1.0 INTRODUCTION
Name of the company: Name of our company is Alaska Hot Scoop Enterprise.
Nature of business: Our business is based food manufacturing and distributing the products.
Industry profile: Our business is owned actively by partnership, incorporated as an Alaska Hot Scoop Enterprise. As a small startup company, we recognize the
limitation of attempting to manufacture our products in a small premise. So that,
our companies can more concentrate on making the products, as well as give good
services to produce our products based on our customer demand.
Location of the business: Our business is locates at Giant Hypermarket at Senawang. We choose this location because it is situated in the center area of
people passage from every place in Senawang.
Date of the business commencement: Our business will begin to operate on 1st January 2006.
Factors in selecting the proposed business: We choose this business because its make high profit and can expand future expectation. Besides that, it can attract
potential customer to buy it.
Future prospects of the business: This business has good future prospects. It is because it has highly demand because we are producing new and unique products
and it differs from others products.
1.1 Logo of the Company
Description of logo:
The Heart shape introduces the symbolic of the fried ice cream in Alaska hot Scoop. It will attract people especially children to buy the ice cream.
The red color : To symbolize the high effort to run the Alaska Hot Scoop Enterprise
The Pink color : The main strawberry taste of the fried ice cream in Alaska Hot Scoop.
The symbol of face with a cap: To attract people especially children with exciting feel to buy the fried ice cream.
The word of Alaska Hot Scoop: represent our business of the fried ice cream in Alaska Hot Scoop Enterprise.
2.0 PURPOSE
A business plan is a document which describe a propose business or project to be
undertaken in a comprehensive manner. It also known as working paper, business
proposal, project paper, or prospectus. Alaska Hot Scoop Enterprise prepares this
business planning for several purposes:-
1. Entrepreneurs
- It is prepared as a guidelines entrepreneur similar business.
- An opportunity to them to assess the business venture objectively, critically and
practically.
- To study and evaluate the feasibility of the business
2. For Customers
- To serve a customer with efficiency and effectiveness in term of product and
services
- Try to fulfill the customer wants and needs based on quality of product and
services
3. For Employees
- To give a clear picture of each personnel duties and obligation
- To encourage co operation among staffs to achieve the target in the specific
period of time
- To give information of what privileges the employees get from our company
4. Fulfill academic Needs
- In order to fulfill the academic needs ETR 300 is compulsory subject for
students
3.0 BACKGROUND OF THE BUSINESS
Name of business : Alaska Hot Scoop Enterprise
Business address : A25 , GIANT HYPERMARKET SENAWANG,
Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.
Correspondence address : A25, GIANT HYPERMARKET SENAWANG,
Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.
Telephone number : 06-6788500
Form of business : Partnership
Main business activity : Manufacturing, supply & selling fried ice cream
Date of commencement : MAY 2006
Date of business registration : 1 JANUARY 2006
Business Registration number : MJ0288793-W
Name of bank : Bank Islam
Bank account number : 0572700000008246
Equity contribution : a) Intan Nurbaizura RM 10,000
b) Ranita RM 10,000
c) NorFauzan RM 10,000
d) Juraidah RM 10,000
e) Noredayu RM 10,000
f) Khairiah RM 10,000
4.0 BACKGROUND OF PARTNERS
Name of the partners : Intan Nurbaizura Binti Zainuddin
Identity card number : 850415-05-5136
Permanent address : 217,Lrg Gng Angsi 6/2, Taman Kelab Tuanku
Mambau,70300 Seremban, Negeri Sembilan
Correspondence address : 217, Lrg Gng Angsi 6/2, Taman Kelab Tuanku
Mambau, 70300 Seremban, Negeri Sembilan
Telephone number : 012-2246265
Date of birth : 15 April 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : -
Skills : Computer skills, Journalism writing skill, Fashion
Designing Skill.
Experiences : Secretary (Private Limited Company)
Present Occupation : Student
Other / previous business experience :
Name of the partners : Ranita Binti Hisham
Identity card number : 851112-10-6308
Permanent address : No.277 Jalan Medan 20, Taman Medan,
46000 Petaling Jaya, Selangor
Correspondence address : No.277 Jalan Medan 20, Taman Medan,
46000 Petaling Jaya, Selangor
Telephone number : 012-9055030
Date of birth : 12 November 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : -
Skills : Human Resource Management Skill and Language
Skill
Experiences : Human Resource Management Course, Basic
Computer Course 3 month
Present Occupation : Student
Other / previous business experience : -
Name of the partners : Juraidah Binti Ibrahim
Identity card number : 840118-14-5450
Permanent address : No.2 jalan Saga 19, Taman Saga, 68000 Ampang,
Selangor
Correspondence address : No.2 jalan Saga 19, Taman Saga, 68000 Ampang,
Selangor
Telephone number : 012-2523049
Date of birth : 18 January 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : -
Skills : Food Handling (KFC Holding)
Experiences : Computer Skill, Managerial Skill
Present Occupation : Student
Other / previous business experience : -
Name of the partners : Nor Fauzan Binti Mad Sarwin
Identity card number : 851219-01-5422
Permanent address : No.145, Blok 7 Jelai 01,
73480 Gemas, Negeri Sembilan
Correspondence address : No.145 Blok 7, Jelai 01,
73480 Gemas, Negeri Sembilan
Telephone number : 012-9801483
Date of birth : 19 December 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : Graduates Entrepreneur Scheme
Skills : Computer Skill
Experience : Quality Control Inspector
Current job : Student
Other / previous business experience : Part time Quality Control Inspector
Name of the partners : Noredayu Binti Rosli
Identity card number : 851011-01-6522
Permanent address : No.320, Blok 14, Felda Keratong 9,
26700 Muadzam Shah, Pahang
Correspondence address : No.320, Blok 14, Felda Keratong 9, 26700
Muadzam Shah, Pahang
Telephone number : 012-2657071
Date of birth : 11 October 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : -
Skills : Computer Skill
Experience : Art and Design, Food handling
Current job : Student
Other / previous business experience : -
Name of the partners : Khairiah Bt Ibrahim
Identity card number : 851009-06-5026
Permanent address : No 5, Kg Relong, 27200 Kuala Lipis, Pahang
Correspondence address : No 5, Kg Relong, 27200 Kuala Lipis, Pahang
Telephone number : 013-9404507
Date of birth : 9 October 1985
Age : 21 years
Marital status : Single
Academic qualification : Diploma in Information Management
Course attended : -
Skills : Leading skill
Experience : -
Current job : Student
Other / previous business experience : -
5.0 LOCATION OF THE BUSINESS
Location and office of our business will be operation at Senawang, Negeri Sembilan.
Our address is:
A25 GIANT HYPERMARKET SENAWANG,
Lot 1571, Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.
5.1 Type of Building and Infrastructure Shop Lots in Hypermarket. We rent a shop in Giant Hypermarket which is does not have
any floor and the shop is located at the ground floor It is in the shape of rectangle
5.2 Type of Infrastructure
Praying Area, Parking Area, Car Wash, Public Phone,
ATM Machine Public Toilet.
5.3 Physical Location of the business
Location of Giant Hypermarket in Senawang
Location of the shop in Giant Hypermarket
Cadburry Playland Bookmark
A1 A2 A3 A4 A5 F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F13 A6 A7 A8 A9 A10 A11 A12 A13 A14
FOOD COURTBATA AQUARIUM Choi Long
PetShop
LandscapeAreaMusic Valley Stop walker
Trading
S1 MurezkiEngraving
S2 BerjayaNewstand
A15 A16 A17 A18 A19 A20 A21 A22 A23 A24 A26 A27 A28 A29 A30 A31 A32 A33 A34 A35 A37 A38 A39
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B23 B24 B25
KFCCaturaMasa
RayaAyamas
KingsConfectionery
A25Ammar
Edar KedaiKasutGirl
Fiend
Ogawa Nice Air Central Vitamilk
H20Boutique
Focus Point
Guardian Pharmacy
A36
B22 Pizza HutSpeedyVideo
OrangeShop
Minoshe CoffasTech
LuongFashion
SCPShowroom
Time Gallrie Sinma PhotoFinish
S4
S3
THE 2 P23 P24 P25 P26 PS00 PC21 PC29 PC30 PC14 PC13 PC12
HYPERMARKET AREA
PC22
B30-1MBBB30-12RHBB30-BCBBB30-1ABMB
ATMFemale Male Vouge Police Customer ServiceToilet Toilet Life Bit / Complex mgt
B26 B27 B28 B29HitCityB30
TokoUbat
B31
Maz Boutique
B 32
EgyptMutiara
B33
RM 100Optical
B34 B35
B36 Wah Chan B37
B38
Alam Pos RHB BankMega Malaysia
B39 B40 B41 B42 B43
B44
Male Female FireToilet Toilet Control
Room
Location of the shop in Giant Hypermarket
6.0 ADMINISTRATION PLAN
6.1 Introduction
In a business, administration planning is a vital aspect in each organization. Through
administration planning, all strategies and problems affecting the organization can easily
been recognized before can run the business.
With all systematic system, we can prepare the structure how to run the business
effectively to ensure the business that we want to do is successful and have a potential to
compete with the competitors in the business world.
Since the organizational planning is important, we have created and prepared a
systematic administration system to stabilize our business in the future. It will include all
administration aspect such as the position of the workers, budget and the strategies of our
company to achieve success. Therefore we have made several objectives as guideline to
run our business.
6.2 Administration Objectives
Alaska Hot Scoop Enterprise is a business that produces the fried ice cream which the
management has its missions and objectives that are aimed to support the achievement of
the business.
Long Term Objectives
1. To generate a better income with the higher rate of profit in order to raise up the
business capital to stabilize the business position.
2. Try to get through into monopolizing of Muslim or the Malays over this kind of
business.
3. To expand our business by opening more branches and create more sales income.
4. To ensure that the business is always computable and can deal with any kind of
computable incurred in the future.
5. Establish national and international distribution channels.
Short Term Objectives
1. To introduce the product to the public and maintain the potential customer.
2. Create and maintain a working environment that has positive values and the
personal growth of employees.
3. To ensure that business are run properly and smoothly
4. To get maximum profit without effecting quality of the goods.
5. To reduce overhead cost of the business as low as possible
6.3 Organization Strategies
Strategies are the most important way to measure the implementation and the
workflow business to run smoothly. Alaska Hot Scoop Enterprise has their own
strategies in measuring the achievement of goals and successfulness. The strategies
that we have planned are:
1. By using our intelligent and idea, we create new styles and taste of the fried
ice cream to satisfy the customer.
2. To prove satisfaction and quality services for the customers in producing a
quality product, by creating our own trademark.
3. Make sure our staffs are able to interact with the customer.
4. Try to have a business relation with other potential company that can support
our establishment.
5. Maximize efficiency in selection and scheduling of published advertisements
to cover both consumer and trade markets.
6. Accept customers comments and feedback.
7. Plan a systematic working and division schedule to increase the quality of
work in order to maintain the business image.
8. Ensure the relationship between partnerships are close, have full respect on
each other, and besides taking care of the welfare of the partnership and
workers.
9. Ensure fried ice cream can fulfill the taste of customers.
10. Control the operating cost with effective method such as balancing expenses
consistent with income.
11. Always ensure the stock is enough and monitor the stability of business
financing.
12. Always monitor the market price and expectation to the cloth manufacturing
business.
6.4 Organization Structure
Our businesses are more focused on the division work among members. This is
important to approach the members with their tasks and responsibilities in order to
develop the business. This arrangement is known as departmentalization based on
functions. The reasons of choosing this kind of structures are;
1. By using the departmentalization, it can enhance the progress of business from
the top management to the low management. So, the effective workflow can
be done.
2. From the division of functions, we can encourage each member to enhance
their skills and effort to have cooperation among other position in the
company.
3. The position applicable to the members and the requirement of the task and
responsibility. This is the most common structure in any business
organization.
6.5 Organization Chart
GENERAL MANAGER INTAN NURBAIZURA
ZAINUDDIN
ADMINISTRATION MANAGER
RANITA BT HISHAM
FINANCIAL MANAGER NOREDAYU BT ROSLI
SALES MANAGER NORFAUZAN BT MD
SARWIN
MARKETING MANAGER
JURAIDAH BT IBRAHIM
OPERATION MANAGER
KHAIRIAH BT IBRAHIM
6.6 List of Administration Personnel
NO.
POSITION
NO. OF PERSONNELS
1
GENERAL MANAGER
1
2
ADMINISTRATIVE MANAGER
1
3
MARKETING MANAGER
1
4
OPERATION MANAGER
1
5
SALES MANAGER
1
6
FINANCIAL MANAGER
1
TOTAL
6
6.7 Schedule of Tasks and Responsibilities
POSITION TASK AND RESPONSIBLITIES
GENERAL
MANAGER
To focus and ensure the business are done towards the business objective.
To monitor and ensure all the business operations are under control.
Lead the subordinates with their works and as a guideline for the o refer when there is a problem.
To identify and plan the business objectives, highlight the rules and regulations and business procedures, in order to achieve the
objectives.
The General Manager also acts as the employee that will deal with the building administration and attend meetings or
seminars regarding the business.
Always alert with the management and business operation. Create a good relationship with subordinates and ensure
each subordinates carry out their tasks efficiently.
To ensure office equipment is available and in good condition.
An ice-cream makers who will mix the ice-cream with bread and shape it
ADMINISTRATION
MANAGER
To ensure all the business management are managed according to the business objective and goals.
Responsible to highlight the position and the list of all the staff in the business.
Be able to identify the tasks and responsibilities of the staff and will reconstruct if there is any changes in the positioning
schedule.
Must be alert with the changes of the remuneration schedule according to the latest provident funds.
Responsible to list all the salaries and wages for each position of the staff and need to know their personal needs.
Have the full information about the entire list of equipments, fixtures and fittings which are available in the business
operation place.
Always prepare a good budget for the administration which can estimate the overall budget in the future.
MARKETING
MANAGER
Responsible to manage the entire topics about marketing such as 4Ps (place, promotion, product and price) target market,
share price and others.
Always try to create new idea in marketing of the product which to introduce and able to promote the product as well as
companys name.
To promote the business to the customer with the best alternatives and search for new potential customer to increase
the sales.
To identify the competitors and their strength, weaknesses, opportunities and threat compared to our firm.
To make sure that the customers are satisfied with the products or business transactions services by asking them from time to
time.
Always update the promotion styles and create something to attract the customers.
Be alert with all the latest information related with the product which can be used in upgrading the quality and services to the
customer.
Give a good service to attract more customers and take order from relevant parties.
OPERATION
MANAGER
In charge other tasks in operation plan Know all the amount raw materials that are needed and the
transformation process
Responsible in creating the product operation so that it can be a quality product which has changes and taste frequently to satisfy
the customer.
They must know the productivity which they can produce and the amount that are need to be added so they can fulfill the customer
and market demand.
Identify all the materials and the bill of materials that are required so that they are always available
To identify and keep in touch with the suppliers that offers different kind of price and services.
Always alert with the layout of the business operation design and update it with current production.
As a Quality control who will do the inspection the quality of ice-cream and quality.
SALES MANAGER
Responsible to help Executive Marketing in manage the entire topics about marketing such as 4Ps (place, promotion,
product and price) target market, share price and others.
Must have the skills to the direct selling with the customer Responsible to make promotion are being smoothly. To being a good assistance in helping Executive Marketing. In charge with the sales operation when the when operating the
business.
To ensure the customers are satisfied with the product and services given to them, receive feedbacks and complaints from customer.
Make sure the business place is clean and neat. Responsible to collect profit daily and hand it over to the General
Manager.
FINANCIAL
MANAGER
Deals with all the financial transactions in the business. Responsible in identifying the relevant sources of finance Prepare the financial analysis for a period of time and give a full
report to the General Manager
Receive and analyze the budgets from the administration, marketing, and operation budgets and send a report to the General
Manager.
Responsible in gathering the financial input. Estimate the ratios to know the profit per month. Will package and seal the ice-cream, and fry the ice-cream and package it
As a Cashier, who will site in front of the outlet, and also will manage the payment process, control the cash flow in
well manage
6.8 Schedule of Remuneration
NO.
POSITION
NO. OF
WORKERS
SALARY
(RM)
EPF
(12%)
(RM)
SOCSO
(2%)
(RM)
TOTAL
1
General Manager
1
500
60
10
570
2
Administrative
Manager
1
500
60
10
570
3
Marketing Manager
1
500
60
10
570
4
Operation Manager
1
500
60
10
570
5
Sales Manager
1
500
60
10
570
6
Financial Manager
1
500
60
10
570
TOTAL 6 3000 360 60 3420
6.9 Employment Benefit
Salary Increment Salary increment is given to the workers based on performance and profit every
year
Annual Leave Workers are given one day leave once a week which is on Friday.
Medical Leave Releasing the workers who are not feeling well after getting the ratification from
the doctor.
Maternity Leave For women workers, they have their maternity leave for 60 days
Employee Provident Funds (EPF) Under the EPF Act 1951, the workers have to contribute 12 percentage of
employees salary as saving. Employees to make monthly contribution. This is a
scheme where money is then made available o employees on their treatment. This
is to make sure the workers are not destitute once they retire from work.
SOCSO Under Workers Social Safety Act 1969, workers will contribute 2 percentage of
their salary for their welfare.
6.10 List of Office Equipment and Supplies
NO
ITEM
QUANTITY
COST
(PER UNIT)
TOTAL
1 Furniture and fittings
-Managers table
-Managers chair
- Big Dustbin
-Small Dustbin
Subtotal
1
1
2
2
200
150
15
2
200
150
30
4
384
2 Machinery & Equipment
- Fluorescent lights
- Air Conditioner
- Computer & printer
5
2
1
4.50
1400
1900
22.5
2800
1900
4722.50
TOTAL
5106.50
6.11 Administration Budget
ITEM ASSET
EXP. (RM)
MONTHLY EXP.
(RM)
OTHER EXP.
(RM)
Furniture and fittings
Machinery & Equipment
Office/Shop Renovation
384
4722.50
3000
Working Capital
Salary
EPF
SOCSO
Rental
Telephone & Fax
3000
360
60
2500
200
Other Requirements
Deposit
- Telephone
- Rental
Registration & License
Other Expenses
Printing &Stationary
50
7500
250
425
TOTAL 8106.50 6120 8225
TOTAL: RM 22451.50
7.0 MARKETING PLAN
7.1 Introduction Alaska Hot Scoop Enterprise is a start-up company. Marketing is critical to our
success and future profitability. The basic market need is a high quality and creative
design to attract customer to our products.
In marketing plan, we have include product description, target market, market
size, competition, market share, sales forecast, marketing strategy, list of marketing
personnel, schedule of task and responsibility, schedule of remuneration and marketing
budget.
As a start-up company, marketing plan is very important part that we should focus
to make sure we dont have face a lot of problems in our business. Yet, it is important to
make sure we can achieve the number of target market and also the number of sale
forecast.
To increase the quality and comfort ability for the customers, we must study the
strength and weakness of the competitors that have been exist around us and other
facilities that has provided must be taken seriously.
Marketing Objectives:
1. Make Fried Ice Cream one of the famous product in market
2. Increase the number of customer
3. Maintain positive and steady growth each month.
4. Experience an increase in new customers who are turned into long-term
customers.
5. A double digit growth rate for each future year
7.2 Product Description
Alaska Hot Scoop Enterprise offered fried ice cream. There are many flavors fried
ice cream that offered by us such as vanilla, strawberry, chocolate, neopolitan and
raspberry. Neopolitan is combination flavor of vanilla, strawberry and chocolate. Our
products are made from bread and ice cream. Here, we prefer to high quality ingredients.
The preference for higher-quality ingredients is increasing as customers are being
subjected to better Alaska Hot Scoop food. Then, the shape of the fried ice cream is
produce in different shape and uniquely design in a heart shape. Here, we manufactured
this product by ourselves. Our products can last for 6 month.
Furthermore, our product is an executive desert whereby it will serve as a desert
at hotels restaurants and also country golf club.
Moreover, our product is a HALAL product where we are using Gardenias bread
and Nestles ice cream. Both products are using HALAL ingredient in producing their
products. Quality of our product is high. It is because as everyone knows Gardenias
bread is enriched with vitamin and full of calcium.
In addition, more innovative items are being demanded as people recognize that
food does not have to be boring just because it is Alaska Hot Scoop. Customers need and
want always changed. Nowadays, customers tend to buy a new and unique product in
market. They interested to try such product. So, fried ice cream is one of the unique
products that can satisfy customer needs and want.
7.3 Target Market
Target market is one of the most important aspects in business. This is because in
business we can focus on a certain group of customers that have a potential to buy our
goods. After much decision and a via market survey, we have identified target market to
our products which are:
Primary school - (3units) 15 %
Secondary school - ( 3units) 25 %
Hotel - (3 unit) 30 %
Alaska Hot Scoop (Giant Hypermarket
area)
30%
Primary school
SecondarySchoolHotels
Alaska HotScoop
7.4 Market Segmentation
1. Geographic
The immediate geographic target is the city of Seremban with a population of 330,100.
A strategic place where it is 5 KM from highway facilitates us to deliver our products to other place or country.
The total targeted population is estimated at 150 000.
2. Demographic
Families. A household income over RM2, 000. Islamic, Buddhist and Hindu.
3. Psychographic
Appreciate high quality and innovative food offerings. Prefer to the new and unique products. Very sensitive to the price of products where more people prefer to low
prices.
7.5 Market Size
Market size is the total potential purchase that is expected from the target market.
The potential purchase includes purchase of the competitors products within the same
market.
Alaska Hot Scoop Enterprise is involved in the production and distribution of
Fried Ice Cream. Our business have identifies target market which is residents of housing
area include hotels area within 15 kilometers radius of our shop and also primary and
secondary students where it is 15 to 20 kilometers from our shop.
There are four major market segments within the target area which are the
primary and secondary schools, hotels and our own shop, Alaska Hot Scoop which is in
the area of Seremban.
There are the information about the market is used in determining the market size:
Market Size for Retailer
1. Primary school
A survey that we made showed that the pupils at primary school will made
purchase are 5460 unit of pupils of RM 8190 (5460 unit x RM 1.50-the
competitors price per unit) a month, but maybe there are several pupils will
purchase twice in amount 2730 unit of RM 4095 (2730 unit x RM 1.50-the
competitors price per unit) in a month. So the total price is RM 12285 per month.
The number of sale will decrease on March, June and August because in these
month there will be at least one week school holiday. In December we are not
supply our product because in this month there will be a long school holiday till at
the first of January.
2. Secondary school
A survey that we made showed that the students at secondary school will made
purchase are 6240 unit of students of RM 9360 (6240 unit x RM 1.50-the
competitors price per unit) a month, but maybe there are several students will
purchase twice in amount 3120 unit of RM 4680 (3120 unit x RM 1.50-the
competitors price per unit) in a month. So the total price is RM 14040 per month.
The number of sale will decrease on March, June and August because in these
month there will be at least one week school holiday. In December we are not
supply our product because in this month there will be a long school holiday till at
the first of January.
3. Hotels
According to demand from the hotel, we supply 11700 (7800 + 3900) each
month. This is because the demand will increase during school holiday, in the
weekend and any special event such as seminars, weeding and special conference
that are held there. A survey that we made showed that the visitors or customers
at Hotels will made purchase are 7800 unit of customers of RM 11700 (7800 unit
x RM 1.50-the competitors price per unit) a month, but maybe there are several
customers will purchase twice in amount 3900 unit of RM 5850 (3900 unit x RM
1.50-the competitors price per unit) in a month. So the total price is RM 17550
per month.
Market Size Alaska Hot Scoop
1. A survey that we made showed that the visitors or customers at our area (Giant
Hypermarket) will made purchase are 7800 unit of customers of RM 11700 (7800
unit x RM 1.50-the competitors price per unit) a month, but maybe there are
several customers will purchase twice in amount 3900 unit of RM 5850 (3900
unit x RM 1.50-the competitors price per unit) a month. So the total price is RM
17550 per month. Alaska Hot Scoop target that they can sell 7800 units per
month. Normally, the customers that come to our shop will spend about RM 5.00
per day.
Market Size Estimation
1) Primary School
Potential pupils that will purchase 5460 unit x RM 1.50 = RM 8190
Half of them will buy twice 2730 unit x RM 1.50 = RM 4095
Total RM 12285.00 (per month)
2) Secondary School
Potential Students that will purchase 6240 unit x RM 1.50 = RM 9360
Half of them will buy twice 3120 unit x RM 1.50 = RM 4680
Total RM 14040.00 (per month)
3) Hotels
Potential customers that will purchase 7800 unit x RM 1.50 = RM 11700
Half of them will buy twice 3900 unit x RM 1.50 = RM 5850
Total RM 17550.00 (per month)
4) Alaska Hot Scoop (Giant Hypermarket Area)
Potential customers that will purchase 7800 unit x RM 1.50 = RM 11700
Half of them will buy twice 3900 unit x RM 1.50 = RM 5850
Total RM 17550.00 (per month)
Total (RM 12285.00 + RM 14040.00 + RM 17550.00 + RM 17550.00) = RM 61425.00
Per month
Total unit per month (RM 61425.00 / RM 1.50) = 40950 unit per month
Total unit per day (40950 / 26 days) = 1575 unit per day
The business than proceed to estimate the potential sales for the year as:
RM 61425.00 per month x 12 month = RM 737100.00 per year
Total unit per year (RM 737100.00 / RM 1.50) = 491400 unit per year
Before estimating the final market size, our business also took consideration factors that
may affect sales such as the school holidays, the fasting month of Ramadhan, Merdeka
day and others public holidays. Using this information, Alaska Hot Scoop estimated
market size increased from RM 737,100.00 per year (RM 61425.00 per month x 12
month (1 year) to RM 750,000.00 per year.
The competitors price per year is = RM 750,000.00
7.6 Alaska Hot Scoop Enterprise S.W.O.T Analysis
Strength
1. Our company provides a product which has good and high quality of nutrition.
2. We produce the Halal product that has been approved by JAKIM
3. We also supplying our product to many retailers that can increase our profit.
Weaknesses
1. Our business is a newly develop company, so customers does not know about
our products
2. We needs to compete with other competitor that have been strongly
develop
Opportunities.
1. We can our expand our business by sending to more retailers and outside of the
market area.
2. We can spread our business into many outlets in different states
Threats.
1. Entry of competitors that will sell the same product which offer in a
lower price.
2. People will get bored by eating the same fried ice cream if we do not up
grade our performance.
7.7 Main Competitors
Company Strength Weaknesses
MBM WARISAN
TRADING
1. Their company is already
establish
2. Have regular customer
3. have a good marketing
strategies
4. Have variety products
1. The staffs are not
friendly
2. The products price is
expensive
3. Uncomfortable
environment where their
space is limited and
unplanned layout
4.
BASKIN ROBBINS
1. The company offers a
variety of ice cream flavors.
2. The name of the company is
Already well known.
1. The price for each ice
cream is expensive.
2. Not supply to other
retailer
3. No HALAL approval
They are using traditional
method to produce
products
7.8 Market Share
BEFORE
These are the other business that can be included as our competitors before our fried ice
cream shop came into business:
No Competitors Name Sales Forecast
(%)
Sales per month
(RM)
1 MBM WARISAN TRADING 50 % 375,000
2 BASKIN ROBBINS 50 % 375,000
TOTAL 100% RM 750,000
AFTER
Our business has been estimated by the partnership that the business will take a
market share a plenty of 40%.
Share and Market Share
No Competitors Name Sales Forecast
(%)
Sales per
year
(RM)
1 MBM WARISAN
TRADING
35 % 262500
2 BASKIN ROBBINS 35 % 262500
3 ALASKA HOT
SCOOP ENTERPRISE
30 % 225000
TOTAL RM 750,000
7.9 Sales Forecast
35%
35%
30%MBM Warisan TradingBaskin RobbinAlaska Hot Scoop
FRIED ICE CREAM
Month Sales (RM)
1 18240
2 18750
3 19250
4 19000
5 18050
6 18000
7 19010
8 19500
9 17500
10 17800
11 19900
12 20000
Year 1 Total Sales 225000
Year 2 Total Sales 236250
Year 3 Total Sales 252787
7.9.1 Sales Forecast
Marketing Strategies
1) Product or service strategies
Alaska Hot Scoop is the unique name that is easy to pronounce, nice to hear,
recognize and easy to remember. We are believed that this name can attract customer
attention to know more about us and in the same time they will desire to try our product.
Our products name is Fried Ice Cream. It is very simple name where everyone knows
and understands the meaning of that. We choose such name to avoid confusion among
people. Besides that, our symbol also directly show what were produced.
In our product, we have included healthy ingredients such as Vitamin A, Vitamin B1,
Vitamin B2 & B3, Vitamin B12, Vitamin D3 , Vitamin E, Ferum, Calcium, Folat,
Protein, Iodine and Zinc
We always give the best services to customers and buyers. We also provide
friendly environment.
For packaging, we have included 5 units for 1pack. We separate the product
according to the type of flavors It is different from our competitors products because we
use quality material. The protections that have been used are able to protect the product
during the process of transportation, storage and sales.
The shape of the fried ice cream is very attractive and the plastic of packaging is
transparent so customer can see through the products.
Label on our products include the name of the products, address, ingredients,
flavor and logo. The name of label is clear to read and very attractive.
2) Price strategies
In pricing strategy, we are using have chosen competitors based pricing. Here, the
price of MBM Warisan Tradings product is RM 1.50 per unit.
`
Competitor price: RM1.50 Our price: RM 1.20
So, we have decided to sell our product at RM 1.20 Pricing scheme is based on per unit
for fried ice cream. The purposes we set low prices to our products are to ensure all of the
potential customers are able to buy our product and also to make sure all of them are
satisfy with the prices.
3) Promotion strategies
This will be done through ads in various newsletters as well as a networking
campaign. To promote our products, we also use pamphlets, flyers and poster. Those are
an important part of our marketing efforts. Such ads will give us a medium for
consistently getting our message and brand in front of a large number of potential
customers. Its will make up a large part of our target market. In addition, the business
section will provide us with a means for communicating with our business customers.
Besides that, we also put a beautiful signboard at our shop to attract the potential
customers. Here, we choose light color at that signboard so that the main potential
customers will interest to come to our shop.
We also do a grand opening at the first day at Alaska Hot Scoop shop where we invite
families, friends, Giants Board of Director and Giants staff. Here, we have do
advertising and promotion at radio where we have chosen Eras radio as a medium to
advertise our products only at the first day. At the first day, we give free products to
customer to try it. We also develop a web page to enable people to access information
about our company and products.
Signboard
.
Label
Business card
Business card will be given to retailers and customers. It is enable retailer and
customer to deal with us. This card is completed with our companys name, logo,
address, contact numbers, and email address. Managers who want to disseminate to the
suppliers, customers and friends can use it for personal promotions.
Poster
This poster contains some information about our company such as location,
product and picture. Our aim is to attract potential customer to come to our shop.
4) Place or distribution strategies
Manufacture Customer
Manufacture Retailer Customer
For distribution strategy, we are using two types of distribution channel which is
direct marketing channel and selling through retailer. For direct marketing channel, it is
no intermediary to sell our product. We, ourselves directly will deal with the customers
so that we can know them better.
Besides that, we also sell our product via retailer where will supply our product to
them to sell it. Here, we supply our products to 3 hotels at Bandar Seremban, Golf Club,
and stall at Recreation Park,
List of marketing personnel
Position No. of Personnel
Marketing manager 1
Schedule of task and responsibility
Position Task and Responsibilities
Marketing manager
1. Define the product concept
2. Develop marketing strategies
3. Determine target market
4. Estimate the market size
5. Identify the competitors
6. Estimate the market share
7. Develop sales forecast
8. Prepare a marketing budget
7.10 Marketing Budget
Type Fixed Asset
Cost
(RM)
Monthly
Expenses
(RM)
Other Expenses
(RM)
Signboard
1500
Petrol
Rental
-Vehicle(Van)
200
1000
Signboard & License
Other Expenses
-Grand Opening (Doa Selamat)
-Promotion
200
1000
1100
TOTAL 1500 1200 2300
TOTAL: RM 5000
8.0 OPERATION PLAN
8.1 Introduction
ALASKA HOT SCOOP ENTERPRISE is a business where produce the fried ice-
cream. The operation plan is the one of the most important part in the business. Operation
strategy will make our business actively run with effective and efficient to achieve our
company goals and produce the good fried ice-cream and fulfill satisfaction on
customers need. Systematic management is operation plan is important to make sure
the business is stable. The operation of business has to plan, prepare and control all the
transaction of the business. In additional, operation also helps to achieve our objectives
and it can be divided into two categories; short-term and long-term strategies.
OPERATION OBJECTIVES
To have a good relationship with the suppliers and customers. Ensure the enough materials and use any opportunities to fulfill the customers
need.
To maximize our profit and minimize cost of production.
8.2 OPERATION STRATEGY
SHORT-TERM STRATEGIES
Have a good relationship with customer and supplier Have a good relationship between manager and operation manager. Create a creative and innovative product to fulfill customers needs and
satisfaction.
Ensure that the product provided satisfied the customer. To operate systematically and efficiently in the operation activities.
LONG-TERM STRATEGIES
Reduce the amount of expenses. Have an ability to expand the business operation in the future. Improve the operation process to more effective from time to time. Increase profits of sales. Use latest technologies in term of machinery and marketing technology to become
larger company.
8.3 Operation Process 1. Receiving raw materials
Our company received raw materials (bread and ice-cream) from the suppliers. We will
order the raw materials like bread once a week and ice-cream in once a month. All
materials are received early in the morning before the operation start.
2. Checking the raw materials received
After receiving all of the raw materials, we will check it either the materials is in good
condition and right as it is state in the buying order. If there has any mistake occur, we
will make a correction.
3. Prepare the materials
Prepared the entire ingredient needed such as bread and ice-cream.
4. Mix the ice-cream with bread and shape it
We use the machine to form fried ice-cream into same size. Firstly, put the one slices of
bread on the mould, and then put one scoop of ice-cream on the bread and layer it with
another one slices of bread. Then, depress the bread with ice-cream using the machine to
shape it.
5. Keep in freezer about 8 hours
Before packing, all ice-cream will be kept in freezer to make the product long-lasting and
to avoid shape of product from damage.
6. Inspection of ice-cream quality
The quality control will check the quality of ice-cream. For those ice-cream which is
damaged, weed it out.
7. Packed in small packages and labeling
Pack the ice-cream into small plastic bag and put five units in a big plastic and then label
it.
8. Inspection of quality packaging and labeling
The quality control will check the quality of packaging before the fried ice-creams sell
or send to customer.
9. Keep in freezer
After packaging, all ice-cream will be kept in the freezer to avoid the ice-cream from
melted. Manager should aware with amount of stock that enough to produce.
10. Ready to sell and supply to customer
All the ice-cream that are ready for selling to the customer who comes to the shop will be
sold by frying on the spot according to the unit of ice cream they ask. And also ready to
be supplied to the outlet and customer.
8.4 Process Flow Chart
Receiving raw materials
Checking the raw materials received
Prepare the materials
Mix the ice-cream with bread and shape it
Keep in freezer about 8 hours
Inspection of ice-cream quality
Packed in small packages and labeling
Inspection of quality packaging and labeling
Keep in freezer
Ready to sell and supply to customer
8.5 Symbol
SYMBOL EXPLANATION DESCRIPTION
Operation
Activities that modified, transform, or give
value to input
Inspection
Activity that measure standard of the in
process materials, finished products or
services.
Delay
The symbol is use when in process materials is
restrained in a location waiting for next
activity
Storage
The symbol is used when the in process
materials or finished product are stored in the
storage area.
8.6 Capacity Planning
-output in units/ operations time
Per day
Quantity fried ice cream per month = Amount fried ice cream produced per day
Working days
= 40950 fried ice-cream per month
26 days
=1575 unit per day
Per hour
Quantity fried ice cream per day = Amount ice cream produced per hour
Working hours
= 1575 unit fried ice cream per day
13 hours
= 121 fried ice cream produced per hour
8.7 Operation Hour
DAY TIME
Monday-Thursday 9 am-12 pm
Friday Holiday
Saturday-Sunday 9 am-12 pm
8.8 Materials Requirement
1) Fried Ice Cream
Bill of materials for 1 packet of fried ice-cream (5 unit ice-cream)
Ingredient Amount required for 1 unit of ice-cream
(5 unit ice-cream)
Bread 10 slices (300g)
Ice-cream 100 ml
Bill of materials for 1 unit of fried ice-cream
Ingredient Amount required for 1 unit of ice-cream
Bread 2 slices (60g)
Ice-cream 20 ml
Purchasing materials for a month
Item Quantities Price (RM)
Bread
Ice-cream
-vanilla
-chocolate
-Neapolitan
-raspberry
-strawberry
Tool packaging
Big plastic
Small plastic
18240 = 1013 loafs
18 slices
18240 = 521 scoops
35 scoops
104 boxes
104 boxes
104 boxes
104 boxes
104 boxes
18240 = 3648 = 36.48
5 unit 100
37 packages
182 packages
2108
582.4
582.4
582.4
582.4
582.4
111 455
TOTAL 5586
Purchasing materials for a year
Item Quantities Price (RM)
Bread
Ice-cream
-vanilla
-chocolate
-Neapolitan
-raspberry
-strawberry
Tool packaging
Big plastic
Small plastic
12156 loafs
1248boxes
1248boxes
1248 boxes
1248 boxes
1248 boxes
444 packages
2184 packages
25,284.48
6,988.80
6,988.80
6,988.80
6,988.80
6,988.80
1332
5460
TOTAL 67020.48
Total Purchases for Raw material Requirement
NO ITEM
AMOUNT
Per month
(RM)
AMOUNT
Per Year
(RM)
1 Fried ice cream 5586 67020.48
TOTAL 5586 67020.48
8.9 Suppliers
1. Bread- Gardenia Bakeries KL Sdn.Bhd
2. Ice cream- Nestle (M) Sdn. Bhd
8.10 List of Machine and Equipment
NO
ITEM
PRICE PER
UNIT(RM)
QUANTITY
TOTAL
PRICE(RM)
1 Machines
-Shape Pressure Machine
-Freezer
-Sealer
-Electric Frying Cooker
Subtotal
9000
1200
170
250
1
3
1
1
9000
3600
170
250
13020
2 Equipment
-Dustbin (big)
-Customer Table
-Customer Chair
-Processing Table
-Bowl
-Ice Cream Scoop
Subtotal
12
40
20
70
2
15
2
5
15
3
10
3
24
200
300
210
20
45
799
TOTAL
13,819
8.11 Operation Cost
Direct Material Cost
Bread 2108.00
Ice cream 2912.00
Plastic 566.00
SUBTOTAL RM 5586
Direct Labour Cost
Workers Salaries 3000
EPF & SOCSO 420
SUBTOTAL RM 3420
Overhead cost
Rent 2500
Other expenses 1289.20
Fire Insurance 600
SUBTOTAL RM 4389.20
TOTAL RM13395
Monthly operation cost = RM 13395 = 0.73
18240
Cost per unit = RM 0.73
8.12 Operation Budget
TYPE
FIXED ASSET
COST(RM)
MONTHLY
EXPENSES(RM)
OTHER
EXPENSES(RM)
Fixed Assets
Machinery and equipment
13 819
-
-
Working Capital
Purchases of material
Label
5586
171
-
Other Requirements
Fire Insurance
Other Expenses
-Towel
-Tissues
-Glove
-Apron
-Wash Liquid Detergent
-Paper Bag
-Rattan Basket
-Frying Oil
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
600
16
83.20
15
21
24
500
30
600
TOTAL
13 819
5757
1289.20
TOTAL: RM 21465.20
8.13 List Of Operation Personnel
Position No of personnel
Ice-cream maker 2
Quality Control 1
Packager 1
Chef 1
Cashier 1
8.14 Schedule Of Tasks And Responsibilities
Position Tasks
Ice-cream maker - mix the ice-cream with bread and shape it
Quality control - inspection the quality of ice-cream and quality
Packager - package and seal the ice-cream
Chef - fried the ice-cream and package it
Cashier - site in front of the outlet
- manage the payment process
- control the cash flow in well manage
- give a good services to attract more customer
- take order from relevant parties.
8.15 Schedule of Remuneration
No Position No of
workers
Salary
(RM)
EPF 11%
(RM)
SOCSO
2% (RM)
TOTAL
(RM)
1 Ice-cream maker 2 - - - -
2 Quality Control 1 - - - -
3 Packager 1 - - - -
4 Chef 1 - - - -
5 Cashier 1 - - - -
TOTAL 6 - - - -
Notes: Our Company does not hire workers because we work ourselves in the operation
process. In additional, we want saving cost for our company.
8.16 Operations Space Layout Plan
__________________ 7 ft _____________
Packaging Inspection Operation
Freezer
Fre
Fried Area Cashier Freezer
Operation Area
O
ffice Freezer
Bread
s Sink
Shop
ezer 10 ft
ETR 300 8.17 Example Of Machine And Equipment
SHAPER MACHINE AIR PRESSURE
COMPUTER FRYING COOKER
69
ETR 300
SEALER FREEZER
FREEZER ICE CREAM SCOOPER
70
ETR 300
71
ETR 300 9.0 FINANCIAL PLAN 9.1 Introduction
Financial Plan incorporates all financial data derived from the operation budgets
in example the marketing, production or operation and administrative budgets. The
financial information from the operating budgets is then translated or transformed into a
financial budget.
Financial Plan is one of the most important aspect to determine whether success
or failure of our business. Systematically, and rationally in making the financial planning
that can help make the business move slightly.
9.2 The Objective of Financial Plan
To maximize profit by increase the sale. To know how much the company profit. To make proper planning on the expenditure and avoiding wasting of raw
material, capital and expenses.
To encourage the cost that determined all type of products. Make decision efficiently when get suitable financial resources to expand
the business.
To know how much money flow in the business and the company development.
To know the total amount of the expenditure and depreciation. Make proper planning of share owner and try to compete for conquer the
future market.
To minimum the cost in the business operation and find the reality cost that involve in the business.
To view and analyze overall financial potential in business every time to make business stable.
72
ETR 300
9.3 List of Operation Personnel
Position No of personnel
Financial Manager 1
9.4 Schedule of Tasks and Responsibilities
Position Tasks
Financial Manager - Deals with all the financial transactions in the
business.
-As a Cashier, who will site in front of the outlet,
and
-also will manage the payment process, control the
cash flow in well manage
-Responsible in gathering the financial input.
- Estimate the ratios to know the profit per month.
9.5 Capital Contribution
Item RM
Cash 60 000
73
ETR 300 9.6 Financial Strategies
Financial strategies should be average in detail such as
Find the potential space or size to invest in the project implementation cost.
The cash flow should be enough for carry on the business. Make sure the expenses in each part are maximized. To make sure the account is balance.
9.7 The Importance of Financial Plan
To determine the size of investment. To identify the purpose the relevant sources of finance. To ensure that the initial capital is sufficient. To appraise the viability of the project before actual investment is
committed.
To be used as a guideline for implementation.
9.8 The process should comprise followings:
Step 1- Gather all financial input (marketing, operation and administration
budget)
Step 2- Prepare the project implementation cost schedule.
Step 3- Prepare the sources of finance schedule.
Step 4- Prepare the pro forma cash flow statement.
Step 5- Prepare the pro forma income flow statement.
Step 6- Prepare the pro forma balance sheet.
Step7- Perform the financial analysis based on the above pro forma
statement.
74
ETR 300 9.9 Financial Plan Should Comprise The Followings:
Project Implementation Cost Sources of Financial Schedule Supporting Schedule Pro forma Financial Statement
- Pro forma cash flow statement.
- Pro forma income flow statement.
- Pro forma balance sheet.
Financial Analysis
75
ETR 300 9.10 Project Implementation and Cost Schedule ITEMS RM RM RM
A.Capital expenditure
-Machinary and Equipments
-Furniture & Fittings
-Signboard
-Renovation Cost
SubTotal
B.Working Capital(1 Month)
-Marketing
-Production/Operation
-Administrative
SubTotal
C.Other expenditure
Pre Operating
-Business registration & License
Business Registration Signboard license
-Insurance(Fire Insurance)
Deposits
-Utilities(Telephone)
-Rental
Subtotal
Grand-Total
D. Add:Contigency Cost (21.65%)
TOTAL PROJECT IMPLEMENTATION
COST
17743
1183
1500
3000
1200
5757
6120
250
200
600
50
7550
23426
13077
12414
48917
11083
60000
76
ETR 300 9.11 Fixed Asset Depreciation Schedule
Type of Asset: Machinery and Equipment
Actual Price: RM17743
Economic Life: 5 Years
Scrap Value: 0
Method: Straight Line Method
Year Annual Depreciation
(RM)
Accumulated
Depreciation
(RM)
Book Value
(RM)
0
1
2
3
4
5
-
3548.60
3548.60
3548.60
3548.60
3548.60
-
3548.60
7097.20
10645.80
14194.40
17743
17743
14194.40
10645.80
7097.20
3548.60
0
Type of Asset: Furniture & Fittings
Actual Price: RM 1183.00
Economic Life: 5 Years
Scrap Value: 0
Method: Straight Line Method
Year Annual Depreciation
(RM)
Accumulated
Depreciation
(RM)
Book Value
(RM)
0
1
2
3
4
5
-
236.60
236.60
236.60
236.60
236.60
-
236.60
473.20
709.80
946.40
1183
1183
946.40
709.80
473.20
236.60
0
77
ETR 300 Sources of Financial Schedule
RM RM
A.Equity contribution
Own capital/Owners Equity Cash
SubTotal
B.External Sources
Loans Hire Purchase
SubTotal
C.Others
TOTAL SOURCES OF FINANCE
60,000
-
-
-
-
60000
-
-
-
-
60000
78
ETR 300
9.12 PROFORMA CASHFLOW STATEMENT (MONTHLY) Month Pre op. 1 2 3 4 5 6 7 8 9 10 11 12 Year 1 A Cash inflow Own capital 60000 60000 Cash sales 18240 18750 19250 19000 18050 18000 19010 19500 17500 17800 19900 20000 225000 Total cash
inflows 60000 18240 18750 19250 19000 18050 18000 19010 19500 17500 17800 19900 20000 285000
B Cash Out flow 1 Administration Salaries 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000 EPF & SOCSO 420 420 420 420 420 420 420 420 420 420 420 420 5040 Telephone &
Fax 200 200 200 200 200 200 200 200 200 200 200 200 2400
Rental 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000 Others 425 425 425 425 425 425 425 425 425 425 425 425 5100 2 Marketing Van Rental 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000 Petrol 200 200 200 200 200 200 200 200 200 200 200 200 2400 Others 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 2100 25200 3 Operation Purchase of
Raw Material 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 5757 69084
Others 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 1289.2 15470 4 Fixed Assets Machinery &
Equipment 17743 17743
Furniture &Fittings
1183 1183
Signboard 1500 1500 Renovation cost 3000 3000
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5 PreoperationalExpenditure
Business Registration
250 250
Signboardlicense
200 200
Fire insurance 600 600 6 Deposit 7550 7550 C Total Cash
Outflow 32026 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 16891.2 234720
D Surplus/ Deficit
27974 1348.8 1858.8 2358.8 2108.8 1158.8 1108.8 2118.8 2608.8 608.8 908.8 3008.8 3108.8 50280
E Beginning Balance
0 27974 29322.8 31181.6 33540.4 35649.2 36808 37916.8 40035.6 42644.4 43253.2 44162 47170.8 0
EndingBalance
27974 29322.8 31181.6 33540.4 35649.2 36808 37916.8 40035.6 42644.4 43253.2 44162 47170.8 50279.6 50280
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Proforma Manufacturing Account *(for manufacturing concern only)
Alaska Hot Scoop Enterprise
Manufacturing Account for the Year Ending 31 December
RM RM RM
Direct Raw Material Cost: Opening Stock 0
add Purchase of Raw Materials 69084
Raw materials available 69084
less Closing Stock(End Year 31/12) 5757
Cost of Direct material 63327
Direct Labour Cost:
Salaries (EPF & SOCSO) 41040
PRIME COST (Direct material +Direct Labor) 104367
Manufacturing Overhead Cost:
Operation overhead 15470
Depreciation 3785
Subtotal 19255
COST OF GOOD MANUFACTURED 123622 (Transferred to Trading Account)
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ETR 300 Proforma Trading Account *(for manufacturing concern only)
Alaska Hot Scoop Enterprise
Proforma Trading Account for the Year Ending 31 December
RM RM
Sales 225000
Less Cost of Goods Manufactured
Beginning Stock of Finished Goods 0
add Manufacturing Cost 123622
Good available for sale 123622
less Ending Stock of Finished Goods 0
123622
Gross Profit 101378
(Transferred to profit and loss statement)
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ETR 300 Proforma Profit and Loss Account
Alaska Hot Scoop Enterprise
Proforma Profit and Loss Account for the Year Ending 31 December
RM RM RM
Gross Profit
Less Expense:
Administration Expenses
Rental 30000
Telephone & Fax 2400
Others Expenses 5100 37500
Marketing Expenses
Petrol 2400
Van rental 12000
Other expenses 25200 39600
Miscellaneous Expenses /
Preoperational Expenditure
Business Registration & License 250
Signboard License 200
Fire Insurance 600 1050
Total Expenses 78150
Net Profit before Taxes 23228
less Corporate tax -
Net Profit after Taxes 23228
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ETR 300 Proforma Balance Sheet Account
Alaska Hot Scoop Enterprise
Proforma Balance Sheet as at 31 Dec
RM RM RM
Fixed Asset
Machine and Equipment 17743
less Depreciation 3548.60 14194.40
Furniture & Fittings 1183
less Depreciation 236.60 946.40
15140.80
Renovation Cost 3000
Signboard 1500
19641
Current Asset
Cash 50279.60
Closing Stock Raw Materials 5757
56037
Other Assets
Deposits 7550
TOTAL ASSETS 83228
Equity
Accumulated Profit 23228
Capital 60000
CURRENT LIABILITIES - - -
LONG TERM LIABILITIES - - -
TOTAL EQUITY AND LIABILITIES 83228
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85
ETR 300 10.0 CONCLUSION Alaska Hot Scoop Enterprise is the manufacturer of fried ice-cream in Senawang,
Negeri Sembilan. Fried ice cream industry is a fast growth in our environment which has
high demands towards this industry especially during day time.
We decided to choose this kind of business because this industry has potential to
grow and available with customers interests. One of the reason that influence us to
choose this business is because this type of business is growing faster and keep growing
widely in Malaysia. We are confident to run this business and it can be maintained
forever because people almost like to eat this kind of food not only the children but also
their parents. We choose this business because its make high profit and can expand
future expectation. Besides that, it can attract potential customer to buy it. Future
prospects of the business, this business have good future prospects. It is because it has
highly demand because we are producing new and unique products and it differs from
others products.
We prepare this business plan as to study and evaluate the feasibility of the
business, to fulfill the customer wants and needs based on quality of product and
services.
To be able to successfully start our company will be a dream come true and just
one more step in attaining the stars that some people say could never be reached. We also
want to be known outside the market area and have our own outlet and branch.
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87
ETR 300 Agreement of Partnership
According to the agreement between the members, these matters are allowed
PARTNERSHIP between six members.
1. Intan Nurbaizura Binti Zainuddin (NRIC No. 850415-05-5136)
2. Ranita Binti Hisham (NRIC No. 851112-10-6308)
3. Juraidah Binti Ibrahim (NRIC No. 840118-14-5450)
4. NorFauzan Binti Mad Sarwin (NRIC No. 851219-01-5422)
5. Noredayu Binti Rosli (NRIC No. 851011-01-6522)
6. Khairiah Binti Ibrahim (NRIC No. 851009-06-5026)
________________________________________________________________
1. Business of the partnership
1.1 The partners (as named above) are registered under the name of a
company named Alaska Hot Scoop Enterprise.
1.2 The parents shall conform to all the rules and regulations Alaska Hot
Scoop Enterprise.
2. First name and location
2.1 The principle and based place of the partnership shall be operate in
A25, GIANT HYPERMARKET SENAWANG, Lot 1571, Jalan
Senawang, 70450 Seremban, Negeri Sembilan Darul Khusus.
3. Partnership property
3.1 In regards to the partnership property shall follow Section 22 and
Section 23 in Partnership Act 1961.
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4. Capital, gain and loss
4.1 All partners are entitle to share equally in the capital and profits of the
businesses and must contribute equally towards the losses, whether of
capital or otherwise, sustained by the firm.
4.2 80% from the yearly net profit will be divided equally among the six
shareholders regarding percentage of share and the rest 20% will
deposited into the companys account.
5. Percentage of share from the company capital:
Company capital is RM 60,000
1. Intan Nurbaizura Binti Zainuddin 16.6 % - RM 10,000
2. Ranita Binti Hisham 16.6 % - RM 10,000
3. Juraidah Binti Ibrahim 16.6 % - RM 10,000
4. Nor Fauzan Binti Mad Sarwin 16.6 % - RM 10,000
5. Noredayu Binti Rosli 16.6 % - RM 10,000
6. Khairiah Bt Ibrahim 16.6 % - RM 10,000
TOTAL 100% RM 60,000
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The salaries of the partners are based on their position and task in operation
process.
1. Intan Nurbaizura Binti Zainuddin RM 570
2. Ranita Binti Hisham RM 570
3. Juraidah Binti Ibrahim RM 570
4. Nor Fauzan Binti Mad Sarwin RM 570
5. Noredayu Binti Rosli RM 570
6. Khairiah BT Ibrahim RM 570
6. Partners right and duties
The business must assure every partner in respect of payment made and personal
liabilities incurred by:
In the ordinary and proper conduct of the business of the firm; or In or about anything necessaries done for the preservation of the
business or
Property of the firm
7. The dissolution of partnership is based on the Partnership Act 1961.
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8. Any matter that had not been mention in this agreement shall be referred to the
Partnership Act.
9. Partners shall agree with their poison in the business and shall full responsible
with their task.
10. Resignation of any members should be in written form in one month notice before
resignation date in order to claim the profit up to date of resignation.
11. The rules of partnership agreement can be amendment from the time to time by
consent of all partners.
12. No partner may transfer any shares to others
13. General Manager cannot dismiss any of the subordinate without the consent from
the others member.
14. All partners shall agree that Bank Islam Berhad is chosen as the companys
account bank.
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In declaration, all the partners agree with all the terms and condition listed in the
agreement that was authorized by all partners.
.
(Intan Nurbaizura Binti Zainuddin)
General Manager
(Ranita Binti Hisham)
Administrative Manager
.
(Juraidah Binti Ibrahim)
Marketing Manager
.
(NorFauzan Binti Mad Sarwin)
Sales Manager
(Noredayu Binti Rosli)
Financial Manager
..
(Khairiah Bt Ibrahim)
Operation Manager
92